Commercial Dryer Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0191995
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Commercial Dryer Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Commercial Dryer Market

(Market Size)
$6.5 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 6.5 billion
2030 Market Size USD 10 billion
Key Players Whirlpool, Electrolux, LG, Samsung, GE Appliances

Market Summary

The commercial dryer market is a significant segment within the consumer goods industry, catering primarily to businesses and institutions requiring high-volume, efficient drying solutions. These dryers are engineered for durability, performance, and energy efficiency, serving various sectors including laundromats, hospitality, healthcare, and multifamily housing. The market is characterized by continuous innovation, with manufacturers focusing on developing advanced features such as smart connectivity, enhanced moisture sensors, and eco-friendly technologies. The demand is driven by the need for reliable and rapid drying processes in commercial settings, where operational efficiency and cost-effectiveness are paramount. Key players compete on factors like product reliability, energy consumption, and after-sales service, making it a dynamic and competitive landscape. The market is also influenced by global economic conditions, regulatory standards, and evolving consumer preferences towards sustainable and automated appliances.

Key Highlights

The commercial dryer market highlights include the integration of IoT and smart technologies, allowing for remote monitoring and control, which enhances operational efficiency and reduces downtime. Energy efficiency remains a critical focus, with many products certified by energy standards organizations, helping businesses lower utility costs and meet sustainability goals. Another highlight is the growing adoption of heat pump dryers, which use less energy compared to traditional vented or condenser models. Manufacturers are also emphasizing durability and low maintenance designs to appeal to commercial users who prioritize longevity and reduced total cost of ownership. Additionally, the market sees increased customization options, with companies offering tailored solutions for specific industries such as healthcare, where hygiene and compliance are essential. These advancements position the commercial dryer market as a forward-thinking industry aligned with modern technological and environmental trends.

Drivers, Opportunities & Restraints

Key drivers of the commercial dryer market include the expansion of the hospitality and healthcare sectors globally, which require efficient laundry solutions to handle high volumes of linens and uniforms. The rise in urbanization and the growth of multifamily housing projects also boost demand for shared laundry facilities equipped with commercial-grade dryers. Opportunities abound in emerging markets, where increasing disposable incomes and infrastructure development are creating new demand for commercial appliances. The push towards energy-efficient and environmentally friendly products opens doors for innovations like heat pump and solar-assisted dryers. However, restraints include high initial costs associated with advanced commercial dryers, which can be a barrier for small businesses. Additionally, economic fluctuations and supply chain disruptions can impact production and distribution, while stringent energy regulations in some regions may increase compliance costs for manufacturers.

Concentration Insights

The commercial dryer market is concentrated among a few major players who dominate through extensive distribution networks, strong brand recognition, and continuous product innovation. Leading companies such as Electrolux, Whirlpool Corporation, and Samsung have a significant market share, offering a wide range of products tailored to various commercial applications. These players invest heavily in research and development to introduce energy-efficient and smart dryers, maintaining their competitive edge. Regional manufacturers also play a crucial role, particularly in Asia-Pacific and Europe, where they cater to local preferences and regulatory requirements. The market concentration is further influenced by mergers and acquisitions, as larger companies seek to expand their product portfolios and geographic reach. Despite the dominance of key players, there is room for niche manufacturers focusing on specialized applications, such as dryers for industrial or healthcare use.

Type Insights

Commercial dryers are primarily categorized into vented, condenser, and heat pump types, each with distinct mechanisms and applications. Vented dryers are traditional models that expel moist air outside, making them suitable for well-ventilated spaces but less energy-efficient. Condenser dryers collect moisture in a container, offering flexibility in installation without external venting, ideal for indoor or compact areas. Heat pump dryers are the most energy-efficient, recycling hot air and consuming significantly less electricity, though they come at a higher upfront cost. Within these types, commercial dryers vary in capacity, with models designed for light, medium, or heavy-duty use. Innovations include gas-powered dryers for cost-effective operation in regions with low gas prices and hybrid models combining multiple technologies. The choice of dryer type depends on factors like installation environment, energy costs, and specific drying needs of the business.

Application Insights

Commercial dryers serve diverse applications across multiple industries, each with unique requirements. In the hospitality sector, including hotels and resorts, dryers are used for laundering bed linens, towels, and uniforms, demanding high capacity and rapid drying cycles to ensure continuous operation. Healthcare facilities rely on commercial dryers for sanitizing medical linens and garments, often requiring models with precise temperature control and compliance with hygiene standards. Laundromats and coin-operated laundry services prioritize durability, user-friendliness, and energy efficiency to attract customers and manage operational costs. Multifamily housing complexes install commercial dryers in shared laundry rooms, focusing on reliability and ease of use for residents. Other applications include fitness centers, spas, and restaurants, where dryers handle towels and aprons. Each application influences dryer features, such as load capacity, programming options, and material compatibility.

