Orogastric Tube Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187443
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Orogastric Tube Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.35 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Orogastric Tube Market

(Market Size)
$650 million
$1.35 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 650 million
2030 Market Size USD 1.35 billion
Key Players Cardinal Health, Medtronic, B. Braun, Cook Medical, ConvaTec

Market Summary

The orogastric tube market represents a specialized segment within the broader medical device and biotechnology landscape, focusing on products essential for enteral feeding and gastric decompression. These devices are critical in clinical settings where patients are unable to consume food orally or require direct stomach access for therapeutic or diagnostic purposes. The market is characterized by continuous innovation aimed at enhancing patient comfort, reducing insertion-related complications, and improving the overall efficacy of nutritional support systems. Key end-users include hospitals, ambulatory surgical centers, and long-term care facilities, where the demand for reliable and safe feeding solutions remains consistently high. Manufacturers are increasingly investing in research and development to introduce tubes made from advanced biocompatible materials that minimize tissue irritation and offer greater durability. The regulatory landscape is stringent, with products requiring approvals from bodies like the FDA and EMA, ensuring that all market offerings meet high safety and performance standards. The convergence of biotechnology with medical device manufacturing has led to the development of smarter, more integrated solutions that cater to the evolving needs of modern healthcare providers.

Key Highlights

The orogastric tube market is defined by several pivotal aspects that underscore its importance and trajectory. A primary highlight is the technological advancement in material science, leading to the production of tubes from polyurethane and silicone, which offer superior flexibility, biocompatibility, and resistance to gastric acids, thereby extending indwelling time and reducing the frequency of replacement. Another significant aspect is the increasing incidence of chronic diseases and conditions such as stroke, neurological disorders, and cancers, which often impair swallowing function and drive the demand for enteral feeding devices. The market also sees a trend towards the miniaturization and development of pediatric-specific orogastric tubes, addressing the unique anatomical and physiological needs of neonatal and infant patients. Furthermore, the integration of safety features, such as radiographic markers for accurate placement verification, has become a standard, mitigating risks associated with misplacement. The competitive landscape is marked by the presence of established medical device companies and specialized biotechnology firms focusing on niche applications, fostering a environment of continuous product enhancement and portfolio expansion.

Drivers, Opportunities & Restraints

Market growth is propelled by a combination of powerful drivers, notably the rising global prevalence of chronic illnesses and premature births that necessitate nutritional support via enteral routes. The expanding geriatric population, particularly susceptible to dysphagia and other age-related ailments, further amplifies the demand for reliable orogastric tubes. Advancements in healthcare infrastructure across developing nations and increasing awareness about the benefits of enteral nutrition over parenteral methods are also significant growth catalysts. Opportunities within this market are abundant, particularly in the realm of product innovation. There is substantial potential for the development of smart tubes embedded with sensors to monitor gastric pH or pressure in real-time, providing valuable data for clinical decision-making. The untapped markets in emerging economies present a lucrative avenue for expansion, as healthcare access improves. However, the market faces notable restraints, including the risk of complications such as aspiration pneumonia, tube dislodgement, and mucosal injury, which can deter usage. Stringent regulatory requirements for product approval can lengthen time-to-market and increase development costs. Additionally, the availability of alternative feeding methods, like nasogastric tubes, poses competitive challenges, although orogastric tubes are often preferred for longer-term use.

Concentration Insights

The competitive concentration in the orogastric tube market is moderately high, with a landscape dominated by a mix of large, diversified medical technology corporations and smaller, specialized manufacturers. Leading players such as Cardinal Health, Medtronic, and B. Braun Melsungen AG hold significant market shares due to their extensive product portfolios, robust distribution networks, and strong brand recognition built on a history of quality and reliability. These companies leverage their vast R&D capabilities to continuously innovate and maintain a competitive edge. Alongside these giants, there are numerous niche players that focus on specific segments, such as tubes for neonatal intensive care or for use in unique clinical scenarios, often competing on the basis of specialized product features and customer service. The market is also witnessing a trend of strategic collaborations and mergers and acquisitions, as companies seek to broaden their geographic reach and enhance their technological offerings. This concentration dynamic ensures a steady flow of innovative products while also maintaining competitive pricing and high standards of quality and safety across the industry.

