Corporate Travel Security Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192008
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Corporate Travel Security Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Corporate Travel Security Market

(Market Size)
$6.5 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 6.5 billion
2030 Market Size USD 10 billion
Key Players International SOS, Control Risks, GardaWorld, G4S, Allied Universal

Market Summary

The corporate travel security market within the consumer goods industry focuses on safeguarding employees during business-related journeys, addressing risks ranging from health emergencies to geopolitical instability. Companies in this sector prioritize comprehensive solutions that include pre-travel risk assessments, real-time tracking, emergency response protocols, and crisis management services. The increasing globalization of supply chains and sales networks necessitates robust travel security measures to protect personnel, ensure operational continuity, and mitigate liabilities. Providers in this market offer integrated services such as travel risk intelligence, secure transportation, accommodation safety audits, and medical support, tailored to the unique needs of consumer goods firms whose employees frequently engage in international travel for retail partnerships, manufacturing oversight, and market expansion activities. This market is characterized by a growing emphasis on technology-driven solutions, including mobile applications for alerts and GPS monitoring, alongside traditional security consulting. The consumer goods industry's reliance on face-to-face interactions for deal-making and relationship management further underscores the critical importance of effective corporate travel security programs.

Key Highlights

Key highlights of the corporate travel security market for the consumer goods sector include the integration of artificial intelligence and data analytics for predictive risk modeling, enabling proactive threat identification and mitigation. Another significant aspect is the rising adoption of centralized travel security platforms that offer end-to-end visibility and control over employee itineraries and safety. Partnerships between travel management companies and specialized security firms are becoming more common, providing seamless, bundled services that enhance convenience and effectiveness. The emphasis on duty of care compliance is a major driver, with corporations increasingly held accountable for employee safety during business trips. Additionally, the market sees a trend towards personalized security solutions, accounting for variables such as destination risk profiles, traveler demographics, and specific trip purposes. The growing incidence of cyber threats targeting traveling executives has also expanded the scope of corporate travel security to include digital protection measures, such as secure communication tools and data privacy protocols, reflecting the holistic approach modern organizations are taking towards safeguarding their mobile workforce.

Drivers, Opportunities & Restraints

Drivers propelling the corporate travel security market in the consumer goods industry include stringent regulatory requirements mandating employer duty of care, which compel companies to implement formal travel risk management programs. The escalating frequency of global incidents, such as political unrest, natural disasters, and health pandemics, further accelerates investment in security measures to protect employees and assets. Increasing international business expansion efforts by consumer goods firms also drive demand for reliable travel security solutions to navigate unfamiliar and potentially hazardous environments. Opportunities abound in the development of advanced technological solutions, including IoT-enabled devices for real-time health monitoring and AI-powered platforms for dynamic risk assessment, offering growth avenues for security providers. The rising trend of bleisure travel, combining business and leisure, presents opportunities for tailored security services that address both professional and personal safety concerns. However, restraints include budget constraints within organizations, particularly in cost-sensitive consumer goods sectors, which may prioritize other operational expenditures over comprehensive travel security. Additionally, the complexity of coordinating security across diverse geographic regions with varying threat levels and legal frameworks poses significant challenges, potentially hindering market growth.

Concentration Insights

The corporate travel security market exhibits a concentrated competitive landscape with several established players dominating the industry, particularly firms like International SOS, Control Risks, and GardaWorld, which offer extensive global networks and integrated services. These companies leverage their long-standing expertise and resource capabilities to provide end-to-end solutions, including risk assessment, emergency response, and evacuation services, catering to large multinational corporations in the consumer goods sector. There is also a presence of niche providers focusing on specific regions or services, such as cybersecurity for travelers or medical assistance, which allows them to compete effectively by addressing specialized needs. The market concentration is further influenced by strategic mergers and acquisitions, as larger entities seek to expand their service portfolios and geographic reach. Regional security firms often partner with global players to enhance their offerings, creating a hybrid model that combines local expertise with international standards. This concentration dynamics ensure that while a few key players hold significant market share, there remains room for innovation and specialization, particularly in emerging markets where travel security demands are rapidly evolving.

