Glass Tableware Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192792
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Glass Tableware Market size was estimated at USD 18 billion in 2023 and is projected to reach USD 35 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Glass Tableware Market

(Market Size)
$18 billion
$35 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 18 billion
2030 Market Size USD 35 billion
Key Players Libbey, Arc International, Bormioli Rocco, Lenox, Waterford

Market Summary

The glass tableware market represents a significant segment within the global consumer goods industry, characterized by the production and distribution of items such as drinking glasses, plates, bowls, and servingware designed for dining and entertainment purposes. This market is intrinsically linked to broader economic factors, including disposable income levels, hospitality sector performance, and evolving consumer lifestyles. A notable trend is the increasing consumer preference for products that combine aesthetic appeal with functionality and sustainability. Manufacturers are responding by innovating in design and material science, often focusing on durability and eco-friendly production processes. The market is highly competitive, with a mix of large multinational corporations and specialized regional players vying for market share through product differentiation, branding, and strategic distribution partnerships. The rise of e-commerce has also dramatically reshaped the retail landscape, providing consumers with greater access to a wide variety of products from global brands and artisan producers alike, thereby influencing purchasing patterns and competitive dynamics.

Key Highlights

The glass tableware market is distinguished by several pivotal factors that underscore its current trajectory and future potential. A primary highlight is the robust demand for premium and handcrafted glassware, driven by a growing consumer appreciation for artisanal quality and unique designs that enhance dining experiences. This is complemented by the sustained strength of the hospitality and foodservice sectors, which are major end-users of durable and aesthetically pleasing tableware for commercial use. Another significant highlight is the industry's increasing alignment with sustainable practices. Leading companies are investing in recycling initiatives, utilizing cullet (recycled glass) in production, and developing more energy-efficient manufacturing technologies to reduce their environmental footprint. Furthermore, technological advancements in glass strengthening and molding processes have enabled the creation of thinner, lighter, yet more durable products that appeal to modern consumers. The market is also witnessing a surge in innovative product launches featuring colored glass, textured finishes, and versatile multi-functional designs that cater to contemporary home decor trends.

Drivers, Opportunities & Restraints

The growth of the glass tableware market is propelled by a confluence of key drivers. A primary driver is the rising global disposable income, particularly in emerging economies, which empowers consumers to spend more on home decor and premium dining products. The expansion of the hospitality industry, including hotels, restaurants, and bars, consistently generates substantial demand for high-quality, commercial-grade tableware. Additionally, shifting consumer lifestyles that emphasize home entertainment and the presentation of food, amplified by social media influence, are significant factors boosting market growth. The market presents considerable opportunities, notably in the development and marketing of eco-friendly and sustainably produced glassware to meet the demands of environmentally conscious consumers. There is also significant potential for growth in online retail channels and emerging markets where urbanization is accelerating. However, the market faces notable restraints, including the intense competition from alternative materials like ceramic, melamine, and stainless steel, which often compete on price and durability. The inherent fragility of glass remains a challenge, leading to concerns over breakage and replacement costs. Furthermore, volatility in the prices of raw materials and energy can pressure manufacturing margins and impact overall market stability.

Concentration Insights

The competitive landscape of the glass tableware market features a blend of large international conglomerates and numerous small to medium-sized enterprises, creating a moderately concentrated market structure. Dominant players such as Arc International, Libbey Inc., and Sisecam leverage their extensive product portfolios, strong brand recognition, and global distribution networks to maintain significant market shares. These industry leaders often compete on scale, innovation, and the ability to serve large-volume clients in the foodservice sector. Alongside these giants, there is a vibrant ecosystem of regional manufacturers and specialty glassworks that cater to niche segments with hand-blown, artisanal, or custom-designed products. This concentration dynamic means that while a few companies hold considerable influence, there is ample room for competition based on design uniqueness, craftsmanship, and targeted marketing. The market's structure is further influenced by mergers and acquisitions, as larger entities seek to acquire innovative brands or gain access to new geographic markets and distribution channels, continually reshaping the competitive hierarchy.

