Deep Fryers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192720
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Deep Fryers Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Deep Fryers Market

(Market Size)
$3.2 billion
$6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 6 billion
Key Players T-fal, Presto, Cuisinart, Hamilton Beach, De’Longhi

Market Summary

The deep fryers market is a significant segment within the consumer goods industry, characterized by steady demand from both residential and commercial sectors. These appliances are essential for preparing a wide variety of fried foods, ranging from traditional favorites to innovative culinary creations. The market encompasses a diverse range of products, including countertop deep fryers, freestanding units, and commercial-grade systems designed for high-volume operations. Key factors influencing the market include evolving consumer preferences, technological advancements, and the growing popularity of home cooking and entertainment. Manufacturers are continuously innovating to enhance safety features, improve energy efficiency, and incorporate smart technologies that offer greater control and convenience. The market is also influenced by health and wellness trends, leading to the development of fryers that promote healthier cooking methods, such as air frying and oil filtration systems. Geographically, the market exhibits varying dynamics, with mature regions showing replacement demand and emerging economies experiencing growth due to rising disposable incomes and urbanization. The competitive landscape is marked by the presence of established global brands and emerging players focusing on niche segments and innovative product offerings.

Key Highlights

The deep fryers market is distinguished by several key highlights that underscore its dynamics and potential. Technological innovation remains a central driver, with manufacturers integrating features such as digital controls, programmable settings, and automatic shut-off mechanisms to enhance user safety and convenience. The shift towards healthier lifestyles has spurred the adoption of air fryers, which use significantly less oil while delivering similar taste and texture profiles to traditional deep frying. Energy efficiency is another critical focus area, with newer models designed to consume less power and reduce operational costs for both households and businesses. The commercial segment continues to be a major contributor to market revenue, driven by the expansion of food service establishments, quick-service restaurants, and hospitality sectors. Additionally, the rise of e-commerce has transformed distribution channels, making a wider variety of products accessible to consumers globally and enabling manufacturers to reach untapped markets. Sustainability concerns are also influencing product development, with an emphasis on durable materials, recyclability, and reduced environmental impact throughout the product lifecycle.

Drivers, Opportunities & Restraints

The deep fryers market is propelled by several drivers, including the growing consumer inclination towards convenience foods and the expanding food service industry. The proliferation of quick-service restaurants and the rising trend of home entertainment and cooking are significant contributors to market growth. Opportunities abound in the development of multifunctional appliances that combine frying with other cooking methods, catering to the demand for versatile kitchen gadgets. The increasing adoption of smart kitchen appliances presents another avenue for growth, with connectivity features allowing users to monitor and control frying processes remotely. However, the market faces restraints such as health concerns associated with fried food consumption, which may deter some consumers. Regulatory pressures related to energy consumption and safety standards also pose challenges for manufacturers. Additionally, economic uncertainties and fluctuations in disposable incomes can impact purchasing decisions, particularly in price-sensitive segments. Despite these challenges, the market is poised for innovation, with potential growth in emerging economies where urbanization and changing lifestyles are driving demand for modern kitchen appliances.

Concentration Insights

The deep fryers market exhibits a moderate level of concentration, with a mix of global giants and specialized players competing for market share. Leading companies such as Philips, Presto, T-Fal, and De'Longhi dominate the landscape, leveraging their strong brand recognition, extensive distribution networks, and robust research and development capabilities. These players often focus on product innovation, introducing advanced features to differentiate their offerings and capture consumer interest. The market also includes numerous smaller and regional manufacturers that cater to specific niches, such as commercial deep fryers for restaurants or compact models for small households. Competition is intense, with companies striving to enhance their product portfolios, expand geographical presence, and strengthen customer relationships through after-sales service and support. Mergers and acquisitions are common strategies employed to consolidate market position and gain access to new technologies or markets. The concentration varies by region, with North America and Europe being highly competitive due to the presence of established brands, while Asia-Pacific offers growth opportunities for both local and international players.

Type Insights

The deep fryers market can be segmented into various types based on design, capacity, and technology. Countertop deep fryers are popular among residential users due to their compact size, ease of use, and affordability. These units are ideal for occasional frying and are available in both electric and stove-top variants. Freestanding deep fryers are typically larger and designed for commercial use in restaurants, hotels, and food service establishments, offering higher capacity and durability for continuous operation. Air fryers represent a rapidly growing segment, utilizing hot air circulation to cook food with minimal oil, aligning with health-conscious consumer preferences. Commercial deep fryers often feature advanced functionalities such as multiple frying baskets, digital temperature controls, and automated oil filtration systems to maintain oil quality and extend usability. Additionally, there are specialized fryers for specific applications, such as turkey fryers for holiday cooking or donut fryers for bakeries. Each type caters to distinct consumer needs, driving diversity in product offerings and innovation across the market.

Application Insights

Deep fryers find applications across residential, commercial, and industrial segments, each with unique requirements and growth dynamics. In the residential sector, deep fryers are used for home cooking, enabling families to prepare fried foods conveniently. The rise of home entertainment and cooking shows has fueled demand in this segment, with consumers seeking restaurant-quality results at home. The commercial application is substantial, encompassing restaurants, fast-food chains, catering services, and hospitality industries. These users prioritize reliability, capacity, and efficiency to meet high-demand environments. Industrial applications include large-scale food processing and manufacturing, where fryers are integrated into production lines for items like frozen foods, snacks, and ready-to-eat meals. Health and wellness trends are influencing all segments, leading to increased adoption of air fryers and units with oil management systems. Additionally, the growing popularity of street food and food trucks presents new opportunities for portable and compact deep fryers. Each application segment drives specific product developments, focusing on features that enhance performance, safety, and user experience.

