Garbage Bag Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192141
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Garbage Bag Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 17 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Garbage Bag Market

(Market Size)
$12 billion
$17 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 12 billion
2030 Market Size USD 17 billion
Key Players Glad, Hefty, SC Johnson, Poly-America, Inteplast

Market Summary

The garbage bag market is a significant segment within the consumer goods industry, characterized by steady demand driven by residential, commercial, and industrial waste management needs. These products are essential for hygiene, convenience, and environmental containment, making them a staple in households and businesses worldwide. The market comprises various types of bags, including standard, drawstring, star-sealed, and biodegradable options, catering to diverse consumer preferences and regulatory requirements. Key materials used include low-density polyethylene, high-density polyethylene, and linear low-density polyethylene, each offering distinct strength, flexibility, and sustainability attributes. Manufacturers focus on innovations such as odor control, enhanced durability, and eco-friendly formulations to differentiate their offerings. The competitive landscape includes both global players and regional manufacturers, with strategies centered on product development, strategic partnerships, and expanding distribution networks. The market is influenced by urbanization, population growth, and increasing awareness of waste management practices, supporting consistent growth across developed and emerging economies.

Key Highlights

The garbage bag market is defined by several critical highlights that underscore its dynamics and evolution. Sustainability has emerged as a major trend, with growing consumer and regulatory pressure driving demand for biodegradable and compostable bags made from materials like cornstarch and recycled plastics. Product innovation remains a focal point, with leading companies introducing features such as antimicrobial protection, leak resistance, and improved tensile strength to enhance functionality. The market is also witnessing consolidation through mergers and acquisitions, as major players like Berry Global Group, Novolex, and Reynolds Consumer Products seek to expand their product portfolios and geographic reach. Another key highlight is the shift towards online retail channels, which has accelerated due to changing consumer purchasing behaviors, offering convenience and a wider product selection. Additionally, the industrial and commercial segments represent high-growth avenues due to stringent waste disposal regulations and the need for heavy-duty solutions. These factors collectively shape the market's trajectory, emphasizing innovation, sustainability, and strategic expansion.

Drivers, Opportunities & Restraints

Several drivers propel the garbage bag market, including rising urbanization, increasing population, and heightened awareness of sanitation and waste management. Urban expansion leads to higher waste generation, necessitating efficient disposal solutions, while growing environmental concerns encourage the adoption of organized waste practices. Opportunities abound in the development of eco-friendly products, such as bags made from biodegradable materials, which align with global sustainability goals and regulatory initiatives aimed at reducing plastic pollution. The commercial and industrial sectors offer significant growth potential due to their large-scale waste management requirements and compliance with health and safety standards. However, the market faces restraints, including volatility in raw material prices, particularly for polyethylene, which can impact production costs and profitability. Environmental regulations limiting single-use plastics also pose challenges, compelling manufacturers to invest in alternative materials and technologies. Additionally, intense competition and price sensitivity among consumers may constrain margin growth, necessitating continuous innovation and cost optimization strategies.

Concentration Insights

The garbage bag market exhibits a moderately concentrated structure, with a mix of global corporations and regional players dominating the landscape. Leading companies such as Berry Global Group, Novolex, Reynolds Consumer Products, and Inteplast Group hold substantial market shares due to their extensive product portfolios, strong distribution networks, and brand recognition. These players invest heavily in research and development to introduce advanced products, including sustainable options and specialty bags for niche applications. Regional manufacturers also play a crucial role, often catering to local preferences and cost sensitivities, which allows them to compete effectively in their respective markets. The concentration is further influenced by strategic mergers and acquisitions, which enable larger entities to consolidate their positions and expand into new geographic areas. Despite the presence of major players, the market remains competitive, with opportunities for smaller companies to thrive through innovation, customization, and targeting underserved segments. This balance between global dominance and regional specialization defines the market's competitive dynamics.

