Trolley Bus Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186740
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Trolley Bus Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Trolley Bus Market

(Market Size)
$1.2 billion
$2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2 billion
Key Players Solaris, Skoda, Van Hool, VDL, BYD

Market Summary

The trolley bus market represents a specialized segment within the public transportation and automotive industry, characterized by electrically powered buses that draw current from overhead wires. These vehicles are recognized for their environmental benefits, primarily zero tailpipe emissions, making them a sustainable mass transit solution. The market is driven by increasing urbanization and the global push for cleaner urban mobility to reduce air pollution and carbon footprints. Key operational regions include Europe, parts of Asia, and North America, where municipal governments and public transport authorities are the primary adopters. The market involves a mix of established manufacturers and specialized suppliers focusing on electric propulsion systems and infrastructure. While the initial infrastructure investment is significant, the long-term operational benefits and alignment with sustainability goals continue to support market development. The integration of advanced technologies, such as battery systems for off-wire mobility, is a notable trend enhancing the flexibility and appeal of modern trolley bus systems.

Key Highlights

The trolley bus market is distinguished by several key highlights that underscore its importance in the transportation ecosystem. A primary feature is the environmental advantage, as these vehicles produce no local emissions, contributing directly to improved urban air quality and helping cities meet stringent environmental regulations. The operational efficiency of trolley buses is another significant highlight; they offer high torque and reliable performance on demanding routes, including hilly terrains, where traditional buses may struggle. Technological advancements are pivotal, with manufacturers incorporating auxiliary battery systems that allow for limited operation away from overhead wires, thus expanding route flexibility and reducing infrastructure constraints. The market is also characterized by a high degree of customization, with buses often tailored to specific municipal requirements regarding capacity, design, and functionality. Furthermore, the lifecycle cost-benefit analysis often favors trolley buses over other zero-emission alternatives for certain high-frequency routes, due to their durability and lower energy costs compared to battery-electric buses when used on dedicated wired corridors.

Drivers, Opportunities & Restraints

The growth of the trolley bus market is propelled by several powerful drivers. Stringent government regulations aimed at reducing greenhouse gas emissions and improving urban air quality are a primary force, pushing municipal authorities to invest in zero-emission public transport solutions. Increasing urbanization and the consequent congestion in cities create a strong demand for efficient, high-capacity mass transit systems where trolley buses excel. The rising cost of diesel and the volatility of fossil fuel prices also make electric traction more economically attractive over the long term. Significant opportunities exist in the modernization of existing fleets and the expansion of trolley bus networks in emerging megacities seeking sustainable transit options. The integration of renewable energy sources to power the infrastructure presents a further opportunity to enhance the overall sustainability profile. However, the market faces considerable restraints, chiefly the high initial capital investment required for the installation of overhead wires and substations. The fixed nature of the routes can be a limitation compared to the flexibility of battery-electric or hybrid buses. Furthermore, aesthetic concerns and potential conflicts with other urban infrastructure can pose challenges to the expansion of networks in certain historic or densely built urban environments.

Concentration Insights

The global trolley bus market exhibits a concentrated nature, with a handful of established players dominating the manufacturing and supply landscape. This concentration is largely in Europe, where the technology has a long history and continues to be supported by strong municipal policies. Key manufacturers such as ?koda Transportation, Solaris Bus & Coach, and Kiepe Electric possess significant expertise and hold substantial market share, often securing large contracts for fleet renewals and new system deployments. The market concentration is also evident on the demand side, where procurement is typically led by public transport authorities and large municipal governments, leading to a project-based business model with high-value, low-volume tenders. This dynamic creates a high barrier to entry for new companies, as it requires extensive experience, reliable technology, and the financial capacity to handle large-scale projects. The competitive landscape is further shaped by partnerships between bus manufacturers and specialized suppliers of electrical equipment, such as traction systems and current collection apparatus, reinforcing the specialized and consolidated character of this market.

Type Insights

The trolley bus market can be segmented by type, primarily distinguished by their technological configuration and energy storage capabilities. The standard trolleybus remains a core product, operating exclusively on power supplied from continuous overhead wires. This type is renowned for its reliability and is the backbone of many historic systems across Europe. A significant evolution in the market is the emergence of the battery trolleybus, also known as the hybrid trolleybus or off-wire trolleybus. This type is equipped with an onboard battery pack that allows it to operate independently of the overhead lines for considerable distances. This innovation addresses a major restraint of fixed-route systems by providing flexibility to detour around obstacles, service areas without wires, or complete a route in case of a power interruption. The development of larger battery capacities is a key trend, enabling longer off-wire operation and reducing the visual impact of infrastructure in city centers. The choice between these types depends on the specific operational requirements, infrastructure budget, and strategic mobility goals of the transit authority.

Application Insights

The application of trolley buses is almost exclusively within the domain of public transportation, serving as a vital component of urban mass transit systems. Their primary application is in high-frequency, high-capacity bus routes within cities, where their zero-emission operation and ability to handle steep gradients offer distinct advantages. They are particularly well-suited for dedicated bus lanes or Bus Rapid Transit (BRT) systems, where their operational efficiency can be maximized. A key application insight is their role in linking peripheral areas with city centers or main railway stations, providing a seamless and environmentally friendly connection for commuters. Furthermore, trolley buses are increasingly being deployed in historic city centers where preserving air quality and reducing noise pollution are paramount concerns. While their use is predominantly urban, there are niche applications in specific contexts, such as serving hilly regions where their electric traction provides superior performance compared to internal combustion engines. The application focus remains on providing a reliable, clean, and efficient service for daily public transport needs.