Type Insights

Corporate travel security services are categorized into several types, each addressing distinct aspects of traveler safety. Risk assessment and management services form the foundation, involving thorough evaluations of destination-specific threats, including political instability, crime rates, and health hazards, to inform travel policies and preparations. Emergency response services are critical, providing 24/7 support for incidents such as medical emergencies, natural disasters, or security breaches, often including evacuation and repatriation capabilities. Tracking and communication solutions utilize technology like GPS and mobile apps to monitor traveler locations and facilitate real-time alerts and assistance. Training and education programs equip employees with knowledge on personal safety, cultural awareness, and emergency procedures, empowering them to mitigate risks proactively. Medical and health security services offer pre-travel vaccinations, telehealth consultations, and access to quality healthcare facilities abroad. Additionally, cybersecurity measures protect traveling employees from digital threats, ensuring the security of sensitive corporate data during trips. Each service type is integral to a comprehensive travel security strategy, with consumer goods companies often bundling multiple services to create tailored protection plans that align with their specific operational needs and risk exposures.

Application Insights

In the consumer goods industry, corporate travel security applications are diverse, reflecting the sector's extensive global footprint. Executive protection is a primary application, safeguarding high-level personnel during international trips for negotiations, board meetings, or public engagements, where their visibility may increase risk. Supply chain and logistics travel involves securing employees visiting manufacturing sites, warehouses, or supplier facilities in regions with potential security challenges, ensuring uninterrupted operations. Sales and marketing teams frequently travel to meet retailers, attend trade shows, and conduct market research, requiring security measures that protect them in various commercial environments. Product launch and promotional events often involve travel to multiple countries, necessitating coordinated security plans to manage large groups and high-profile activities. Compliance and audit travel requires protection for teams conducting field inspections or regulatory assessments in potentially volatile areas. Additionally, crisis management applications involve pre-planned responses to incidents affecting traveling employees, such as natural disasters or civil unrest, ensuring swift and effective action to guarantee safety and minimize disruption. Each application demands customized security approaches, balancing risk levels with business objectives to maintain productivity while prioritizing employee well-being.

Regional Insights

Regional insights into the corporate travel security market reveal varying demand patterns and threat landscapes across geographies. North America and Europe represent mature markets with high adoption rates, driven by stringent regulatory standards and corporate governance emphasis on duty of care; companies here often invest in advanced technological solutions and comprehensive risk management frameworks. The Asia-Pacific region is experiencing rapid growth due to expanding business activities and increasing awareness of travel risks, particularly in emerging economies like China and India where infrastructure and political conditions can pose unique challenges. Latin America shows demand concentrated in resource extraction and manufacturing centers, with security needs focused on crime prevention and political instability mitigation. The Middle East and Africa present complex environments characterized by geopolitical tensions and health risks, necessitating specialized security services for safe travel. Each region requires tailored approaches; for example, travel in high-risk areas may emphasize emergency evacuation capabilities, while regions with high cyber threat levels prioritize digital security. Consumer goods companies must navigate these regional disparities, often partnering with local security firms to gain nuanced insights and ensure context-appropriate protection for their employees.

Company Insights

Prominent companies in the corporate travel security market include International SOS, a leader providing integrated health and security services with a global network of assistance centers. Control Risks offers specialized risk consulting and crisis management solutions, helping clients navigate complex environments. GardaWorld delivers comprehensive travel security through its worldwide operations, focusing on executive protection and emergency response. Other key players include SOS International, which emphasizes medical and security assistance, and Anvil Group, known for its risk management and intelligence services. These companies leverage extensive expertise and resources to offer tailored solutions, such as real-time threat monitoring, evacuation planning, and on-ground support. The competitive landscape is marked by continuous innovation, with firms investing in technology like AI and data analytics to enhance risk prediction and response capabilities. Partnerships with travel management companies and insurers are common, creating synergies that provide seamless service delivery. For consumer goods companies, selecting the right security partner involves evaluating global coverage, service integration, and industry-specific experience to ensure robust protection for their traveling employees.

