Compression Wear and Shapewear Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0191999
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Compression Wear and Shapewear Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 17 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Compression Wear and Shapewear Market

(Market Size)
$12 billion
$17 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 12 billion
2030 Market Size USD 17 billion
Key Players Spanx, Leonisa, Maidenform, Hanes, Wacoal

Market Summary

The global compression wear and shapewear market represents a significant and expanding segment within the consumer goods industry, characterized by products designed to apply controlled pressure to specific areas of the body. Compression wear is primarily utilized for medical and athletic purposes, aiding in performance enhancement and recovery, while shapewear is focused on aesthetic body contouring and silhouette shaping under clothing. The market is fueled by a confluence of factors including rising health consciousness, increasing participation in fitness activities, and evolving fashion trends that emphasize body confidence. Manufacturers are continuously innovating with advanced fabrics that offer improved comfort, moisture-wicking properties, and breathability, catering to a diverse consumer base that spans athletes, post-operative patients, and everyday individuals seeking foundational garments. The competitive landscape is dynamic, with a mix of established apparel giants and specialized brands vying for market share through product differentiation and strategic marketing.

Key Highlights

The compression wear and shapewear market is distinguished by several pivotal developments. A prominent trend is the technological advancement in material science, leading to the incorporation of smart textiles and bio-sensing fibers that can monitor physiological metrics like muscle fatigue and heart rate, particularly in high-performance compression gear. Sustainability has also emerged as a critical differentiator, with leading companies investing in recycled materials and eco-friendly production processes to appeal to the environmentally conscious consumer. The direct-to-consumer sales model has gained substantial traction, allowing brands to control narrative, gather first-party data, and build stronger community engagement through digital channels. Furthermore, the market is witnessing a blurring of lines between functionality and fashion, with shapewear being designed as outerwear and compression apparel adopting more stylish aesthetics. The influence of social media and body positivity movements continues to shape product development and marketing strategies, promoting inclusivity in sizing and representation.

Drivers, Opportunities & Restraints

Market growth is propelled by powerful drivers, most notably the escalating global prevalence of chronic venous diseases and lymphedema, which necessitates the use of medical-grade compression garments for therapeutic management. The booming fitness industry and heightened awareness of sports medicine further stimulate demand for compression wear designed to boost athletic performance and accelerate recovery. Significant opportunities lie in the untapped potential of emerging economies in Asia-Pacific and Latin America, where rising disposable incomes and western influence are cultivating new consumer markets. The development of premium, everyday shapewear that prioritizes comfort presents another lucrative avenue for expansion. However, the market faces considerable restraints, including the high cost of advanced compression products, which can limit accessibility. Consumer discomfort associated with prolonged wear of tight garments and the presence of a substantial number of low-quality, counterfeit products in the market also pose challenges to widespread adoption and brand reputation.

Concentration Insights

The market demonstrates a moderately concentrated nature, with a handful of major international corporations holding significant shares. These industry leaders, including Nike, Adidas, and HanesBrands, leverage their extensive distribution networks, strong brand equity, and substantial research and development capabilities to maintain dominance, particularly in the athletic compression segment. The shapewear category is notably led by specialized players like Spanx and Leonisa, which have built powerful brand identities around empowerment and fit. Despite the influence of these key players, the market remains accessible to a plethora of small and medium-sized enterprises and emerging direct-to-consumer brands. These niche players often compete effectively by targeting specific consumer needs, such as plus-size shapewear, maternity support, or ultra-premium materials, creating a diverse and competitive environment that fosters continuous innovation and variety for the end consumer.

Type Insights

The market is broadly segmented by product type into compression wear and shapewear, each serving distinct primary functions. Compression wear is further categorized into garments for the upper body (shirts, sleeves), lower body (tights, pants, socks), and full body. These are engineered with graduated compression technology to enhance blood circulation, reduce muscle oscillation, and provide support during physical activity or recovery. Medical compression stockings for deep vein thrombosis prevention represent a critical sub-segment. Shapewear, conversely, includes items like bodysuits, waist cinchers, thigh slimmers, and shaping shorts. These garments are designed with powerful elastic materials like spandex and nylon to smooth, shape, and sculpt the torso, hips, and thighs, offering immediate aesthetic results. The innovation within types focuses on creating seamless designs, lighter compression levels for all-day wear, and incorporating skin-friendly, breathable fabrics to improve the overall user experience.

Application Insights

Application insights reveal a market catering to a wide spectrum of end-uses, broadly classified into medical, athletic, and lifestyle segments. The medical application is a foundational pillar, driven by the clinical need for compression therapy in managing conditions such as varicose veins, edema, and for post-surgical recovery. This segment demands products that meet specific medical standards and pressure grades. The athletic application is a major growth engine, encompassing products used by professional and amateur athletes for performance enhancement, injury prevention, and reduced recovery time across sports like running, cycling, and gym workouts. The lifestyle application, predominantly for shapewear, is the most fashion-forward segment. It caters to everyday use under clothing for a streamlined appearance, for special occasions, and is increasingly influenced by trends that position these garments as comfortable, confidence-boosting essentials rather than just utilitarian items.

