Analytical Standards Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187301
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Analytical Standards Market size was estimated at USD 1.45 billion in 2023 and is projected to reach USD 2.45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.60% during the forecast period (2024-2030).

Analytical Standards Market

(Market Size)
$1.45 billion
$2.45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.60%
2023 Market Size USD 1.45 billion
2030 Market Size USD 2.45 billion
Key Players Merck, Agilent, Waters, LGC Standards, Thermo Fisher

Market Summary

The analytical standards market within the biotechnology industry is a critical segment that provides essential reference materials used for calibration, validation, and quality control in various laboratory and research applications. These standards ensure accuracy, precision, and reliability in analytical measurements, which are fundamental for compliance with regulatory requirements and for maintaining high standards in research and development. The market is characterized by a strong demand driven by the increasing complexity of biotechnological processes and the need for stringent quality assurance across multiple sectors including pharmaceuticals, food and beverage, and environmental testing. Key players in this market are continuously engaged in developing and supplying high-purity standards that cater to evolving technological advancements and methodological needs. The integration of advanced technologies such as chromatography and mass spectrometry has further propelled the need for sophisticated analytical standards. As biotechnology continues to expand into new therapeutic areas and applications, the reliance on precise analytical standards is expected to grow, reinforcing their indispensable role in ensuring data integrity and product safety.

Key Highlights

The analytical standards market is distinguished by several key highlights that underscore its importance and dynamism. There is a significant emphasis on the development of certified reference materials that meet international regulatory standards, which is crucial for laboratories aiming to achieve accreditation and maintain compliance. The market has seen a trend towards the customization of standards to address specific client needs, particularly in pharmaceutical and clinical research where unique compounds and matrices are common. Another highlight is the increasing adoption of hyphenated techniques like LC-MS and GC-MS, which require highly pure and well-characterized standards for accurate analysis. The presence of major companies such as Merck KGaA, Agilent Technologies, and Waters Corporation ensures a competitive landscape focused on innovation and quality. Additionally, the market is witnessing growth in applications related to biologics and biosimilars, where analytical standards play a vital role in characterization and quality control. The expansion into emerging markets and the rising investment in life sciences research further contribute to the market's robust growth trajectory.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the analytical standards market in biotechnology. The increasing stringency of regulatory frameworks across the globe necessitates the use of high-quality standards for compliance and quality assurance, driving demand from pharmaceutical and biotechnology companies. Technological advancements in analytical instruments require corresponding advancements in standards, creating a continuous need for new and improved products. The growing focus on precision medicine and personalized therapies also demands highly specific analytical standards for accurate diagnostics and treatment monitoring. Opportunities in this market are abundant, particularly in the development of standards for novel biomolecules such as monoclonal antibodies, cell and gene therapies, and vaccines. The expansion of the food safety testing market and environmental monitoring presents additional avenues for growth. However, the market faces restraints including the high cost of certified reference materials and the complexity involved in their development and validation. Challenges related to the stability and storage of certain standards, especially for biologics, can also impede market growth. Additionally, the need for specialized expertise to develop and use these standards may limit adoption in some regions.

Concentration Insights

The analytical standards market exhibits a concentrated competitive landscape with a few major players holding significant market share. Companies like Merck KGaA, Agilent Technologies, Waters Corporation, and LGC Standards dominate the market due to their extensive product portfolios, strong research and development capabilities, and global distribution networks. These established players focus on strategic initiatives such as mergers and acquisitions, partnerships, and new product launches to strengthen their market position and expand their geographical presence. There is also a presence of several niche and specialized manufacturers that cater to specific segments or applications, contributing to the overall market diversity. The concentration is higher in developed regions such as North America and Europe, where regulatory requirements are more stringent and the biotechnology industry is well-established. In emerging markets, local players are gradually gaining traction by offering cost-effective solutions, though they often face challenges in meeting international quality standards. The market's concentration dynamics are influenced by factors such as technological expertise, regulatory compliance, and the ability to provide customized solutions, which are critical for maintaining a competitive edge.

