Gas Fire Table Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192787
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Gas Fire Table Market size was estimated at USD 850 million in 2023 and is projected to reach USD 2.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.00% during the forecast period (2024-2030).

Gas Fire Table Market

(Market Size)
$850 million
$2.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.00%
2023 Market Size USD 850 million
2030 Market Size USD 2.2 billion
Key Players Outland Living, Bond Manufacturing, Blue Rhino, Endless Summer, AmazonBasics

Market Summary

The gas fire table market represents a specialized segment within the outdoor living and consumer goods industry, catering to residential and commercial applications. These products serve as both functional heating solutions and aesthetic centerpieces for patios, decks, and outdoor entertainment areas. The market is characterized by a blend of innovation in design, materials, and fuel efficiency, with manufacturers focusing on creating products that enhance outdoor experiences. Consumer demand is largely driven by the growing popularity of outdoor living spaces and the desire for stylish, convenient, and durable heating options. The competitive landscape includes both established players and emerging innovators, all vying for market share through product differentiation and strategic marketing. Distribution channels are diverse, encompassing specialty retailers, online marketplaces, and direct-to-consumer sales, providing multiple avenues for market growth and customer reach.

Key Highlights

The gas fire table market is distinguished by several key factors that underscore its current trajectory and future potential. A significant highlight is the integration of advanced technology, such as electronic ignition systems and variable flame controls, which enhance user convenience and safety. The use of premium materials, including tempered glass, stainless steel, and durable ceramics, ensures product longevity and aesthetic appeal, meeting the expectations of discerning consumers. Another notable aspect is the emphasis on eco-friendly designs, with many models optimized for cleaner combustion and reduced emissions, aligning with broader environmental trends. The market also benefits from strong branding and lifestyle marketing, where products are positioned as essential elements of luxury outdoor living. Furthermore, the adaptability of gas fire tables to various settings, from intimate residential patios to expansive commercial hospitality venues, highlights their versatile application and broad market appeal.

Drivers, Opportunities & Restraints

Several drivers propel the gas fire table market forward, including the rising consumer inclination towards home improvement and outdoor entertainment spaces. The trend of creating extended living areas outdoors has significantly boosted demand for stylish and functional heating solutions. Additionally, the convenience of gas-powered units, which offer instant heat without the mess associated with wood-burning alternatives, appeals to modern homeowners seeking ease of use. Opportunities abound in product innovation, such as developing multi-functional tables that incorporate features like built-in ice buckets or cooking surfaces, catering to the demand for versatile outdoor furniture. The expansion into emerging markets, where disposable incomes and urbanization are on the rise, presents another growth avenue. However, the market faces restraints including stringent safety regulations and building codes that can complicate installation and increase compliance costs. Fluctuations in raw material prices, particularly for metals and glass, also pose challenges to manufacturing consistency and profitability. Moreover, the availability of alternative heating options, such as electric patio heaters, creates competitive pressure that must be navigated through continuous innovation and effective marketing strategies.

Concentration Insights

The gas fire table market exhibits a concentrated competitive landscape in certain regions, particularly in North America and Europe, where established brands dominate through extensive distribution networks and strong brand recognition. Companies such as Twin Eagles, Fire Sense, and Outdoor GreatRoom Company have secured significant market shares by offering high-quality products and leveraging robust retail partnerships. In contrast, the Asia Pacific region shows a more fragmented structure, with numerous local manufacturers catering to domestic demand while increasingly eyeing export opportunities. This concentration dynamic influences pricing strategies, with premium brands commanding higher price points based on design superiority and brand prestige, while value-oriented players compete on affordability and basic functionality. The market's concentration also drives mergers and acquisitions as larger firms seek to consolidate their positions and absorb innovative startups, further shaping the competitive environment.

Type Insights

Gas fire tables are primarily categorized based on fuel type, with natural gas and propane models being the most prevalent. Natural gas tables are favored for their continuous fuel supply when connected to a home's gas line, offering convenience for permanent installations and frequent use. Propane models, on the other hand, provide greater flexibility and portability, as they operate from refillable tanks, making them ideal for spaces without fixed gas connections. Design variations include traditional square and rectangular tables, which are popular for their classic appeal and ample surface space, as well as round and oval models that suit more intimate settings and facilitate social interaction. Materials range from weather-resistant metals like aluminum and stainless steel to composite stones and ceramics, each offering distinct aesthetic and durability benefits. Additionally, innovative types such as convertible fire tables, which can switch between gas and wood burning, are emerging to cater to diverse consumer preferences and enhance market segmentation.

Application Insights

The application of gas fire tables spans residential and commercial sectors, each with distinct usage patterns and demand drivers. In residential settings, these products are predominantly used in backyard patios, decks, and gardens, serving as focal points for family gatherings and social events. Homeowners value them for extending the usability of outdoor spaces into cooler evenings, thereby enhancing property enjoyment and value. The commercial segment includes hospitality venues such as restaurants, hotels, and resorts, where fire tables create inviting atmospheres and improve guest experiences in outdoor dining and lounge areas. Other commercial applications include use in public spaces like parks and corporate campuses, where they contribute to aesthetic appeal and functional comfort. The versatility of gas fire tables also sees them being adopted in rooftop terraces and balcony settings in urban residences, demonstrating their adaptability to various spatial constraints and design requirements.

