Anti-glare Screen Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0193134
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Anti-glare Screen Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.30% during the forecast period (2024-2030).

Anti-glare Screen Market

(Market Size)
$1.2 billion
$2.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.30%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.2 billion
Key Players 3M, Dell, HP, Samsung, LG

Market Summary

The anti-glare screen market is a specialized segment within the consumer goods industry, primarily focused on reducing reflective glare on display surfaces to enhance visibility and user comfort. These screens are integral components across a wide array of electronic devices and are increasingly adopted in environments with high ambient light. The market is characterized by steady demand driven by the pervasive use of digital displays in both personal and professional settings. Technological advancements have led to the development of sophisticated anti-glare coatings and films that can be applied to various screen types without compromising touch sensitivity or display clarity. The competitive landscape includes both manufacturers of integrated display solutions and providers of aftermarket anti-glare screen protectors. The market's evolution is closely tied to trends in the broader electronics and automotive display sectors, with innovation focusing on improving durability, optical performance, and environmental sustainability of anti-glare solutions.

Key Highlights

The anti-glare screen market is defined by several critical factors that underscore its importance. A primary highlight is the technology's role in mitigating eye strain and improving readability, which is a significant concern for prolonged device usage among consumers and professionals. The integration of anti-glare properties directly into device manufacturing by leading electronics companies represents a major industry shift, moving beyond auxiliary screen protectors. Furthermore, the development of hybrid solutions that combine anti-glare with anti-smudge, anti-bacterial, and blue light filtering capabilities is a notable innovation, adding multifunctional value. The market also sees consistent investment in research and development aimed at creating harder, more scratch-resistant coatings that maintain high definition clarity. The expansion of application areas beyond traditional computing into smartphones, tablets, automotive infotainment systems, and even wearable technology illustrates the broadening scope and adaptability of anti-glare screen solutions.

Drivers, Opportunities & Restraints

Market growth is propelled by several key drivers, chief among them being the rising global screen time and the subsequent increased consumer awareness regarding digital eye strain and its health implications. The proliferation of high-resolution displays in consumer electronics and the automotive sector creates a inherent need for glare reduction to ensure optimal functionality and safety. The growing trend of outdoor usage of mobile devices further accelerates demand for effective anti-glare solutions. Significant opportunities exist in the development of eco-friendly and sustainable coating materials, as well as in tailoring products for emerging markets with high smartphone penetration. The market also stands to benefit from the increasing adoption of touchscreens in public kiosks and industrial control panels, which require durability and clarity under various lighting conditions. However, the market faces restraints including the higher cost associated with premium anti-glare treatments compared to standard glossy screens, which can affect price-sensitive market segments. Additionally, some anti-glare coatings can marginally reduce screen brightness or sharpness, presenting a technical challenge that manufacturers continuously strive to overcome. The complexity of applying flawless aftermarket screen protectors also remains a minor barrier for some end-users.

Concentration Insights

The competitive concentration in the anti-glare screen market is fragmented, featuring a mix of large multinational corporations and specialized smaller players. Well-established technology and materials science companies like 3M, Corning Incorporated, and Zeiss hold significant market shares due to their extensive research capabilities, strong patent portfolios, and established relationships with major Original Equipment Manufacturers (OEMs) in the electronics and automotive industries. These giants compete on the basis of technological innovation, brand reputation, and global distribution networks. Alongside them, a multitude of specialized firms and aftermarket brands, such as Belkin International Inc. and Tech Armor, concentrate on providing screen protection solutions directly to consumers. The aftermarket segment is particularly dense, with competition often based on price, ease of application, and additional features like privacy filters. This fragmentation ensures a dynamic market with a continuous influx of new products and technological improvements, though it also underscores the importance of quality differentiation and brand trust for sustained success.

