Scintillation Counters Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187452
  • Format: Electronic (PDF)
  • Number of Pages: 203
  • Author(s): Joshi, Madhavi

Report Overview

The Scintillation Counters Market size was estimated at USD 450 million in 2023 and is projected to reach USD 950 million by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Scintillation Counters Market

(Market Size)
$450 million
$950 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 450 million
2030 Market Size USD 950 million
Key Players PerkinElmer, Thermo Fisher, Berthold Technologies, Hidex, Beckman Coulter

Market Summary

The scintillation counters market is a vital segment within the biotechnology and life sciences industries, providing essential tools for radiation detection and measurement. These instruments are critical in numerous research and diagnostic applications, leveraging the principle of scintillation where materials emit light upon interaction with ionizing radiation. The market is characterized by steady demand driven by ongoing research in pharmaceuticals, environmental monitoring, and nuclear medicine. Key end-users include academic and research institutions, pharmaceutical and biotechnology companies, and clinical laboratories. Technological advancements are leading to the development of more efficient, automated, and user-friendly systems with enhanced sensitivity and reduced background noise. The competitive landscape features several established players and specialized manufacturers striving to innovate and capture market share through product differentiation and strategic collaborations.

Key Highlights

The scintillation counters market is defined by several critical aspects that underscore its importance. A primary highlight is the instrument's irreplaceable role in radioimmunoassays and nucleic acid detection, forming the backbone of many quantitative biological analyses. The technology's ability to deliver highly sensitive and accurate measurements of alpha, beta, and gamma radiation is a fundamental strength. Furthermore, a significant trend is the shift from traditional liquid scintillation counters towards solid scintillation and crystal-based detectors, which offer improved safety by minimizing hazardous waste. The integration of advanced software for data analysis and system automation represents another key highlight, enhancing throughput and reproducibility in high-volume laboratory settings. The market is also witnessing the development of compact and portable models, expanding their utility into field applications and point-of-care diagnostics.

Drivers, Opportunities & Restraints

Market growth is propelled by several powerful drivers. The increasing investment in drug discovery and development by pharmaceutical giants is a primary force, as scintillation counting is indispensable in pharmacokinetics and receptor binding studies. Similarly, rising government funding for life sciences research and the expansion of nuclear medicine applications for cancer diagnosis and treatment significantly boost demand. Key opportunities lie in emerging economies within Asia-Pacific and Latin America, where improving healthcare infrastructure and growing R&D expenditure present new avenues for market penetration. The development of novel scintillating materials with higher light yields and the integration of artificial intelligence for data interpretation are also fertile ground for innovation. However, the market faces notable restraints, including the high cost of advanced instruments, which can be prohibitive for smaller laboratories. Stringent regulatory frameworks for radiation-emitting devices and the availability of alternative technologies like fluorescence-based assays also pose challenges to widespread adoption.

Concentration Insights

The competitive concentration in the scintillation counters market is moderately high, with a mix of large, diversified life science tool providers and smaller, niche-focused manufacturers. A handful of major players, including PerkinElmer, Thermo Fisher Scientific, and Berthold Technologies, command a significant portion of the global market share. Their dominance is reinforced by extensive product portfolios, strong brand recognition, and global distribution and service networks. These corporations compete on the basis of technological innovation, product reliability, and comprehensive customer support. Alongside these leaders, several specialized companies concentrate on specific segments, such as portable counters or systems tailored for particular applications like environmental monitoring. This structure creates a market environment where innovation is constant, and competition is intense, particularly in developed regions, while in emerging markets, partnerships with local distributors are a common strategy for expansion.

Type Insights

The market is broadly segmented by technology into liquid scintillation counters and solid scintillation counters. Liquid scintillation counters (LSCs) have been the traditional workhorses, particularly effective for detecting low-energy beta emitters like tritium and carbon-14. They are widely used in life science research for applications such as DNA sequencing and cell proliferation assays. However, they require the use of liquid scintillation cocktails, which are chemical waste. Solid scintillation counters are gaining prominence due to their convenience and reduced environmental footprint. This category includes crystal scintillators, often using sodium iodide, and plastic scintillators. They are typically used for gamma radiation detection and are common in medical imaging, nuclear power plant monitoring, and homeland security. The choice between types is heavily influenced by the specific radioisotope being measured, required sensitivity, and considerations for waste disposal and operational safety.

Application Insights

Scintillation counters serve a diverse array of critical applications across multiple industries. In clinical and medical diagnostics, they are paramount for in vitro diagnostics, particularly radioimmunoassays that measure hormone levels, vitamins, and therapeutic drugs in patient samples. The pharmaceutical and biotechnology sector represents the largest application segment, utilizing these instruments extensively in drug discovery for high-throughput screening, absorption, distribution, metabolism, and excretion studies, and cancer research. In academic and research institutions, they are fundamental tools for fundamental biological research, environmental monitoring for radionuclide contamination, and material science studies. Furthermore, the healthcare application is growing steadily due to the expanding use of nuclear medicine, where scintillation counters are used in quality control of radiopharmaceuticals and in some types of radiation therapy planning.

