Vehicular Communication Systems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187289
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Vehicular Communication Systems Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 22 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 16.00% during the forecast period (2024-2030).

Vehicular Communication Systems Market

(Market Size)
$8.5 billion
$22 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 16.00%
2023 Market Size USD 8.5 billion
2030 Market Size USD 22 billion
Key Players Bosch, Continental, Denso, Qualcomm, Harman

Market Summary

The vehicular communication systems market represents a transformative segment within the automotive and transportation industry, focused on enabling vehicles to communicate with each other, with infrastructure, and with other road users. This ecosystem, often referred to as V2X (Vehicle-to-Everything), is fundamental to the development of intelligent transportation systems and the realization of fully autonomous driving. The core objective is to enhance road safety, improve traffic efficiency, and provide a superior in-vehicle experience. These systems utilize a combination of dedicated short-range communications and cellular networks to facilitate the real-time exchange of critical information. Key technologies include vehicle-to-vehicle, vehicle-to-infrastructure, vehicle-to-pedestrian, and vehicle-to-network communications. The integration of advanced sensors, radar, LiDAR, and sophisticated software algorithms allows for a comprehensive understanding of the vehicle's surroundings, preventing accidents and optimizing traffic flow. The market is characterized by intense research and development activities from both established automotive giants and innovative technology firms aiming to set the standard for future mobility.

Key Highlights

The most significant highlight of the vehicular communication systems market is its pivotal role in advancing autonomous vehicle technology. These systems are the backbone that allows self-driving cars to perceive their environment beyond the limitations of their own sensors, creating a cooperative awareness that is critical for safe navigation. Another key highlight is the strong emphasis on improving road safety by mitigating accidents through early collision warnings, intersection movement assist, and emergency electronic brake light alerts. The market is also defined by the ongoing evolution of communication standards, with a notable shift from older dedicated short-range communication technology towards newer cellular vehicle-to-everything standards that leverage existing 4G and emerging 5G networks for greater range, reliability, and lower latency. Furthermore, government mandates and supportive policies in various regions, particularly in Europe and North America, are accelerating the testing and deployment of these life-saving technologies, creating a robust regulatory-driven momentum for market growth.

Drivers, Opportunities & Restraints

The primary driver for the vehicular communication systems market is the global imperative to drastically reduce the number of road accidents and fatalities. Governments and regulatory bodies are pushing for technologies that can prevent collisions, making V2X a critical component of future vehicle safety ratings. The rapid advancement and rollout of 5G technology present a monumental opportunity, as its high-speed, low-latency characteristics are ideally suited for the instantaneous data exchange required for autonomous driving and real-time hazard alerts. Additionally, the growing consumer demand for connected car features, enhanced navigation, and infotainment services is fueling investment in this sector. However, the market faces significant restraints. A major challenge is the high cost associated with the development and integration of these complex systems into vehicles, which can increase the overall price for consumers. Cybersecurity remains a paramount concern, as a connected vehicle ecosystem presents a larger attack surface for malicious actors, potentially leading to catastrophic safety breaches. The lack of a fully unified global standard and the need for extensive infrastructure upgrades also act as barriers to widespread and interoperable adoption.

Concentration Insights

The market concentration for vehicular communication systems reveals a landscape with a mix of large, established automotive suppliers and specialized technology companies. Key players such as Continental AG, Robert Bosch GmbH, and Denso Corporation hold significant market share due to their deep-rooted relationships with global automakers and their extensive expertise in automotive electronics and safety systems. These tier-1 suppliers offer integrated solutions that combine hardware and software. Simultaneously, technology giants like Qualcomm Incorporated and Huawei Technologies are increasingly influential, providing the essential chipset and cellular modem technologies that power C-V2X communications. This creates a competitive and collaborative environment where traditional automotive expertise converges with cutting-edge telecommunications prowess. The market is also seeing a surge in partnerships and joint ventures between automakers, telecom operators, and infrastructure providers to develop and test holistic V2X ecosystems, indicating a concentrated effort on collaboration rather than isolated competition.

