Duvets Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193621
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Duvets Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 14 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Duvets Market

(Market Size)
$8.5 billion
$14 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.80%
2023 Market Size USD 8.5 billion
2030 Market Size USD 14 billion
Key Players Pacific Coast, Downlite, Down Decor, Allied Feather & Down, Hans Kruchen

Market Summary

The duvets market is a significant segment within the consumer goods industry, characterized by steady demand driven by household needs and hospitality sector requirements. Duvets, also known as comforters, are essential bedding products designed to provide warmth and comfort. The market encompasses a wide range of products differentiated by materials, fillings, sizes, and thermal properties. Key players focus on innovation in fabric technology and sustainable materials to meet evolving consumer preferences. The market is influenced by factors such as changing lifestyle patterns, increasing disposable incomes, and growing awareness of sleep quality. Geographically, the market shows varied dynamics with developed regions emphasizing premium products and emerging economies experiencing rising adoption due to urbanization and improving living standards. The competitive landscape includes both global manufacturers and regional specialists, all striving to capture market share through product differentiation and strategic marketing.

Key Highlights

The duvets market is marked by several key highlights that define its current state and future trajectory. There is a noticeable shift towards eco-friendly and natural filling materials, such as down, feather, and organic cotton, driven by increasing environmental consciousness among consumers. Technological advancements in manufacturing processes have led to the development of hypoallergenic and temperature-regulating duvets, catering to health-conscious buyers. The rise of e-commerce has significantly expanded market reach, allowing consumers to access a wider variety of products and compare features easily. Customization and personalization are emerging trends, with companies offering bespoke sizing and design options. The hospitality industry remains a major end-user, consistently driving bulk purchases. Additionally, seasonal sales and promotional strategies play a crucial role in influencing consumer purchasing behavior, particularly in regions with distinct climatic variations.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the duvets market. Increasing consumer focus on home comfort and wellness is a primary driver, as people invest more in quality sleep products. Rising disposable incomes, especially in developing economies, enable higher expenditure on premium bedding items. The expansion of the hospitality and tourism sectors boosts demand for durable and high-quality duvets in commercial settings. Opportunities abound in the development of sustainable and ethically sourced products, appealing to the environmentally aware demographic. Innovation in smart textiles, such as duvets with integrated heating or cooling technologies, presents new avenues for growth. However, the market faces restraints including volatility in raw material prices, which can affect production costs and profit margins. Intense competition and market saturation in mature regions also pose challenges. Additionally, economic downturns may lead to reduced consumer spending on non-essential home goods, impacting market dynamics.

Concentration Insights

The duvets market exhibits a varied concentration landscape with the presence of both multinational corporations and niche regional players. Leading companies such as Wendre, Pacific Coast, and Hollander hold significant market shares due to their extensive product portfolios and strong distribution networks. These players often engage in strategic mergers and acquisitions to consolidate their market position and expand geographically. Regional manufacturers focus on catering to local preferences and cost-sensitive segments, often leveraging traditional craftsmanship and materials. The market concentration is higher in developed regions like North America and Europe, where brand loyalty and premium product demand are prominent. In contrast, emerging markets in Asia Pacific and Latin America show fragmented competition with numerous small and medium enterprises. The concentration dynamics are influenced by factors such as production capabilities, brand reputation, and adaptability to consumer trends, with innovation and sustainability becoming key differentiators.

Type Insights

Duvets are categorized based on filling material, with down, feather, silk, wool, and synthetic variants being the primary types. Down duvets, known for their exceptional warmth and lightweight properties, are preferred in colder climates and premium segments. Feather duvets offer a cost-effective alternative with good insulation but are generally heavier. Silk duvets are gaining popularity due to their natural temperature regulation and hypoallergenic qualities, appealing to luxury consumers. Wool duvets provide moisture-wicking properties and are suitable for those with allergies. Synthetic duvets, made from polyester or other man-made fibers, dominate the budget segment and are often chosen for their easy maintenance and affordability. Each type caters to specific consumer needs, with innovation focused on enhancing comfort, durability, and environmental sustainability. Market trends indicate a growing preference for natural and organic materials, driving manufacturers to invest in responsible sourcing and transparent supply chains.

Application Insights

The application of duvets spans residential and commercial sectors, each with distinct demand patterns. Residential use accounts for the largest share, driven by household purchases for personal bedding needs. Within this segment, consumer preferences vary based on climate, cultural habits, and economic factors, influencing choices regarding duvet type and quality. The commercial segment includes hotels, hospitals, and other hospitality establishments, where durability, ease of cleaning, and consistency in quality are critical. The hospitality industry particularly favors duvets that offer a balance of comfort and practicality, often opting for hypoallergenic and easy-to-maintain options. Additionally, there is a niche application in specialty settings such as luxury resorts and healthcare facilities, which require customized solutions. The growing trend of home aesthetics and interior decoration also influences residential purchases, with consumers seeking duvets that complement bedroom d?cor while providing functional benefits.

