Garment Manufacturing Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193196
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Garment Manufacturing Market size was estimated at USD 450 billion in 2023 and is projected to reach USD 650 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Garment Manufacturing Market

(Market Size)
$450 billion
$650 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 450 billion
2030 Market Size USD 650 billion
Key Players Luen Thai, TAL Group, Esquel, Crystal Group, Lever Style

Market Summary

The garment manufacturing market is a critical segment within the global consumer goods industry, characterized by the mass production of clothing and apparel items for a diverse consumer base. This market operates through a complex supply chain involving raw material sourcing, textile production, cutting, sewing, and finishing processes, culminating in distribution to retailers and end consumers. The industry is highly competitive and responsive to changing fashion trends, consumer preferences, and economic conditions. Key participants range from large multinational corporations to small and medium-sized enterprises, each catering to various market segments including luxury, fast fashion, sportswear, and basic apparel. Technological advancements in automation and sustainable practices are increasingly shaping production methodologies. The market is also influenced by global trade policies, labor costs, and material availability, making it a dynamic and ever-evolving sector. Companies must navigate these complexities while maintaining quality, cost efficiency, and speed to market to remain competitive.

Key Highlights

The garment manufacturing market is distinguished by several key highlights that define its current state and trajectory. The integration of digital technologies such as 3D design software, automated cutting systems, and robotics in sewing and finishing is revolutionizing production efficiency and reducing lead times. Sustainability has become a paramount concern, driving innovation in eco-friendly materials like organic cotton, recycled polyester, and waterless dyeing techniques. The rise of fast fashion continues to demand rapid inventory turnover and responsive supply chains, pressuring manufacturers to adopt agile production models. Furthermore, the market is witnessing a shift towards nearshoring and onshoring in some regions to mitigate supply chain risks and meet demands for faster delivery. Consumer awareness regarding ethical labor practices is also pushing brands to ensure transparency and fair wages throughout their supply chains. These factors collectively highlight an industry in transition, balancing cost, speed, quality, and ethical considerations.

Drivers, Opportunities & Restraints

Several drivers propel the garment manufacturing market forward, including rising global population, increasing disposable incomes in emerging economies, and the constant evolution of fashion trends which fuel consumer demand for new apparel. The growth of e-commerce and digital marketing has also expanded market reach and enabled direct-to-consumer sales models, creating new avenues for growth. Opportunities abound in the development of smart and technical textiles with enhanced functionalities such as moisture-wicking, temperature regulation, and connectivity, catering to the activewear and performance apparel segments. The push towards circular economy models presents opportunities for innovation in recycling and upcycling garments. However, the market faces significant restraints, including volatility in raw material prices, particularly for cotton and synthetic fibers, which can impact profit margins. Stringent environmental regulations regarding waste disposal and chemical usage add compliance costs. Additionally, the industry grapples with labor issues, including shortages of skilled workers in some regions and increasing scrutiny over working conditions, which can lead to reputational risks and operational challenges.

Concentration Insights

The global garment manufacturing market exhibits a concentrated yet fragmented structure. A significant portion of production is concentrated in Asia-Pacific, with countries like China, Bangladesh, Vietnam, and India serving as major hubs due to their cost-competitive labor and established infrastructure. This region dominates exports to North America and Europe. However, there is a notable presence of manufacturing in other regions, including Turkey for the European market and countries in Central America for the North American market, often benefiting from trade agreements. The market concentration is also evident at the company level, where a few large players and vertically integrated brands hold substantial market share due to their extensive distribution networks and brand recognition. Yet, the market remains fragmented with a multitude of small and medium-sized manufacturers specializing in niche segments, private label production, or quick-turnaround orders, indicating a diverse competitive landscape.

Type Insights

The garment manufacturing market is segmented by the type of apparel produced, each with distinct production requirements and consumer bases. Womenswear represents a substantial segment, driven by frequent style changes and a wide variety of product categories from formal wear to casual apparel. Menswear tends to be more classic but is seeing growth in categories like athleisure and tailored clothing. The childrenswear segment is influenced by factors such as population growth and demand for durable, comfortable, and safe clothing. Sportswear and activewear constitute a rapidly growing category, fueled by health and wellness trends, requiring specialized technical fabrics and construction. Another significant type is intimate apparel and swimwear, which demands precision in sizing and high-quality materials. Additionally, the market includes uniform and workwear manufacturing, which is driven by corporate and industrial demand for durable and functional clothing. Each type requires specific expertise, machinery, and supply chain considerations.

Application Insights

Garment manufacturing serves a wide array of applications, primarily categorized by the end-user and distribution channel. The primary application is retail, encompassing clothing sold through brick-and-mortar stores, department stores, and specialty boutiques. This segment is highly sensitive to fashion trends and seasonal cycles. The second major application is institutional and corporate, which involves manufacturing uniforms for various sectors including healthcare, hospitality, military, and corporate enterprises, emphasizing durability, functionality, and brand representation. A growing application is in the realm of protective clothing, which includes garments designed for safety in industrial, medical, and hazardous environments, requiring specialized materials and certifications. Furthermore, the custom and tailored clothing application caters to individual consumers or small batches for specific events or preferences. The rise of online fast-fashion brands represents another crucial application, focusing on high-volume, low-cost production with extremely short lead times to feed digital storefronts.