Type Insights

The analytical standards market can be segmented based on type into organic standards, inorganic standards, and biostandards. Organic standards are widely used in pharmaceutical and environmental testing for compounds such as pesticides, pharmaceuticals, and volatile organic compounds. Inorganic standards are essential for elemental analysis and include standards for metals, anions, and cations, commonly applied in environmental, food, and industrial testing. Biostandards represent a rapidly growing segment due to the expansion of biotechnology and include standards for proteins, peptides, nucleic acids, and carbohydrates. These are critical for applications in proteomics, genomics, and biopharmaceutical development. Each type requires stringent production processes to ensure purity, stability, and accuracy, with certification often provided by recognized bodies like NIST or ERM. The demand for biostandards is particularly high in drug development and clinical diagnostics, where precise measurement of biomolecules is crucial. The development of certified reference materials for complex biologics, such as antibodies and recombinant proteins, is a key focus area for manufacturers, driven by the need for reliable quantification and characterization in research and quality control.

Application Insights

Analytical standards find applications across a diverse range of sectors within biotechnology and related industries. In pharmaceutical and biotechnology companies, they are indispensable for drug development, quality control, and regulatory compliance, ensuring the safety and efficacy of products. Environmental testing utilizes these standards for monitoring pollutants, contaminants, and toxins in air, water, and soil samples, supporting public health and environmental protection efforts. The food and beverage industry relies on analytical standards for safety testing, nutritional labeling, and authenticity verification, addressing concerns related to adulteration and contamination. In clinical research and diagnostics, standards are used for calibrating instruments and validating methods in areas such as toxicology, metabolomics, and biomarker discovery. Additionally, academic and research institutions employ these standards in various studies to ensure reproducibility and accuracy of results. The increasing application in emerging fields like cannabis testing and forensic analysis further expands the market's scope. Each application domain requires specific standards tailored to the matrices and compounds of interest, driving continuous innovation and specialization in the market.

Regional Insights

The analytical standards market demonstrates distinct regional dynamics influenced by factors such as regulatory environment, biotechnology industry development, and research funding. North America holds a significant market share, driven by stringent regulatory requirements from agencies like the FDA and EPA, a well-established pharmaceutical and biotechnology sector, and high investment in research and development. Europe follows closely, with strong demand from countries like Germany, the UK, and France, where regulatory compliance and quality standards are rigorously enforced. The Asia-Pacific region is experiencing rapid growth due to expanding biotechnology and pharmaceutical industries, increasing foreign investments, and rising awareness about quality control and safety standards. Countries such as China, India, and Japan are key contributors to this growth, with growing domestic production and adoption of analytical standards. Latin America and the Middle East and Africa are emerging markets, with potential growth driven by improving healthcare infrastructure and increasing regulatory stringency. However, these regions may face challenges related to economic constraints and limited local expertise. Overall, regional insights highlight a globally diverse market with growth opportunities across both developed and developing economies.

Company Insights

The analytical standards market features several prominent companies that lead through innovation, quality, and global reach. Merck KGaA, through its MilliporeSigma brand, is a major player offering a comprehensive portfolio of certified reference materials and analytical standards for various applications. Agilent Technologies provides high-quality standards coupled with its advanced analytical instruments, ensuring seamless integration and performance. Waters Corporation is known for its expertise in chromatography and mass spectrometry standards, catering to demanding laboratory needs. LGC Standards stands out with its extensive range of reference materials and proficiency testing programs, supporting quality assurance worldwide. Other notable companies include Restek Corporation, PerkinElmer, and SPEX CertiPrep, each specializing in specific segments such as chromatography standards, elemental standards, or custom synthesis. These companies invest heavily in research and development to introduce new standards that address emerging trends and technologies. Strategic collaborations with academic institutions, regulatory bodies, and industry partners are common to enhance product offerings and market presence. The competitive landscape is characterized by a focus on accreditation, customer support, and the ability to provide tailored solutions, which are critical for maintaining leadership in this specialized market.