Regional Insights

Regionally, the gas fire table market demonstrates varied dynamics influenced by climate, consumer lifestyles, and economic factors. North America holds a substantial share, driven by high disposable incomes, a strong culture of outdoor living, and widespread availability of products through retail chains and specialty stores. Europe follows closely, with demand fueled by aesthetic appreciation for garden d?cor and the popularity of alfresco dining, particularly in Mediterranean countries. The Asia Pacific region is emerging as a growth hotspot, supported by rising urbanization, increasing adoption of Western lifestyle trends, and growing hospitality industries in countries like China and Australia. Latin America and the Middle East show nascent but promising demand, where economic development and tourism expansion are creating opportunities for market penetration. Each region presents unique regulatory environments and consumer preferences, necess tailored approaches to product design, marketing, and distribution for successful market engagement.

Company Insights

Prominent companies in the gas fire table market include Twin Eagles, known for its high-end, innovative designs and robust construction; Fire Sense, which offers a wide range of affordable and reliable products; and Outdoor GreatRoom Company, recognized for its stylish and functional solutions. Other key players like Bond Manufacturing and Tropic Seas specialize in durable and aesthetically pleasing models that cater to both residential and commercial clients. These companies compete on factors such as product quality, design innovation, material durability, and brand reputation. Many invest heavily in research and development to introduce features like enhanced safety mechanisms, eco-friendly burners, and customizable options. Distribution strategies vary, with some firms leveraging online platforms for direct sales, while others rely on partnerships with home improvement stores and specialty retailers to reach consumers. The competitive intensity encourages continuous improvement and customer-centric approaches to maintain and grow market presence.

Recent Developments

Recent developments in the gas fire table market reflect a focus on innovation, sustainability, and market expansion. Companies have introduced models with improved energy efficiency and lower emissions, responding to environmental concerns and regulatory requirements. There is a growing trend towards smart integration, with some products offering app-based controls for flame adjustment and temperature settings, enhancing user convenience. Design innovations include modular fire tables that can be configured in various shapes and sizes, allowing for greater customization to fit different outdoor spaces. Additionally, several manufacturers have expanded their product lines to include complementary outdoor furniture, creating cohesive collections that appeal to consumers seeking unified aesthetic solutions. Strategic partnerships between fire table producers and landscape designers or architects have also emerged, facilitating bespoke installations and higher-value projects. These developments indicate a market that is evolving to meet sophisticated consumer demands while addressing broader industry trends.

Report Segmentation

This market report on gas fire tables is segmented to provide detailed analysis across multiple dimensions. The segmentation by type includes natural gas and propane fire tables, examining the demand, features, and consumer preferences associated with each fuel option. Design segmentation covers square, rectangular, round, and oval tables, highlighting trends in shape popularity and functional benefits. Material segmentation analyzes products made from metal, stone, ceramic, and other composites, assessing durability, aesthetics, and market acceptance. Application segmentation distinguishes between residential and commercial uses, delving into specific use cases and demand drivers within each category. Regional segmentation offers insights into geographic markets, including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, evaluating local trends, competitive landscapes, and growth opportunities. This comprehensive segmentation enables a thorough understanding of market dynamics and facilitates targeted strategic decision-making.

FAQs

What are the benefits of a gas fire table? Gas fire tables provide instant heat, ease of use, and minimal maintenance compared to wood-burning options. They enhance outdoor aesthetics and create a cozy ambiance for social gatherings.

How do you maintain a gas fire table? Regular maintenance includes cleaning the burner ports, checking for gas leaks, protecting the unit from extreme weather with covers, and ensuring proper ventilation for safe operation.

Can you cook on a gas fire table? While not designed primarily for cooking, some models feature optional accessories like grills or warmers, but dedicated cooking equipment is recommended for food preparation.

Are gas fire tables safe? When installed and used according to manufacturer guidelines, gas fire tables are safe. Features such as automatic shut-off valves and durable materials mitigate risks.

What is the difference between natural gas and propane fire tables? Natural gas tables connect to a home's gas line for continuous fuel, whereas propane models use portable tanks, offering flexibility but requiring refills.

Where can you buy gas fire tables? They are available through specialty outdoor living stores, online retailers, home improvement centers, and direct from manufacturers' websites.

Citius Research has developed a research report titled “Gas Fire Table Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Gas Fire Table Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Gas Fire Table Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Gas Fire Table Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Gas Fire Table Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Gas Fire Table Market
• Research Methodology
• Executive Summary
• Market Dynamics of Gas Fire Table Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Gas Fire Table Market
• Cost and Gross Margin Analysis of Gas Fire Table Market
• Gas Fire Table Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Gas Fire Table Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Gas Fire Table Market Key Stakeholders

Below are the key stakeholders for the Gas Fire Table Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Gas Fire Table Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Gas Fire Table Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Gas Fire Table Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Gas Fire Table Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Gas Fire Table Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Gas Fire Table Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Gas Fire Table Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Gas Fire Table Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Gas Fire Table Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Gas Fire Table Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Gas Fire Table Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Gas Fire Table Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Gas Fire Table Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Gas Fire Table Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Gas Fire Table Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Gas Fire Table Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Gas Fire Table Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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