The Blanket Market size was estimated at USD 18 billion in 2023 and is projected to reach USD 32 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Blanket Market

Market Summary

The blanket market is a significant segment within the consumer goods industry, characterized by steady demand driven by both functional needs and lifestyle preferences. Blankets serve essential purposes across residential, commercial, and hospitality sectors, providing warmth, comfort, and aesthetic value. The market is influenced by factors such as climatic conditions, consumer disposable income, and evolving home decor trends. Product innovation remains a key focus, with manufacturers introducing advanced materials and designs to cater to diverse consumer requirements. The market exhibits a blend of traditional distribution channels, including brick-and-mortar retail stores, and a rapidly growing e-commerce presence, which enhances product accessibility and consumer reach. Sustainability has also emerged as a critical consideration, with an increasing number of brands emphasizing eco-friendly production processes and materials to align with environmentally conscious consumer preferences. The competitive landscape is dynamic, featuring both global players and regional manufacturers striving to capture market share through quality, pricing, and branding strategies.

Key Highlights

The blanket market showcases several key highlights that define its current trajectory and future potential. Innovation in material technology stands out, with the development of smart fabrics that offer enhanced thermal regulation, moisture-wicking properties, and hypoallergenic features. The integration of technology extends to manufacturing processes, where automation and efficient supply chain management are optimizing production costs and lead times. Brand positioning and marketing strategies are increasingly focused on storytelling, emphasizing craftsmanship, heritage, and ethical sourcing to build consumer trust and loyalty. The market is also witnessing a surge in demand for personalized and customizable blanket options, allowing consumers to select sizes, colors, and materials tailored to their specific preferences. Collaborations between blanket manufacturers and interior designers or lifestyle influencers are becoming more common, driving trend adoption and consumer engagement. Additionally, the rise of direct-to-consumer sales models enables brands to establish closer relationships with end-users, gather valuable feedback, and respond swiftly to market shifts.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the blanket market, including increasing consumer focus on home comfort and wellness, which boosts demand for high-quality, cozy products. Changing weather patterns and colder climates in certain regions further stimulate sales, as blankets are considered essential for thermal comfort. The expanding hospitality and healthcare sectors also contribute significantly, requiring bulk purchases for commercial use. Opportunities abound in the development of sustainable and organic blanket lines, catering to the growing segment of eco-aware consumers. Expansion into emerging markets presents another substantial opportunity, where rising disposable incomes and urbanization are driving increased spending on home textiles. However, the market faces restraints such as volatility in raw material prices, particularly for natural fibers like cotton and wool, which can impact production costs and profit margins. Intense competition from low-cost manufacturers also poses a challenge, pressuring established brands to innovate continuously while maintaining competitive pricing. Additionally, economic downturns and reduced consumer spending power can temporarily dampen market growth, emphasizing the need for resilient business strategies.

Concentration Insights

The blanket market features a varied concentration of players, ranging from large multinational corporations to small and medium-sized enterprises specializing in niche segments. Key global players such as Pendleton Woolen Mills, Faribault Woolen Mill Co., and Boll & Branch hold significant market share due to their extensive product portfolios, strong brand recognition, and widespread distribution networks. These companies often leverage economies of scale to maintain competitive advantages in pricing and marketing. Regionally, numerous local manufacturers cater to specific cultural preferences and climatic needs, ensuring a diverse product offering. The market concentration is also influenced by mergers and acquisitions, where larger entities absorb smaller brands to expand their geographic reach and product capabilities. Specialty retailers and online platforms further diversify the competitive landscape, providing avenues for emerging brands to gain visibility. Overall, the market demonstrates a balanced mix of consolidation among major players and fragmentation due to the entry of innovative startups focusing on unique value propositions.

Type Insights

Blankets are available in various types, each designed to meet specific functional and aesthetic needs. Electric blankets incorporate heating elements to provide adjustable warmth, appealing particularly to consumers in colder regions seeking energy-efficient heating solutions. Weighted blankets have gained popularity for their therapeutic benefits, offering deep pressure stimulation that aids in reducing anxiety and improving sleep quality. Throw blankets are versatile products often used for decorative purposes in living spaces, available in a wide array of designs, colors, and textures to complement interior decor. Conventional blankets, including those made from wool, cotton, acrylic, and polyester, remain staples due to their durability, ease of maintenance, and affordability. Luxury blankets crafted from premium materials such as cashmere, silk, or high-grade merino wool target the high-end segment, emphasizing superior softness and exclusivity. Each type addresses distinct consumer preferences, driving diversification and innovation within the market.

Application Insights

Blankets find applications across multiple sectors, reflecting their versatility and essential role in daily life. In residential settings, blankets are primarily used for bedding, providing warmth and comfort during sleep, as well as for lounging and decorative accents in living areas. The commercial sector, including hotels, resorts, and hospitals, represents a substantial application area, where blankets are procured in bulk for guest rooms, patient care, and promotional purposes. Outdoor applications include blankets designed for picnics, camping, and sporting events, often featuring waterproof or durable materials to withstand environmental conditions. Automotive applications involve specially designed blankets for use in vehicles, ensuring passenger comfort during travel. Additionally, blankets are utilized in emergency and humanitarian aid efforts, providing critical warmth in disaster relief scenarios. The diversity of applications underscores the product's broad utility and ongoing demand across various contexts.

