Flooring and Carpets Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193662
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Flooring and Carpets Market size was estimated at USD 120 billion in 2023 and is projected to reach USD 190 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.30% during the forecast period (2024-2030).

Flooring and Carpets Market

(Market Size)
$120 billion
$190 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.30%
2023 Market Size USD 120 billion
2030 Market Size USD 190 billion
Key Players Mohawk, Shaw, Interface, Dixie Group, Oriental Weavers

Market Summary

The flooring and carpets market is a significant segment within the global consumer goods industry, characterized by steady demand driven by residential, commercial, and industrial construction activities. This market encompasses a wide range of products including carpet tiles, broadloom, hardwood, laminate, vinyl, and rubber flooring. Key end-users span across new construction projects, renovation activities, and the replacement sector. The market is influenced by evolving consumer preferences, with a growing inclination towards sustainable and eco-friendly materials, as well as aesthetically pleasing and durable options. Technological advancements in manufacturing processes have led to the development of innovative products that offer enhanced performance, ease of installation, and maintenance. Geographically, the market demonstrates varied growth patterns, with developed regions focusing on premium and luxury segments, while emerging economies show increased demand due to urbanization and rising disposable incomes. The competitive landscape is fragmented, with numerous players ranging from large multinational corporations to regional manufacturers, all striving to capture market share through product innovation, strategic partnerships, and expansion into untapped regions.

Key Highlights

The flooring and carpets market is distinguished by several key highlights that underscore its dynamics and potential. Sustainability has emerged as a critical trend, with manufacturers increasingly adopting recycled materials and eco-friendly production techniques to meet regulatory standards and consumer demand. Innovation in product design and functionality is another highlight, with smart flooring solutions integrating technologies for improved insulation, noise reduction, and even health monitoring features gaining traction. The rise of online retail channels has transformed distribution strategies, enabling companies to reach a broader audience and offer customized solutions. Additionally, the market is witnessing a shift towards luxury vinyl tiles and waterproof flooring options, driven by their versatility and suitability for high-moisture areas. The commercial sector, particularly healthcare and education, continues to be a major contributor to demand, emphasizing safety, durability, and hygiene. Furthermore, the impact of global economic conditions and raw material price fluctuations remains a pivotal factor influencing market stability and profitability for stakeholders.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the flooring and carpets market, including increasing construction activities worldwide, rising consumer spending on home improvement, and the growing emphasis on interior aesthetics. Urbanization and population growth in developing regions further stimulate demand for residential and commercial flooring solutions. Opportunities abound in the development of sustainable and biodegradable products, catering to the environmentally conscious consumer segment. The integration of digital printing technology allows for highly customizable designs, opening new avenues for premium and personalized offerings. However, the market faces restraints such as volatility in raw material prices, particularly for petroleum-based products like vinyl, which can impact production costs and profit margins. Stringent environmental regulations regarding emissions and waste disposal also pose challenges for manufacturers. Additionally, competition from alternative flooring materials and the high initial cost of certain premium products may hinder market expansion in price-sensitive regions.

Concentration Insights

The concentration of the flooring and carpets market reveals a mix of global giants and regional players, with key companies such as Mohawk Industries, Shaw Industries, and Tarkett holding significant market shares. These leaders leverage extensive distribution networks, strong brand recognition, and diverse product portfolios to maintain their competitive edge. The market is moderately concentrated in North America and Europe, where established players dominate through continuous innovation and mergers and acquisitions. In contrast, the Asia-Pacific region exhibits a more fragmented landscape, with numerous local manufacturers catering to domestic demand. Concentration is also evident in specific product segments; for instance, carpet manufacturing is highly concentrated in countries with advanced textile industries, while hard surface flooring sees broader participation. Strategic collaborations and joint ventures are common tactics for companies aiming to penetrate new markets or enhance their technological capabilities, contributing to the evolving concentration dynamics across different regions and product types.

