Faucet Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192111
  • Format: Electronic (PDF)
  • Number of Pages: 196
  • Author(s): Joshi, Madhavi

Report Overview

The Faucet Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 17 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Faucet Market

(Market Size)
$12 billion
$17 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 12 billion
2030 Market Size USD 17 billion
Key Players Kohler, Moen, Delta, Hansgrohe, Grohe

Market Summary

The faucet market is a significant segment within the global consumer goods industry, characterized by steady demand driven by residential and commercial construction activities alongside renovation projects. This market encompasses a wide range of products including kitchen faucets, bathroom faucets, and other specialty faucets designed for various applications. The industry is highly competitive with numerous established players and emerging manufacturers striving to innovate and capture market share. Key factors influencing the market include evolving consumer preferences for stylish and efficient fixtures, advancements in manufacturing technologies, and increasing awareness regarding water conservation. The market is also shaped by economic conditions, urbanization trends, and regulatory standards aimed at promoting water efficiency and sustainability. Manufacturers are continuously focusing on product differentiation through design aesthetics, material quality, and incorporation of smart technologies to meet the demands of a discerning consumer base.

Key Highlights

The faucet market is distinguished by several key highlights that underscore its dynamics and growth potential. Innovation remains a central theme, with leading companies introducing smart faucets featuring touchless operation, temperature control, and water usage monitoring capabilities. The emphasis on water efficiency has become increasingly prominent, driven by environmental concerns and regulatory mandates, leading to the development of low-flow and water-saving faucet models. Design trends continue to evolve, with consumers showing a strong preference for modern, minimalist styles as well as classic and vintage designs, influencing product offerings across price segments. The market is also witnessing a surge in demand for premium materials such as brushed nickel, matte black, and bronze finishes, which offer enhanced durability and aesthetic appeal. Furthermore, the integration of advanced manufacturing processes, including precision casting and automated assembly, has improved product quality and production efficiency, enabling manufacturers to meet the growing and diverse consumer demands effectively.

Drivers, Opportunities & Restraints

The faucet market is propelled by several key drivers, including rising disposable incomes, increasing urbanization, and growth in the real estate and hospitality sectors globally. The surge in home improvement and renovation activities, particularly in developed economies, further stimulates demand for modern and efficient faucet solutions. Opportunities abound in the development of smart and connected faucets that offer convenience, hygiene benefits, and water conservation features, catering to the tech-savvy consumer base. The growing focus on sustainable living and green building practices presents another significant opportunity for manufacturers to innovate and expand their eco-friendly product lines. However, the market faces certain restraints such as fluctuating raw material prices, which can impact production costs and profit margins. Intense competition and price sensitivity among consumers in certain regions also pose challenges, necessitating strategic pricing and marketing efforts. Additionally, economic downturns and reduced construction activities can adversely affect market growth, highlighting the need for resilience and adaptability among industry players.

Concentration Insights

The global faucet market exhibits a varied concentration landscape with a mix of large multinational corporations and regional players dominating different segments. North America and Europe are characterized by a high concentration of established brands such as Kohler, Moen, and Delta Faucet, which hold significant market share due to their strong brand recognition, extensive distribution networks, and continuous innovation. The Asia-Pacific region, while fragmented, features a growing number of local manufacturers competing on price and gradually improving product quality to capture both domestic and international markets. The market concentration is influenced by factors such as manufacturing capabilities, research and development investments, and strategic mergers and acquisitions aimed at expanding geographic presence and product portfolios. Despite the presence of major players, the market remains competitive with opportunities for niche specialists and companies focusing on innovative and sustainable solutions to gain a foothold.

Type Insights

Faucets are categorized into various types based on their design, functionality, and application areas. Common types include compression faucets, which are traditional models requiring washers and are often found in older installations; ball faucets, which feature a single handle controlling both hot and cold water through a rotating ball; cartridge faucets, known for their reliability and ease of repair with replaceable cartridges; and disc faucets, which utilize ceramic discs for durable and leak-free operation. In recent years, sensor-operated and touchless faucets have gained popularity, especially in commercial and public settings, due to their hygiene benefits and water conservation advantages. Additionally, widespread faucets, which have separate spout and handle arrangements, are preferred for their classic appeal in certain bathroom designs. Each type offers distinct advantages in terms of performance, maintenance, and aesthetic value, catering to diverse consumer needs and preferences across residential and commercial sectors.

Application Insights

Faucets find applications across multiple settings, primarily in residential, commercial, and industrial contexts. In residential applications, faucets are essential fixtures in kitchens, bathrooms, laundry areas, and outdoor spaces, with demand driven by new housing constructions, home renovations, and replacement cycles. Commercial applications include hotels, restaurants, offices, hospitals, and public facilities, where requirements often emphasize durability, water efficiency, and compliance with health and safety standards. The industrial segment utilizes specialized faucets designed for heavy-duty use in settings such as laboratories, manufacturing plants, and agricultural operations. Within these broad categories, specific sub-applications influence product features; for example, kitchen faucets may incorporate pull-down sprays and pot fillers, while bathroom faucets focus on design elegance and water-saving capabilities. The varying demands of each application segment guide manufacturers in developing tailored solutions that meet functional, aesthetic, and regulatory requirements.