Regional Insights

Geographically, North America and Europe are established, mature markets for compression wear and shapewear. High healthcare expenditure, a robust fitness culture, and strong consumer awareness in these regions sustain consistent demand. The United States is a particularly significant market, home to many leading brands and a high adoption rate of both athletic and shapewear products. Europe follows closely, with countries like Germany and the UK showing strong markets for medical compression garments. The Asia-Pacific region is identified as the fastest-growing market, fueled by a massive population, rapidly expanding middle class, increasing health awareness, and the growing influence of western lifestyles. Urbanization in countries like China and India is creating vast new consumer bases. Latin America and the Middle East & Africa are emerging regions where market penetration is increasing, though growth is often tempered by economic volatility and lower per capita disposable income in certain areas.

Company Insights

The competitive arena features a strategic interplay between diversified sportswear behemoths and focused niche specialists. Key players such as Nike and Adidas dominate the athletic compression segment through their global brand recognition, sponsorship of elite athletes, and continuous innovation in fabric technology like Dri-FIT and Climacool. HanesBrands, through its subsidiary Champion, is another formidable competitor with a strong heritage. In the shapewear domain, Spanx is widely recognized as a market leader and innovator that revolutionized the category, while companies like Leonisa and Wacoal are known for their expertise in intimate apparel and shaping solutions. Other significant participants include 2XU, a prominent brand in performance compression, and Medtronic for medical compression products. These companies compete intensely on factors including product innovation, material quality, brand positioning, price, and the effectiveness of their omnichannel distribution strategies.

Recent Developments

The market has been active with strategic movements aimed at capturing growth and responding to consumer trends. A prominent development is the increased focus on sustainability, with companies launching new product lines made from recycled ocean plastics and certified eco-friendly materials. There has been a surge in technological integration, such as the development of compression wear with embedded sensors to provide biometric feedback to athletes. Mergers and acquisitions continue to shape the landscape, as larger corporations seek to acquire innovative DTC brands to gain access to new technologies and consumer segments. Furthermore, brands are aggressively expanding their digital footprint, leveraging augmented reality for virtual try-ons and enhancing e-commerce platforms to provide a seamless online shopping experience. Collaborations with fitness influencers and celebrities for signature collections remain a key marketing tactic to drive brand relevance and sales.

Report Segmentation

This comprehensive market report provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type distinctly categorizes the market into Compression Wear and Shapewear, allowing for a clear understanding of the dynamics, growth patterns, and consumer preferences unique to each category. Further segmentation by application divides the analysis into Medical, Athletic, and Lifestyle uses, highlighting the divergent demand drivers, innovation focus, and growth potential in these core end-use sectors. The report also includes a thorough regional breakdown, covering North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, to assess geographic trends, market maturity, and regional opportunities. This multi-faceted segmentation enables stakeholders to identify specific growth pockets, understand competitive intensity in each segment, and make informed strategic decisions regarding investment, marketing, and product development.

FAQs

What is the difference between compression wear and shapewear?

Compression wear is primarily functional, designed for athletic performance enhancement and medical therapy to improve blood circulation and support muscles. Shapewear is primarily aesthetic, intended to contour and shape the body for a smoother silhouette under clothing.

Who are the leading companies in the shapewear market?

Prominent leaders in the shapewear market include Spanx, which is often credited with popularizing modern shapewear, alongside established intimate apparel companies like Leonisa, Wacoal, and HanesBrands, which offers products under its various brands.

What are the benefits of wearing compression clothing?

The benefits of compression clothing are multifaceted and include improved blood flow and circulation, reduced muscle fatigue and soreness, enhanced athletic performance through muscle support, decreased recovery time after exercise, and in medical contexts, the management of swelling and venous disorders.

Which region has the highest demand for compression wear?

North America consistently demonstrates one of the highest levels of demand for compression wear, driven by a strong sports culture, high healthcare awareness, and the presence of major market players. Europe is also a significant and mature market for these products.

How is the compression wear and shapewear market evolving?

The market is evolving through significant technological innovation in smart fabrics, a strong shift toward sustainable and eco-friendly materials, the blurring of lines between performance wear and fashion, and greater emphasis on inclusivity with expanded size ranges and body-positive marketing campaigns.

What materials are commonly used in these products?

These products are most commonly constructed from synthetic, elastic fibers that provide stretch and recovery. Key materials include Nylon, known for its durability and smoothness; Spandex (or Elastane), which is essential for providing the necessary compression and stretch; and Polyester, valued for its moisture-wicking properties and strength. Blends of these materials are standard.

Citius Research has developed a research report titled “Compression Wear and Shapewear Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Compression Wear and Shapewear Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Compression Wear and Shapewear Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Compression Wear and Shapewear Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Compression Wear and Shapewear Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Compression Wear and Shapewear Market
• Research Methodology
• Executive Summary
• Market Dynamics of Compression Wear and Shapewear Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Compression Wear and Shapewear Market
• Cost and Gross Margin Analysis of Compression Wear and Shapewear Market
• Compression Wear and Shapewear Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Compression Wear and Shapewear Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Compression Wear and Shapewear Market Key Stakeholders

Below are the key stakeholders for the Compression Wear and Shapewear Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Compression Wear and Shapewear Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Compression Wear and Shapewear Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Compression Wear and Shapewear Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Compression Wear and Shapewear Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Compression Wear and Shapewear Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Compression Wear and Shapewear Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Compression Wear and Shapewear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Compression Wear and Shapewear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Compression Wear and Shapewear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Compression Wear and Shapewear Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Compression Wear and Shapewear Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Compression Wear and Shapewear Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Compression Wear and Shapewear Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Compression Wear and Shapewear Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Compression Wear and Shapewear Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Compression Wear and Shapewear Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Compression Wear and Shapewear Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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