Furniture Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192138
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Furniture Market size was estimated at USD 650 billion in 2023 and is projected to reach USD 950 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Furniture Market

(Market Size)
$650 billion
$950 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 650 billion
2030 Market Size USD 950 billion
Key Players IKEA, Ashley Furniture, La-Z-Boy, Herman Miller, Steelcase

Market Summary

The global furniture market is a significant segment within the consumer goods industry, characterized by the manufacturing and retail of various movable articles intended to equip residential and commercial spaces. This market encompasses a wide array of products, including seating, tables, storage units, and bedroom furniture, crafted from diverse materials such as wood, metal, plastic, and glass. The industry is fundamentally driven by the constant need to furnish new residential and commercial constructions, as well as the cyclical nature of renovation and replacement activities. Consumer purchasing patterns are increasingly influenced by interior design trends, the desire for multifunctional and space-saving solutions, and a growing emphasis on sustainability and eco-friendly materials. The market structure is highly fragmented, featuring a mix of large multinational corporations, specialized manufacturers, and a vast number of small and medium-sized local enterprises. The distribution landscape has evolved significantly, with a strong shift towards online retail channels complementing traditional brick-and-mortar furniture stores, department stores, and specialty outlets. The competitive environment is intense, with companies competing on factors including price, design, quality, brand reputation, and the ability to offer customization and rapid delivery services.

Key Highlights

The furniture market is currently defined by several pivotal trends that are reshaping industry dynamics and consumer expectations. A paramount highlight is the accelerated integration of e-commerce and digital platforms, which has transformed the path to purchase, enabling virtual showrooms, augmented reality applications for product visualization, and direct-to-consumer sales models. Sustainability has transitioned from a niche concern to a mainstream demand driver, compelling manufacturers to adopt responsible sourcing of raw materials, utilize recycled content, and offer products with longer lifecycles. The concept of smart furniture, incorporating technology for features like wireless charging, built-in speakers, and adjustable settings via mobile apps, represents a growing innovation frontier. Furthermore, the demand for multifunctional and modular furniture designed for small urban living spaces continues to gain substantial traction. The aftermath of global supply chain disruptions has underscored the importance of operational resilience, leading many key players to nearshore production, diversify supplier bases, and invest in advanced inventory management systems. The contract furniture segment, which supplies offices, hotels, and healthcare facilities, is also experiencing a resurgence as these sectors rebound and adapt to new spatial requirements.

Drivers, Opportunities & Restraints

The growth trajectory of the furniture market is propelled by a confluence of powerful drivers. Rising disposable incomes, particularly in emerging economies, empower consumers to invest more in home furnishings and upgrades. Rapid urbanization and the subsequent expansion of the real estate sector, including both residential and commercial construction, create sustained primary demand for furniture. Evolving lifestyle preferences and the increased time spent at home have heightened the focus on home aesthetics, comfort, and functionality, further stimulating market growth. Significant opportunities are emerging from the development of innovative and eco-friendly materials, such as bamboo, recycled plastics, and bio-based composites, which cater to the environmentally conscious consumer. The untapped potential in emerging markets presents a substantial opportunity for expansion. However, the market also faces considerable restraints. Fluctuations in the prices of key raw materials like wood, steel, and foam can severely impact manufacturing costs and profit margins. The industry is also characterized by intense competition, which exerts constant pressure on pricing. Furthermore, stringent government regulations concerning forest management, chemical emissions from products like veneers, and international trade policies can pose challenges to operational flexibility and market entry.

Concentration Insights

The global furniture market exhibits a fragmented concentration landscape, lacking a single dominant player with overwhelming market share. The competitive arena is populated by a vast number of companies, ranging from giant multinational corporations to very small local artisans and workshops. This fragmentation is largely due to low barriers to entry for basic manufacturing, the prevalence of regional tastes and styles, and the high costs associated with logistics and shipping bulky products over long distances, which often favors local production. Despite this fragmentation, a tier of leading companies, including IKEA, Ashley Furniture Industries, and Steelcase, have achieved significant global recognition and scale through strong brand identity, extensive distribution networks, and economies of scale. The market concentration varies considerably by region and product segment; for instance, the office furniture segment tends to be more consolidated with a few major players, while the residential segment is far more dispersed. The ongoing trend of consolidation through mergers and acquisitions is gradually increasing market share among the top players, as they seek to expand their geographic footprint and product portfolios.

