CBD Skincare Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193552
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The CBD Skincare Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2024-2030).

CBD Skincare Market

(Market Size)
$3.2 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.80%
2023 Market Size USD 3.2 billion
2030 Market Size USD 6.5 billion
Key Players Kiehl's, The Body Shop, Lord Jones, Cannuka, Saint Jane

Market Summary

The CBD skincare market is a rapidly expanding segment within the consumer goods industry, characterized by the infusion of cannabidiol into various topical products designed for skin health and aesthetics. This market has gained substantial traction due to increasing consumer awareness regarding the potential therapeutic benefits of CBD, including its anti-inflammatory and antioxidant properties. Brands are leveraging these attributes to develop formulations aimed at addressing common skin concerns such as acne, eczema, aging, and general irritation. The market is supported by a growing body of anecdotal evidence and preliminary research suggesting CBD's efficacy in skincare, although regulatory frameworks continue to evolve. Product offerings range from serums and creams to masks and oils, catering to a diverse consumer base seeking natural and wellness-oriented solutions. The competitive landscape is dynamic, with both established beauty giants and emerging niche brands vying for market share through innovation and strategic marketing.

Key Highlights

The CBD skincare market is distinguished by several key highlights that underscore its growth and potential. Consumer demand is increasingly driven by a preference for clean, natural, and sustainable beauty products, with CBD being perceived as a potent botanical ingredient. Product innovation is rampant, with companies investing in research to enhance bioavailability and efficacy through advanced delivery systems like nanoemulsions and encapsulation technologies. The market is also witnessing a surge in mergers and acquisitions, as major cosmetic corporations seek to capitalize on the trend by acquiring or partnering with specialized CBD brands. Retail expansion is notable, with products moving beyond online platforms into mainstream beauty stores, department stores, and specialty retailers, enhancing accessibility. Additionally, marketing strategies heavily emphasize the wellness angle, aligning with broader consumer shifts towards self-care and holistic health, which further propels market adoption and brand loyalty.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the CBD skincare market. Increasing consumer awareness and acceptance of CBD's benefits, supported by a growing body of preliminary scientific research, serve as primary catalysts. The rising prevalence of skin conditions such as acne and eczema, coupled with a shift towards natural and organic skincare solutions, also drives demand. Opportunities abound in product diversification, with potential for expansion into men's skincare, anti-aging solutions, and products targeting specific dermatological issues. Geographic expansion into emerging markets presents another significant opportunity, as regulatory landscapes gradually become more favorable. However, the market faces restraints including regulatory uncertainty and variation across regions, which can impede product launches and marketing efforts. Challenges related to standardization, quality control, and consumer skepticism regarding efficacy and safety also pose hurdles. Additionally, high production costs and supply chain complexities associated with hemp cultivation and extraction can affect profitability and scalability.

Concentration Insights

The CBD skincare market exhibits a moderately concentrated competitive landscape, characterized by the presence of both well-established beauty conglomerates and agile, innovative startups. Leading companies such as Kiehl's, L'Or?al, and Est?e Lauder have entered the space through product launches or acquisitions, leveraging their extensive distribution networks and brand equity. Simultaneously, niche players like Lord Jones, CBD For Life, and Cannuka have carved out significant market share by focusing exclusively on CBD-infused products and building strong, loyal consumer bases. The market concentration is influenced by factors such as regulatory compliance capabilities, research and development investments, and marketing prowess. Regional variations also affect concentration, with North America currently dominating due to favorable regulations and high consumer adoption, while Europe and Asia-Pacific show fragmented but growing presence. Strategic partnerships between CBD extractors and skincare formulators are common, enhancing product quality and market reach.

Type Insights

The CBD skincare market is segmented by product type into categories such as creams and moisturizers, serums, oils, masks, and cleansers. Creams and moisturizers represent a dominant segment, favored for their ease of use and ability to deliver hydration alongside CBD's benefits. Serums are gaining popularity due to their high concentration of active ingredients, targeting specific concerns like aging or hyperpigmentation with enhanced efficacy. Oils are appreciated for their versatility and purity, often used as multi-purpose products for both skincare and wellness routines. Masks offer intensive treatment options, providing deep nourishment and addressing acute skin issues. Cleansers infused with CBD are emerging as a growth segment, catering to consumers seeking gentle yet effective daily skincare solutions. Each product type is formulated to leverage CBD's anti-inflammatory and antioxidant properties, with variations in carrier ingredients, concentrations, and additional botanicals to meet diverse consumer needs and preferences.

Application Insights

CBD skincare products find applications across various use cases, primarily targeting concerns such as acne treatment, anti-aging, eczema and psoriasis management, and general skin rejuvenation. Acne treatment is a significant application, driven by CBD's potential to reduce inflammation and regulate sebum production, making it appealing to consumers with oily or problematic skin. Anti-aging applications leverage CBD's antioxidant properties to combat free radical damage and reduce the appearance of wrinkles and fine lines. Products designed for eczema and psoriasis focus on soothing irritation and restoring skin barrier function, addressing chronic conditions that often lack effective over-the-counter solutions. General rejuvenation encompasses daily maintenance products aimed at enhancing skin health, hydration, and radiance. The versatility of CBD allows for broad applicability, with formulations tailored to different skin types and concerns, supporting widespread adoption across demographic groups.