Regional Insights

The commercial dryer market exhibits varying dynamics across regions, influenced by economic development, industrial activity, and consumer behavior. North America holds a significant share, driven by a well-established hospitality industry, high adoption of laundromats, and stringent energy regulations promoting efficient appliances. Europe follows closely, with a strong emphasis on sustainability and energy efficiency, leading to increased demand for heat pump and condenser dryers. The Asia-Pacific region is experiencing rapid growth due to urbanization, expansion of the healthcare and hospitality sectors, and rising disposable incomes, particularly in countries like China and India. Latin America and the Middle East & Africa are emerging markets, where infrastructure development and growing tourism are creating new opportunities. Regional preferences also vary, with gas-powered dryers being popular in areas with abundant natural gas, while electric models dominate in regions with stable electricity supply.

Company Insights

Prominent companies in the commercial dryer market include Electrolux Professional, Whirlpool Corporation, Samsung Electronics, LG Electronics, and Alliance Laundry Systems. Electrolux is known for its robust and energy-efficient dryers tailored for hospitality and healthcare. Whirlpool offers a wide range of commercial dryers under brands like Maytag, emphasizing durability and innovation. Samsung and LG integrate smart technologies and eco-friendly features, appealing to modern businesses seeking automation and sustainability. Alliance Laundry Systems, through its Speed Queen brand, focuses on high-performance dryers for laundromats and multifamily housing. Other key players include Girbau, Miele Professional, and Panasonic, each specializing in niche applications like industrial or heavy-duty drying. These companies compete through product differentiation, global distribution networks, and strategic partnerships to enhance their market presence.

Recent Developments

Recent developments in the commercial dryer market include the launch of smart dryers with IoT capabilities, allowing remote monitoring, predictive maintenance, and energy usage tracking. Companies are increasingly focusing on sustainability, introducing dryers with reduced carbon footprints and higher energy efficiency ratings to comply with global environmental standards. There is a growing trend towards hybrid models that combine heat pump and condenser technologies for optimal performance. Partnerships between dryer manufacturers and software providers are enabling advanced fleet management solutions for laundromats and large-scale facilities. Additionally, acquisitions and mergers are reshaping the competitive landscape, as seen with major players expanding their portfolios to include complementary products and services. These developments reflect the industry's shift towards digitalization, efficiency, and environmental responsibility.

Report Segmentation

The commercial dryer market report is segmented based on type, application, capacity, and region. By type, the market is divided into vented, condenser, and heat pump dryers, each catering to different installation and efficiency needs. Application segmentation covers hospitality, healthcare, laundromats, multifamily housing, and others, highlighting the diverse usage scenarios. Capacity segmentation includes small, medium, and large dryers, addressing varying load requirements from light-duty to heavy-duty operations. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, providing insights into regional trends and opportunities. This comprehensive segmentation allows stakeholders to identify growth areas, understand consumer preferences, and make informed decisions based on specific market dynamics.

FAQs

What are the different types of commercial dryers? Commercial dryers primarily include vented, condenser, and heat pump types. Vented dryers expel moist air externally, condenser dryers collect moisture internally, and heat pump dryers recycle heat for energy efficiency.

How do commercial dryers differ from residential dryers? Commercial dryers are built for heavier usage, with larger capacities, faster drying times, and enhanced durability compared to residential models. They are designed to withstand continuous operation in business environments.

What industries use commercial dryers? Key industries include hospitality, healthcare, laundromats, multifamily housing, fitness centers, and restaurants, where high-volume drying is essential for operations.

What is the average lifespan of a commercial dryer? With proper maintenance, commercial dryers typically last between 10 to 15 years, depending on usage intensity and model quality.

Are commercial dryers energy efficient? Many modern commercial dryers are energy efficient, especially heat pump models, which consume less electricity and help reduce operational costs.

Which regions have the highest demand for commercial dryers? North America and Europe have high demand due to established commercial sectors, while Asia-Pacific is growing rapidly because of urbanization and industrial expansion.

Citius Research has developed a research report titled “Commercial Dryer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Commercial Dryer Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Commercial Dryer Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Commercial Dryer Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Commercial Dryer Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Commercial Dryer Market
• Research Methodology
• Executive Summary
• Market Dynamics of Commercial Dryer Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Commercial Dryer Market
• Cost and Gross Margin Analysis of Commercial Dryer Market
• Commercial Dryer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Commercial Dryer Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Commercial Dryer Market Key Stakeholders

Below are the key stakeholders for the Commercial Dryer Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Commercial Dryer Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Commercial Dryer Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Commercial Dryer Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Commercial Dryer Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Commercial Dryer Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Commercial Dryer Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Commercial Dryer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Commercial Dryer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Commercial Dryer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Commercial Dryer Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Commercial Dryer Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Commercial Dryer Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Commercial Dryer Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Commercial Dryer Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Commercial Dryer Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Commercial Dryer Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Commercial Dryer Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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