Type Insights

The flooring and carpets market is segmented into various types, each with distinct characteristics and demand drivers. Carpets and rugs remain popular for their comfort, noise reduction properties, and aesthetic appeal, widely used in residential settings and hospitality sectors. Hardwood flooring is favored for its durability, classic look, and ability to increase property value, though it requires higher maintenance. Laminate flooring offers a cost-effective alternative to hardwood, mimicking its appearance while providing easier installation and resistance to wear. Vinyl flooring has gained prominence due to its water resistance, versatility, and advancements in design technology, making it suitable for kitchens, bathrooms, and commercial spaces. Rubber flooring is preferred in gyms, playgrounds, and industrial environments for its slip resistance and shock absorption. Emerging types include bio-based and recycled flooring options, reflecting the market's shift towards sustainability. Each type caters to specific consumer needs, influenced by factors such as budget, functionality, and environmental considerations.

Application Insights

Applications of flooring and carpets are diverse, spanning residential, commercial, and industrial sectors. In residential applications, demand is driven by new home construction, remodeling projects, and the desire for enhanced living spaces, with products chosen for comfort, style, and ease of maintenance. The commercial sector includes offices, retail stores, healthcare facilities, and educational institutions, where flooring selection prioritizes durability, safety, hygiene, and aesthetic consistency with brand identity. Industrial applications focus on functional requirements such as chemical resistance, load-bearing capacity, and slip resistance, often utilizing specialized materials like epoxy or heavy-duty vinyl. Within these broad categories, sub-segments like luxury residential properties or high-traffic commercial areas may demand premium products with advanced features. The hospitality and tourism industry also represents a significant application area, where carpets and flooring contribute to guest experience and operational efficiency. Trends such as wellness-oriented design in healthcare and open-plan layouts in offices further influence product choices and innovation.

Regional Insights

Regionally, the flooring and carpets market exhibits varied growth patterns and preferences. North America is a mature market characterized by high demand for premium and sustainable products, with strong performance in the residential replacement sector and commercial construction. Europe shows similar trends, with stringent environmental regulations driving innovation in eco-friendly materials and a robust renovation market. The Asia-Pacific region is the fastest-growing, fueled by rapid urbanization, rising disposable incomes, and extensive infrastructure development in countries like China and India. Here, demand is skewed towards cost-effective and durable options, though premium segments are expanding in metropolitan areas. Latin America and the Middle East & Africa present emerging opportunities, with growth linked to economic development and increasing investment in construction projects. Regional differences also extend to material preferences; for example, carpets are more popular in colder climates, while hard surface flooring dominates in warmer regions. Cultural factors and local manufacturing capabilities further shape regional market dynamics.

Company Insights

Key companies in the flooring and carpets market include Mohawk Industries, Shaw Industries, Tarkett, Interface, and Armstrong Flooring, among others. Mohawk Industries is a global leader with a diverse portfolio spanning carpets, rugs, ceramic, and vinyl flooring, known for its innovation and sustainability initiatives. Shaw Industries focuses heavily on residential and commercial carpets, emphasizing recycled content and closed-loop manufacturing processes. Tarkett has a strong presence in Europe and North America, offering a wide range of vinyl, wood, and laminate products tailored for various applications. Interface is renowned for its modular carpet tiles and commitment to environmental stewardship, targeting the commercial sector. Armstrong Flooring specializes in resilient and hardwood products, with a reputation for quality and design. These companies compete through product differentiation, technological advancements, and strategic expansions, often investing in research and development to introduce new materials and designs. Smaller players and regional manufacturers also contribute significantly, particularly in niche segments or local markets.

Recent Developments

Recent developments in the flooring and carpets market highlight a focus on sustainability, technology integration, and strategic business moves. Many leading companies have launched products made from recycled or bio-based materials, responding to consumer demand for eco-friendly options. For instance, advancements in carpet recycling technologies have enabled higher rates of material reuse in new products. Digitalization is another key trend, with companies adopting augmented reality tools for virtual flooring visualization and e-commerce platforms to enhance customer engagement. Mergers and acquisitions continue to shape the landscape, as firms seek to expand their geographic reach or product offerings; examples include acquisitions of smaller brands by larger conglomerates to diversify into emerging segments. Additionally, investments in automation and smart manufacturing processes are improving efficiency and reducing environmental impact. Collaborations with designers and architects for customized solutions are also prevalent, driving innovation in aesthetic and functional attributes of flooring products.