Regional Insights

The faucet market demonstrates distinct regional characteristics influenced by economic development, construction activities, and consumer preferences. North America represents a mature market with high demand for premium and innovative products, driven by robust home improvement trends and stringent water efficiency standards. Europe similarly emphasizes quality and sustainability, with consumers showing a strong inclination towards aesthetically pleasing and eco-friendly fixtures. The Asia-Pacific region is experiencing rapid growth due to urbanization, rising disposable incomes, and expanding construction sectors in countries such as China and India, where demand is fueled by both new installations and replacement markets. Latin America and the Middle East and Africa are emerging markets with potential growth opportunities, though they may face challenges related to economic volatility and infrastructure development. Each region presents unique dynamics that necessitate tailored strategies for product development, marketing, and distribution to effectively address local needs and capitalize on growth prospects.

Company Insights

Prominent companies in the global faucet market include Kohler Co., Masco Corporation (owner of brands like Delta Faucet and Hansgrohe), Fortune Brands Home & Security (which owns Moen), LIXIL Group Corporation (maker of American Standard and Grohe), and Spectrum Brands Holdings (which owns Pfister and other brands). These industry leaders compete on the basis of product innovation, brand reputation, distribution reach, and strategic acquisitions. Kohler is renowned for its design-centric approach and extensive product portfolio, while Moen emphasizes smart technology and user-friendly features. Delta Faucet focuses on water efficiency and reliability, and Hansgrohe is known for its premium designs and sustainability initiatives. Other significant players include TOTO Ltd., Roca Sanitario, and Jaquar Group, each contributing to market diversity through specialized offerings and regional strengths. These companies invest heavily in research and development to introduce advanced products and maintain competitive advantage in a dynamic market environment.

Recent Developments

Recent developments in the faucet market reflect a strong focus on technological innovation, sustainability, and strategic expansion. Major companies have launched new product lines featuring smart faucets with voice activation, touchless operation, and integrated water monitoring systems to enhance convenience and conservation. There is a growing emphasis on using sustainable materials and manufacturing processes to reduce environmental impact, aligning with global sustainability trends. Acquisitions and partnerships have been prominent, with leading firms acquiring smaller innovative companies to bolster their technological capabilities and expand market presence. Additionally, investments in digital marketing and e-commerce platforms have increased to reach a broader consumer base and adapt to shifting purchasing behaviors. These developments indicate an industry in transition, where traditional manufacturers are evolving to meet modern demands for efficiency, connectivity, and environmental responsibility while strengthening their competitive positions globally.

Report Segmentation

This comprehensive market research report on the faucet industry provides detailed segmentation to offer insightful analysis across multiple dimensions. The report is segmented by type, covering categories such as kitchen faucets, bathroom faucets, and other specialty faucets, each analyzed for their market dynamics and growth prospects. Application segmentation includes residential, commercial, and industrial sectors, examining demand patterns and specific requirements within each. Geographical segmentation offers a regional breakdown covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting key trends and opportunities in each area. Further segmentation may consider material types, technology integration, distribution channels, and price points to provide a holistic view of the market landscape. This structured approach enables stakeholders to identify niche segments, understand regional variations, and make informed decisions based on comprehensive and granular data.

FAQs

What are the different types of faucets? Faucets are commonly categorized into compression, ball, cartridge, and disc types, along with modern sensor-operated and touchless models, each offering distinct mechanisms and benefits for various applications.

Which materials are commonly used in faucet manufacturing? Faucets are typically made from materials such as brass, stainless steel, zinc alloys, and plastics, often finished with coatings like chrome, nickel, or bronze for durability and aesthetic appeal.

How do smart faucets work? Smart faucets incorporate sensors, touchless technology, and sometimes connectivity features allowing operation via motion detection, voice commands, or mobile apps, enhancing convenience and promoting water conservation.

What are the benefits of water-efficient faucets? Water-efficient faucets help reduce water consumption, lower utility bills, and support environmental sustainability by meeting or exceeding regulatory standards for flow rates without compromising performance.

Which regions are leading in the faucet market? North America and Europe are mature markets with high demand for premium products, while the Asia-Pacific region is experiencing rapid growth due to urbanization and increasing construction activities.

What should be considered when choosing a faucet? Key considerations include the intended application, design compatibility, material quality, water efficiency ratings, ease of installation, and compliance with local regulations and standards.

Citius Research has developed a research report titled “Faucet Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Faucet Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Faucet Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Faucet Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Faucet Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Faucet Market
• Research Methodology
• Executive Summary
• Market Dynamics of Faucet Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Faucet Market
• Cost and Gross Margin Analysis of Faucet Market
• Faucet Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Faucet Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Faucet Market Key Stakeholders

Below are the key stakeholders for the Faucet Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Faucet Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Faucet Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Faucet Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Faucet Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Faucet Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Faucet Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Faucet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Faucet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Faucet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Faucet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Faucet Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Faucet Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Faucet Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Faucet Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Faucet Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Faucet Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Faucet Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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