Type Insights

The furniture market is segmented by type into several key categories, each with distinct characteristics and consumer bases. The largest segment is typically home furniture, which includes living room and dining room furniture, bedroom sets, kitchen furniture, and outdoor patio sets. Within this segment, upholstered furniture like sofas, armchairs, and sectionals represent a major product category due to their central role in home decor. The office furniture segment is another critical category, encompassing ergonomic office chairs, desks, filing cabinets, and modular partitioning systems. The growing adoption of hybrid work models has spurred demand for high-quality home office furniture. A specialized but important segment is institutional furniture, designed for use in hotels, hospitals, educational institutions, and restaurants, where durability, safety, and compliance with specific regulations are paramount. Another emerging type is multifunctional and space-saving furniture, such as sofa beds, extendable tables, and storage ottomans, which are highly sought after in urban environments with limited living space. The material composition within these types is also a key differentiator, with solid wood, engineered wood, metal, and plastic each appealing to different market segments based on price, aesthetics, and durability.

Application Insights

Furniture finds its primary application across two broad domains: residential and commercial. The residential application is the dominant force in the market, driven by essential needs for home furnishing, replacement purchases, and discretionary spending on home improvement and interior decoration. This segment is highly sensitive to consumer confidence, housing market trends, and disposable income levels. Key sub-applications within residential include living room, bedroom, dining room, and outdoor spaces. The commercial application segment is diverse and includes office furniture, which is essential for corporate environments and is evolving to support collaborative and flexible workspaces. The hospitality sector is another major commercial application, requiring durable and aesthetically pleasing furniture for hotels, restaurants, and cafes. Furthermore, the healthcare sector utilizes specialized furniture designed for patient care, waiting areas, and medical facilities, prioritizing hygiene, comfort, and functionality. The educational sector also constitutes a significant application, furnishing schools and universities with desks, chairs, and library shelving. Each application sector has unique demand drivers, procurement processes, and requirements for product specifications, durability, and design.

Regional Insights

The global furniture market demonstrates distinct regional dynamics shaped by economic development, cultural preferences, and manufacturing capabilities. The Asia Pacific region stands as both the largest producer and consumer of furniture worldwide, a status driven by massive manufacturing hubs in China, Vietnam, and India, coupled with rising domestic consumption from a growing middle class. North America and Europe represent mature markets characterized by high consumer spending on furniture, a strong emphasis on design and premium products, and a well-established retail infrastructure. These regions are at the forefront of trends like sustainability and smart furniture adoption. The Latin American market shows promising growth potential, fueled by economic recovery and urbanization, though it can be susceptible to economic volatility. The Middle East and Africa region presents a mixed landscape, with Gulf Cooperation Council countries exhibiting high demand for luxury and imported furniture due to high disposable incomes and extensive construction projects, while other areas are more price-sensitive. Each region has its own competitive landscape, with local players often dominating due to an understanding of regional tastes and logistics advantages, while international giants compete through branding and scale.

Company Insights

The competitive landscape of the furniture market features a blend of globally recognized brands and numerous regional specialists. Leading players have established their dominance through extensive product portfolios, strong distribution networks, and powerful brand marketing. IKEA, known for its flat-pack, self-assembly furniture and massive global retail presence, is a quintessential example of a company that has revolutionized the market with its business model. Ashley Furniture Industries is another major force, particularly in North America, offering a wide range of home furnishings. Companies like Steelcase and Herman Miller are leaders in the office furniture segment, renowned for their ergonomic designs and focus on workplace solutions. HNI Corporation is a significant player in both office and home furniture. Beyond these giants, there are influential regional players such as Nitori Holdings in Japan and Suofeiya Home Collection in China, which command strong loyalty in their home markets. The strategies employed by these companies vary from cost leadership and mass production to differentiation through high-end design, customization options, technological integration, and a commitment to sustainable practices. The ability to manage efficient supply chains and adapt to omnichannel retailing is now a critical determinant of success.