Type Insights

Orogastric tubes are primarily categorized based on their material composition and design, which directly influence their application and performance characteristics. The two predominant material types are polyurethane and silicone. Silicone tubes are widely favored for their exceptional flexibility, softness, and high biocompatibility, making them ideal for long-term use as they minimize trauma to the esophageal and gastric mucosa. They are also highly resistant to gastric acids, which prevents degradation and odor formation. Polyurethane tubes, on the other hand, are known for their thinner walls and greater strength, allowing for a larger internal diameter relative to external size, which facilitates easier administration of medications and nutrient formulas. These tubes are often more cost-effective and are frequently used in short to medium-term clinical settings. Beyond materials, design variations include differences in length, diameter (French size), and the presence of features like distal side holes for improved flow and weighted tips to aid in placement and retention. The choice between types is a critical clinical decision based on the intended duration of use, patient age and condition, and the specific therapeutic or nutritional requirements.

Application Insights

The application of orogastric tubes is fundamentally divided into two core clinical purposes: enteral feeding and gastric decompression. Enteral feeding is the most common application, involving the delivery of liquid nutrition directly into the stomach for patients who have a functional gastrointestinal tract but cannot meet their nutritional needs orally due to conditions like critical illness, post-operative recovery, or neurological impairments. This method is preferred for its physiological benefits, including the maintenance of gut integrity and function. The second major application is gastric decompression, which involves the removal of gastric contents and air to relieve pressure and prevent vomiting, often employed post-operatively, particularly after abdominal surgeries, or in cases of intestinal obstruction. Beyond these primary uses, orogastric tubes are also utilized for diagnostic purposes, such as gastric lavage in cases of poisoning or overdose, and for the administration of certain medications or contrast agents required for imaging studies. The application dictates the specific design and material requirements of the tube, with feeding tubes often being softer and smaller in diameter, while decompression tubes may be larger and more rigid to handle thicker contents.

Regional Insights

Geographically, the demand for orogastric tubes is strongest in North America and Europe, regions characterized by advanced healthcare systems, high healthcare expenditure, and well-established protocols for nutritional support in clinical care. North America, led by the United States, holds a significant market share due to its high prevalence of chronic diseases, a large aging population, and the presence of major market players. Europe follows closely, with countries like Germany, France, and the UK demonstrating robust adoption driven by strong governmental healthcare support and high standards of patient care. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapidly improving healthcare infrastructure, increasing medical tourism, growing awareness of advanced treatment modalities, and expanding access to healthcare in populous nations such as China and India. Latin America and the Middle East & Africa regions present emerging opportunities, though growth is moderated by economic disparities and variability in healthcare access. Overall, regional growth patterns are closely tied to local healthcare policies, disease prevalence, and economic development.

Company Insights

The competitive landscape features several key players that are instrumental in shaping the market's direction through innovation and strategic initiatives. Cardinal Health is a prominent participant, offering a range of enteral feeding products known for their quality and reliability. Medtronic plc, through its medical-surgical portfolio, provides advanced nutritional support devices that integrate with broader patient management systems. B. Braun Melsungen AG is another major force, recognized for its comprehensive range of tubes designed for both feeding and decompression, emphasizing patient safety and clinical efficiency. Vygon SA specializes in critical care and neonatal devices, offering finely calibrated orogastric tubes for vulnerable patient populations. Cook Medical focuses on minimally invasive devices, including tubes designed for specific therapeutic applications. These companies compete intensely on factors such as product innovation, material technology, pricing, regulatory compliance, and the strength of their global distribution and support networks. Their strategies often include continuous product upgrades, geographic expansion into emerging markets, and educational initiatives aimed at healthcare professionals to promote best practices in enteral access and management.