Regional Insights

The blanket market demonstrates distinct regional characteristics influenced by climatic conditions, cultural practices, and economic factors. In North America, demand is driven by cold winters and a strong culture of home comfort, with consumers preferring high-quality, branded products. Europe shows similar trends, with additional emphasis on sustainable and organic materials, particularly in Western European countries. The Asia Pacific region is a rapidly growing market, fueled by rising disposable incomes, urbanization, and increasing awareness of home decor trends. Countries like India and China exhibit significant demand due to large populations and varying climatic zones, necessitating a range of blanket types. Latin America and the Middle East & Africa regions present emerging opportunities, where economic development and growing hospitality sectors contribute to market expansion. Each region requires tailored marketing and product strategies to address local preferences and competitive dynamics effectively.

Company Insights

Prominent companies in the blanket market include Pendleton Woolen Mills, renowned for its heritage wool blankets that combine traditional craftsmanship with modern designs. Faribault Woolen Mill Co. is another key player, celebrated for its American-made wool products emphasizing quality and durability. Boll & Branch focuses on ethically sourced organic materials, appealing to consumers seeking sustainable luxury options. American Blanket Company offers a diverse range of products, including electric and weighted blankets, targeting various consumer segments. Chappywrap specializes in high-end throw blankets, utilizing premium materials for a luxurious feel. These companies, among others, compete through innovation, brand storytelling, and strategic distribution partnerships. Their approaches often include investing in research and development to introduce advanced features, as well as leveraging digital marketing to enhance brand visibility and customer engagement in a competitive marketplace.

Recent Developments

Recent developments in the blanket market highlight ongoing innovation and strategic initiatives aimed at capturing consumer interest and expanding market presence. There has been a notable increase in the launch of eco-friendly product lines, utilizing recycled materials and sustainable production methods to address environmental concerns. Technological advancements have led to the introduction of smart blankets with features such as app-controlled temperature settings and integrated health monitoring capabilities. Collaborations between blanket brands and well-known designers or celebrities have become more frequent, creating limited-edition collections that generate buzz and drive sales. Companies are also enhancing their online retail strategies, improving website user experience and utilizing social media platforms for targeted advertising and customer interaction. Additionally, several key players have expanded their manufacturing capacities or entered new geographic markets to tap into growing demand, reflecting a proactive approach to capitalizing on emerging opportunities.

Report Segmentation

The blanket market report is segmented to provide detailed insights into various aspects influencing industry dynamics. Segmentation by type includes categories such as electric blankets, weighted blankets, throw blankets, and conventional blankets, each analyzed for market share and growth potential. Application segmentation covers residential, commercial, outdoor, automotive, and emergency uses, highlighting demand patterns across different sectors. Material segmentation examines blankets made from natural fibers like cotton and wool, synthetic fibers such as polyester and acrylic, and blended materials, assessing preferences and performance characteristics. Distribution channel segmentation evaluates sales through hypermarkets and supermarkets, specialty stores, online retail, and other avenues, identifying shifting consumer purchasing behaviors. Geographic segmentation provides a regional breakdown, offering insights into market conditions and opportunities in North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. This comprehensive segmentation enables stakeholders to make informed decisions based on precise market intelligence.

FAQs

What are the different types of blankets available in the market? The market offers various types including electric blankets, weighted blankets, throw blankets, and conventional blankets, each serving specific functional and aesthetic purposes.

Which materials are commonly used in blanket manufacturing? Common materials include natural fibers like cotton and wool, synthetic fibers such as polyester and acrylic, and blended fabrics that combine durability with comfort.

How are weighted blankets beneficial? Weighted blankets provide deep pressure stimulation, which can help reduce anxiety, improve sleep quality, and offer a calming effect for users.

What factors should be considered when choosing a blanket? Key factors include material composition, intended use, climate conditions, care requirements, and personal preferences regarding softness and weight.

Which regions show the highest demand for blankets? Regions with colder climates such as North America and Europe exhibit strong demand, while emerging markets in Asia Pacific are experiencing rapid growth due to urbanization and rising incomes.

Are there eco-friendly options available in the blanket market? Yes, many brands now offer blankets made from organic, recycled, or sustainably sourced materials to cater to environmentally conscious consumers.

Citius Research has developed a research report titled “Blanket Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Blanket Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Blanket Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Blanket Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Blanket Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Blanket Market
• Research Methodology
• Executive Summary
• Market Dynamics of Blanket Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Blanket Market
• Cost and Gross Margin Analysis of Blanket Market
• Blanket Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Blanket Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Blanket Market Key Stakeholders

Below are the key stakeholders for the Blanket Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Blanket Market Report Scope

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Blanket Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Blanket Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Blanket Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Frequently Asked Questions