DIY Furnitures Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192047
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The DIY Furnitures Market size was estimated at USD 22 billion in 2023 and is projected to reach USD 35 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.10% during the forecast period (2024-2030).

DIY Furnitures Market

(Market Size)
$22 billion
$35 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.10%
2023 Market Size USD 22 billion
2030 Market Size USD 35 billion
Key Players IKEA, Wayfair, Ashley Furniture, Herman Miller, Steelcase

Market Summary

The DIY furniture market represents a dynamic and growing segment within the consumer goods industry, characterized by products that consumers assemble themselves. This market caters to a consumer base seeking cost-effective, customizable, and engaging home furnishing solutions. The core product offerings include a wide array of items such as bookshelves, tables, chairs, and storage units, typically sold in flat-pack form with all necessary hardware and instructions. The appeal of these products lies in their affordability, ease of transportation, and the satisfaction consumers derive from building their own furniture. The market is supported by a robust supply chain involving raw material suppliers, manufacturers, distributors, and retailers, both offline and online. Key materials utilized include engineered wood, solid wood, metal, and plastic, each offering different aesthetic and functional benefits. The competitive landscape is intense, with players ranging from global giants to specialized local manufacturers, all vying for market share through innovation, pricing strategies, and brand positioning. The evolution of e-commerce has significantly amplified market reach, allowing consumers to browse, compare, and purchase kits from the comfort of their homes. This sector is not just about furniture; it is intertwined with broader lifestyle trends emphasizing sustainability, personalization, and the value of hands-on experience.

Key Highlights

The DIY furniture market is distinguished by several key highlights that underscore its current trajectory and future potential. A predominant trend is the increasing consumer inclination towards customization and personalization, where buyers seek products that reflect their individual style and space requirements. This has prompted manufacturers to offer more modular and adaptable designs. Sustainability has emerged as a critical factor, with a growing demand for products made from recycled, reclaimed, or sustainably sourced materials, appealing to the environmentally conscious consumer. The proliferation of online retail channels has revolutionized market access, providing detailed product information, customer reviews, and video assembly tutorials that enhance the purchasing and building experience. Social media platforms and online communities have become powerful tools for inspiration and brand engagement, influencing purchasing decisions. Furthermore, technological integration is evident through augmented reality apps that allow users to visualize how a piece of furniture would look in their space before buying. The market is also witnessing innovation in material science, leading to the development of lighter, stronger, and more eco-friendly composites. These highlights collectively point towards a market that is responsive to consumer desires for affordability, convenience, creative expression, and environmental responsibility.

Drivers, Opportunities & Restraints

The growth of the DIY furniture market is propelled by several powerful drivers. A primary driver is the significant cost advantage these products offer compared to pre-assembled furniture, making quality home furnishings accessible to a wider demographic, including students, young professionals, and first-time homeowners. The rising popularity of minimalist and nomadic lifestyles, particularly in urban areas, fuels demand for versatile and space-saving furniture solutions that are easy to transport and reassemble. The do-it-yourself ethos, amplified by digital content and a desire for hands-on projects, also serves as a major driver. Opportunities within this market are abundant. The expansion into emerging economies presents a vast, untapped consumer base with growing disposable incomes and increasing urbanization. There is a substantial opportunity in enhancing the digital customer journey through advanced AR/VR tools and AI-driven design recommendations. Developing subscription-based models or furniture-as-a-service could open new revenue streams. However, the market faces notable restraints. Intense competition often leads to price wars, squeezing profit margins for manufacturers. The perceived lower quality and durability of some flat-pack furniture can deter certain consumer segments. Logistical challenges, including the cost and complexity of shipping large flat-packs, and the potential for missing parts or complicated instructions that lead to customer dissatisfaction, also act as significant restraints on market growth.

Concentration Insights

The concentration of the DIY furniture market reveals a landscape with a mix of large multinational corporations and smaller niche players. The market is moderately concentrated, with a few key global players holding a substantial share due to their extensive distribution networks, strong brand recognition, and economies of scale. These industry leaders have established a dominant presence through massive retail footprints, both physical and online, and extensive marketing campaigns. Their product portfolios are vast, covering nearly every category of home furniture. Alongside these giants, there is a significant presence of specialized and regional manufacturers that compete by focusing on specific niches, such as eco-friendly materials, high-end design, or unique stylistic themes that larger companies may overlook. These smaller players often leverage agility and direct-to-consumer models to carve out their market space. Geographically, manufacturing and consumption are highly concentrated in regions with strong retail infrastructure and high consumer spending power, though production hubs are often located in areas with cost-effective labor and material sourcing. This structure creates a competitive environment where scale, brand power, and niche specialization are all viable paths to success.

