Monorail Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186181
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Monorail Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 8.3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Monorail Market

(Market Size)
$5.2 billion
$8.3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 5.2 billion
2030 Market Size USD 8.3 billion
Key Players Bombardier, Hitachi, Mitsubishi, CRRC, Alstom

Market Summary

The monorail market represents a specialized segment within the broader transportation industry, focusing on elevated rail systems where the train is suspended from or straddles a single guide rail. This market is primarily driven by the increasing need for efficient urban mass transit solutions to alleviate traffic congestion in densely populated metropolitan areas globally. Monorails are increasingly viewed as a viable alternative to conventional metro systems due to their lower footprint, reduced construction time, and ability to navigate complex urban landscapes with tighter curves and steeper gradients. The technology is also gaining traction for applications in airports, entertainment districts, and large institutional campuses, providing reliable and automated people-moving capabilities. Key industry participants include established rolling stock manufacturers and specialized engineering firms that design, develop, and implement these integrated transit systems. The market's evolution is closely tied to urban planning initiatives and government investments in sustainable public transportation infrastructure aimed at reducing urban carbon footprints and improving commute experiences.

Key Highlights

The monorail market is distinguished by several key technological and operational highlights. A primary feature is the system's elevated guideway, which minimizes land acquisition issues and allows for construction above existing roadways, significantly reducing surface-level disruption during implementation. Modern monorail systems predominantly utilize electric propulsion, aligning with global sustainability goals and offering quiet, emission-free operation. Automation is a critical highlight, with many new systems operating without drivers, which enhances safety, optimizes scheduling, and reduces long-term operational labor costs. The market is also characterized by a trend towards aesthetic design integration, where monorails are engineered to become architectural landmarks within cities, enhancing urban visual appeal. Furthermore, advancements in switching technology have addressed historical limitations, allowing for more complex network routing and improved system flexibility. These highlights collectively position monorails as a sophisticated, modern solution for urban mobility challenges.

Drivers, Opportunities & Restraints

The growth of the monorail market is propelled by powerful drivers, most notably the relentless global trend of urbanization which creates intense pressure on existing transportation networks, necessitating high-capacity, efficient transit solutions. Growing governmental focus on developing sustainable and smart city infrastructure provides a significant impetus for investments in eco-friendly mass transit like electric monorails. Opportunities within this market are expansive, particularly in emerging economies across Asia-Pacific, Latin America, and the Middle East, where rapid urban development and increasing disposable incomes are fueling massive infrastructure projects. The integration of cutting-edge technologies such as IoT for predictive maintenance and real-time passenger information systems presents another substantial opportunity for enhancing system efficiency and user experience. However, the market faces considerable restraints, including the high initial capital investment required for system design and construction, which can be a barrier for municipal budgets. Technical complexities associated with integration into existing multi-modal transit networks and perceived competition from other mass transit options like Light Rail Transit (LRT) and Bus Rapid Transit (BRT) systems also act as restraining factors for market expansion.

Concentration Insights

The global monorail market exhibits a concentrated competitive landscape, dominated by a limited number of international players who possess specialized technology and extensive project experience. This concentration is due to the high technical barriers to entry, requiring significant expertise in specialized rolling stock manufacturing, guideway engineering, and systems integration. Companies like Hitachi Rail, Siemens Mobility, and CRRC Corporation Limited are prominent leaders, often involved in large-scale turnkey projects worldwide. The market concentration is also geographic, with project deployments heavily focused in specific regions. A significant portion of global activity and expertise is concentrated in Asia, particularly in Japan, which has been a historic pioneer and adopter of monorail technology, and China, which is undertaking numerous urban transit projects. This concentration means that innovation, technological standards, and pricing are largely influenced by these key players and the specific requirements of projects in these active regions, shaping the global supply chain and competitive dynamics.

Type Insights

The monorail market is segmented primarily by the type of technology employed, with straddle and suspended monorails being the two dominant categories. Straddle monorails, where the train car straddles a large concrete or steel beam, represent the most widely adopted type globally. This design is favored for its high stability, higher passenger capacity, and ability to achieve greater speeds, making it suitable for mainline urban transit applications. Major systems in cities like Chongqing, China, and Osaka, Japan, utilize this technology. In contrast, suspended monorails feature cars that hang from the guideway. This type is often chosen for specific applications where a very narrow guideway is advantageous or for scenic routes, as it offers passengers panoramic views. The Wuppertal Schwebebahn in Germany is a historic and famous example of a suspended system. The choice between these types is a fundamental decision in project planning, influenced by factors such as urban layout, capacity requirements, aesthetic considerations, and budgetary constraints.

Application Insights

Monorail systems are deployed across a diverse range of applications, each with distinct requirements and characteristics. The largest application segment is urban transit, where monorails are implemented as primary or supplementary mass transit lines within metropolitan areas to connect key commercial, residential, and industrial hubs. These systems are designed for high frequency and high capacity to move large volumes of commuters daily. A significant and growing application is within airport facilities, where monorails and automated people movers (APMs) shuttle passengers between terminals, parking areas, and remote gates efficiently. Furthermore, monorails are popular in the tourism and entertainment sector, providing transportation within large theme parks, zoos, and entertainment complexes, often enhancing the visitor experience itself. Other niche applications include their use in large corporate or university campuses, exhibition centers, and as connectors between different modes of transport at major transit hubs, showcasing their versatility beyond traditional urban transit roles.

