Electronic Home Locks Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192748
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Electronic Home Locks Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Electronic Home Locks Market

(Market Size)
$5.2 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 5.2 billion
2030 Market Size USD 10 billion
Key Players August, Yale, Schlage, Kwikset, Ultraloq

Market Summary

The electronic home locks market represents a rapidly evolving segment within the consumer goods industry, driven by increasing consumer demand for enhanced home security and convenience. These advanced locking mechanisms utilize technologies such as biometrics, keypads, Bluetooth, and Wi-Fi to offer keyless entry and remote access control. The market is characterized by a shift from traditional mechanical locks towards smart, connected solutions that integrate seamlessly with broader smart home ecosystems. This transition is fueled by growing urbanization, rising disposable incomes, and a heightened awareness of home security. Manufacturers are continuously innovating to offer features like temporary access codes, activity logs, and integration with virtual assistants, making these products highly appealing to modern homeowners. The competitive landscape is dynamic, with both established security companies and new tech entrants vying for market share by focusing on reliability, user experience, and design aesthetics.

Key Highlights

Key highlights of the electronic home locks market include the proliferation of biometric authentication, particularly fingerprint recognition, which offers a high level of security and personalized access. The integration of Internet of Things technology is another significant highlight, enabling users to monitor and control their locks remotely via smartphones, a feature that has become a standard expectation. The development of robust encryption and cybersecurity measures is paramount, addressing growing concerns about digital vulnerabilities. Furthermore, the market is witnessing a trend towards aesthetically pleasing designs that complement modern home d?cor, moving beyond purely functional products. The ability of these locks to function during power outages, often through battery backup systems, is a critical design highlight that ensures uninterrupted security. Partnerships between lock manufacturers and smart home platform providers are also a key trend, facilitating seamless interoperability and expanding market reach.

Drivers, Opportunities & Restraints

The primary drivers propelling the electronic home locks market are the escalating concerns regarding home security and the increasing adoption of smart home technologies. Consumers are actively seeking solutions that provide peace of mind through features like remote monitoring and instant alerts. The convenience of keyless entry, eliminating the risk of lost or duplicated keys, is a powerful driver for residential adoption. Significant opportunities lie in the retrofitting market, where homeowners upgrade existing door hardware, and in new construction projects where builders are incorporating smart locks as standard features. The hospitality and rental property sectors present substantial growth opportunities for implementing advanced access management systems. However, the market faces restraints including the high initial cost of advanced electronic locks compared to traditional alternatives, which can be a barrier for price-sensitive consumers. Data security and privacy concerns remain a significant challenge, as a breach could compromise physical security. Additionally, a lack of universal standards for connectivity and interoperability can sometimes lead to consumer confusion and hesitation.

Concentration Insights

The electronic home locks market demonstrates a concentration of key players in regions with advanced technological infrastructure and high consumer spending power. North America and Europe are established hubs for innovation and consumption, hosting the headquarters of major global brands. However, manufacturing concentration is notably high in Asia-Pacific, particularly in China and South Korea, where extensive electronics manufacturing capabilities allow for cost-effective production. The market is moderately consolidated, with a mix of longstanding security giants and agile technology startups. Leading companies possess strong intellectual property portfolios, particularly in biometric algorithms and wireless communication protocols. Distribution channels are also concentrated, with online retail platforms becoming increasingly dominant for direct-to-consumer sales, while traditional locksmiths and home improvement stores remain crucial for installation services and customer trust. The competitive intensity is high, forcing continuous investment in research and development to maintain a competitive edge.

Type Insights

The electronic home locks market is segmented by type, primarily into biometric locks, keypad locks, and Bluetooth/Wi-Fi enabled smart locks. Biometric locks, which use unique human characteristics like fingerprints, offer the highest level of security and are gaining significant traction. Keypad locks, which require a numerical code for entry, are popular for their simplicity and reliability, often serving as an entry-level product for consumers new to electronic security. Bluetooth and Wi-Fi enabled smart locks represent the most advanced segment, offering remote access and control, integration with other smart devices, and real-time notifications. Within biometrics, fingerprint recognition is the most prevalent technology, though facial recognition and iris scanning are emerging in premium models. The choice of type often depends on the consumer's priority between maximum security, ease of use, or advanced connectivity features, with many manufacturers offering hybrid models that combine multiple technologies.

Application Insights

Application insights reveal that the residential sector is the largest and fastest-growing segment for electronic home locks. Homeowners are the primary end-users, driven by desires for security, convenience, and modernizing their living spaces. Within residential applications, usage extends beyond front doors to include garage doors, interior doors, and gates. The commercial application segment is also substantial, encompassing office buildings, where access control for employees is critical, and hospitality, where hotels utilize these locks for streamlined check-in processes and enhanced guest security. The rental and vacation property market is a significant adopter, using electronic locks to manage access for tenants and guests efficiently through changeable codes. Furthermore, there is growing application in government buildings and high-security facilities that require sophisticated, audit-trail capable access systems, although this often involves more specialized, industrial-grade products.

