The Electric Kettle Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 18 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Electric Kettle Market

Market Summary

The electric kettle market is a significant and evolving segment within the global consumer goods industry, characterized by steady demand driven by convenience and technological integration. These appliances have transitioned from basic water boiling devices to sophisticated kitchen gadgets featuring rapid boiling technology, temperature control settings, and smart connectivity. The market caters to a diverse consumer base, including residential households, commercial establishments like hotels and offices, and the hospitality sector. Key industry participants continuously engage in research and development to introduce innovative products that enhance user experience, improve energy efficiency, and incorporate aesthetic designs to complement modern kitchen decor. The competitive landscape is intense, with both established multinational corporations and emerging players striving to capture market share through product differentiation, strategic pricing, and expansive distribution networks. The market's dynamics are further influenced by changing consumer lifestyles, increasing urbanization, and a growing emphasis on time-saving appliances.

Key Highlights

The electric kettle market is distinguished by several pivotal developments that underscore its growth trajectory and innovation pace. A primary highlight is the integration of smart technology, enabling users to control kettle functions via smartphone applications and voice assistants, aligning with the broader trend of smart home ecosystems. Another significant aspect is the emphasis on material innovation, with a pronounced shift towards borosilicate glass and high-quality stainless steel constructions, addressing consumer concerns regarding durability and health safety by avoiding plastics. Energy efficiency has become a critical selling point, with leading manufacturers investing in advanced heating elements that reduce power consumption without compromising boiling speed. Furthermore, the market observes a surge in demand for cordless designs, enhancing user convenience and kitchen safety. The expansion of e-commerce platforms has drastically improved product accessibility, allowing brands to reach a global audience and offer a wider variety of models. These highlights collectively reflect a market that is responsive to technological trends and consumer preferences.

Drivers, Opportunities & Restraints

Market growth is propelled by several key drivers, including rising consumer disposable income, rapid urbanization, and the increasing adoption of convenient kitchen appliances that save time. The growing coffee and tea culture globally also significantly fuels demand for efficient water boiling solutions. A major opportunity lies in the untapped potential of emerging economies, where increasing electrification and a growing middle class present a substantial consumer base for market expansion. The development of energy-efficient and eco-friendly kettles aligns with the global sustainability trend, opening new avenues for innovation and consumer appeal. However, the market faces restraints such as market saturation in developed regions, which can limit growth prospects. Intense competition often leads to price wars, squeezing profit margins for manufacturers. Additionally, concerns over the environmental impact of electronic waste and the energy consumption of appliances pose challenges, pushing the industry towards more sustainable product life cycles and manufacturing processes.

Concentration Insights

The electric kettle market exhibits a concentrated competitive landscape in terms of brand presence and innovation, though it features a wide array of players. The market is largely dominated by a few well-established international brands that have strong brand recognition, extensive distribution channels, and significant investment capabilities for research and marketing. These leading companies often set industry standards and trends. However, there is also a substantial presence of regional and local manufacturers that compete effectively by catering to specific local preferences, offering cost-effective solutions, and leveraging understanding of domestic distribution networks. This creates a bifurcated market structure. The concentration of manufacturing is notably high in Asia Pacific, particularly in China, which serves as a global hub for production due to cost advantages and supply chain efficiencies. This geographical concentration impacts global pricing and availability, making supply chain robustness a critical factor for market players.

Type Insights

The electric kettle market is segmented by type, primarily distinguishing between stovetop and cordless electric kettles, with cordless models dominating consumer preference due to their convenience and safety features. Within these broad categories, further differentiation occurs based on material composition, capacity, and technological features. Stainless steel kettles are highly popular for their durability, ease of cleaning, and modern aesthetic, while glass kettles appeal to consumers seeking a premium look and the ability to view the boiling process. Plastic models, though less prevalent due to health concerns, remain in the market as budget-friendly options. Capacity segmentation ranges from compact personal kettles (under 1.0 liter) to large family or commercial models (1.8 liters and above). A growing niche segment includes smart kettles equipped with Wi-Fi or Bluetooth connectivity, programmable temperature settings for different beverages, and keep-warm functions, catering to tech-savvy consumers and specialty coffee and tea enthusiasts.

Application Insights

Electric kettles find application across residential, commercial, and other niche sectors, each with distinct demand drivers. The residential segment is the largest, driven by daily household use for preparing hot beverages, instant noodles, and other food items requiring hot water. Within homes, product choice varies from basic models to premium, feature-rich kettles based on consumer income and lifestyle. The commercial application segment is substantial and includes usage in offices, hotels, restaurants, and cafes (HoReCa). In these settings, demand is for high-capacity, durable, and fast-boiling kettles that can withstand frequent use. The hospitality industry, in particular, requires appliances that are reliable and blend with service aesthetics. Other applications include use in dormitories, hospitals, and outdoor recreational activities, where portability and energy source versatility (e.g., 12V car kettles) become important purchasing factors. This diverse application base ensures consistent market demand.