Recent Developments

The furniture industry is undergoing a period of significant transformation, marked by several key recent developments. A paramount trend is the industry-wide push towards sustainability, with major companies announcing ambitious goals to use 100% renewable or recycled materials in their products and achieve carbon-neutral operations. This has led to increased adoption of certified wood, recycled metals and plastics, and water-based finishes. Technological integration continues to advance, with more companies investing in augmented reality apps that allow customers to visualize products in their own spaces before purchasing. Direct-to-consumer online channels have seen explosive growth, prompting traditional retailers to heavily invest in their e-commerce platforms and logistics for large-item delivery. In response to supply chain vulnerabilities exposed in recent years, there is a noticeable trend towards nearshoring and reshoring of manufacturing to reduce dependence on single geographic sources and mitigate transit delays. Furthermore, mergers and acquisitions remain active as larger companies seek to acquire innovative startups, particularly those specializing in smart furniture or unique direct-to-consumer brands, to diversify their offerings and gain access to new technologies and customer segments.

Report Segmentation

This comprehensive market research report on the global furniture market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The report is meticulously segmented by type, categorizing the market into key product families such as home furniture, office furniture, and institutional furniture, with further breakdowns into sub-categories like seating, tables, beds, and storage units. The application segmentation analyzes demand from residential and commercial end-users, with the commercial segment further divided into office, hospitality, healthcare, and educational applications. A crucial segmentation is by material, examining the market for wood, metal, plastic, and other materials, which is vital for understanding raw material trends and consumer preferences. The distribution channel segmentation provides insights into the performance of offline channels, including furniture retailers and department stores, versus the rapidly growing online channel. Geographically, the report offers a thorough regional analysis, covering key markets such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with country-level analysis for major economies within these regions. This multi-faceted segmentation allows stakeholders to identify precise growth opportunities and tailor their strategies accordingly.

FAQs

What are the latest trends in the furniture market?

The latest trends are heavily influenced by sustainability, with a focus on eco-friendly materials and circular economy principles. Smart furniture with integrated technology, multifunctional designs for small spaces, and a strong consumer preference for customization and personalization are also defining current market trends. The aesthetic trend continues to favor minimalist and Scandinavian designs, alongside a resurgence of vintage and artisan-inspired pieces.

How is e-commerce impacting the furniture market?

E-commerce is profoundly impacting the furniture market by reshaping the retail landscape. It has expanded market reach for sellers, provided consumers with unparalleled product choice and price comparison capabilities, and accelerated the adoption of digital tools like augmented reality for virtual product placement. This shift has forced traditional brick-and-mortar retailers to develop robust omnichannel strategies, integrating online browsing with physical showroom experiences.

Who are the leading players in the furniture market?

The market features a mix of global giants and strong regional players. Globally recognized leaders include IKEA, Ashley Furniture Industries, Steelcase, and Herman Miller. Other significant companies are HNI Corporation, La-Z-Boy, and Hooker Furniture. In regional contexts, companies like Nitori Holdings in Japan and Suofeiya in China are dominant forces in their respective markets.

What materials are most commonly used in furniture manufacturing?

Wood remains the most traditional and widely used material, encompassing both solid wood and engineered wood products like particleboard and MDF. Metal, particularly steel and aluminum, is extensively used for frames and in modern/industrial designs. Plastic is common for outdoor and children's furniture due to its durability and low cost. There is a growing use of composite materials, glass, and textiles for upholstery.

What is the demand for smart furniture?

The demand for smart furniture is on a steady upward trajectory, evolving from a novelty to a increasingly mainstream category. Consumers are showing growing interest in furniture that offers charging capabilities, built-in lighting, adjustable features controlled via apps or voice commands, and integrated storage solutions that help organize technology. This demand is strongest in the residential sector, particularly for home office and entertainment setups.

How does the commercial furniture segment differ from the residential segment?

The commercial furniture segment differs significantly from residential in its procurement process, product requirements, and demand drivers. Commercial furniture is often purchased in bulk through contract sales, must meet higher standards for durability, safety, and compliance with regulations like fire codes. Its design prioritizes ergonomics, functionality, and brand alignment for offices, or durability and cleanability for hospitality and healthcare, whereas residential furniture focuses more on aesthetics, comfort, and personal style.

Citius Research has developed a research report titled “Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Furniture Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Furniture Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Furniture Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Furniture Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Furniture Market
• Research Methodology
• Executive Summary
• Market Dynamics of Furniture Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Furniture Market
• Cost and Gross Margin Analysis of Furniture Market
• Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Furniture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Furniture Market Key Stakeholders

Below are the key stakeholders for the Furniture Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Furniture Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Furniture Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Furniture Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Furniture Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Furniture Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Furniture Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Furniture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Furniture Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Furniture Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Furniture Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Furniture Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Furniture Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Furniture Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Furniture Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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