Recent Developments

The orogastric tube market has witnessed several noteworthy advancements reflecting the industry's focus on enhancing patient safety and clinical outcomes. A significant trend is the development of antimicrobial-coated tubes designed to reduce the risk of biofilm formation and associated infections, a common complication with indwelling devices. Manufacturers are also introducing tubes with enhanced radiographic markers that provide clearer visibility under X-ray, ensuring more accurate verification of tip placement and significantly reducing the incidence of dangerous malpositions. There is a growing emphasis on creating specialized tubes for pediatric and neonatal patients, featuring smaller French sizes and softer, more pliable materials to accommodate their delicate anatomy. Furthermore, the integration of connectivity features is emerging, with prototypes of tubes that can relay data on gastric pH or residual volume to monitoring systems, paving the way for smarter enteral feeding management. These innovations are often backed by clinical studies demonstrating improved patient comfort, reduced complication rates, and overall cost-effectiveness for healthcare facilities, driving their adoption across various care settings.

Report Segmentation

This comprehensive market research report on the orogastric tube market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry landscape. The segmentation is structured to enable stakeholders to identify specific growth pockets and tailor their strategies accordingly. The primary segmentation is by product type, categorizing tubes based on their material composition, such as silicone and polyurethane, and further by design features like size and the presence of additional safety elements. The report is also segmented by application, distinctly analyzing the market for enteral feeding versus gastric decompression and other diagnostic uses. Furthermore, a detailed end-user segmentation examines adoption patterns across hospitals, ambulatory surgical centers, and long-term care facilities. Geographically, the report provides an in-depth regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting key country-level markets within each region. This multi-faceted segmentation allows for a precise understanding of demand dynamics, competitive intensity, and growth potential within each specific segment of the orogastric tube market.

FAQs

What is an orogastric tube used for? An orogastric tube is a medical device inserted through the mouth into the stomach. Its primary uses include administering enteral nutrition to patients who cannot eat normally, decompressing the stomach to remove air and fluid after surgery or during bowel obstructions, performing gastric lavage, and administering certain medications.

What is the difference between an orogastric tube and a nasogastric tube? The fundamental difference lies in the insertion route. An orogastric tube is inserted through the mouth (orally), while a nasogastric tube is inserted through the nose (nasally). Orogastric tubes are often preferred for shorter-term use or in patients with facial injuries or nasal obstructions, whereas nasogastric tubes may be used for longer-term feeding but can cause sinusitis or nasal irritation.

How is the placement of an orogastric tube confirmed? Correct placement is critically confirmed to avoid serious complications like pulmonary aspiration. The gold standard method is radiographic verification, where an X-ray is taken to visualize the tube's tip below the diaphragm in the stomach. Other methods include auscultation of air injected into the tube (whoosh test) and pH testing of aspirated gastric fluid, though these are considered adjunctive and not solely reliable.

What are the potential complications of using an orogastric tube? Potential complications include misplacement into the lungs leading to aspiration pneumonia, irritation or erosion of the pharyngeal or esophageal mucosa, sinusitis (if used nasally, though this is less common with oral route), tube blockage, accidental dislodgement, and in rare cases, more severe issues like knotting or perforation.

Who inserts an orogastric tube? Insertion is typically performed by trained healthcare professionals, including doctors, nurses, and physician assistants. The procedure requires specific clinical training to ensure it is done safely and correctly, minimizing the risk of complications. Protocols often dictate which staff members are credentialed to perform the insertion.

Can an orogastric tube be used at home? While enteral feeding is common in home care settings, orogastric tubes are generally not used for long-term home management due to the risk of dislodgement and patient discomfort. For long-term enteral access, other devices like gastrostomy tubes (G-tubes) that are placed directly through the abdominal wall into the stomach are the standard of care, as they are more secure and comfortable for the patient.

Citius Research has developed a research report titled “Orogastric Tube Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Orogastric Tube Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Orogastric Tube Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Orogastric Tube Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Orogastric Tube Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Orogastric Tube Market
• Research Methodology
• Executive Summary
• Market Dynamics of Orogastric Tube Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Orogastric Tube Market
• Cost and Gross Margin Analysis of Orogastric Tube Market
• Orogastric Tube Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Orogastric Tube Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Orogastric Tube Market Key Stakeholders

Below are the key stakeholders for the Orogastric Tube Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Orogastric Tube Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Orogastric Tube Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Orogastric Tube Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Orogastric Tube Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Orogastric Tube Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Orogastric Tube Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Orogastric Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Orogastric Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Orogastric Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Orogastric Tube Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Orogastric Tube Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Orogastric Tube Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Orogastric Tube Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Orogastric Tube Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Orogastric Tube Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Orogastric Tube Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Orogastric Tube Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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