Air Conditioner and Coolers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0191863
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Air Conditioner and Coolers Market size was estimated at USD 120 billion in 2023 and is projected to reach USD 160 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.30% during the forecast period (2024-2030).

Air Conditioner and Coolers Market

(Market Size)
$120 billion
$160 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.30%
2023 Market Size USD 120 billion
2030 Market Size USD 160 billion
Key Players Daikin, Gree, Midea, LG, Panasonic

Market Summary

The air conditioner and coolers market represents a critical segment within the consumer goods industry, characterized by sustained demand driven by climatic conditions and rising disposable incomes globally. This market encompasses a wide array of cooling solutions, from traditional evaporative coolers to advanced inverter-based air conditioning systems, catering to both residential and commercial consumers. The competitive landscape is intense, with key players continuously innovating to enhance energy efficiency, integrate smart technologies, and reduce environmental impact through the adoption of greener refrigerants. Market dynamics are significantly influenced by seasonal demand patterns, particularly in regions experiencing extreme summer temperatures, which creates cyclical sales peaks. The ongoing trend towards urbanization and the increasing construction of smart homes and commercial spaces further propels the adoption of sophisticated climate control systems. Additionally, the after-sales service segment, including installation and maintenance, forms a substantial part of the industry's revenue stream, highlighting the importance of a robust service network for market participants.

Key Highlights

The air conditioner and coolers market is distinguished by several pivotal developments that underscore its evolution. A paramount highlight is the industry-wide shift towards energy-efficient products, driven by stringent government regulations and growing consumer awareness about electricity consumption and environmental sustainability. The integration of Internet of Things (IoT) technology has given rise to smart air conditioners that can be controlled remotely via smartphones and voice assistants, representing a significant leap in convenience and user experience. Another critical trend is the development of inverter technology, which allows compressors to operate at variable speeds, drastically reducing energy usage compared to conventional fixed-speed units. The market has also seen a surge in the popularity of portable and mini-split systems, offering flexible cooling solutions for diverse spaces. Furthermore, leading companies are heavily investing in research and development to introduce units using refrigerants with lower global warming potential, aligning with international environmental protocols and appealing to the eco-conscious consumer segment.

Drivers, Opportunities & Restraints

The growth trajectory of the air conditioner and coolers market is propelled by a confluence of drivers, including rising global temperatures due to climate change, which amplifies the need for effective cooling solutions across both developed and emerging economies. Increasing urbanization and the subsequent growth in residential and commercial infrastructure development create a sustained demand for new installations. Furthermore, rising disposable incomes, particularly in Asia-Pacific nations, enable a larger consumer base to afford these appliances, moving them from luxury to necessity status. The market presents significant opportunities in the form of untapped potential in rural and semi-urban areas of developing countries, where penetration rates remain low. The growing trend of smart homes and building automation systems opens new avenues for connected and intelligent cooling products. However, the market faces considerable restraints, such as the high initial cost of advanced energy-efficient models, which can be a barrier for price-sensitive consumers. Fluctuations in raw material prices, particularly copper and aluminum, can impact manufacturing costs and profit margins. Additionally, the environmental concerns associated with the energy consumption of these appliances and the handling of harmful refrigerants present ongoing challenges that the industry must address through innovation and compliance.

Concentration Insights

The global air conditioner and coolers market exhibits a high degree of concentration, with a few major players holding a significant share of the overall revenue. This oligopolistic nature is characterized by the dominance of established multinational corporations that possess extensive distribution networks, strong brand recognition, and substantial research and development capabilities. Companies such as Daikin Industries, Ltd., Gree Electric Appliances, Inc., and Johnson Controls International plc are among the frontrunners, consistently leading in terms of innovation and market presence. These industry giants compete intensely on parameters like technology, energy efficiency, price, and after-sales service. Concentration is also evident regionally, with certain players holding a commanding position in specific geographical markets; for instance, several Asian manufacturers have a stronghold in their home markets and neighboring countries. This competitive intensity pushes all participants to continuously enhance their product portfolios and operational efficiencies to maintain and grow their market positions.

Type Insights

The market is broadly segmented into various types of products, primarily split air conditioners, window air conditioners, portable air conditioners, and evaporative coolers. Split air conditioners dominate the market share due to their high efficiency, quiet operation, and aesthetic appeal, making them the preferred choice for residential and commercial applications alike. These systems consist of an indoor and an outdoor unit and are available in a range of capacities. Window air conditioners, while less efficient than split systems, remain popular in certain regions due to their lower upfront cost and easier installation process, particularly in rental properties and smaller spaces. Portable air conditioners offer maximum flexibility as they are mobile and do not require permanent installation, catering to users needing spot cooling or those in temporary living situations. Evaporative coolers, or swamp coolers, are most effective in hot, dry climates and are valued for their energy efficiency and use of water as a cooling medium, offering an eco-friendlier alternative to refrigerant-based systems.

Application Insights

Application-wise, the air conditioner and coolers market is categorized into residential, commercial, and industrial segments. The residential segment constitutes the largest application area, driven by the fundamental need for thermal comfort in homes. Demand in this segment is fueled by new housing construction, replacement of old and inefficient units, and the increasing affordability of air conditioning systems. The commercial segment encompasses a wide range of spaces including offices, retail stores, hotels, hospitals, and educational institutions. This segment demands robust, reliable, and often centralized systems capable of maintaining consistent comfort levels in large, high-occupancy areas. Features like zoning capabilities and integration with building management systems are particularly valued here. The industrial application, though smaller in volume, is critical for processes that require strict temperature and humidity control, such as in data centers, manufacturing plants, and pharmaceutical storage facilities. Systems for industrial use are typically custom-designed for high capacity and durability.