Type Insights

The garbage bag market is segmented by type into categories such as drawstring bags, star-sealed bags, flat bags, and biodegradable bags, each serving specific consumer needs. Drawstring bags are popular for their convenience and secure closure, making them ideal for household and office use. Star-sealed bags offer enhanced strength and leak resistance, suitable for heavier or wet waste, often preferred in commercial settings. Flat bags, typically used with bins or cans, remain a cost-effective option for light-duty applications. Biodegradable bags represent a growing segment, driven by environmental concerns and regulatory support for sustainable products; these are made from materials like polylactic acid or oxo-biodegradable additives that break down more quickly than traditional plastics. The choice of material also varies, with low-density polyethylene providing flexibility and toughness, while high-density polyethylene offers rigidity and puncture resistance. Manufacturers continuously innovate within these types to improve performance, sustainability, and user experience, responding to evolving consumer demands and regulatory standards.

Application Insights

Garbage bags find applications across residential, commercial, and industrial sectors, each with distinct requirements and growth drivers. The residential segment is the largest, driven by everyday household waste management needs, with consumers seeking bags that offer durability, odor control, and ease of use. Commercial applications include offices, retail stores, restaurants, and hospitals, where bags must meet higher standards for strength, capacity, and hygiene, often complying with specific disposal regulations. The industrial segment involves manufacturing plants, construction sites, and logistics centers, requiring heavy-duty bags capable of handling sharp, heavy, or hazardous materials. Additionally, specialized applications such as healthcare waste disposal demand bags with biohazard containment features and color-coding for safety. The trend towards sustainability is influencing all segments, with increased adoption of recyclable and compostable bags in line with corporate social responsibility initiatives and environmental policies. This diversity in applications ensures broad-based demand and opportunities for product differentiation and market expansion.

Regional Insights

The garbage bag market demonstrates varied dynamics across regions, influenced by economic development, regulatory frameworks, and cultural practices. North America and Europe are mature markets characterized by high consumer awareness, stringent environmental regulations, and a strong emphasis on sustainability, driving demand for biodegradable and premium products. The Asia-Pacific region is a rapidly growing market, fueled by urbanization, population increase, and rising disposable incomes, particularly in countries like China and India, where waste management infrastructure is expanding. Latin America and the Middle East & Africa present emerging opportunities, with growing urbanization and increasing adoption of organized waste disposal practices, though challenges such as economic volatility and infrastructure gaps persist. Regional preferences also differ; for example, drawstring bags are more popular in Western markets for convenience, while flat bags are commonly used in cost-sensitive regions. Manufacturers adapt their strategies to these regional nuances, focusing on localization, compliance, and targeted marketing to capitalize on growth prospects.

Company Insights

Key companies in the garbage bag market include Berry Global Group, Novolex, Reynolds Consumer Products, Inteplast Group, and Poly-America, among others. Berry Global Group is a prominent player known for its extensive range of sustainable and performance-oriented products, leveraging its global footprint and innovation capabilities. Novolex focuses on eco-friendly solutions and has a strong presence in North America through brands like Husky and Saf-T-Gard. Reynolds Consumer Products, maker of Hefty bags, emphasizes durability and consumer-centric features, supported by robust marketing and distribution. Inteplast Group and Poly-America are significant contributors, offering a wide array of bags for various applications, with strengths in manufacturing efficiency and cost competitiveness. These companies invest in research and development to enhance product offerings, such as developing bags with recycled content or improved biodegradability. Strategic initiatives include mergers, acquisitions, and partnerships to expand market reach and diversify product portfolios, ensuring they remain competitive in an evolving landscape shaped by sustainability trends and regulatory changes.

