Eyewear Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192099
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Eyewear Market size was estimated at USD 120 billion in 2023 and is projected to reach USD 160 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.30% during the forecast period (2024-2030).

Eyewear Market

(Market Size)
$120 billion
$160 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.30%
2023 Market Size USD 120 billion
2030 Market Size USD 160 billion
Key Players Luxottica, Essilor, Johnson & Johnson, Safilo, Hoya

Market Summary

The eyewear market is a dynamic and evolving segment within the consumer goods industry, characterized by its blend of fashion, function, and healthcare. It encompasses a wide range of products including prescription glasses, sunglasses, contact lenses, and safety eyewear, catering to diverse consumer needs from vision correction to UV protection and style statements. The market is driven by increasing visual impairment rates globally, coupled with a growing awareness of eye health and the importance of protective eyewear. Technological advancements have introduced innovative materials and designs, such as lightweight frames and blue light filtering lenses, enhancing user comfort and addressing modern lifestyle challenges like prolonged screen time. The industry sees continuous innovation in lens technology, including photochromic and polarized lenses, which adapt to changing light conditions and reduce glare. Furthermore, the rise of e-commerce has significantly transformed distribution channels, making eyewear more accessible to a broader audience. Sustainability has also emerged as a key trend, with many brands focusing on eco-friendly materials and recycling programs to appeal to environmentally conscious consumers. The competitive landscape is marked by the presence of both established multinational corporations and emerging niche players, all striving to capture market share through product differentiation, strategic marketing, and expansion into untapped regions.

Key Highlights

The eyewear market is distinguished by several key highlights that underscore its growth and transformation. One significant trend is the increasing consumer preference for premium and luxury eyewear, driven by brand consciousness and the perception of eyewear as a fashion accessory. Leading brands are collaborating with high-end designers and celebrities to create exclusive collections that resonate with style-conscious consumers. Another highlight is the rapid adoption of digital tools such as virtual try-on applications, which enhance the online shopping experience by allowing customers to visualize how frames look on their faces before making a purchase. This technology has bridged the gap between physical and digital retail, boosting consumer confidence in online eyewear purchases. Additionally, the market is witnessing a surge in demand for personalized and customized eyewear, where consumers can choose frame styles, colors, and lens features tailored to their preferences. The growing emphasis on health and wellness has also propelled the sales of specialized eyewear, including blue light blocking glasses for digital device users and sports-specific sunglasses for athletes. Moreover, regulatory frameworks and standards for eyewear safety and quality continue to evolve, ensuring product reliability and consumer protection. These factors collectively contribute to a robust and innovative market environment, fostering continuous development and consumer engagement.

Drivers, Opportunities & Restraints

The eyewear market is propelled by several key drivers, including the rising prevalence of vision-related disorders such as myopia, hyperopia, and astigmatism, largely attributed to increased screen time and aging populations. This demographic shift necessitates greater adoption of corrective eyewear, thereby expanding the consumer base. Additionally, growing awareness about eye health and the harmful effects of UV radiation has boosted demand for protective sunglasses and specialized lenses. Opportunities abound in the market, particularly in emerging economies where rising disposable incomes, urbanization, and improving healthcare infrastructure are making eyewear more accessible. The expansion of e-commerce platforms offers significant growth potential, enabling brands to reach wider audiences and offer convenient shopping experiences. There is also an opportunity for innovation in smart eyewear, integrating technologies like augmented reality and health monitoring features, which could redefine the product category. However, the market faces restraints such as high costs associated with advanced eyewear products, which may limit affordability for certain consumer segments. Intense competition and price sensitivity can also pressure profit margins for manufacturers and retailers. Furthermore, regulatory challenges and compliance with varying standards across different regions can complicate market entry and product distribution. Despite these restraints, the overall trajectory remains positive, driven by continuous innovation and evolving consumer preferences.