Regional Insights

Regionally, the duvets market demonstrates diverse characteristics. North America and Europe are mature markets with high penetration rates, where consumers prioritize premium, branded products and innovative features. These regions show strong demand for eco-friendly and natural material duvets, aligned with sustainability trends. The Asia Pacific region is experiencing rapid growth, fueled by rising urbanization, increasing disposable incomes, and growing awareness of sleep health. Countries like China and India are key contributors, with local manufacturers expanding their offerings to meet domestic and export demands. Latin America and the Middle East & Africa present emerging opportunities, though market development is influenced by economic fluctuations and cultural preferences. Climate variations across regions significantly impact product demand, with colder areas favoring heavier, warmer duvets and warmer climates preferring lightweight, breathable options. Regional regulatory standards regarding material sourcing and product safety also shape market dynamics.

Company Insights

Prominent companies in the duvets market include Wendre, Pacific Coast, Hollander, Canadian Down & Feather, and Luolai Home Textile. These players leverage strong brand recognition, extensive research and development capabilities, and robust distribution channels to maintain competitive advantages. Wendre is noted for its innovation in sustainable and high-performance duvets, while Pacific Coast focuses on luxury down products. Hollander has a significant presence in the hospitality sector, providing customized solutions for commercial clients. Canadian Down & Feather emphasizes ethical sourcing and natural materials, appealing to environmentally conscious consumers. Luolai Home Textile dominates in the Asian market with a diverse product range. These companies engage in strategies such as product launches, partnerships, and geographic expansion to strengthen their market position. The competitive landscape is characterized by continuous innovation, with efforts directed towards enhancing product functionality, sustainability, and consumer engagement.

Recent Developments

Recent developments in the duvets market reflect a focus on sustainability, technology integration, and market expansion. Leading companies have introduced duvets made from recycled materials and ethically sourced down, responding to growing consumer demand for eco-friendly products. Technological advancements include the incorporation of temperature-regulating fabrics and smart features that enhance sleep quality. Several players have expanded their manufacturing facilities and distribution networks in emerging markets to tap into rising demand. Strategic collaborations between duvet manufacturers and retail chains have been formed to improve product accessibility and consumer reach. Additionally, there is increased investment in digital marketing and e-commerce optimization to engage with online shoppers effectively. The hospitality sector has seen innovations in durable and hygienic duvet designs, catering to post-pandemic cleanliness concerns. These developments indicate a dynamic market adapting to contemporary challenges and opportunities.

Report Segmentation

The duvets market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into down, feather, silk, wool, synthetic, and others, each examined for their market share and growth potential. The application segment covers residential and commercial uses, with detailed insights into demand drivers and consumer behavior patterns for each. Geographically, the market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, key countries, and competitive landscapes. Each segmentation category offers in-depth information on market size, growth factors, and future outlook, enabling stakeholders to identify opportunities and make informed decisions. The report also includes analysis of industry dynamics, competitive strategies, and regulatory frameworks impacting each segment.

FAQs

What are the different types of duvet fillings available? Common duvet fillings include down, feather, silk, wool, and synthetic materials like polyester. Each type offers distinct benefits in terms of warmth, weight, and hypoallergenic properties.

How do I choose the right duvet for my climate? For colder climates, down or wool duvets provide excellent insulation. In warmer regions, lightweight options like silk or synthetic duvets are preferable for breathability.

What is the difference between a duvet and a comforter? A duvet is designed to be inserted into a removable cover, while a comforter is a standalone bedding piece with a built-in cover. Duvets offer more versatility and easier cleaning.

Are there hypoallergenic duvet options? Yes, hypoallergenic duvets made from materials like silk, synthetic fibers, or treated down are available to reduce allergic reactions and accommodate sensitive sleepers.

How often should I replace my duvet? It is generally recommended to replace your duvet every 5 to 10 years, depending on material quality, usage frequency, and maintenance practices.

Can duvets be used year-round? Yes, all-season duvets or those with adjustable layering options allow for use throughout the year by providing customizable warmth levels.

Citius Research has developed a research report titled “Duvets Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Duvets Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Duvets Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Duvets Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Duvets Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Duvets Market
• Research Methodology
• Executive Summary
• Market Dynamics of Duvets Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Duvets Market
• Cost and Gross Margin Analysis of Duvets Market
• Duvets Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Duvets Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Duvets Market Key Stakeholders

Below are the key stakeholders for the Duvets Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Duvets Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Duvets Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Duvets Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Duvets Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Duvets Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Duvets Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Duvets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Duvets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Duvets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Duvets Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Duvets Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Duvets Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Duvets Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Duvets Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Duvets Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Duvets Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Duvets Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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