Regional Insights

The CBD skincare market demonstrates distinct regional dynamics, with North America leading in terms of market size and consumer adoption, particularly in the United States and Canada, where regulatory frameworks are relatively advanced and consumer awareness is high. Europe represents a growing market, with countries like the United Kingdom, Germany, and France showing increased demand driven by wellness trends and gradual regulatory acceptance. The Asia-Pacific region is emerging as a lucrative market, with countries such as South Korea and Japan embracing innovative beauty trends, though regulatory hurdles remain in some areas. Latin America and the Middle East and Africa are nascent markets with potential for growth as regulations evolve and consumer education increases. Regional differences in consumer preferences, regulatory standards, and distribution channels significantly influence market strategies, requiring companies to adapt formulations, marketing, and compliance efforts to local contexts.

Company Insights

Prominent companies in the CBD skincare market include established beauty leaders and specialized CBD brands. Kiehl's, under L'Or?al, has introduced CBD-infused products leveraging its scientific expertise and retail presence. Est?e Lauder has explored CBD through investments and product integrations. Dedicated brands like Lord Jones focus exclusively on high-quality CBD skincare, emphasizing premium formulations and targeted marketing. CBD For Life offers a range of products including lotions and balms, built on a reputation for purity and efficacy. Cannuka combines CBD with manuka honey for unique synergistic benefits. Other notable players include Josie Maran Cosmetics and Myaderm, which incorporate CBD into their wellness-oriented skincare lines. These companies compete on factors such as product innovation, brand trust, regulatory compliance, and distribution networks, with strategies often involving clinical research, transparent sourcing, and consumer education to differentiate in a crowded marketplace.

Recent Developments

Recent developments in the CBD skincare market highlight ongoing innovation and strategic movements. Major beauty conglomerates have increased their investments in CBD research and development, leading to new product launches with enhanced formulations such as water-soluble CBD for better skin absorption. acquisitions have been frequent, with larger companies buying smaller CBD-focused brands to quickly gain market entry and expertise. Regulatory advancements in key regions like Europe and parts of Asia have facilitated broader market access, though changes remain closely monitored. Partnerships between skincare brands and hemp producers have strengthened supply chains, ensuring consistent quality and scalability. Marketing strategies have evolved to emphasize scientific backing and clinical trials, addressing consumer skepticism. Additionally, sustainability initiatives have gained prominence, with brands focusing on eco-friendly packaging and ethically sourced CBD to appeal to environmentally conscious consumers.

Report Segmentation

This market report on the CBD skincare industry provides a detailed segmentation to offer comprehensive insights. The market is segmented by product type, including creams and moisturizers, serums, oils, masks, cleansers, and others, each analyzed for their market contribution and growth potential. Application segmentation covers acne treatment, anti-aging, eczema and psoriasis, general skincare, and other specific uses, highlighting demand patterns and consumer preferences. Distribution channel segmentation includes online retail, specialty stores, department stores, and others, assessing accessibility and sales trends. Geographic segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing regional analysis of market dynamics, regulatory environments, and growth opportunities. This structured approach enables stakeholders to identify niche segments, understand regional variations, and make informed strategic decisions.

FAQs

What are the benefits of CBD in skincare? CBD is believed to offer anti-inflammatory, antioxidant, and soothing properties, potentially helping with acne reduction, aging signs, and skin conditions like eczema by calming irritation and promoting balance.

Is CBD skincare legal? The legality of CBD skincare varies by region; it is generally permitted in many countries if derived from hemp with low THC content, but regulations differ, requiring compliance with local laws.

Can CBD skincare products cause allergies? While CBD is generally well-tolerated, some individuals may experience allergic reactions to other ingredients in formulations; patch testing is recommended before full use.

How does CBD work in skincare products? CBD interacts with the skin's endocannabinoid system to help regulate inflammation and sebum production, and its antioxidant properties may protect against environmental damage.

Are CBD skincare products suitable for all skin types? Yes, CBD skincare is often formulated for various skin types, including sensitive, oily, and dry skin, but consumers should choose products based on their specific needs and consult formulations.

What is the difference between CBD and hemp seed oil in skincare? CBD is extracted from flowers and leaves for active therapeutic benefits, while hemp seed oil comes from seeds and is rich in nutrients but lacks significant CBD content; they serve different purposes in skincare.

Citius Research has developed a research report titled “CBD Skincare Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• CBD Skincare Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The CBD Skincare Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

CBD Skincare Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

CBD Skincare Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of CBD Skincare Market
• Research Methodology
• Executive Summary
• Market Dynamics of CBD Skincare Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of CBD Skincare Market
• Cost and Gross Margin Analysis of CBD Skincare Market
• CBD Skincare Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “CBD Skincare Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

CBD Skincare Market Key Stakeholders

Below are the key stakeholders for the CBD Skincare Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

CBD Skincare Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the CBD Skincare Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the CBD Skincare Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in CBD Skincare Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global CBD Skincare Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global CBD Skincare Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global CBD Skincare Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global CBD Skincare Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global CBD Skincare Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global CBD Skincare Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America CBD Skincare Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America CBD Skincare Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe CBD Skincare Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA CBD Skincare Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific CBD Skincare Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa CBD Skincare Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia CBD Skincare Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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