Type Insights

The DIY furniture market is segmented by type, primarily based on the materials used and the product form. The most prevalent type is ready-to-assemble (RTA) furniture, which is designed for easy consumer assembly and is predominantly made from engineered wood products like particleboard, medium-density fibreboard (MDF), and plywood. These materials are favored for their cost-effectiveness, stability, and suitability for flat-pack shipping. Another significant segment involves kits made from solid wood, which cater to consumers seeking higher durability, aesthetic appeal, and a more premium building experience. Metal-based DIY furniture, often used for shelving units, bed frames, and outdoor furniture, represents another important category valued for its strength and industrial aesthetic. Plastic and composite materials are also used, particularly for children's furniture and outdoor items due to their lightweight and weather-resistant properties. Beyond materials, a key typological insight is the growing category of modular furniture, which allows consumers to configure and reconfigure units to fit their changing needs and spaces. This segmentation reflects diverse consumer preferences, balancing factors such as budget, desired aesthetic, perceived quality, and the intended use of the furniture.

Application Insights

DIY furniture finds application across various settings, primarily driven by residential use. The largest application segment is in home furnishing, where consumers utilize these products for every room, including living rooms, bedrooms, home offices, and kitchens. Key products in this segment include storage solutions like bookshelves and wardrobes, seating options, tables, and bed frames. The home office segment has seen remarkable growth, accelerated by the rise of remote work, increasing demand for ergonomic and functional desks and shelving. Another significant application is in commercial settings, particularly in startups and small businesses that require flexible and cost-effective furnishing solutions for their offices, retail spaces, or cafes. DIY furniture is also popular in rental properties and vacation homes, where landlords and owners seek durable and replaceable items. Furthermore, there is a niche application in the educational sector for furnishing classrooms and dormitories. The versatility of these products allows them to meet a wide range of functional and decorative needs, making them a go-to solution for anyone looking to furnish a space efficiently and affordably without compromising on style or customization.

Regional Insights

The adoption and growth of the DIY furniture market vary significantly across different regions, influenced by economic factors, cultural trends, and retail infrastructure. North America and Europe represent mature and highly penetrated markets. In these regions, high consumer awareness, strong disposable income, and the presence of major retail chains have solidified the popularity of DIY solutions. The trend towards smaller urban living spaces in Europe particularly fuels demand for space-saving and multifunctional furniture. The Asia Pacific region is identified as the fastest-growing market, driven by rapid urbanization, a growing middle class with increasing purchasing power, and the expansion of e-commerce. Countries like China and India are witnessing a surge in demand as consumers seek affordable furnishing options for new homes. Latin America and the Middle East and Africa are emerging markets with considerable potential. Growth in these regions is spurred by gradual economic development, urbanization, and the increasing influence of western lifestyles. However, market maturity and consumer acceptance levels differ greatly within these regions, presenting a varied landscape of opportunities and challenges for manufacturers and retailers.

Company Insights

The competitive arena of the DIY furniture market features a blend of globally recognized brands and specialized manufacturers. Leading the market are conglomerates such as Inter IKEA Systems B.V., whose brand IKEA is virtually synonymous with the flat-pack furniture concept worldwide. Their strategy revolves around massive scale, iconic design, and a deeply integrated supply chain. Other significant players include Ashley Furniture Industries, Inc., which offers a wide range of furniture, including RTA options, and Bush Industries, Inc., known for its ready-to-assemble home and office furniture solutions. H?fele GmbH & Co KG is a key player providing hardware and functional solutions for furniture. Alongside these giants, companies like Dorel Industries Inc. and Steinhoff International Holdings NV have a strong presence through their various subsidiary brands. The market also includes successful digitally-native vertical brands (DNVBs) such as Wayfair, which operates as a major online aggregator and retailer for numerous DIY furniture brands. These companies compete on multiple fronts including price, design innovation, material quality, supply chain efficiency, and the overall customer experience, from browsing online to the ease of the assembly process.