Regional Insights

Regional insights show that North America holds a leading position in the electronic home locks market, attributed to high consumer awareness, strong disposable income, and widespread adoption of smart home ecosystems. The United States is the largest individual market within the region. Europe follows closely, with countries like the United Kingdom, Germany, and France showing robust demand driven by similar factors and a strong focus on home security. The Asia-Pacific region is anticipated to exhibit the highest growth rate, fueled by rapid urbanization, growing middle-class populations, and increasing investment in smart city initiatives in nations such as China, Japan, and South Korea. Latin America and the Middle East and Africa are emerging markets where adoption is gradually increasing, though growth is tempered by economic volatility and lower penetration of supporting smart home infrastructure compared to more developed regions.

Company Insights

The competitive landscape of the electronic home locks market includes a blend of traditional lock manufacturers and technology-focused companies. Established security industry leaders such as Allegion (owner of brands like Schlage) and Assa Abloy (owner of Yale) leverage their brand trust and extensive distribution networks to dominate market share. These companies are aggressively expanding their smart lock portfolios through internal development and acquisitions. Simultaneously, technology companies like August Home and Samsung have entered the space, emphasizing sleek design, user-friendly apps, and deep integration with their existing ecosystems. Other notable players include Kwikset, a prominent name in residential security, and Lockstate, which focuses on solutions for the rental and commercial markets. The strategies of these companies revolve around continuous innovation in security features, enhancing connectivity protocols like Zigbee and Z-Wave, and forming strategic alliances with smart home platform providers such as Amazon, Google, and Apple to ensure compatibility and ease of use.

Recent Developments

Recent developments in the electronic home locks market are centered on enhancing connectivity, security, and user experience. A prominent trend is the move towards matter protocol support, a new royalty-free connectivity standard aimed at improving interoperability between smart home devices from different manufacturers, reducing consumer confusion. Companies are increasingly incorporating advanced biometric technologies, such as 3D facial recognition, to improve accuracy and thwart spoofing attempts. There is a growing emphasis on long-lasting battery life and energy-efficient designs, with some models boasting years of operation on a single set of batteries. Development efforts are also focused on improving the resilience of locks against physical attacks like picking and drilling. Furthermore, integration with voice-activated assistants for hands-free operation has become a standard feature in new product launches. Several leading companies have also announced partnerships with home insurance providers to offer discounts for customers who install certified smart locks, creating a new value proposition.

Report Segmentation

This comprehensive market report on electronic home locks provides a detailed segmentation analysis to offer a granular understanding of the industry landscape. The report is segmented by type, categorizing products into biometric access locks, keypad locks, and wireless connectivity locks such as those using Bluetooth and Wi-Fi. It further breaks down the biometric segment into fingerprint recognition, facial recognition, and iris recognition. The application segmentation analyzes demand across key end-use sectors including residential, commercial, hospitality, and government & institutional. Geographically, the report provides an in-depth analysis across major regions: North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, with further country-level analysis for key markets. Additional segmentation may include analysis by sales channel, distinguishing between online retailers, offline specialty stores, and direct sales, providing stakeholders with actionable insights into consumer purchasing behavior and distribution dynamics.

FAQs

What are the main types of electronic door locks? The main types include biometric locks (using fingerprints, face, or iris), keypad locks (using PIN codes), and smart locks connected via Bluetooth or Wi-Fi for remote control and automation.

How do smart locks connect to your phone? Smart locks typically connect to a user's smartphone via a dedicated mobile application using wireless communication protocols like Bluetooth for proximity unlocking or Wi-Fi for remote access from anywhere with an internet connection.

Are electronic door locks safe? When purchased from reputable manufacturers, electronic door locks are generally very safe. They often feature advanced encryption, tamper alerts, and physical hardening against picking, making them more secure than many traditional locks, though their digital nature requires robust cybersecurity practices.

Can electronic locks be hacked? While any connected device carries a potential risk, reputable electronic lock manufacturers employ strong encryption standards and regularly update firmware to protect against hacking. The physical security of a high-quality electronic lock often exceeds that of traditional mechanical locks.

What happens if the power goes out? Most electronic home locks are designed with battery backup systems, typically using standard alkaline or lithium batteries that can last for months or even years. They will continue to operate during a power outage, and many feature low-battery warnings well in advance.

Do electronic locks work with existing doors? Many electronic locks are designed as retrofit solutions, meaning they can be installed on most standard residential doors without requiring major modifications, often using the same hole patterns as existing mechanical deadbolts.

Citius Research has developed a research report titled “Electronic Home Locks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electronic Home Locks Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electronic Home Locks Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electronic Home Locks Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electronic Home Locks Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electronic Home Locks Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electronic Home Locks Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electronic Home Locks Market
• Cost and Gross Margin Analysis of Electronic Home Locks Market
• Electronic Home Locks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electronic Home Locks Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electronic Home Locks Market Key Stakeholders

Below are the key stakeholders for the Electronic Home Locks Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electronic Home Locks Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electronic Home Locks Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electronic Home Locks Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electronic Home Locks Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electronic Home Locks Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electronic Home Locks Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electronic Home Locks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electronic Home Locks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electronic Home Locks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electronic Home Locks Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electronic Home Locks Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electronic Home Locks Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electronic Home Locks Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electronic Home Locks Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electronic Home Locks Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electronic Home Locks Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electronic Home Locks Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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