Concentration Insights

The eyewear market exhibits a concentrated competitive landscape dominated by a few major players who hold significant market share through extensive brand portfolios and global distribution networks. Companies such as EssilorLuxottica, Safilo Group, and Johnson & Johnson Vision are key influencers, leveraging their strong brand equity and innovative capabilities to maintain leadership. EssilorLuxottica, formed through a merger, combines expertise in lens technology and frame design, creating a comprehensive offering that addresses diverse consumer needs. Safilo Group is renowned for its licensed brands and strategic partnerships with fashion houses, enhancing its market presence. Johnson & Johnson Vision focuses on contact lenses and eye health products, capitalizing on advancements in material science and comfort. Despite this concentration, the market also features numerous small and medium-sized enterprises that cater to niche segments, such as eco-friendly eyewear or customized frames, often through direct-to-consumer channels. Geographically, North America and Europe remain strongholds for established brands due to high consumer spending and awareness, while Asia-Pacific is emerging as a focal point for growth, driven by rising urbanization and increasing healthcare access. This concentration dynamics encourage continuous innovation and competitive pricing, benefiting consumers with a wide array of choices while pushing companies to differentiate through quality, design, and technology.

Type Insights

The eyewear market is segmented into various types, each catering to specific consumer needs and preferences. Prescription glasses represent a substantial portion, essential for vision correction and often influenced by fashion trends, with frames available in materials like acetate, metal, and titanium for durability and style. Sunglasses are another major category, valued not only for UV protection but also as fashion accessories, featuring innovations such as polarized lenses and mirror coatings. Contact lenses offer an alternative to traditional glasses, with options including daily disposables, extended wear, and toric lenses for astigmatism, driven by advancements in breathability and comfort. Safety eyewear is critical in industrial and sports applications, designed to meet stringent protective standards while incorporating ergonomic designs. Additionally, the market includes reading glasses for presbyopia and computer glasses with blue light filtering capabilities, addressing the needs of an aging population and digital device users. Each type continues to evolve with technological integrations, such as smart glasses that combine vision correction with digital features, reflecting the market's adaptability to consumer lifestyles and emerging trends.

Application Insights

Eyewear applications span across various sectors, highlighting its versatility beyond mere vision correction. In the healthcare sector, eyewear is fundamental for correcting refractive errors and managing eye conditions, with optometrists and ophthalmologists playing a key role in prescribing customized solutions. The fashion industry heavily influences eyewear, where products are marketed as style statements through collaborations with designers and celebrities, driving seasonal trends and consumer purchases. Sports and outdoor activities represent a significant application area, demanding specialized eyewear that offers impact resistance, anti-fog properties, and enhanced visibility, catering to athletes and enthusiasts. Occupational safety is another critical application, particularly in construction, manufacturing, and healthcare professions, where protective eyewear prevents injuries and complies with regulatory standards. Additionally, the rise of digital lifestyles has spurred demand for computer glasses that reduce eye strain from screens, while adaptive lenses that adjust to light conditions are popular among consumers seeking convenience. Each application underscores the functional and aesthetic roles of eyewear, making it integral to daily life across diverse contexts and driving continuous innovation in product development.

Regional Insights

The eyewear market demonstrates distinct regional dynamics influenced by economic factors, consumer behavior, and healthcare infrastructure. North America holds a prominent position, characterized by high consumer awareness, advanced healthcare systems, and strong purchasing power, with the United States being a major hub for innovation and fashion trends. Europe follows closely, with countries like Italy and France renowned for their luxury eyewear brands and design heritage, while stringent regulatory standards ensure product quality and safety. The Asia-Pacific region is experiencing rapid growth, driven by populous nations such as China and India, where increasing disposable incomes, urbanization, and growing prevalence of vision impairments are expanding the consumer base. Latin America and the Middle East & Africa are emerging markets with potential for expansion, though challenges such as limited access to eye care and economic volatility may affect pace. Regional preferences also vary; for instance, Asian markets often favor lightweight and minimalist designs, whereas Western consumers may prioritize brand and functionality. These insights highlight the importance of tailored strategies for each region, focusing on distribution networks, marketing approaches, and product adaptations to capitalize on local opportunities and navigate cultural nuances.

Company Insights

The competitive landscape of the eyewear market is shaped by key companies that drive innovation and market trends. EssilorLuxottica stands as a global leader, offering a comprehensive portfolio that includes renowned brands like Ray-Ban, Oakley, and Varilux lenses, leveraging its extensive retail and online presence. Safilo Group is another major player, known for producing licensed eyewear for fashion labels such as Gucci, Dior, and Fendi, emphasizing style and quality craftsmanship. Johnson & Johnson Vision focuses on contact lenses and surgical products, with Acuvue lenses being a household name, supported by continuous research in material technology and eye health. CooperVision also holds a significant share in the contact lens segment, providing innovative options for astigmatism and multifocal needs. Beyond these giants, companies like Warby Parker have disrupted the market with direct-to-consumer models, offering affordable and stylish eyewear through online platforms and brick-and-mortar stores. Smaller innovators, such as Zenni Optical, emphasize cost-effectiveness and customization, appealing to price-sensitive consumers. These companies compete through product differentiation, strategic partnerships, and investments in digital transformation, ensuring they remain responsive to evolving consumer demands and technological advancements.