Type Insights

Anti-glare screens are primarily available in two main types: matte finishes and polarized filters. Matte finish anti-glare screens work by etching the surface with microscopic irregularities that diffuse reflected light, scattering it in many directions and thereby reducing its intensity and specular reflection. This type is widely used on laptop displays, desktop monitors, and televisions. Polarized anti-glare screens utilize a filter that blocks light waves oriented in a specific direction, effectively cutting out horizontally polarized light that is commonly associated with glare from reflective surfaces like water or glass. This technology is more common in sunglasses but is also finding applications in specialized displays. Another key differentiation lies in the method of application: built-in anti-glare properties are manufactured directly into the glass or plastic of the screen, while aftermarket solutions typically come in the form of thin films or screen protectors that are adhered to the existing display. The choice between types often involves a trade-off between glare reduction and potential minimal loss of contrast or sharpness, with high-quality solutions aiming to minimize any negative impact on visual performance.

Application Insights

The application of anti-glare screens spans a diverse range of industries and products within the consumer goods sector. In consumer electronics, it is a standard feature for smartphones, tablets, laptops, and computer monitors, aimed at enhancing the user experience by allowing comfortable viewing in various lighting environments. The automotive industry represents a rapidly growing application area, where anti-glare technology is critical for dashboard displays, infotainment systems, and rear-seat entertainment screens to ensure driver safety and passenger comfort by minimizing sun and headlight reflections. The gaming industry utilizes anti-glare screens on monitors and handheld consoles to provide immersive, reflection-free gameplay. Furthermore, anti-glare solutions are essential in professional settings for medical imaging equipment, financial trading terminals, and graphic design monitors, where color accuracy and detail clarity are paramount and cannot be compromised by ambient light reflections. The broad applicability underscores the technology's role as a vital component in modern display interfaces.

Regional Insights

Geographically, the demand for anti-glare screens is strongest in the Asia Pacific region, which serves as both a major manufacturing hub and the largest consumer market for electronic devices. Countries like China, South Korea, and Japan, home to leading electronics OEMs such as Samsung, LG, and Sony, drive significant production and integration of anti-glare technology. North America and Europe are also substantial markets, characterized by high consumer purchasing power, strong awareness of eye health, and advanced automotive industries that incorporate sophisticated display systems. These regions are often the first to adopt new and premium anti-glare technologies. Emerging economies in Latin America and the Middle East and Africa are witnessing growing demand, fueled by increasing smartphone adoption and urbanization. However, market maturity and penetration rates vary, with developed regions exhibiting a higher preference for integrated OEM solutions, while price-sensitive emerging markets show stronger activity in the aftermarket screen protector segment.

Company Insights

The anti-glare screen market landscape is populated by a variety of key players, each focusing on different aspects of the value chain. Prominent material science and technology companies like 3M offer a wide range of display enhancement films and coatings, leveraging their expertise in adhesives and optics. Corning Incorporated, known for its Gorilla Glass, integrates durability features with anti-reflective properties for OEM applications. Companies such as Dell Technologies and HP Inc. often incorporate proprietary anti-glare solutions directly into their premium monitor and laptop product lines as a key selling feature. In the aftermarket space, companies like ZAGG Inc. (known for InvisibleShield), Belkin International Inc., and BodyGuardz are major players, competing on the basis of product quality, ease of installation, and brand recognition. These companies engage in strategies including continuous product innovation, strategic partnerships with device retailers, and extensive marketing to end-users to maintain and grow their market positions.

Recent Developments

The anti-glare screen market has seen notable recent developments focused on enhancing product performance and expanding application scope. A significant trend is the development of nano-coating technologies that provide anti-glare properties without the traditional matte finish, thereby preserving the vibrant color and sharpness of displays more effectively. There is also a growing emphasis on creating environmentally sustainable solutions, such as bio-based coatings and recyclable screen protector materials, in response to increasing regulatory and consumer pressure. Furthermore, companies are increasingly integrating multiple functionalities; the latest products often combine anti-glare with anti-microbial properties, which gained prominence post-pandemic, and blue light filtration to address holistic eye health concerns. Collaboration between display manufacturers and anti-glare technology providers has intensified to develop custom solutions for next-generation devices, including foldable phones and augmented reality (AR) glasses, where managing reflections is particularly challenging due to unique form factors and use cases.