Type Insights

The glass tableware market is segmented by product type, with each category serving distinct consumer needs and occasions. The drinking glass segment is the most voluminous, encompassing a wide array of products from everyday tumblers and highballs to specialized wine glasses, champagne flutes, and cocktailware. This segment is highly sensitive to trends in beverage consumption and social entertaining. The dinnerware segment, which includes plates, bowls, and serving platters, is driven by demand for coordinated sets that complement home decor and facilitate stylish food presentation. The trend towards casual and formal dining occasions influences the designs within this category. Servingware constitutes another critical segment, featuring items like pitchers, decanters, and cheese domes that are often purchased as statement pieces. A key insight across all types is the growing consumer demand for products that are not only functional but also serve as decorative elements, leading to increased innovation in colors, patterns, and glass textures such as frosted, smoked, or cut crystal finishes.

Application Insights

The application of glass tableware is broadly divided into two main channels: residential and commercial. The residential segment is the largest end-user, driven by replacement purchases, new household formation, and the influence of interior design trends. Consumers buy glassware for daily use, special occasions, and as decorative items, with purchasing decisions heavily influenced by factors like design aesthetics, brand reputation, and perceived quality. The commercial segment, which includes hotels, restaurants, cafes, and catering services, represents a substantial and consistent source of demand. This sector requires products that are durable, standardized for efficient service, and often procured in large volumes. The performance of this segment is directly tied to the health of the tourism and hospitality industries. Within both applications, there is a noticeable trend towards versatile, multi-purpose products that can transition from casual to formal use, reflecting a more fluid approach to modern dining and entertaining.

Regional Insights

The demand for glass tableware exhibits distinct regional characteristics influenced by cultural norms, economic development, and consumer preferences. The Asia Pacific region is a dominant and rapidly growing market, fueled by a rising middle class, increasing urbanization, and a strong cultural emphasis on dining and hospitality. Countries like China and India are major consumers as well as significant production hubs. Europe and North America represent mature markets characterized by high replacement demand and a strong preference for premium, designer, and sustainable products. These regions have a well-established culture of home entertaining and a robust foodservice industry, sustaining steady demand. The Middle East and Africa present emerging opportunities, driven by economic diversification, growth in tourism, and the development of the hospitality sector. Latin America shows potential with its growing urban population and rising disposable incomes, though market growth can be variable across different countries within the region. Each region requires tailored strategies regarding product design, marketing, and distribution to address its unique consumer behaviors and competitive landscapes.

Company Insights

The glass tableware market is served by a diverse array of companies, from longstanding industry titans to innovative niche players. Arc International, a French company, is a global leader known for its extensive range of glassware sold under various brands and its strong presence in both retail and foodservice channels worldwide. Libbey Inc., headquartered in the United States, is another major force, particularly dominant in the North American market and renowned for its commercial-grade products for the hospitality industry. Turkey?s Sisecam is a significant global player with a vast manufacturing footprint and a diverse portfolio that includes tableware alongside other glass products. Other notable participants include the German company Schott Zwiesel, which is acclaimed for its high-quality, durable crystal glassware made with proprietary technology, and the Indian manufacturer La Opala RG Limited, which holds a strong position in its domestic market. These companies compete intensely through strategies focused on product innovation, design excellence, brand building, and expansion into new geographic markets to capture growth and build customer loyalty.