Regional Insights

The adoption and growth of the electric kettle market vary significantly across different global regions, influenced by cultural habits, economic development, and electrification rates. North America and Europe represent mature markets characterized by high replacement rates and demand for premium, smart, and aesthetically designed products. Consumer awareness regarding product features and brand reputation is high in these regions. The Asia Pacific region is the fastest-growing market, fueled by its large population, rising urbanization, growing middle-class disposable income, and the deep-rooted cultural practice of tea consumption in countries like China, India, and Japan. Latin America and the Middle East and Africa are emerging markets showing promising growth potential. Growth in these regions is driven by increasing urbanization, economic development, and the gradual shift from traditional stove-top methods to electric appliances for boiling water, although market penetration is still evolving compared to more developed economies.

Company Insights

The competitive arena of the electric kettle market includes a mix of global conglomerates and specialized appliance manufacturers. Prominent players such as Breville, De'Longhi, and Hamilton Beach hold significant market share through strong brand equity, extensive product portfolios, and global distribution networks. These companies compete on innovation, consistently introducing models with advanced features like precise temperature control and smart home integration. Other key participants include Cuisinart, Russell Hobbs, and KitchenAid, which are recognized for their design aesthetics and reliability. Asian manufacturers, including Midea and Supor, are formidable competitors, often dominating in their home markets and competing globally on the basis of cost-effectiveness and volume production. The strategy for most companies involves continuous product development, strategic marketing, partnerships with retailers, and expanding their online presence to directly engage with consumers and understand evolving needs.

Recent Developments

The electric kettle market has witnessed notable recent developments focused on technological innovation, sustainability, and strategic corporate movements. A prominent trend is the launch of kettles with enhanced smart features, such as integration with Amazon Alexa and Google Assistant for voice-activated operation, and apps that allow users to schedule boiling times and monitor energy usage. There is a growing emphasis on sustainable manufacturing, with companies introducing models made from recycled materials and promoting longer product lifespans to reduce electronic waste. Several leading brands have also expanded their product lines to include kettles specifically designed for pour-over coffee and gourmet tea brewing, complete with variable temperature settings. On the corporate front, strategic acquisitions and partnerships have been observed as companies seek to enhance their technological capabilities or enter new geographical markets. Furthermore, increased investment in direct-to-consumer sales channels and digital marketing strategies has been a key development to capture online shoppers.

Report Segmentation

This market research report on the electric kettle market provides a detailed and structured analysis through comprehensive segmentation. The report is segmented by type to analyze the performance and consumer preference for different product categories such as stovetop versus cordless kettles, and further by material including stainless steel, glass, and plastic. Application segmentation offers insights into demand patterns across key sectors including residential, commercial (encompassing offices and the HoReCa sector), and other applications. Geographical segmentation delivers a thorough regional analysis, examining market trends, growth potential, and competitive dynamics in North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows for a granular understanding of the market, enabling stakeholders to identify specific growth pockets, understand consumer behavior in different segments, and formulate targeted strategies for product development, marketing, and distribution.

FAQs

What are electric kettles made of? Electric kettles are commonly constructed from stainless steel, borosilicate glass, plastic, or a combination of these materials. Stainless steel is favored for its durability and resistance to rust, while glass models offer a modern aesthetic and allow users to see the water level. High-quality plastics are used in some budget-friendly models, though there is a consumer shift towards metal and glass due to health perceptions.

Which brand of electric kettle is the best? The designation of "best" is subjective and depends on consumer priorities such as budget, desired features, and design preference. However, brands like Breville, De'Longhi, and KitchenAid are frequently recognized for their build quality, innovative features like variable temperature control, and reliable performance. Other reputable brands include Cuisinart, Hamilton Beach, and Russell Hobbs.

Are electric kettles worth it? For consumers who regularly consume hot beverages like tea or coffee or require hot water for cooking, electric kettles offer significant value. They provide a faster, more energy-efficient, and safer method of boiling water compared to using a stove-top pan or microwave. The convenience, speed, and added features of modern kettles make them a worthwhile investment for many households and businesses.

How does an electric kettle work? An electric kettle operates by passing a large electric current through a heating element, which is typically located at the bottom of the kettle. This element converts electrical energy into heat, which is transferred to the water. Once the water reaches its boiling point, a built-in thermostat or bimetallic strip automatically triggers a switch to cut off the power, preventing the kettle from boiling dry and ensuring safety.

What is the most efficient electric kettle? The most efficient electric kettles are those that boil water rapidly, minimizing the time electricity is consumed, and have good insulation to retain heat. Models with enclosed heating elements (often in stainless steel kettles) tend to be more efficient than those with exposed coils. Additionally, kettles with accurate water level indicators and cup-mark measurements help users boil only the water they need, further enhancing efficiency.

Can you use an electric kettle for anything else? Beyond boiling water for drinks, electric kettles have versatile applications. They can be used to prepare instant soups, noodles, or oatmeal by pouring hot water directly into the container. Some models with temperature control are ideal for brewing specific types of tea or pour-over coffee that require water below boiling point. However, it is not advisable to use them to heat anything other than water, as this can damage the appliance and void warranties.

Citius Research has developed a research report titled “Electric Kettle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Kettle Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Kettle Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Kettle Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Kettle Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Kettle Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Kettle Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Kettle Market
• Cost and Gross Margin Analysis of Electric Kettle Market
• Electric Kettle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Kettle Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Kettle Market Key Stakeholders

Below are the key stakeholders for the Electric Kettle Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Kettle Market Report Scope

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Kettle Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Kettle Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Kettle Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

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