Recent Developments

Recent developments in the garbage bag market reflect a strong focus on sustainability, innovation, and strategic growth. Major players have launched new lines of biodegradable and compostable bags to meet increasing consumer and regulatory demands for environmentally friendly products. For instance, companies are incorporating post-consumer recycled materials into their manufacturing processes to reduce plastic waste and carbon footprints. There has been a surge in partnerships between garbage bag manufacturers and waste management organizations to promote recycling initiatives and circular economy models. Technological advancements have led to the introduction of bags with enhanced features like antimicrobial protection, superior strength, and scent masking, catering to specialized applications in healthcare and food service. Additionally, mergers and acquisitions continue to shape the market, with larger entities acquiring smaller innovators to bolster their sustainable product offerings and geographic presence. These developments highlight the industry's adaptive response to global challenges, emphasizing eco-consciousness, product differentiation, and collaborative efforts to drive future growth.

Report Segmentation

This report on the garbage bag market provides a comprehensive analysis segmented by type, material, application, and region. The type segmentation includes drawstring bags, star-sealed bags, flat bags, biodegradable bags, and others, detailing their market presence and consumer adoption patterns. Material segmentation covers low-density polyethylene, high-density polyethylene, linear low-density polyethylene, and bio-based plastics, examining their properties, usage, and sustainability aspects. Application segmentation encompasses residential, commercial, and industrial sectors, with insights into specific needs, regulatory influences, and growth potential within each. Regional segmentation analyzes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting key trends, competitive landscapes, and opportunities across geographies. The report also delves into market dynamics, including drivers, restraints, and opportunities, along with competitive analysis of leading and emerging players. This structured approach offers stakeholders a detailed understanding of market nuances, enabling informed decision-making and strategic planning in a evolving industry landscape.

FAQs

What are the different types of garbage bags available? Garbage bags come in various types, including drawstring bags for easy tying and carrying, star-sealed bags for enhanced leak resistance and strength, flat bags for simple bin lining, and biodegradable bags made from eco-friendly materials that break down more quickly than traditional plastics.

Which materials are commonly used in garbage bag production? Common materials include low-density polyethylene for flexibility and toughness, high-density polyethylene for rigidity and puncture resistance, linear low-density polyethylene for a balance of strength and elasticity, and bio-based plastics like polylactic acid for compostable options.

How is the demand for biodegradable garbage bags evolving? Demand for biodegradable garbage bags is growing significantly due to increasing environmental awareness, regulatory policies aimed at reducing plastic waste, and consumer preference for sustainable products, driving innovation and adoption across residential and commercial sectors.

Who are the key players in the garbage bag market? Key players include Berry Global Group, Novolex, Reynolds Consumer Products, Inteplast Group, and Poly-America, known for their extensive product ranges, sustainability initiatives, and strategic market expansions.

What applications do garbage bags serve beyond household use? Beyond households, garbage bags are used in commercial settings like offices and restaurants for hygiene, industrial applications for heavy-duty waste handling, and specialized uses in healthcare for biohazard containment, each requiring specific features and compliance standards.

How do regional regulations impact the garbage bag market? Regional regulations, such as bans on single-use plastics and mandates for recyclable or compostable products, significantly influence market dynamics, driving innovation in sustainable materials and shaping competitive strategies to comply with environmental standards.

Citius Research has developed a research report titled “Garbage Bag Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Garbage Bag Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Garbage Bag Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Garbage Bag Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Garbage Bag Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Garbage Bag Market
• Research Methodology
• Executive Summary
• Market Dynamics of Garbage Bag Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Garbage Bag Market
• Cost and Gross Margin Analysis of Garbage Bag Market
• Garbage Bag Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Garbage Bag Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Garbage Bag Market Key Stakeholders

Below are the key stakeholders for the Garbage Bag Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Garbage Bag Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Garbage Bag Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Garbage Bag Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Garbage Bag Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Garbage Bag Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Garbage Bag Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Garbage Bag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Garbage Bag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Garbage Bag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Garbage Bag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Garbage Bag Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Garbage Bag Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Garbage Bag Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Garbage Bag Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Garbage Bag Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Garbage Bag Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Garbage Bag Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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