Back Bar Coolers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193499
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Back Bar Coolers Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2024-2030).

Back Bar Coolers Market

(Market Size)
$1.2 billion
$2.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.80%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.4 billion
Key Players True Manufacturing, Beverage-Air, Turbo Air, Victory Refrigeration, Hoshizaki

Market Summary

The back bar coolers market is an integral segment within the broader consumer goods industry, specifically catering to the foodservice and hospitality sectors. These refrigeration units are designed for behind-the-counter use in bars, restaurants, hotels, and other establishments requiring efficient beverage storage and dispensing. The market is characterized by a steady demand driven by the global expansion of the hospitality industry and increasing consumer spending on dining and entertainment experiences. Key product variations include single-door, double-door, and triple-door models, with capacities and features tailored to diverse commercial needs. Manufacturers focus on enhancing energy efficiency, durability, and aesthetic appeal to meet end-user requirements. The competitive landscape features both global players and regional specialists, with innovation in cooling technology and sustainable refrigerants being a central theme. Growth is further supported by trends such as craft beverage proliferation and the rising popularity of home entertainment setups mimicking commercial bars.

Key Highlights

Notable highlights in the back bar coolers market include the integration of advanced temperature management systems that ensure precise cooling for different beverage types, from beer and wine to canned drinks and mixers. Energy efficiency remains a critical focus, with many models adhering to stringent international standards to reduce operational costs and environmental impact. The adoption of stainless steel and other durable materials enhances product longevity and hygiene, which is paramount in commercial settings. Smart features, such as digital displays and remote monitoring capabilities, are increasingly common, aligning with the broader trend of IoT integration in commercial appliances. Customization options, including glass door designs and branding elements, allow businesses to align equipment with their aesthetic themes. The market also sees consistent innovation in compressor technology and insulation materials, contributing to quieter operation and improved performance.

Drivers, Opportunities & Restraints

Primary drivers for the back bar coolers market include the robust growth of the global hospitality sector, particularly in emerging economies where urbanization and disposable incomes are rising. The expansion of bars, pubs, and restaurants directly fuels demand for efficient beverage storage solutions. Additionally, the trend towards premiumization in beverages, including craft beers and specialty wines, necessitates reliable cooling equipment to maintain product integrity. Opportunities abound in technological advancements, such as the development of eco-friendly refrigerants and energy-efficient models that appeal to sustainability-conscious businesses. The rise of residential applications, where consumers invest in high-end home bars, presents a growing niche. However, restraints include high initial costs and maintenance expenses, which may deter small establishments. Economic downturns can also impact hospitality spending, indirectly affecting market growth. Regulatory pressures regarding energy consumption and refrigerant emissions pose challenges, requiring continuous innovation from manufacturers.

Concentration Insights

The back bar coolers market exhibits a moderately concentrated competitive landscape, with several established players holding significant market share. Companies like True Manufacturing, Perlick Corporation, and Beverage Air are prominent, leveraging strong brand recognition and extensive distribution networks. Regional players also play a crucial role, particularly in markets like Asia-Pacific and Latin America, where local preferences and cost sensitivities influence purchasing decisions. Concentration is higher in North America and Europe due to mature hospitality sectors and higher adoption of advanced refrigeration solutions. Mergers and acquisitions are occasional strategies for expansion, allowing larger firms to enhance their product portfolios and geographic reach. Innovation hubs are primarily located in developed regions, but manufacturing often occurs in cost-effective areas to maintain competitiveness. The market's concentration is expected to evolve with increasing entry of niche players focusing on customizable and smart cooler solutions.

Type Insights

Back bar coolers are categorized primarily by door configuration and capacity, with single-door, double-door, and triple-door models being the most common. Single-door units are typically favored by smaller establishments due to their compact size and lower cost, offering sufficient storage for essential beverages. Double-door models provide expanded capacity and are popular in mid-sized bars and restaurants, allowing for segregation of different beverage types. Triple-door and larger units cater to high-volume venues, such as large hotels or event spaces, enabling efficient organization and access. Glass door designs are prevalent for their aesthetic appeal and product visibility, while solid doors offer better insulation. Variations also include built-in versus freestanding models, with built-in options gaining traction for seamless integration into bar designs. Technological differences, such as compressor-based versus thermoelectric cooling, further define product types, impacting performance and energy use.

Application Insights

Back bar coolers are predominantly used in commercial settings within the hospitality industry. Bars and pubs represent the largest application segment, where these units store and dispense beers, wines, and other beverages directly behind the counter for quick service. Restaurants utilize them for beverage management in dining areas and bar sections, ensuring optimal temperature maintenance for customer satisfaction. Hotels and resorts employ back bar coolers in their lobby bars, room service stations, and event venues to support beverage operations. Additionally, entertainment venues like theaters, stadiums, and casinos are significant users, requiring reliable cooling for high-traffic beverage service. A emerging application is the residential sector, where homeowners investing in luxury home bars are adopting commercial-grade coolers for authenticity and performance. Each application demands specific features, such as durability for high-use environments or aesthetic design for customer-facing areas.