Recent Developments

The glass tableware market is continuously evolving, with recent developments highlighting a focus on sustainability, innovation, and strategic growth. A prominent trend among leading manufacturers is the significant investment in enhancing the sustainability of their operations. This includes increasing the use of recycled content (cullet) in their production processes, implementing water recycling systems, and adopting renewable energy sources to reduce their carbon footprint. Product innovation remains a key area of activity, with companies launching new collections that feature advanced materials, such as strengthened glass that is more resistant to chipping and breaking, and designs that cater to modern minimalist and maximalist aesthetics. There has also been a noticeable surge in collaborations between glassware brands and renowned designers, chefs, and influencers to create exclusive collections and generate consumer excitement. Furthermore, companies are aggressively expanding their digital and e-commerce capabilities to improve direct-to-consumer sales channels and enhance their online brand presence, a shift accelerated by changes in retail consumer behavior.

Report Segmentation

This comprehensive market research report on the glass tableware industry provides a detailed analysis structured through a methodical segmentation of the market. The report is segmented by type to analyze distinct product categories such as drinking glasses, dinnerware, and servingware, providing insights into the demand dynamics, trends, and growth prospects for each segment. It is further segmented by application, examining the divergent needs and drivers within the residential and commercial end-use sectors. The geographical segmentation offers a thorough regional analysis, covering key markets including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, market size, and future opportunities. This multi-faceted approach allows for a granular understanding of the market, enabling stakeholders to identify specific growth pockets, understand competitive intensities in different segments, and make informed strategic decisions regarding product development, marketing, and market entry strategies.

FAQs

What are the different types of glass tableware? Glass tableware encompasses a wide range of products designed for dining and serving. Primary types include drinking glasses like tumblers, wine glasses, and highballs; dinnerware such as plates, bowls, and dessert dishes; and servingware including pitchers, platters, and decanters. Specialty items like vases and candle holders are also often included in this category.

What is the future of the glassware industry? The future of the glassware industry is expected to be shaped by a strong emphasis on sustainability, with increased recycling and eco-friendly production methods. Innovation in durable and lightweight glass designs will continue, alongside growth driven by e-commerce expansion and rising demand from emerging economies with growing middle-class populations.

Who are the key players in the glass tableware market? The market is comprised of several key global players, including Arc International, Libbey Inc., and Sisecam. Other significant companies are Schott Zwiesel, Bormioli Rocco, and La Opala RG Limited. These players compete on the basis of brand reputation, product design, quality, and global distribution networks.

What are the latest trends in glassware? Current trends include a strong consumer shift towards sustainable and recycled glass products. There is also high demand for artisanal, hand-blown glassware with unique designs. Additionally, multifunctional and stackable products for space-saving are popular, as are colored and textured glass options that serve as home decor elements.

How is the glass tableware market segmented? The market is typically segmented in three primary ways: by product type (e.g., drinking glasses, dinnerware, servingware), by application (residential vs. commercial use), and by geography (North America, Europe, Asia Pacific, etc.). This allows for a detailed analysis of specific market dynamics within each category.

What is the impact of sustainability on glass tableware? Sustainability is profoundly impacting the glass tableware market. Consumers increasingly prefer products made from recycled materials, pushing manufacturers to incorporate higher percentages of cullet. There is also a focus on energy-efficient manufacturing processes and durable products that have a longer lifespan, reducing waste and appealing to environmentally conscious buyers.

Citius Research has developed a research report titled “Glass Tableware Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Glass Tableware Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Glass Tableware Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Glass Tableware Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Glass Tableware Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Glass Tableware Market
• Research Methodology
• Executive Summary
• Market Dynamics of Glass Tableware Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Glass Tableware Market
• Cost and Gross Margin Analysis of Glass Tableware Market
• Glass Tableware Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Glass Tableware Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Glass Tableware Market Key Stakeholders

Below are the key stakeholders for the Glass Tableware Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Glass Tableware Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Glass Tableware Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Glass Tableware Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Glass Tableware Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Glass Tableware Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Glass Tableware Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Glass Tableware Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Glass Tableware Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Glass Tableware Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Glass Tableware Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Glass Tableware Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Glass Tableware Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Glass Tableware Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Glass Tableware Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Glass Tableware Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Glass Tableware Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Glass Tableware Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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