Recent Developments

Recent developments in the eyewear market reflect a focus on technology integration, sustainability, and consumer-centric innovations. Many companies have introduced smart eyewear with features like augmented reality displays and health monitoring sensors, aiming to merge functionality with cutting-edge technology. For instance, products offering real-time data visualization or connectivity to mobile devices are gaining traction among tech-savvy consumers. Sustainability initiatives have also taken center stage, with brands adopting recycled materials, biodegradable frames, and carbon-neutral production processes to address environmental concerns and appeal to eco-conscious buyers. Collaborations between eyewear manufacturers and fashion or tech companies have increased, resulting in limited-edition collections and co-branded products that enhance market visibility and consumer engagement. Additionally, advancements in lens technology, such as photochromic lenses that adapt faster to light changes and blue light filtering options, are being widely adopted to meet modern lifestyle needs. The expansion of online retail capabilities, including virtual try-on tools and AI-driven recommendations, has improved the digital shopping experience, making it more interactive and personalized. These developments underscore the industry's commitment to innovation, aligning with broader trends in health, technology, and sustainability while enhancing competitive advantage.

Report Segmentation

This market research report on the eyewear industry provides a detailed segmentation to offer comprehensive insights into various aspects of the market. The report is segmented by type, covering categories such as prescription glasses, sunglasses, contact lenses, and safety eyewear, each analyzed for their market dynamics, trends, and consumer preferences. Application segmentation includes vision correction, fashion, sports, and safety, highlighting the diverse uses and demand drivers across different sectors. Geographically, the report divides the market into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional growth patterns, regulatory environments, and competitive landscapes. Further segmentation by distribution channel explores offline retail stores, online platforms, and specialty clinics, assessing how consumer purchasing behaviors are evolving with digital adoption. The report also delves into material insights, discussing advancements in frames made from acetate, metal, and sustainable alternatives. Each segment is thoroughly evaluated to provide stakeholders with actionable intelligence, enabling informed decision-making regarding market entry, product development, and strategic planning. This structured approach ensures a holistic understanding of the eyewear market, catering to the needs of investors, manufacturers, and industry professionals.

FAQs

What is the eyewear market? The eyewear market encompasses products designed for vision correction, protection, and fashion, including glasses, sunglasses, contact lenses, and safety gear, driven by factors like health awareness and technological innovation.

Who are the key players in the eyewear market? Major companies include EssilorLuxottica, Safilo Group, Johnson & Johnson Vision, CooperVision, and Warby Parker, known for their brand strength, innovation, and market reach.

What are the latest trends in the eyewear industry? Current trends include smart eyewear with tech features, sustainability efforts using eco-materials, personalized designs, and the growth of e-commerce with virtual try-on tools.

How is the eyewear market segmented? It is segmented by type (e.g., prescription glasses, sunglasses), application (e.g., healthcare, fashion), region, and distribution channel, providing detailed insights for analysis.

What drives growth in the eyewear market? Growth is driven by rising vision impairments, aging populations, fashion trends, and advancements in lens and frame technologies enhancing consumer appeal.

Which regions are leading in the eyewear market? North America and Europe are mature markets with high consumption, while Asia-Pacific is rapidly growing due to urbanization and increasing health awareness.

Citius Research has developed a research report titled “Eyewear Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Eyewear Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Eyewear Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Eyewear Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Eyewear Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Eyewear Market
• Research Methodology
• Executive Summary
• Market Dynamics of Eyewear Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Eyewear Market
• Cost and Gross Margin Analysis of Eyewear Market
• Eyewear Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Eyewear Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Eyewear Market Key Stakeholders

Below are the key stakeholders for the Eyewear Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Eyewear Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Eyewear Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Eyewear Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Eyewear Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Eyewear Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Eyewear Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Eyewear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Eyewear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Eyewear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Eyewear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Eyewear Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Eyewear Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Eyewear Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Eyewear Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Eyewear Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Eyewear Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Eyewear Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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