Report Segmentation

The flooring and carpets market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, segmentation includes carpets and rugs, hardwood, laminate, vinyl, rubber, and other flooring materials such as ceramic and stone. Each type is analyzed for its market share, growth potential, and key trends. Application segmentation covers residential, commercial, and industrial sectors, with further breakdowns into sub-applications like single-family homes, multi-family housing, offices, healthcare, retail, and educational institutions. This helps in understanding demand drivers specific to each segment. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for major markets such as the United States, Germany, China, and Brazil. This multidimensional segmentation allows stakeholders to identify opportunities and challenges accurately, tailor strategies to specific segments, and make informed decisions based on detailed insights into product preferences, application needs, and geographic variations.

FAQs

What are the latest trends in the flooring and carpets market? The latest trends include a strong shift towards sustainable and eco-friendly products, such as those made from recycled materials or bio-based sources. Additionally, technological innovations like digital printing for customizable designs, waterproof and luxury vinyl tiles, and smart flooring with integrated features are gaining popularity. The market is also seeing increased demand for easy-to-install and low-maintenance options, driven by consumer convenience and cost-effectiveness.

How is the demand for carpets evolving compared to hard surface flooring? Demand for carpets remains stable in residential and hospitality sectors due to their comfort and acoustic benefits, but hard surface flooring like vinyl, laminate, and hardwood is growing faster, particularly in areas prone to moisture or requiring easy cleaning. This shift is influenced by aesthetics, durability, and the rising preference for hypoallergenic and hygienic surfaces in both homes and commercial spaces.

Which regions show the highest growth potential for flooring and carpets? The Asia-Pacific region exhibits the highest growth potential, driven by rapid urbanization, increasing disposable incomes, and extensive construction activities in countries like China and India. Emerging markets in Latin America and the Middle East & Africa also offer significant opportunities due to economic development and infrastructure projects, while North America and Europe focus on premium and sustainable products in mature markets.

What are the key factors driving innovation in this market? Key factors driving innovation include consumer demand for environmentally friendly products, advancements in manufacturing technologies such as digital printing and automation, and the need for durable, low-maintenance solutions. Regulatory pressures for reduced carbon footprints and waste, along with competition among manufacturers to offer unique designs and functionalities, also spur continuous innovation in materials and processes.

How do commercial applications differ from residential in flooring choices? Commercial applications prioritize durability, safety, hygiene, and compliance with standards like slip resistance and fire ratings, often opting for carpet tiles, vinyl, or rubber flooring for high-traffic areas. Residential choices focus more on aesthetics, comfort, and personal style, with a wider variety of materials including plush carpets, hardwood, and laminate, often selected for their visual appeal and ability to enhance home value.

Who are the major players in the global flooring and carpets market? Major players include Mohawk Industries, Shaw Industries, Tarkett, Interface, and Armstrong Flooring. These companies lead through extensive product portfolios, strong distribution networks, and continuous innovation. They compete on factors such as sustainability, design versatility, and technological integration, with strategies involving mergers, acquisitions, and expansions to strengthen their global presence and cater to diverse consumer needs.

Citius Research has developed a research report titled “Flooring and Carpets Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Flooring and Carpets Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Flooring and Carpets Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Flooring and Carpets Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Flooring and Carpets Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Flooring and Carpets Market
• Research Methodology
• Executive Summary
• Market Dynamics of Flooring and Carpets Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Flooring and Carpets Market
• Cost and Gross Margin Analysis of Flooring and Carpets Market
• Flooring and Carpets Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Flooring and Carpets Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Flooring and Carpets Market Key Stakeholders

Below are the key stakeholders for the Flooring and Carpets Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Flooring and Carpets Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Flooring and Carpets Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Flooring and Carpets Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Flooring and Carpets Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Flooring and Carpets Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Flooring and Carpets Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Flooring and Carpets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Flooring and Carpets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Flooring and Carpets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Flooring and Carpets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Flooring and Carpets Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Flooring and Carpets Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Flooring and Carpets Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Flooring and Carpets Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Flooring and Carpets Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Flooring and Carpets Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Flooring and Carpets Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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