Type Insights

The vehicular communication systems market is segmented based on the type of communication technology. The two main competing standards are Dedicated Short-Range Communication and Cellular Vehicle-to-Everything. DSRC is a well-established technology based on Wi-Fi standards, specifically IEEE 802.11p, designed for low-latency, direct communication between vehicles and infrastructure without needing a cellular network. It has been under development and testing for over a decade. In contrast, C-V2X is a newer technology that utilizes cellular networks, including existing 4G LTE and the future 5G NR standards. C-V2X is gaining considerable traction due to its longer communication range, better non-line-of-sight performance, and a clear evolutionary path forward with 5G. It is further divided into two modes: direct communication for safety-critical messages and network-based communication for broader infotainment and telematics applications. The industry is currently in a period where the dominance of one standard over the other is being determined, with many experts and automakers leaning towards C-V2X for its future-proof capabilities.

Application Insights

Vehicular communication systems find application across several critical domains that enhance both safety and convenience. The most vital application is in vehicle-to-vehicle communication, which allows cars to exchange data about their speed, position, and direction to avoid collisions, especially at blind intersections or during sudden braking scenarios. Vehicle-to-infrastructure communication enables cars to interact with traffic lights, lane markers, and road signs, receiving information about traffic congestion, road work, or signal timing to optimize routes and improve traffic flow. Vehicle-to-pedestrian applications are emerging to protect vulnerable road users by alerting both drivers and pedestrians via smartphones or wearable devices of potential collisions. Furthermore, vehicle-to-network applications leverage cloud connectivity to provide drivers with real-time navigation updates, entertainment streaming, and remote vehicle diagnostics. These diverse applications collectively work towards creating a seamless, efficient, and incredibly safe transportation network for all.

Regional Insights

The adoption and development of vehicular communication systems vary significantly by region, influenced by local regulations, infrastructure readiness, and automotive industry strength. North America, particularly the United States, is a leading market, driven by strong regulatory support from the Department of Transportation and ongoing pilot programs by major automakers. The presence of leading technology firms also accelerates innovation in this region. Europe is another prominent region, with the European Commission actively promoting the deployment of Cooperative Intelligent Transport Systems through mandates and funding. Countries like Germany, with its powerful automotive industry, are at the forefront of testing and implementation. The Asia-Pacific region is anticipated to exhibit the fastest growth, fueled by massive automotive production and sales in China, Japan, and South Korea. Governments in these countries are heavily investing in smart city initiatives and 5G infrastructure, which are essential enablers for advanced V2X systems, positioning APAC as a future hub for vehicular communication.

Company Insights

The competitive landscape of the vehicular communication systems market is composed of a diverse set of players. Leading automotive suppliers such as Continental AG, Robert Bosch GmbH, and Denso Corporation are pivotal, offering integrated telematics control units, sensors, and complete V2X modules to automakers. These companies boast extensive R&D capabilities and a deep understanding of automotive safety requirements. Technology giants play an equally crucial role; Qualcomm Incorporated is a dominant force providing C-V2X chipsets and platforms, while Intel Corporation supplies processing power through its automotive-grade products. Specialized firms like Autotalks Ltd. focus exclusively on developing V2X semiconductor solutions. Furthermore, telecom equipment providers such as Huawei Technologies and Ericsson are involved in developing the network infrastructure necessary for cellular-based V2X. This ecosystem is characterized by intense competition and strategic collaborations, as success depends on providing reliable, secure, and cost-effective solutions that can be seamlessly integrated into next-generation vehicles.