Recent Developments

The DIY furniture market is continuously evolving, with recent developments focusing on technological integration, sustainability, and enhanced customer engagement. A prominent trend is the adoption of augmented reality (AR) technology by major retailers, allowing customers to use their smartphones to visualize how a piece of furniture would look and fit in their actual living space before making a purchase. This technology significantly reduces purchase hesitation and returns. Sustainability has moved from a niche concern to a central business strategy, with companies increasingly launching lines made from certified sustainable wood, recycled plastics, and other eco-friendly materials. There is also a growing emphasis on circular economy models, including take-back programs for old furniture. Furthermore, companies are investing heavily in improving the unboxing and assembly experience by redesigning packaging for less waste, providing clearer instructions with QR codes linked to video tutorials, and ensuring all parts are clearly labeled. Partnerships with social media influencers and content creators to showcase assembly and styling tips have become a key marketing tactic to reach younger demographics and drive online sales.

Report Segmentation

This comprehensive market research report on the DIY Furniture Market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry landscape. The segmentation is designed to help businesses identify specific growth pockets and tailor their strategies accordingly. The report is segmented by type, categorizing the market into key material categories such as Wood, Metal, Plastic, and Others, with further breakdowns into sub-types like particle board, MDF, and solid wood within the wood segment. By application, the market is divided into Residential and Commercial use, with residential applications further analyzed for different room uses and consumer demographics. The regional segmentation provides an in-depth analysis of the market across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, with country-level analysis for major economies within these regions. Furthermore, the report includes a competitive landscape segment, profiling key players, their market share, product portfolios, and business strategies. This multi-faceted segmentation ensures that the report delivers actionable insights for stakeholders across the value chain, from raw material suppliers and manufacturers to distributors and retailers.

FAQs

What are the latest trends in the DIY furniture market? The latest trends include a strong focus on sustainability with eco-friendly materials, the use of augmented reality for product visualization, a rise in modular and multifunctional designs for small spaces, and increased online sales supported by detailed digital content and tutorials.

Which companies are the key players in the ready-to-assemble furniture market? Key players dominating the market include Inter IKEA Systems B.V. (IKEA), Ashley Furniture Industries, Inc., Bush Industries, Inc., Dorel Industries Inc., and Steinhoff International Holdings NV, among others.

What materials are most commonly used in DIY furniture? The most common materials are engineered wood like particleboard and MDF due to their cost-effectiveness. Solid wood, metal, and plastic are also widely used, each chosen for specific aesthetic, durability, and functional requirements.

How has e-commerce impacted the DIY furniture industry? E-commerce has revolutionized the industry by vastly expanding market reach, providing a platform for detailed product??, customer reviews, and assembly videos. It has made comparison shopping easier and driven the growth of digital-native brands.

What are the main challenges faced by the DIY furniture market? Main challenges include intense price competition, logistical complexities in shipping large flat-packs, concerns over product durability and quality, and the potential for customer frustration due to missing parts or difficult assembly instructions.

What is driving the growth of the DIY furniture market? Growth is driven by the cost advantage over assembled furniture, rising urbanization leading to smaller living spaces, the growing popularity of minimalist and customizable lifestyles, and the satisfaction consumers derive from building their own furniture.

Citius Research has developed a research report titled “DIY Furnitures Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• DIY Furnitures Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The DIY Furnitures Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

DIY Furnitures Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

DIY Furnitures Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of DIY Furnitures Market
• Research Methodology
• Executive Summary
• Market Dynamics of DIY Furnitures Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of DIY Furnitures Market
• Cost and Gross Margin Analysis of DIY Furnitures Market
• DIY Furnitures Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “DIY Furnitures Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

DIY Furnitures Market Key Stakeholders

Below are the key stakeholders for the DIY Furnitures Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

DIY Furnitures Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the DIY Furnitures Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the DIY Furnitures Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in DIY Furnitures Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global DIY Furnitures Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global DIY Furnitures Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global DIY Furnitures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global DIY Furnitures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global DIY Furnitures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global DIY Furnitures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America DIY Furnitures Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America DIY Furnitures Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe DIY Furnitures Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA DIY Furnitures Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific DIY Furnitures Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa DIY Furnitures Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia DIY Furnitures Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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