Recent Developments

Recent developments in the analytical standards market reflect ongoing innovation and strategic movements aimed at addressing evolving industry needs. There has been a notable increase in the introduction of new standards for emerging areas such as cell and gene therapies, mRNA vaccines, and CRISPR technology, supporting advancements in biotechnology. Companies are expanding their portfolios to include more complex matrices and biomolecules, ensuring compatibility with cutting-edge analytical techniques. Strategic acquisitions and partnerships have been prominent, with major players acquiring smaller specialized firms to enhance their capabilities and market reach. For instance, acquisitions focused on expanding into biostandards or geographic markets have been observed. Investments in manufacturing facilities and quality control laboratories have increased to meet growing demand and ensure supply chain resilience. Additionally, there is a growing emphasis on sustainability, with efforts to develop eco-friendly packaging and reduce environmental impact. The adoption of digital tools for certificate management and customer support is also rising, improving accessibility and efficiency. These developments underscore the market's responsiveness to technological trends and regulatory changes, positioning it for continued growth and innovation.

Report Segmentation

The analytical standards market report is segmented to provide a detailed and structured analysis of various aspects influencing the industry. Segmentation by type includes organic standards, inorganic standards, and biostandards, each catering to specific analytical needs and applications. Organic standards cover a wide range of compounds such as pharmaceuticals, pesticides, and solvents, while inorganic standards focus on elements and ions. Biostandards are specialized for biological molecules like proteins, DNA, and enzymes. Application-based segmentation encompasses pharmaceuticals and biotechnology, food and beverage, environmental testing, clinical diagnostics, and academic research, highlighting the diverse usage across sectors. Geographical segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing insights into regional market dynamics and growth patterns. Additionally, the report may segment by technique, such as chromatography, spectroscopy, or titrimetry, reflecting the instrumental methods for which standards are designed. This comprehensive segmentation allows stakeholders to identify specific market opportunities, understand demand patterns, and make informed decisions based on targeted insights into each segment's performance and potential.

FAQs

What are analytical standards? Analytical standards are highly characterized reference materials used to calibrate instruments, validate methods, and ensure accuracy and precision in quantitative and qualitative analysis across various scientific and industrial applications.

Why are analytical standards important in biotechnology? In biotechnology, analytical standards are crucial for ensuring the reliability of data in drug development, quality control, regulatory compliance, and research, thereby supporting product safety and efficacy.

Who are the key players in the analytical standards market? Major companies include Merck KGaA, Agilent Technologies, Waters Corporation, LGC Standards, Restek Corporation, and PerkinElmer, among others, known for their extensive product offerings and innovation.

What types of analytical standards are available? The market offers organic standards, inorganic standards, and biostandards, each designed for specific compounds or matrices, such as pharmaceuticals, metals, or biological molecules.

How are analytical standards used in environmental testing? They are employed to detect and quantify pollutants, contaminants, and toxins in environmental samples, ensuring compliance with regulations and protecting public health.

What trends are shaping the analytical standards market? Key trends include the growing demand for biostandards due to advancements in biologics, increased regulatory stringency, and the adoption of advanced analytical techniques requiring high-purity standards.

Citius Research has developed a research report titled “Analytical Standards Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Analytical Standards Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Analytical Standards Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Analytical Standards Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Analytical Standards Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Analytical Standards Market
• Research Methodology
• Executive Summary
• Market Dynamics of Analytical Standards Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Analytical Standards Market
• Cost and Gross Margin Analysis of Analytical Standards Market
• Analytical Standards Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Analytical Standards Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Analytical Standards Market Key Stakeholders

Below are the key stakeholders for the Analytical Standards Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Analytical Standards Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Analytical Standards Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Analytical Standards Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Analytical Standards Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Analytical Standards Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Analytical Standards Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Analytical Standards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Analytical Standards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Analytical Standards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Analytical Standards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Analytical Standards Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Analytical Standards Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Analytical Standards Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Analytical Standards Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Analytical Standards Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Analytical Standards Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Analytical Standards Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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