Regional Insights

Regionally, North America holds a substantial share of the back bar coolers market, driven by a well-established hospitality industry and high consumer spending on dining and entertainment. The United States is a key contributor, with numerous bars, restaurants, and hotels fueling demand. Europe follows closely, with countries like the United Kingdom, Germany, and France showing strong adoption due to their vibrant nightlife and culinary cultures. The Asia-Pacific region is experiencing rapid growth, propelled by urbanization, rising disposable incomes, and expansion of the foodservice sector in countries such as China, India, and Japan. Latin America and the Middle East & Africa are emerging markets, where economic development and growing tourism industries are gradually increasing demand. Regional preferences vary; for instance, North America and Europe emphasize energy efficiency and smart features, while Asia-Pacific often prioritizes cost-effectiveness and capacity.

Company Insights

Leading companies in the back bar coolers market include True Manufacturing, known for its robust and energy-efficient commercial refrigeration solutions. Perlick Corporation is another key player, recognized for innovation in bar equipment and a focus on durability and performance. Beverage Air offers a wide range of models tailored to various hospitality needs, emphasizing reliability and user-friendly features. Other notable participants include Turbo Air, which provides cost-effective options, and Summit Appliance, catering to both commercial and residential segments. These companies compete on factors such as product innovation, energy efficiency, customization options, and after-sales service. Strategic initiatives often involve expanding distribution networks, enhancing product portfolios with smart technologies, and focusing on sustainability to meet regulatory and consumer demands. Regional players also contribute significantly, particularly in markets where local preferences and pricing are critical.

Recent Developments

Recent developments in the back bar coolers market highlight a shift towards sustainability and technological integration. Manufacturers are increasingly adopting environmentally friendly refrigerants, such as R290 and CO2, to comply with global regulations and reduce carbon footprints. Energy efficiency improvements remain a focus, with new models achieving higher ENERGY STAR ratings and lower operating costs. Smart technology integration is advancing, featuring digital temperature controls, remote monitoring via mobile apps, and diagnostic alerts for maintenance. Design innovations include sleek glass door options with LED lighting for enhanced visual appeal and better product display. Companies are also expanding their customization offerings, allowing businesses to choose finishes, logos, and configurations that align with their branding. Partnerships with beverage companies for co-branded coolers are emerging, creating synergistic marketing opportunities. These developments reflect the industry's response to evolving consumer expectations and regulatory pressures.

Report Segmentation

The back bar coolers market report is segmented based on type, application, and region. By type, segmentation includes single-door, double-door, and triple-door coolers, along with variations in capacity and design features such as glass or solid doors. Application segmentation covers bars and pubs, restaurants, hotels and resorts, entertainment venues, and residential use, each with distinct demand drivers and specification requirements. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, providing insights into geographic trends and opportunities. Additional sub-segments may consider technology differences, such as compressor-based versus thermoelectric cooling systems, and energy efficiency ratings. This structured approach allows for detailed analysis of market dynamics, competitive landscape, and growth prospects across different segments, aiding stakeholders in strategic decision-making.

FAQs

What are the main types of back bar coolers available? The main types include single-door, double-door, and triple-door models, with variations in capacity, design, and cooling technology to suit different commercial needs.

Which industries primarily use back bar coolers? The hospitality industry is the primary user, including bars, restaurants, hotels, and entertainment venues, with growing adoption in residential settings for home bars.

What features should I consider when choosing a back bar cooler? Key features to consider include capacity, energy efficiency, durability, temperature control precision, design aesthetics, and compatibility with your space and beverage types.

How does energy efficiency impact the choice of a back bar cooler? Energy efficiency reduces operational costs and environmental impact, making it a critical factor for businesses focused on sustainability and long-term savings.

Are there customizable options for back bar coolers? Yes, many manufacturers offer customization in terms of door styles, finishes, branding elements, and internal configurations to meet specific aesthetic and functional requirements.

What are the latest technological trends in back bar coolers? Recent trends include smart features like digital controls and remote monitoring, advanced refrigerants for sustainability, and improved insulation for better energy performance.

Citius Research has developed a research report titled “Back Bar Coolers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Back Bar Coolers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Back Bar Coolers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Back Bar Coolers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Back Bar Coolers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Back Bar Coolers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Back Bar Coolers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Back Bar Coolers Market
• Cost and Gross Margin Analysis of Back Bar Coolers Market
• Back Bar Coolers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Back Bar Coolers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Back Bar Coolers Market Key Stakeholders

Below are the key stakeholders for the Back Bar Coolers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Back Bar Coolers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Back Bar Coolers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Back Bar Coolers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Back Bar Coolers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Back Bar Coolers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Back Bar Coolers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Back Bar Coolers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Back Bar Coolers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Back Bar Coolers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Back Bar Coolers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Back Bar Coolers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Back Bar Coolers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Back Bar Coolers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Back Bar Coolers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Back Bar Coolers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Back Bar Coolers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Back Bar Coolers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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