Report Segmentation

This comprehensive market report on the anti-glare screen market is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a thorough examination of each market facet. The report is first divided by type, distinguishing between matte screen protectors, polarized filters, and built-in anti-glare displays. It is further segmented by material, analyzing differences between glass-based, polyurethane (PU), thermoplastic polyurethane (TPU), and polyethylene terephthalate (PET) solutions. The application segmentation provides deep insights into usage across smartphones, tablets, laptops, monitors, automotive displays, and other consumer electronics. A crucial geographical segmentation breaks down the market size and trends across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-dimensional segmentation empowers businesses and investors to identify specific growth pockets, understand regional dynamics, analyze material trends, and tailor their strategies according to precise application demands and type preferences within the global anti-glare screen ecosystem.

FAQs

What is an anti-glare screen?

An anti-glare screen is a display treatment designed to reduce reflections and glare from ambient light sources. It typically features a matte or microscopically textured surface that diffuses light, thereby improving visibility, reducing eye strain, and enhancing the overall viewing experience, especially in brightly lit environments.

What is the difference between anti-glare and anti-reflective?

While the terms are often used interchangeably, there is a technical distinction. Anti-glare refers specifically to a surface treatment that diffuses light to break up reflections, often resulting in a matte finish. Anti-reflective is a coating applied to a surface that reduces reflection by allowing more light to transmit through the material, often maintaining a glossy appearance but with fewer reflections.

Are anti-glare screen protectors worth it?

For users who frequently work or use their devices outdoors, near windows, or under bright office lighting, anti-glare screen protectors are generally considered worth the investment. They significantly improve screen readability, reduce eye fatigue, and minimize distractions caused by reflections, thereby enhancing productivity and comfort.

Do anti-glare screens affect image quality?

Lower-quality anti-glare screens can sometimes cause a very slight reduction in sharpness or a "sparkly" effect on solid colors due to the light-diffusing texture. However, advancements in technology have greatly minimized this issue. High-quality anti-glare treatments from reputable manufacturers preserve image clarity, color accuracy, and brightness exceptionally well.

Can you remove anti-glare coating?

Yes, it is possible to remove an anti-glare coating from a screen, but the process is delicate and risky. It often involves using specific chemicals and gentle abrasives. However, attempting removal can easily permanently damage the underlying screen. It is strongly recommended to consult a professional technician for such a procedure rather than attempting it oneself.

Which laptops have the best anti-glare screens?

Many business-oriented and professional-grade laptops feature high-quality anti-glare displays. Manufacturers like Dell (particularly in their Latitude and XPS lines), Lenovo (ThinkPad series), HP (EliteBook and ZBook series), and Apple (MacBook Pro with its nano-texture glass option) are consistently recognized for integrating effective anti-glare technology that maintains excellent visual performance.

Citius Research has developed a research report titled “Anti-glare Screen Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Anti-glare Screen Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Anti-glare Screen Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Anti-glare Screen Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Anti-glare Screen Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Anti-glare Screen Market
• Research Methodology
• Executive Summary
• Market Dynamics of Anti-glare Screen Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Anti-glare Screen Market
• Cost and Gross Margin Analysis of Anti-glare Screen Market
• Anti-glare Screen Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Anti-glare Screen Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Anti-glare Screen Market Key Stakeholders

Below are the key stakeholders for the Anti-glare Screen Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Anti-glare Screen Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Anti-glare Screen Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Anti-glare Screen Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Anti-glare Screen Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Anti-glare Screen Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Anti-glare Screen Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Anti-glare Screen Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Anti-glare Screen Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Anti-glare Screen Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Anti-glare Screen Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Anti-glare Screen Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Anti-glare Screen Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Anti-glare Screen Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Anti-glare Screen Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Anti-glare Screen Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Anti-glare Screen Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Anti-glare Screen Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports