Bar and Wine Accessories Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193503
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Bar and Wine Accessories Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2024-2030).

Bar and Wine Accessories Market

(Market Size)
$3.2 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.80%
2023 Market Size USD 3.2 billion
2030 Market Size USD 6.5 billion
Key Players OXO, Rabbit, Vacu Vin, Barvivo, Viski

Market Summary

The bar and wine accessories market encompasses a diverse range of products designed to enhance the consumption and presentation of alcoholic beverages. This includes items such as wine openers, aerators, decanters, glassware, cocktail shakers, bar tools, and storage solutions. The market is intrinsically linked to the broader consumer goods and hospitality industries, reflecting evolving consumer lifestyles and a growing culture of home entertainment and sophisticated drinking experiences. A significant trend is the premiumization of products, where consumers seek high-quality, aesthetically pleasing, and often specialized accessories that elevate their beverage rituals. The market is characterized by continuous innovation in design, materials, and functionality, catering to both amateur enthusiasts and professional bartenders. The rise of experiential consumption and the influence of social media have further propelled demand for photogenic and unique barware, making this a dynamic and steadily growing segment within the consumer goods landscape.

Key Highlights

The bar and wine accessories market is distinguished by several key factors that underscore its vitality. A prominent highlight is the sustained consumer shift towards premium and artisanal products, driving demand for accessories made from superior materials like crystal, stainless steel, and hand-blown glass. The market benefits significantly from the robust growth of the global wine industry and the resurgence of craft cocktail culture, which necessitates specialized tools. E-commerce has emerged as a dominant and highly effective sales channel, providing manufacturers with a direct line to consumers and enabling the discovery of niche products. Sustainability is becoming a critical differentiator, with an increasing number of brands focusing on eco-friendly materials and production processes. Furthermore, technological integration, such as electric wine openers and smart wine preservation systems, represents a forward-looking innovation trend that adds value and convenience for the modern consumer.

Drivers, Opportunities & Restraints

Primary growth drivers for this market include rising disposable incomes, which allow for greater expenditure on leisure and luxury goods, and the increasing popularity of home entertaining. The cultural normalization of wine and cocktail consumption among younger demographics, particularly millennials and Gen Z, is a powerful force expanding the consumer base. A significant opportunity lies in the untapped potential of emerging economies in Asia-Pacific and Latin America, where a growing middle class is developing a taste for Western-style alcoholic beverages and their accompanying accessories. Personalization and customization present another lucrative avenue, allowing brands to offer monogrammed or bespoke items. However, the market faces restraints including the volatility in raw material prices, which can impact production costs and profit margins. Intense market competition from both established brands and local artisans also pressures pricing strategies. Furthermore, economic downturns can lead to reduced discretionary spending on non-essential luxury items, potentially dampening market growth.

Concentration Insights

The competitive landscape of the bar and wine accessories market is fragmented, featuring a mix of large multinational corporations, well-known specialized brands, and a multitude of small to medium-sized enterprises and artisans. Leading players such as Arc International, The Vollrath Company, and UrbanBar hold significant market share through extensive distribution networks, strong brand recognition, and diverse product portfolios. These companies often compete on the basis of brand heritage, innovative design, and global reach. Alongside them, a vibrant ecosystem of smaller companies and direct-to-consumer brands thrives by focusing on niche segments, unique design aesthetics, artisanal craftsmanship, and compelling storytelling. This concentration creates a dynamic environment where innovation and marketing agility are crucial for success, with smaller players often setting trends that larger companies later adopt or acquire.

Type Insights

The market is segmented by product type into several key categories, each with its own dynamics. Wine accessories constitute a major segment, encompassing essentials like corkscrews, stoppers, pourers, decanters, and preservation systems. The demand for efficient and innovative openers, including lever-style and electric models, remains consistently high. Bar accessories represent another substantial category, including shakers, jiggers, strainers, muddlers, and mixing glasses, driven by the craft cocktail movement. Glassware is a critical and diverse segment, ranging from universal wine glasses to highly specific shapes for different grape varieties and cocktail types. Emerging sub-segments include drinkware made from alternative materials like acrylic for outdoor use and sophisticated gadgets like automated cocktail makers, reflecting the market's ongoing evolution to meet diverse consumer needs and occasions.

Application Insights

The application of bar and wine accessories spans both commercial and residential sectors. The commercial application is extensive, covering bars, restaurants, hotels, and catering services where durability, functionality, and volume are paramount. Establishments require professional-grade tools and standardized glassware to ensure efficiency and consistency in service. The residential application has witnessed remarkable growth, fueled by the trend of home bartending and wine collecting. Consumers are increasingly investing in high-quality accessories to replicate the professional experience at home, for personal enjoyment and for hosting social gatherings. This segment is highly influenced by interior design trends, with consumers viewing these accessories as part of their home d?cor. The gift segment is also a significant application area, with beautifully packaged accessory sets being popular choices for holidays and special occasions.

Regional Insights

Geographically, North America and Europe are established, mature markets with high penetration rates. These regions are characterized by a strong culture of wine consumption and cocktail craftsmanship, driving demand for both basic and premium accessories. Europe, with its deep-rooted wine traditions in countries like France, Italy, and Spain, has a particularly strong market for traditional and high-end wine tools and glassware. The Asia-Pacific region is identified as the fastest-growing market, propelled by rapid urbanization, westernization of lifestyles, and a burgeoning middle class in countries such as China and India. Rising disposable incomes and growing social acceptance of alcohol consumption are key factors fueling demand in this region. Latin America and the Middle East and Africa present emerging opportunities, though growth is moderated by varying cultural norms and economic factors.

Company Insights

The market features a diverse array of companies, from global conglomerates to specialized niche players. Key industry participants include Arc International, a French leader in glassware and tableware; The Vollrath Company, a US-based manufacturer known for its foodservice equipment and bar tools; and UrbanBar, a UK company specializing in innovative bar accessories. Other significant players include Oneida, a historic brand in tabletop products, and numerous premium-focused companies like Riedel, which is renowned for its wine-specific glassware. The competitive strategy among these players often revolves around product innovation, material quality, design excellence, and strategic brand collaborations. Many are also expanding their digital marketing and e-commerce capabilities to engage directly with consumers and build brand communities online, which is becoming increasingly important for market positioning.

Recent Developments

The bar and wine accessories market is continuously evolving, with recent developments highlighting a focus on innovation and sustainability. A notable trend is the introduction of smart technology, such as connected wine preservation systems that can be controlled via smartphone apps and electric openers with enhanced battery life. There is a marked increase in the use of recycled and eco-conscious materials, like post-consumer recycled glass and sustainably sourced wood, across product lines. Companies are also launching collapsible and travel-friendly accessories to cater to the mobile lifestyles of modern consumers. From a corporate strategy perspective, there has been activity in mergers and acquisitions as larger entities seek to acquire innovative smaller brands to bolster their portfolios. Furthermore, brands are increasingly leveraging social media platforms and influencer partnerships to launch new products and engage directly with their target audience, creating buzz and driving sales.

Report Segmentation

This comprehensive market research report provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is structured by type, which includes crucial categories such as wine openers, aerators and pourers, wine storage, glassware, bar tools, and other specialized accessories. The report is further segmented by application, delineating the distinct needs and growth patterns of the commercial sector?encompassing hotels, bars, and restaurants?and the residential sector for home use. A critical component of the analysis is the regional segmentation, which provides in-depth coverage of key geographies including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows for a thorough understanding of market dynamics, consumer behavior, and competitive landscapes within each specific niche and geographical area.

FAQs

What are the most popular materials for bar accessories? Stainless steel is overwhelmingly popular for bar tools like shakers and jiggers due to its durability, corrosion resistance, and professional appearance. For glassware, lead-free crystal is preferred for premium products because of its clarity and ring, while tempered glass is common for everyday durability. Wood and silicone are also frequently used for elements like muddlers, cutting boards, and lids.

How does the wine industry affect the accessories market? The wine industry is a primary driver for the accessories market. Trends in wine consumption, such as the popularity of specific wine regions or varieties, directly influence demand for corresponding glassware and tools like specific decanters. A growing wine industry, with more consumers exploring wine, creates a larger addressable market for essential accessories like openers and preservation systems.

What is the demand for eco-friendly bar accessories? Demand for eco-friendly bar accessories is rising significantly. Consumers are increasingly seeking products made from sustainable materials like bamboo, recycled glass, and stainless steel, and are showing a preference for brands that demonstrate ethical manufacturing and packaging practices. This shift is driven by a broader consumer awareness of environmental issues.

Which region has the highest growth potential for this market? The Asia-Pacific region exhibits the highest growth potential for the bar and wine accessories market. This is attributed to rapid economic development, a growing middle class, the westernization of lifestyles, and increasing social acceptance of alcoholic beverage consumption in key countries like China and India.

What are the key trends in wine glass design? Key trends in wine glass design include the development of larger bowls for better aeration of wine, the use of thinner rims for a more pleasurable drinking experience, and the creation of universal glasses designed to accommodate a wide variety of wines adequately. There is also a trend towards stemless designs for casual use and greater durability.

How is e-commerce changing the bar accessories market? E-commerce has revolutionized the market by providing consumers with unprecedented access to a global selection of products, from major brands to artisanal makers. It has enabled the rise of direct-to-consumer business models, allows for detailed product reviews and comparisons, and facilitates the discovery of niche and innovative accessories that may not be available in physical retail stores.

The Global Bar & Wine Accessories Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Bar & Wine Accessories Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Bar and Wine Accessories Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Bar & Wine Accessories Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Bar and Wine Accessories Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Bar and Wine Accessories Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Bar & Wine Accessories Market
• Research Methodology
• Executive Summary
• Market Dynamics of Bar & Wine Accessories Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Bar & Wine Accessories Market
• Cost and Gross Margin Analysis of Bar & Wine Accessories Market
• Bar & Wine Accessories Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Bar & Wine Accessories Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Bar and Wine Accessories Market Key Stakeholders

Below are the key stakeholders for the Bar & Wine Accessories Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Bar & Wine Accessories Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Bar & Wine Accessories Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Bar & Wine Accessories Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Bar & Wine Accessories Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Bar & Wine Accessories Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Bar and Wine Accessories Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Bar and Wine Accessories Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Bar and Wine Accessories Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Bar and Wine Accessories Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Bar and Wine Accessories Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Bar and Wine Accessories Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Bar and Wine Accessories Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Bar and Wine Accessories Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Bar and Wine Accessories Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Bar and Wine Accessories Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Bar and Wine Accessories Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Bar and Wine Accessories Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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