Recent Developments

Recent developments in the corporate travel security market highlight a shift towards technology integration and enhanced service offerings. Companies are increasingly adopting mobile applications with features like real-time alerts, GPS tracking, and direct communication to emergency response teams, improving traveler safety and situational awareness. Artificial intelligence and machine learning are being leveraged to analyze vast datasets for predictive risk assessment, enabling proactive threat identification and mitigation. The COVID-19 pandemic has accelerated the inclusion of health security measures, such as telehealth services and pandemic response planning, into standard travel security protocols. There is also a growing emphasis on cybersecurity for travelers, addressing risks like data breaches and unauthorized access while on the move. Strategic acquisitions and partnerships have been prominent, with major players expanding their capabilities and geographic reach through collaborations with local firms and technology providers. Additionally, sustainability and ethical considerations are gaining traction, influencing how security services are delivered and ensuring alignment with corporate social responsibility goals. These developments reflect an evolving landscape where adaptability, technology, and comprehensive risk management are paramount to meeting the dynamic needs of the consumer goods industry.

Report Segmentation

This report on the corporate travel security market within the consumer goods industry is segmented to provide detailed analysis and insights. The segmentation by type includes risk assessment and management, emergency response services, tracking and communication solutions, training and education, medical and health security, and cybersecurity measures, each examined for their market presence and adoption trends. Application segmentation covers executive protection, supply chain and logistics travel, sales and marketing travel, product launch and promotional events, compliance and audit travel, and crisis management, highlighting specific use cases and demand drivers within the consumer goods sector. Geographic segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering regional analysis of market dynamics, threat landscapes, and growth opportunities. Additionally, the report includes segmentation by service provider type, distinguishing between full-service security firms, niche specialists, and integrated travel management companies, providing insights into competitive strategies and service differentiators. This multi-faceted segmentation allows for a comprehensive understanding of the market structure, enabling stakeholders to identify key segments aligned with their business objectives and risk management needs.

FAQs

What is corporate travel security? Corporate travel security encompasses strategies, services, and technologies designed to protect employees during business trips, addressing risks such as health emergencies, security threats, and geopolitical instability through measures like risk assessments, emergency response, and real-time monitoring.

Why is corporate travel security important? It is crucial for ensuring employee safety, complying with duty of care regulations, maintaining operational continuity, and protecting company assets and reputation, especially in high-risk regions or during crises.

What services are included in corporate travel security? Services include pre-travel risk assessments, emergency response and evacuation, real-time tracking and communication, travel health and medical support, security training, and cybersecurity measures for data protection.

How does corporate travel security work? It works by integrating risk intelligence, technology tools, and response protocols to monitor threats, provide alerts, and offer assistance before, during, and after business trips, ensuring comprehensive traveler protection.

Who needs corporate travel security? Any organization with employees traveling for business, particularly those in industries like consumer goods with extensive global operations, high-risk destinations, or regulatory compliance requirements, needs these services.

How to choose a corporate travel security provider? Selection should be based on factors such as global coverage, service integration, technology capabilities, industry experience, and ability to provide customized solutions tailored to specific travel patterns and risk profiles.

Citius Research has developed a research report titled “Corporate Travel Security Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Corporate Travel Security Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Corporate Travel Security Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Corporate Travel Security Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Corporate Travel Security Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Corporate Travel Security Market
• Research Methodology
• Executive Summary
• Market Dynamics of Corporate Travel Security Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Corporate Travel Security Market
• Cost and Gross Margin Analysis of Corporate Travel Security Market
• Corporate Travel Security Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Corporate Travel Security Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Corporate Travel Security Market Key Stakeholders

Below are the key stakeholders for the Corporate Travel Security Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Corporate Travel Security Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Corporate Travel Security Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Corporate Travel Security Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Corporate Travel Security Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Corporate Travel Security Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Corporate Travel Security Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Corporate Travel Security Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Corporate Travel Security Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Corporate Travel Security Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Corporate Travel Security Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Corporate Travel Security Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Corporate Travel Security Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Corporate Travel Security Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Corporate Travel Security Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Corporate Travel Security Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Corporate Travel Security Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Corporate Travel Security Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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