Regional Insights

The deep fryers market demonstrates varied regional dynamics influenced by cultural preferences, economic conditions, and consumer behavior. North America is a mature market characterized by high adoption of advanced kitchen appliances and a strong food service industry. Demand is driven by replacement purchases and the popularity of convenience foods. Europe shows similar trends, with emphasis on energy efficiency and design aesthetics, particularly in Western European countries. The Asia-Pacific region is experiencing rapid growth due to rising disposable incomes, urbanization, and the expansion of the food service sector. Countries like China, India, and Japan are key contributors, with increasing demand for both residential and commercial deep fryers. Latin America and the Middle East & Africa are emerging markets, where economic development and changing lifestyles are fostering market growth. Regional preferences also play a role; for example, in Asia-Pacific, compact and multifunctional fryers are favored due to smaller kitchen spaces, while in North America, larger capacity units are common. Each region presents distinct opportunities and challenges, influencing strategic decisions for market players.

Company Insights

The deep fryers market features a competitive landscape with several prominent companies leading innovation and market share. Philips is renowned for its air fryers, emphasizing health and technology integration. Presto focuses on affordable and reliable countertop models, catering to budget-conscious consumers. T-Fal offers a diverse range of fryers with features like oil filtration and digital controls, targeting both residential and commercial users. De'Longhi is known for its premium designs and advanced functionalities, appealing to discerning customers. Other significant players include Hamilton Beach, Cuisinart, and Waring, each contributing to market diversity through product specialization and regional strength. Companies are investing in research and development to introduce energy-efficient models, enhance user safety, and incorporate smart technologies. Strategic partnerships, mergers, and acquisitions are common as firms seek to expand their product portfolios and geographical reach. The focus on sustainability and eco-friendly products is also gaining traction, with companies exploring recyclable materials and reduced energy consumption. These efforts are crucial for maintaining competitive advantage and meeting evolving consumer expectations.

Recent Developments

Recent developments in the deep fryers market reflect ongoing innovation and strategic moves by key players. There has been a notable increase in the introduction of smart deep fryers equipped with Wi-Fi connectivity and mobile app integration, allowing users to monitor and control cooking processes remotely. Companies are also enhancing safety features, such as improved thermostat controls, cool-touch exteriors, and automatic shut-off mechanisms to prevent accidents and ensure user protection. The trend towards multifunctional appliances continues, with new models combining air frying, baking, and roasting capabilities to offer greater versatility. Sustainability initiatives are gaining momentum, with manufacturers focusing on energy-efficient designs and the use of recyclable materials to reduce environmental impact. In the commercial segment, advancements include fryers with faster recovery times and better oil management systems to optimize operational efficiency. Additionally, market players are expanding their presence in emerging economies through partnerships and localized product offerings. These developments highlight the industry's commitment to meeting consumer demands for convenience, health, and innovation while addressing environmental and safety concerns.

Report Segmentation

This report on the deep fryers market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights into market dynamics. The type segmentation includes countertop deep fryers, freestanding deep fryers, air fryers, and commercial deep fryers, each examined for their market share, growth potential, and key trends. Application segmentation covers residential, commercial, and industrial sectors, analyzing demand patterns, usage scenarios, and future prospects. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, assessing geographical variations in market behavior, consumer preferences, and competitive landscape. Each segment is evaluated based on factors such as technological advancements, regulatory environment, and economic influences to provide a holistic view of the market. The report also includes competitive analysis, highlighting leading companies, their strategies, and market positioning. This structured approach enables stakeholders to identify growth opportunities, understand market nuances, and make informed decisions tailored to specific segments and regions.

FAQs

What is the best deep fryer for home use? The best deep fryer for home use typically depends on individual needs, but countertop models from brands like Philips, T-Fal, and Presto are highly recommended due to their ease of use, safety features, and consistent performance.

How does an air fryer work? An air fryer works by circulating hot air around food at high speed, cooking it quickly and producing a crispy layer similar to traditional frying but with significantly less oil, making it a healthier alternative.

Are deep fryers energy efficient? Modern deep fryers are designed with energy efficiency in mind, featuring insulated bodies, rapid heat-up times, and automatic shut-off functions to reduce power consumption compared to older models.

Can deep fryers be used commercially? Yes, commercial deep fryers are specifically built for high-volume usage in restaurants and food service establishments, offering larger capacities, durability, and advanced features like multiple baskets and oil filtration systems.

What safety features should I look for in a deep fryer? Key safety features include thermostatic controls to prevent overheating, cool-touch exteriors, secure lid locks, automatic shut-off, and indicator lights to alert users when the unit is hot or requires attention.

How do I clean and maintain a deep fryer? Regular cleaning involves draining and filtering the oil, wiping down the interior and exterior with a damp cloth, and using non-abrasive cleaners. Many models feature removable parts that are dishwasher-safe for easier maintenance.

Citius Research has developed a research report titled “Deep Fryers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Deep Fryers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Deep Fryers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Deep Fryers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Deep Fryers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Deep Fryers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Deep Fryers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Deep Fryers Market
• Cost and Gross Margin Analysis of Deep Fryers Market
• Deep Fryers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Deep Fryers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Deep Fryers Market Key Stakeholders

Below are the key stakeholders for the Deep Fryers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Deep Fryers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Deep Fryers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Deep Fryers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Deep Fryers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Deep Fryers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Deep Fryers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Deep Fryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Deep Fryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Deep Fryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Deep Fryers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Deep Fryers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Deep Fryers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Deep Fryers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Deep Fryers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Deep Fryers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Deep Fryers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Deep Fryers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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