Regional Insights

The adoption and development of monorail technology demonstrate strong regional variations driven by economic development, urbanization rates, and governmental policy. The Asia-Pacific region stands as the undisputed leader and most dynamic market for monorails. This dominance is led by Japan, a long-standing pioneer with extensive operational networks, and China, which is aggressively expanding its urban transit infrastructure, including monorails, in numerous second and third-tier cities. India is also emerging as a high-growth market, with several major cities planning or constructing monorail lines to address crippling congestion. North America and Europe have a more measured adoption rate, typically focusing on niche applications like airport people movers or localised urban connectors rather than city-wide networks, though interest is renewing for sustainable transit solutions. The Middle East, particularly the UAE, presents a growing market, often incorporating monorails into luxury developments and tourism projects. Latin America and Africa show potential for future growth as urbanization continues, but project developments are currently more sporadic.

Company Insights

The competitive landscape of the monorail market is defined by a mix of global rolling stock giants and specialized transit system providers. Leading companies exert considerable influence through their technological expertise, financial capacity, and ability to execute large-scale turnkey projects. Hitachi Rail, with its acquisition of AnsaldoBreda and extensive experience, is a formidable player, supplying technology for major projects worldwide. Siemens Mobility is another key competitor, known for its automated people mover and monorail solutions often deployed in airport settings. CRRC Corporation Limited, the world's largest rolling stock manufacturer, leverages its scale and cost advantages to compete aggressively, particularly in the Asian market. Beyond these, companies like Alstom, through its innovative systems, and specialized players such as BYD with its SkyRail solution, contribute to a competitive and innovative environment. These companies compete not only on the basis of technology and cost but also on project delivery capabilities, reliability, and the provision of long-term maintenance and service contracts.

Recent Developments

The monorail market is experiencing a wave of innovation and project development focused on enhancing efficiency, capacity, and integration. A prominent trend is the move towards full automation and driverless operation, which improves safety precision and reduces operational expenditures. There is significant development in energy efficiency, with new systems incorporating regenerative braking systems that feed energy back into the grid and utilizing lighter composite materials in car construction to reduce power consumption. Recent project announcements and construction are heavily concentrated in Asia; for instance, several new lines are underway across India and Southeast Asian nations. Furthermore, there is a growing emphasis on the aesthetic integration of monorails into urban environments, with architects and engineers collaborating to design systems that are not only functional but also visually iconic. Partnerships between governments and private entities through Public-Private Partnership (PPP) models are also a key development, helping to finance these capital-intensive projects and share risk, facilitating the launch of new systems that might otherwise be financially challenging for municipalities alone.

Report Segmentation

This comprehensive market research report on the monorail industry provides a detailed and structured analysis segmented to offer granular insights for strategic decision-making. The report is meticulously categorized by type, delving into the distinct characteristics, market share, and growth patterns of straddle and suspended monorail technologies. It is further segmented by application, providing dedicated analysis for key end-use sectors including urban transit, airport people movers, and tourism & entertainment applications, highlighting the specific demands and trends within each. A crucial component of the report is its regional segmentation, which offers a thorough geographical analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, identifying regional drivers, key projects, and growth hotspots. This multi-dimensional segmentation allows stakeholders to understand not only the overall market dynamics but also to pinpoint specific opportunities and competitive landscapes within each technology type, application vertical, and geographic market.

FAQs

What is a monorail system?

A monorail system is a railway system in which the train runs on or is suspended from a single guide rail or beam. This elevated design distinguishes it from traditional railways that use two parallel tracks.

How does a monorail work?

Monorails work by either straddling a large concrete or steel beam (straddle type) or being suspended from an overhead rail (suspended type). They are typically powered by electric motors that drive wheels which make contact with the guide rail for propulsion and guidance.

What are the advantages of a monorail?

Key advantages include a small physical footprint, reduced land acquisition needs, ability to navigate tight curves and steep grades, quiet and electric emission-free operation, and high reliability, especially in fully automated systems.

Where are monorails commonly used?

Monorails are commonly used for urban mass transit in densely populated cities, as people movers in large international airports, for transportation within major theme parks and tourist attractions, and on large corporate or university campuses.

Who are the leading manufacturers of monorails?

The market is led by a group of large international companies including Hitachi Rail, Siemens Mobility, and CRRC Corporation Limited, which possess the specialized technology and engineering capability for these complex systems.

Are monorails considered safe?

Yes, modern monorails are considered very safe. Their elevated guideways eliminate grade-crossing accidents, and advanced control systems including automation and positive train control contribute to an excellent safety record with very few incidents.

Citius Research has developed a research report titled “Monorail Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Monorail Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Monorail Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Monorail Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Monorail Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Monorail Market
• Research Methodology
• Executive Summary
• Market Dynamics of Monorail Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Monorail Market
• Cost and Gross Margin Analysis of Monorail Market
• Monorail Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Monorail Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Monorail Market Key Stakeholders

Below are the key stakeholders for the Monorail Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Monorail Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Monorail Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Monorail Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Monorail Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Monorail Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Monorail Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Monorail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Monorail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Monorail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Monorail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Monorail Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Monorail Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Monorail Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Monorail Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Monorail Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Monorail Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Monorail Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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