Regional Insights

The demand for air conditioners and coolers demonstrates distinct regional patterns heavily influenced by climate, economic development, and urbanization rates. The Asia-Pacific region stands as the largest and fastest-growing market, accounting for a predominant share of global sales. This dominance is attributed to the huge population base, extreme summer heat in countries like India and China, rapid urbanization, and growing middle-class prosperity. North America represents a mature market characterized primarily by replacement demand and upgrades to more energy-efficient and smart models. Europe's market is driven by increasingly frequent heatwaves, stringent energy efficiency regulations, and a strong consumer inclination towards environmentally sustainable products. The Middle East and Africa region exhibits steady demand due to its inherently hot and arid climate, with growth concentrated in Gulf Cooperation Council countries. Latin America shows potential for growth, particularly in urban centers of Brazil and Mexico, though economic volatility can sometimes temper market expansion.

Company Insights

The competitive landscape of the air conditioner and coolers market is defined by the strategic activities of its key players. Daikin Industries, Ltd. is a global leader renowned for its innovative inverter technology and extensive product portfolio. Gree Electric Appliances, Inc. of China is another titan, holding a significant portion of the global market share and dominating production volumes. Johnson Controls International plc, through its brands like York, Hitachi, and Carrier, maintains a strong presence, especially in the commercial HVAC segment. Other prominent players include LG Electronics, renowned for its durable and feature-rich residential units; Samsung Electronics, which competes strongly with smart and aesthetically designed products; and Midea Group, a major force in manufacturing and OEM supplies. These companies compete not only on product features and pricing but also on the strength of their global distribution and service networks, technological patents, and brand equity. Strategic partnerships, mergers and acquisitions, and geographic expansion are common tactics employed to gain a competitive edge.

Recent Developments

The air conditioner and coolers market is witnessing a wave of innovation and strategic shifts. A prominent recent trend is the accelerated adoption of R-32 refrigerant, which has a lower global warming potential compared to the traditionally used R-410A, as manufacturers strive to meet stricter environmental norms. The development of air purifying capabilities within AC units has gained tremendous traction, responding to heightened consumer awareness about indoor air quality, especially in the wake of global health concerns. Companies are increasingly launching products compatible with voice-assisted smart home ecosystems from Amazon, Google, and Apple. There is also a noticeable push towards making inverter technology more affordable and accessible across all product categories to promote energy savings. Furthermore, leading players are investing heavily in manufacturing automation and supply chain optimization to reduce costs and improve efficiency, ensuring they can meet the volatile demand patterns characteristic of this market.

Report Segmentation

This comprehensive market research report on the air conditioner and coolers market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type delves into the dynamics of split air conditioners, window air conditioners, portable air conditioners, evaporative coolers, and other niche product categories, analyzing the adoption trends, pricing, and technological advancements within each. The application segmentation provides a thorough examination of demand drivers and specific requirements within the residential, commercial, and industrial sectors. Geographically, the report breaks down the market into key regions and sub-regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting country-level analysis for major markets like the United States, China, India, Japan, and Germany. Furthermore, the report includes a dedicated competitive landscape section that profiles major companies, discussing their market share, product portfolios, recent developments, and future strategies, providing a holistic view of the competitive environment.

FAQs

What are the different types of air conditioners available?

The market offers several types, including split systems which are most common for homes, window units known for affordability, portable ACs for flexibility, centralized systems for large buildings, and evaporative coolers ideal for dry climates.

How does an inverter AC work?

An inverter AC uses a variable speed compressor that adjusts its power based on the cooling requirement, unlike traditional units that simply turn on and off, resulting in significant energy savings and more consistent temperature control.

What is the lifespan of an average air conditioner?

The typical operational lifespan for a well-maintained residential air conditioning unit ranges between 12 to 17 years, though this can vary based on the type of system, usage patterns, quality of installation, and regularity of maintenance.

Which brand is best for air conditioners?

Leading brands renowned for reliability, innovation, and service include Daikin, Gree, Carrier, LG, and Samsung, with the best choice often depending on specific regional availability, budget, and desired features.

What are the key factors to consider when buying an AC?

Critical factors include the required cooling capacity measured in BTUs for the room size, the energy efficiency rating, the type of technology such as inverter vs non-inverter, the brand's service network, and additional features like air purification or smart connectivity.

How can I improve the energy efficiency of my existing AC?

Efficiency can be enhanced by regularly cleaning or replacing air filters, ensuring the outdoor unit is unobstructed, using a programmable thermostat to manage usage, sealing leaks in doors and windows, and scheduling annual professional maintenance checks.

The Global Air Conditioner & Coolers Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Air Conditioner & Coolers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Air Conditioner and Coolers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Air Conditioner & Coolers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Air Conditioner and Coolers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Air Conditioner and Coolers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Air Conditioner & Coolers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Air Conditioner & Coolers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Air Conditioner & Coolers Market
• Cost and Gross Margin Analysis of Air Conditioner & Coolers Market
• Air Conditioner & Coolers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Air Conditioner & Coolers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Air Conditioner and Coolers Market Key Stakeholders

Below are the key stakeholders for the Air Conditioner & Coolers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Air Conditioner & Coolers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Air Conditioner & Coolers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Air Conditioner & Coolers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Air Conditioner & Coolers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Air Conditioner & Coolers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Air Conditioner and Coolers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Air Conditioner and Coolers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Air Conditioner and Coolers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Air Conditioner and Coolers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Air Conditioner and Coolers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Air Conditioner and Coolers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Air Conditioner and Coolers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Air Conditioner and Coolers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Air Conditioner and Coolers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Air Conditioner and Coolers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Air Conditioner and Coolers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Air Conditioner and Coolers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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