Recent Developments

The vehicular communication systems market is dynamic, with recent developments centered on technological validation, standardization, and new partnerships. A significant trend is the increased focus on Cellular Vehicle-to-Everything technology, with major automakers announcing plans to integrate C-V2X into their new vehicle models, leveraging the expansion of 5G networks. There has been a surge in cross-industry collaborations, such as partnerships between automotive OEMs and telecommunication companies to conduct large-scale real-world tests of V2X applications in smart city environments. Recent advancements also include the development of more sophisticated cybersecurity solutions specifically designed to protect V2X data streams from interception and manipulation, addressing a critical barrier to adoption. Furthermore, regulatory bodies in key markets have released updated guidelines and timelines for the implementation of these systems, providing clearer direction for industry stakeholders. These developments indicate a market moving from the prototyping and testing phase towards initial commercialization and broader deployment.

Report Segmentation

This comprehensive market research report on vehicular communication systems provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation begins by technology type, analyzing the market for Dedicated Short-Range Communication and Cellular Vehicle-to-Everything solutions, including their sub-components and forecasted adoption rates. The report is further segmented by application, providing deep insights into the market size and growth potential for vehicle-to-vehicle, vehicle-to-infrastructure, vehicle-to-pedestrian, and vehicle-to-network communications. A regional segmentation delivers a thorough analysis of market trends, regulatory landscapes, and growth opportunities across North America, Europe, Asia-Pacific, and the Rest of the World. Additionally, the report includes a competitive landscape section that profiles key companies, examining their market share, product portfolios, recent strategic initiatives such as mergers and acquisitions, and their strengths and weaknesses. This multi-faceted segmentation allows stakeholders to identify precise opportunities and make informed strategic decisions.

FAQs

What is V2X communication? V2X, or Vehicle-to-Everything communication, is a technology that enables vehicles to wirelessly exchange information with other vehicles, roadside infrastructure, pedestrians, and cellular networks. This exchange of data is designed to improve road safety, reduce traffic congestion, and support the development of automated driving.

What is the difference between DSRC and C-V2X? DSRC is a dedicated WiFi-based standard for short-range direct communication. C-V2X uses cellular technology, offering longer range and a clear evolution path with 4G and 5G, supporting both direct communication and wider network-based applications.

How does V2V communication work? Vehicle-to-Vehicle communication works by using onboard units to broadcast and receive messages about a vehicle's position, speed, and heading. This allows vehicles to sense threats and hazards from other cars beyond the driver's line of sight, enabling cooperative collision avoidance.

What are the benefits of vehicular communication systems? The primary benefits include a significant reduction in traffic accidents and fatalities, improved traffic flow and fuel efficiency, support for autonomous driving functions, and access to enhanced navigation and infotainment services for a better driver experience.

Which companies are leading in V2X technology? Leading companies include automotive suppliers like Continental, Bosch, and Denso, technology firms such as Qualcomm and Huawei, and specialized semiconductor companies like Autotalks.

Are there any government mandates for V2X? Several governments are actively promoting V2X. For instance, the European Union has pushed for the deployment of C-ITS, and there have been ongoing discussions and proposals for potential mandates in the United States to enhance vehicle safety.

Citius Research has developed a research report titled “Vehicular Communication Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Vehicular Communication Systems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Vehicular Communication Systems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Vehicular Communication Systems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Vehicular Communication Systems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Vehicular Communication Systems Market
• Research Methodology
• Executive Summary
• Market Dynamics of Vehicular Communication Systems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Vehicular Communication Systems Market
• Cost and Gross Margin Analysis of Vehicular Communication Systems Market
• Vehicular Communication Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Vehicular Communication Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Vehicular Communication Systems Market Key Stakeholders

Below are the key stakeholders for the Vehicular Communication Systems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Vehicular Communication Systems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Vehicular Communication Systems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Vehicular Communication Systems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Vehicular Communication Systems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Vehicular Communication Systems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Vehicular Communication Systems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Vehicular Communication Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Vehicular Communication Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Vehicular Communication Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Vehicular Communication Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Vehicular Communication Systems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Vehicular Communication Systems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Vehicular Communication Systems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Vehicular Communication Systems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Vehicular Communication Systems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Vehicular Communication Systems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Vehicular Communication Systems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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