Regional Insights

The adoption and development of the trolley bus market show distinct regional patterns influenced by historical legacy, policy support, and urban planning philosophies. Europe represents the most mature and active market, with a strong concentration of systems in countries like Switzerland, Germany, the Czech Republic, and Italy. These regions benefit from longstanding infrastructure, strong political will for sustainable transport, and leading manufacturing expertise. North America has a smaller but significant presence, with several cities in the United States and Canada operating and modernizing their fleets, often focusing on the environmental benefits for urban cores. In Asia, China has been a major player, having developed extensive trolley bus networks in many of its large cities as part of its strategy to combat urban pollution; however, the focus has recently shifted more towards battery-electric buses. Eastern European and some CIS countries also maintain operational networks. Latin America and other regions show sporadic interest, often evaluating trolley buses as a solution for specific BRT corridors in large, congested cities seeking to upgrade their public transport systems.

Company Insights

The competitive landscape of the trolley bus market is defined by a select group of specialized manufacturers with deep expertise in electric traction for public transport. ?koda Transportation from the Czech Republic is a globally recognized leader, known for its comprehensive solutions including vehicles, electrical equipment, and infrastructure. Poland-based Solaris Bus & Coach has gained significant market share with its innovative Trollino family of trolley buses, which often feature large battery packs for extended off-wire operation. Kiepe Electric, a German company, is a major supplier of vital electrical components and systems, including traction equipment and energy storage solutions, partnering with various bus builders. Other notable players include Hess from Switzerland, known for its high-capacity and articulated trolley bus models, and Belkommunmash from Belarus, a key supplier in Eastern European and CIS markets. These companies compete on technology, reliability, energy efficiency, and the ability to offer customized solutions to meet the specific operational demands of public transport authorities worldwide.

Recent Developments

The trolley bus market is undergoing significant transformation driven by technological innovation and shifting urban mobility policies. A prominent recent development is the rapid advancement in battery technology, leading to the proliferation of dual-mode or battery trolleybuses that can operate far beyond the confines of overhead wires. This has effectively mitigated one of the technology's biggest historical limitations. Major manufacturers are launching new models with larger battery capacities, enabling greater operational flexibility. There is a growing trend towards the modernization of existing fleets, with cities retrofitting older trolley buses with new electric motors, control systems, and auxiliary power units to extend their service life and improve efficiency. Furthermore, the integration of smart technologies is a key development area; this includes the adoption of predictive maintenance software, real-time energy management systems, and connectivity features that optimize route planning and energy consumption. These developments are collectively enhancing the appeal and functionality of trolley bus systems as a modern and sustainable component of urban transport networks.

Report Segmentation

This comprehensive market research report on the trolley bus industry is meticulously segmented to provide a detailed and structured analysis of the market landscape. The segmentation allows for a granular examination of various facets influencing market dynamics. The report is first segmented by type, distinguishing between standard trolleybuses and the increasingly popular battery trolleybuses to analyze the adoption trends and technological preferences across different regions. Application segmentation focuses on the various use cases within public transportation networks. Furthermore, the report offers a detailed geographical segmentation, breaking down the market into key regions and prominent countries to highlight regional growth patterns, policy impacts, and demand centers. This multi-dimensional segmentation provides stakeholders with targeted insights, enabling them to understand specific market niches, identify growth opportunities in particular segments, and make informed strategic decisions based on a thorough analysis of each categorized section of the trolley bus ecosystem.

FAQs

What is a trolley bus?

A trolley bus is an electric bus that draws power from overhead wires using spring-loaded trolley poles. Unlike trams, it runs on tires instead of rails, offering the maneuverability of a bus with the environmental benefits of electric propulsion.

What are the advantages of trolley buses?

The primary advantages include zero local emissions, quiet operation, high energy efficiency, excellent acceleration, and the ability to climb steep hills effectively. They also often have a longer operational lifespan compared to diesel buses.

Who are the leading manufacturers of trolley buses?

Prominent manufacturers in the global market include ?koda Transportation from the Czech Republic, Solaris Bus & Coach from Poland, and Hess from Switzerland. These companies are recognized for their advanced technology and reliable vehicles.

How does a trolley bus differ from a battery-electric bus?

While both are electric, a trolley bus receives continuous power from overhead wires, whereas a battery-electric bus relies solely on an onboard battery that requires recharging. Trolley buses avoid the weight and charging time associated with large batteries but are limited to wired routes.

Can trolley buses operate without wires?

Modern trolley buses are often equipped with auxiliary battery systems, allowing them to operate off-wire for limited distances. This capability provides flexibility for detours, overcoming obstacles, or serving stretches of route without infrastructure.

Which cities have the most extensive trolley bus networks?

Some of the most extensive networks are found in European cities such as Zurich (Switzerland), Geneva (Switzerland), and Prague (Czech Republic). Several large cities in China and countries in Eastern Europe also maintain significant trolley bus systems.

Citius Research has developed a research report titled “Trolley Bus Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Trolley Bus Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Trolley Bus Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Trolley Bus Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Trolley Bus Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Trolley Bus Market
• Research Methodology
• Executive Summary
• Market Dynamics of Trolley Bus Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Trolley Bus Market
• Cost and Gross Margin Analysis of Trolley Bus Market
• Trolley Bus Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Trolley Bus Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Trolley Bus Market Key Stakeholders

Below are the key stakeholders for the Trolley Bus Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Trolley Bus Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Trolley Bus Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Trolley Bus Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Trolley Bus Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Trolley Bus Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Trolley Bus Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Trolley Bus Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Trolley Bus Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Trolley Bus Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Trolley Bus Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Trolley Bus Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Trolley Bus Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Trolley Bus Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Trolley Bus Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Trolley Bus Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Trolley Bus Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Trolley Bus Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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