Regional Insights

The garment manufacturing industry displays distinct regional characteristics shaped by labor costs, trade policies, and infrastructure. The Asia-Pacific region is the undisputed leader, accounting for the largest share of global apparel exports. China remains the largest manufacturer, though its dominance is being challenged by rising labor costs, leading to a shift towards countries like Bangladesh, Vietnam, and Cambodia, which offer competitive advantages. India is a major player with a strong domestic textile base. Europe maintains a significant manufacturing presence, particularly in countries like Italy, Portugal, and Turkey, which are renowned for high-quality production, luxury goods, and proximity to key markets. North American manufacturing is more specialized, focusing on quick response, nearshoring for brands wanting faster turnaround, and technical textiles. Regions in Central and South America, such as Guatemala and Honduras, serve as important sourcing locations for the US market under trade preference programs. Africa is emerging as a potential future hub, with countries like Ethiopia attracting investment.

Company Insights

The competitive landscape of garment manufacturing features a mix of large integrated corporations and numerous specialized contractors. Key players often include vertically integrated companies that control everything from textile production to retail, such as Inditex (Zara) and H&M Group, though they also outsource extensively. Major pure-play manufacturers and sourcing giants like Luen Thai Holdings Limited and TAL Apparel Ltd. provide large-scale production services for numerous global brands. Companies like Crystal International Group Limited specialize in specific categories like denim or intimates. In the sportswear segment, manufacturers working with brands like Nike and Adidas, such as Feng Tay Enterprises, are significant. The market also includes prominent players from key manufacturing countries, for example, Delta Galil Industries Ltd. from Israel in intimates, and MAS Holdings from Sri Lanka in sportswear. These companies compete on factors including cost efficiency, production capacity, ethical compliance, technological adoption, and the ability to offer value-added services like design and logistics.

Recent Developments

The garment manufacturing sector is undergoing significant transformation driven by recent developments. Sustainability initiatives have moved to the forefront, with major brands and manufacturers committing to science-based targets, increasing the use of recycled materials, and investing in water conservation technologies. The adoption of Industry 4.0 technologies is accelerating, incorporating the Internet of Things (IoT) for machine monitoring, artificial intelligence for predicting trends and optimizing cuts, and automation to address labor shortages and improve consistency. The COVID-19 pandemic catalyzed a shift towards more resilient and diversified supply chains, with companies exploring nearshoring options and reducing dependency on single geographies. There is a growing emphasis on transparency, with technologies like blockchain being piloted to trace garments from raw material to store. Furthermore, the market is seeing increased merger and acquisition activity as companies seek to consolidate capabilities, gain market share, and integrate sustainable practices across larger operations.

Report Segmentation

This comprehensive market research report on the garment manufacturing industry provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation is structured to help stakeholders understand specific facets of the market. The report is segmented by type of apparel, which includes womenswear, menswear, childrenswear, sportswear, and intimate apparel, detailing production volumes, value, and growth trends for each category. It is further segmented by application, analyzing demand from retail, institutional, and protective clothing sectors. A crucial segmentation is by region, covering key geographies such as Asia-Pacific, North America, Europe, and the rest of the world, highlighting regional production capacities, trade flows, and competitive landscapes. Additional segmentation may include analysis by fabric type, such as cotton, silk, wool, and synthetic fibers, and by price point, covering mass, mid-market, and luxury segments. This multi-layered approach ensures a holistic view of the market dynamics.

FAQs

What are the key drivers of the garment manufacturing market? The key drivers include rising global disposable income, constant fashion evolution, population growth, and the expansion of e-commerce platforms which increase accessibility and demand for new apparel.

Which region is the largest producer of garments? The Asia-Pacific region is the largest producer, with China, Bangladesh, and Vietnam being the top exporting countries due to cost-effective labor and well-established supply chain infrastructures.

What are the major challenges faced by garment manufacturers? Major challenges include fluctuating raw material costs, stringent environmental regulations, increasing labor costs in traditional hubs, and the need for continuous technological upgrades to maintain efficiency.

How is technology impacting garment manufacturing? Technology is revolutionizing the sector through automation in cutting and sewing, 3D prototyping, use of AI for inventory and trend forecasting, and implementation of IoT for smarter supply chain management.

What is the significance of sustainability in this market? Sustainability has become critical, driving demand for organic and recycled materials, ethical manufacturing processes, water-saving technologies, and circular economy models to reduce environmental impact.

Who are the leading companies in the garment manufacturing market? Leading companies include large-scale manufacturers and vertically integrated firms such as Luen Thai Holdings, TAL Apparel, Crystal International Group, and Delta Galil Industries, which serve major global brands.

Citius Research has developed a research report titled “Garment Manufacturing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Garment Manufacturing Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Garment Manufacturing Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Garment Manufacturing Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Garment Manufacturing Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Garment Manufacturing Market
• Research Methodology
• Executive Summary
• Market Dynamics of Garment Manufacturing Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Garment Manufacturing Market
• Cost and Gross Margin Analysis of Garment Manufacturing Market
• Garment Manufacturing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Garment Manufacturing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Garment Manufacturing Market Key Stakeholders

Below are the key stakeholders for the Garment Manufacturing Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Garment Manufacturing Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Garment Manufacturing Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Garment Manufacturing Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Garment Manufacturing Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Garment Manufacturing Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Garment Manufacturing Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Garment Manufacturing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Garment Manufacturing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Garment Manufacturing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Garment Manufacturing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Garment Manufacturing Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Garment Manufacturing Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Garment Manufacturing Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Garment Manufacturing Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Garment Manufacturing Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Garment Manufacturing Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Garment Manufacturing Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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