Regional Insights

Geographically, North America, led by the United States, holds a prominent position in the global scintillation counters market. This dominance is attributed to the presence of a robust biotechnology and pharmaceutical sector, substantial government and private funding for research, and advanced healthcare infrastructure with high adoption of nuclear medicine. Europe follows closely, with strong markets in Germany, the United Kingdom, and France, supported by leading research institutions and a well-established medical diagnostics industry. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapidly improving research capabilities, increasing healthcare expenditure, and the expansion of pharmaceutical manufacturing in countries like China, India, and Japan. Government initiatives promoting nuclear energy and environmental safety in these emerging economies are also contributing to the rising demand for radiation detection equipment.

Company Insights

The competitive landscape features a blend of multinational conglomerates and specialized firms. PerkinElmer is a recognized leader, offering a comprehensive range of liquid and solid scintillation counters known for their automation and software capabilities. Thermo Fisher Scientific is another major player, providing instruments that are often integrated into larger laboratory workflows. Berthold Technologies is highly regarded for its expertise in radiation measurement, offering both stand-alone and online monitoring systems. Other significant contributors include Hidex, which is known for its innovative microplate counters, and Hitachi, and Canon Medical Systems, which have strong offerings in the medical imaging segment. These companies compete through continuous product innovation, focusing on enhancing detection efficiency, user interface simplicity, and connectivity with laboratory information management systems to maintain a competitive edge.

Recent Developments

The scintillation counters market is dynamic, with recent developments focused on technological enhancement and strategic growth. A prominent trend is the development of multi-detector systems that can handle both luminescence and scintillation assays, increasing versatility for research laboratories. Companies are heavily investing in software upgrades to incorporate machine learning algorithms for improved data accuracy and automated analysis, reducing user intervention. There is also a noticeable push towards creating more environmentally sustainable products, such as counters that require smaller sample volumes or use safer scintillation materials to minimize waste. In terms of corporate strategy, key players have engaged in acquisitions of smaller technology firms to broaden their product portfolios and strengthen their market presence in high-growth regions. Furthermore, partnerships with academic institutions for collaborative research and development are common, fostering innovation in new application areas.

Report Segmentation

This market research report on the scintillation counters market provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation is primarily based on type, categorizing the market into liquid scintillation counters and solid scintillation counters to analyze the demand, trends, and technological advancements specific to each technology. The report is further segmented by application, delving into the specific uses within clinical diagnostics, pharmaceutical and biotechnology companies, academic and research institutions, and other sectors like environmental monitoring. A crucial geographical segmentation breaks down the market into key regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This multi-dimensional segmentation allows for a granular examination of market dynamics, including growth patterns, competitive intensity, and opportunity analysis within each distinct segment and region.

FAQs

What is a scintillation counter used for?

A scintillation counter is an instrument used to detect and measure ionizing radiation. It is primarily used in biotechnology, medical diagnostics, and research to quantify radioactive samples for applications like drug discovery, DNA sequencing, and clinical testing.

How does a scintillation counter work?

It works by using a scintillator material that fluoresces, or emits light, when struck by ionizing radiation. This light is then converted into an electrical signal by a photomultiplier tube, which is counted and analyzed to determine the radiation's intensity and energy.

What is the difference between liquid and solid scintillation counters?

The key difference is the scintillating medium. Liquid scintillation counters use a liquid cocktail mixed with the sample, ideal for low-energy beta particles. Solid scintillation counters use a crystal or plastic solid material, often better for detecting gamma rays and offering easier handling.

What are scintillation counters used for in drug discovery?

In drug discovery, they are essential for assays that study molecular interactions, such as receptor-binding assays. They help researchers quantify how a potential drug compound interacts with a biological target using radioactive tracers.

Who are the leading companies in the scintillation counter market?

Prominent companies driving the market include PerkinElmer, Thermo Fisher Scientific, and Berthold Technologies. These firms are known for their technological innovation, extensive product lines, and global service networks.

What are the applications in healthcare?

In healthcare, scintillation counters are used in radioimmunoassays to measure hormones, drugs, and vitamins in blood samples. They are also crucial in nuclear medicine for the quality control of radiopharmaceuticals used in diagnostic imaging and therapy.

Citius Research has developed a research report titled “Scintillation Counters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Scintillation Counters Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Scintillation Counters Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Scintillation Counters Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Scintillation Counters Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Scintillation Counters Market
• Research Methodology
• Executive Summary
• Market Dynamics of Scintillation Counters Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Scintillation Counters Market
• Cost and Gross Margin Analysis of Scintillation Counters Market
• Scintillation Counters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Scintillation Counters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Scintillation Counters Market Key Stakeholders

Below are the key stakeholders for the Scintillation Counters Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Scintillation Counters Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Scintillation Counters Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Scintillation Counters Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Scintillation Counters Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Scintillation Counters Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Scintillation Counters Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Scintillation Counters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Scintillation Counters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Scintillation Counters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Scintillation Counters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Scintillation Counters Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Scintillation Counters Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Scintillation Counters Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Scintillation Counters Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Scintillation Counters Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Scintillation Counters Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Scintillation Counters Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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