Casino and Gaming Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0191972
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Casino and Gaming Market size was estimated at USD 220 billion in 2023 and is projected to reach USD 320 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Casino and Gaming Market

(Market Size)
$220 billion
$320 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 220 billion
2030 Market Size USD 320 billion
Key Players Las Vegas Sands, MGM Resorts, Caesars Entertainment, Wynn Resorts, Galaxy Entertainment

Market Summary

The casino and gaming market within the consumer goods industry represents a dynamic and evolving sector focused on the development, manufacturing, and distribution of gaming equipment and related products. This includes physical items such as playing cards, poker chips, slot machines, roulette wheels, and other casino accessories utilized in both land-based and home entertainment settings. The market is intrinsically linked to the broader gambling and entertainment industries, serving both professional casino operations and individual consumers seeking recreational gaming experiences. Technological innovation plays a significant role, with a growing emphasis on integrating digital elements into traditional physical products. The demand for high-quality, durable, and aesthetically pleasing gaming goods is driven by the need for casinos to maintain a premium customer experience and by consumers seeking authentic items for personal use. The market's performance is closely tied to the health of the global tourism, hospitality, and leisure sectors, as well as regional regulatory frameworks governing gambling activities. Manufacturers and suppliers in this space must navigate a complex landscape of quality standards, security features to prevent fraud, and changing consumer preferences towards more interactive and technologically advanced products.

Key Highlights

A primary highlight of the casino and gaming consumer goods market is the sustained demand for premium and luxury gaming equipment from high-end casino resorts worldwide. These establishments require robust, reliable, and often custom-designed tables, chips, and cards to uphold their brand image and ensure game integrity. Another significant trend is the blending of physical and digital gaming experiences. Manufacturers are increasingly producing goods that complement online platforms, such as branded physical chips for use in live dealer online games or accessories for home-based virtual reality casino experiences. The market also sees continuous innovation in material science, leading to the development of more durable and secure playing cards with advanced anti-counterfeiting features and longer-lasting composite materials for gaming chips. Furthermore, the rise of poker as a mainstream spectator sport has fueled a parallel market for consumer-grade gaming sets, appealing to enthusiasts who wish to replicate a professional gaming environment at home. The emphasis on product customization and branding offers significant value-addition opportunities for companies serving this niche.

Drivers, Opportunities & Restraints

The expansion of the global casino industry, particularly in emerging markets across Asia and the gradual legalization of gambling in new jurisdictions, serves as a fundamental driver for the consumer goods segment. The construction of new integrated resorts creates direct demand for gaming tables, slot machines, and related paraphernalia. A significant opportunity lies in the technological integration of physical products. Developing smart gaming equipment embedded with RFID chips for inventory management, security tracking, and enhanced game data analytics presents a substantial growth avenue for innovative manufacturers. The growing popularity of home game nights and the social aspect of poker and other table games also drive retail sales of consumer gaming sets. However, the market faces considerable restraints. Stringent and varying regulatory environments across different countries and states can impede market entry and product standardization. The high cost of developing and manufacturing secure, regulation-compliant equipment can be a barrier for smaller players. Furthermore, economic downturns can negatively impact discretionary spending on both casino visits and recreational home gaming products, affecting demand.

Concentration Insights

The market for casino and gaming consumer goods is characterized by a mix of large, established players and smaller niche specialists. The manufacturing of high-volume, security-sensitive items like playing cards and gaming chips is relatively concentrated, with a few key companies dominating supply contracts with major casino chains. These leading firms possess advanced manufacturing capabilities, extensive research and development resources for security technology, and longstanding industry relationships. Conversely, the market for ancillary products, custom furniture, and consumer-grade items is more fragmented. This segment includes numerous small to medium-sized enterprises that compete on factors such as design, customization, material quality, and price. Geographically, manufacturing and supply chains are concentrated in regions with a strong historical link to the gaming industry, but production has globalized significantly. Partnerships and long-term supply agreements are common, creating a stable yet competitive environment where reliability, product quality, and the ability to meet strict regulatory standards are critical for maintaining market position.

Type Insights

The casino and gaming consumer goods market can be segmented by product type into several key categories. Gaming tables represent a core product, including classics like blackjack, baccarat, roulette, and craps tables, which are engineered for durability and consistent gameplay. Gaming chips and plaques are another vital category, encompassing items made from clay composite, ceramic, or plastic, often featuring complex designs and embedded security features to prevent counterfeiting. Playing cards are a high-volume product, with demand for both paper and plastic polymer cards that offer longevity and resistance to marking. Slot machines, while highly electronic, are a significant capital good within this market, with manufacturers constantly updating designs and themes. ancillary equipment includes items like dice, shuffling machines, chip trays, and drop boxes. The market also includes a wide array of consumer products sold through retail channels, such as home poker sets, board games with gambling themes, and novelty items, which cater to a different purchasing dynamic than professional casino procurement.

Application Insights

The application of casino and gaming consumer goods splits primarily into two distinct channels: commercial and residential. The commercial application is the largest, involving the supply of equipment to land-based casinos, riverboat casinos, card rooms, and other licensed gambling establishments. This segment demands products that meet the highest standards of durability, security, and regulatory compliance. Orders are often large-scale and customized to the casino's specific branding and floor layout requirements. The second major application is the residential or consumer market. This includes individuals purchasing products for home entertainment, such as poker tables, chip sets, and playing cards for game nights with friends and family. This segment is more influenced by factors like price, design aesthetics, and brand recognition than by the stringent security needs of the commercial sector. A growing hybrid application involves goods supplied to studios and platforms that host live dealer online casino games, which require professional-grade equipment to create an authentic broadcast experience for remote players.

Regional Insights

The demand for casino and gaming consumer goods is heavily influenced by regional gambling laws and cultural attitudes towards gaming. North America remains a dominant region, driven by established markets in Las Vegas and Atlantic City in the United States and a growing casino sector in Canada. The region has a high concentration of casino resorts that regularly refresh their equipment, sustaining demand. The Asia-Pacific region is a powerhouse of growth, largely fueled by Macau, which is recognized as the world's largest gambling hub, and the ongoing development of integrated resorts in Singapore, the Philippines, and Australia. Emerging markets in Southeast Asia also present future opportunities. Europe maintains a stable market with well-known gaming destinations in Monaco, the United Kingdom, and Germany, though growth is often more incremental. Other regions, such as Latin America and Africa, show potential but are often constrained by less developed regulatory frameworks and smaller-scale tourism industries, making their markets more niche for high-end consumer goods suppliers.

Company Insights

The competitive landscape features companies that specialize in manufacturing high-quality, regulation-compliant gaming products. Leading players in the slot machine and electronic gaming equipment sector include International Game Technology PLC, Aristocrat Technologies Inc., and Scientific Games Corporation. These firms are known for their innovation in digital gaming solutions but also supply associated physical goods. For traditional table game products, companies like Angel Playing Cards Co., Ltd., Gaming Partners International Corporation, and Cartamundi Group are prominent manufacturers of playing cards, chips, and plaques, holding significant supply contracts with major casino operators. The Paul-Son Gaming Corporation is another key player specializing in casino table games equipment. These established entities compete on the basis of product quality, security technology, reliability, and the ability to deliver large custom orders on time. The market also includes many smaller firms and artisans that focus on niche segments, such as custom-designed luxury gaming sets for high-stakes rooms or the consumer retail market.

Recent Developments

The casino and gaming consumer goods market has recently been shaped by advancements in technology and a focus on sustainability. A prominent development is the increased integration of RFID technology into gaming chips and playing cards. This allows casinos to track bets in real-time, dramatically improve security against counterfeit chips, and gather valuable data on game performance and player behavior. Manufacturers are investing heavily in developing more sophisticated and cost-effective RFID solutions. Another significant trend is the development of fully electronic table games that replicate traditional games like roulette and blackjack, which impacts the demand for classic physical tables. Furthermore, there is a growing emphasis on sustainable manufacturing practices. Companies are exploring the use of recycled materials and more environmentally friendly production processes for items like playing cards and chip composites in response to increasing corporate social responsibility demands from large casino operators and a more environmentally conscious consumer base.

Report Segmentation

This comprehensive report on the casino and gaming market within the consumer goods industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the landscape. The segmentation by type covers critical product categories such as gaming tables, gaming chips and plaques, playing cards, slot machines, and other ancillary equipment. This allows readers to understand the dynamics, demand drivers, and innovation trends specific to each product type. The segmentation by application distinguishes between the commercial sector, which includes casinos and gambling establishments, and the residential sector, which encompasses individual consumers and home entertainment. Furthermore, the report offers a thorough regional analysis, breaking down the market performance and opportunities across key geographies including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation provides stakeholders with actionable insights tailored to specific product interests, customer channels, and geographic markets.

FAQs

What are the key drivers of the casino and gaming market?

The key drivers include the development of new casino resorts in emerging markets, the expansion of legalized gambling jurisdictions, and the continuous replacement cycle of gaming equipment in established casinos to maintain modern and secure gaming floors.

Who are the leading companies in the casino gaming market?

Leading companies include International Game Technology PLC, Aristocrat Technologies Inc., and Scientific Games for gaming systems, and Angel Playing Cards Co., Ltd. and Gaming Partners International Corporation for traditional gaming equipment like chips and cards.

What is the impact of technology on the casino gaming market?

Technology is profoundly impacting the market through the integration of RFID chips for security and tracking, the development of electronic table games, and the creation of hybrid products that enhance both land-based and online gaming experiences.

How do regulations affect the casino gaming market?

Regulations directly affect market growth by determining where gambling is legal. They also dictate strict standards for gaming equipment regarding fairness, security, and anti-counterfeiting measures, which all manufacturers must adhere to.

What are the different types of products in the casino gaming market?

The market includes a wide array of products such as gaming tables for games like blackjack and roulette, gaming chips and plaques, playing cards, mechanical and electronic slot machines, dice, shufflers, and other ancillary equipment.

Which region has the largest casino and gaming market?

The Asia-Pacific region, driven primarily by the massive markets in Macau and Singapore, is a dominant force. However, North America, with its established hubs in Las Vegas and Atlantic City, also represents a very significant and mature market.

Citius Research has developed a research report titled “Casino and Gaming Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Casino and Gaming Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Casino and Gaming Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Casino and Gaming Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Casino and Gaming Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Casino and Gaming Market
• Research Methodology
• Executive Summary
• Market Dynamics of Casino and Gaming Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Casino and Gaming Market
• Cost and Gross Margin Analysis of Casino and Gaming Market
• Casino and Gaming Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Casino and Gaming Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Casino and Gaming Market Key Stakeholders

Below are the key stakeholders for the Casino and Gaming Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Casino and Gaming Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Casino and Gaming Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Casino and Gaming Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Casino and Gaming Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Casino and Gaming Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Casino and Gaming Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Casino and Gaming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Casino and Gaming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Casino and Gaming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Casino and Gaming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Casino and Gaming Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Casino and Gaming Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Casino and Gaming Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Casino and Gaming Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Casino and Gaming Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Casino and Gaming Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Casino and Gaming Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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