GCC Car Rental Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187087
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The GCC Car Rental Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

GCC Car Rental Market

(Market Size)
$3.2 billion
$6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 6 billion
Key Players Avis, Budget, Europcar, Hertz, Sixt

Market Summary

The GCC car rental market is a vital component of the region's automotive and transportation sector, characterized by robust infrastructure development and a thriving tourism industry. The market serves a diverse clientele including business travelers, tourists, and local residents requiring temporary mobility solutions. Key countries such as the UAE, Saudi Arabia, and Qatar are major contributors due to their economic diversification efforts and hosting of international events. The market operates through various channels including online platforms, airport counters, and city-based rental offices, offering a wide range of vehicles from economy to luxury segments. The presence of international and local players creates a competitive landscape focused on service quality, fleet variety, and technological integration. The market is also influenced by evolving consumer preferences towards flexible mobility options and sustainable transportation. Regulatory frameworks and economic conditions in each GCC nation further shape operational dynamics and growth trajectories.

Key Highlights

The GCC car rental market is distinguished by its high penetration of luxury and premium vehicle segments, catering to the affluent consumer base and corporate clients. Technological adoption is a critical highlight, with companies integrating advanced booking systems, GPS navigation, and mobile applications for enhanced customer convenience. The market benefits from strategic location advantages with major international airports serving as hubs for rental services. Partnerships with airlines, hotels, and travel agencies are common, driving customer acquisition and brand loyalty. The emphasis on customer service excellence, including multilingual support and tailored packages, sets industry standards. Additionally, the market shows resilience through adaptive business models such as long-term leasing options and contactless rental processes. Environmental considerations are gradually influencing fleet composition with introductions of hybrid and electric vehicles. The competitive intensity fosters innovation in pricing strategies and value-added services.

Drivers, Opportunities & Restraints

Market growth is primarily driven by the expanding tourism sector in the GCC, supported by government initiatives to attract visitors through events and relaxed visa policies. Increasing business travel due to economic activities and international exhibitions further stimulates demand. The rising expatriate population and young demographic preferring rental over ownership contribute to market expansion. Opportunities abound in the incorporation of electric and hybrid vehicles into fleets, aligning with sustainability goals and regulatory incentives. Technological advancements like AI-driven customer service and IoT for fleet management present growth avenues. Market restraints include regulatory challenges such as varying rental laws across GCC countries and stringent insurance requirements. Economic fluctuations and oil price volatility can impact disposable incomes and travel patterns. Intense competition may pressure profit margins, while high vehicle acquisition and maintenance costs pose operational challenges.

Concentration Insights

The GCC car rental market exhibits a concentrated competitive landscape with a mix of multinational corporations and strong regional players dominating key markets. Companies such as The Hertz Corporation, Avis Budget Group, and Enterprise Holdings have significant presence through franchises and partnerships. Local entities like Diamondlease, Al Futtaim Group, and Arabian Rent A Car leverage deep market knowledge and extensive networks. Concentration is highest in urban centers and airport locations where demand is peak. The market sees strategic consolidations and mergers to enhance geographic coverage and service capabilities. Niche players focus on specific segments like luxury cars or commercial rentals to capture market share. Regulatory compliance and brand reputation are critical for maintaining competitive positioning. The market's concentration dynamics encourage investments in customer retention programs and technological upgrades to differentiate offerings.

Type Insights

The market is segmented into various vehicle types including economy, luxury, SUVs, and commercial vehicles, each catering to distinct customer needs. Economy cars are popular among budget-conscious tourists and daily commuters seeking cost-effective solutions. Luxury vehicles dominate the corporate and high-end tourist segments, emphasizing comfort and status. SUVs see high demand for family travel and off-road adventures, particularly in regions with diverse terrain. Commercial vehicles serve business logistics and group transportation requirements. The introduction of electric and hybrid vehicles is gaining traction, supported by environmental awareness and government incentives. Fleet diversification allows companies to address a broad spectrum of preferences and occasions. Seasonal variations influence type popularity, with convertibles preferred in cooler months. Maintenance and availability of specific types are strategically managed to optimize utilization rates and customer satisfaction.

Application Insights

Applications of car rentals in the GCC span leisure, business, and commercial uses, each with unique demand patterns. Leisure applications are driven by tourism and personal travel, with peaks during holidays and festivals. Business applications include corporate travel, client meetings, and event transportation, requiring reliability and professionalism. Commercial applications involve goods logistics, employee transport, and temporary fleet solutions for projects. Airport rentals constitute a significant segment due to high passenger influx. Long-term rentals are preferred by expatriates and businesses avoiding capital expenditure on vehicles. Emerging applications include self-drive tourism and luxury experiences for special occasions. The market adapts to application-specific needs through customized packages and services. Technological integrations facilitate seamless booking and management across different applications, enhancing user experience and operational efficiency.

Regional Insights

The GCC car rental market demonstrates varied dynamics across member states, influenced by economic conditions, tourism policies, and infrastructure. The UAE leads the market with Dubai and Abu Dhabi being major hubs due to their global connectivity and tourist attractions. Saudi Arabia shows rapid growth driven by Vision 2030 initiatives promoting tourism and economic diversification. Qatar benefits from events like the FIFA World Cup and business travel associated with its capital city. Oman and Kuwait present steady demand from both leisure and business segments, with developing tourism infrastructures. Bahrain's market is smaller but competitive, focusing on corporate and regional travel. Each country has specific regulatory environments affecting rental terms, insurance, and foreign investment. Regional insights highlight the importance of localized strategies and understanding cultural preferences to capture market opportunities effectively.

Company Insights

Prominent companies in the GCC car rental market include international giants like The Hertz Corporation, Avis Budget Group, and Enterprise Holdings, which operate through franchises and joint ventures. Regional leaders such as Al Futtaim Group, Diamondlease, and Arabian Rent A Car have strong footholds with extensive fleets and network coverage. These companies emphasize brand reliability, customer service, and technological innovation to maintain competitiveness. Strategies include fleet modernization, loyalty programs, and partnerships with travel industry stakeholders. Local players often excel in personalized services and niche market segments. Company insights reveal a focus on sustainability through incorporating eco-friendly vehicles and digital transformation to streamline operations. Financial stability and adaptive business models are crucial for navigating market fluctuations and seizing growth opportunities in the evolving transportation landscape.

Recent Developments

Recent developments in the GCC car rental market include technological integrations such as mobile apps for contactless rentals and digital payment systems enhancing customer convenience. Companies are expanding their electric and hybrid vehicle fleets in response to environmental regulations and consumer demand. Strategic partnerships with ride-hailing services and tourism boards are becoming common to broaden customer reach. There is increased investment in franchise models and network expansion into secondary cities and airports. Regulatory changes in some GCC countries have facilitated easier business operations and foreign investments. The market has seen introductions of flexible rental plans including subscription models and long-term leases. Enhancements in customer service through AI chatbots and 24/7 support reflect focus on experience. Recovery post-pandemic has driven innovations in sanitization protocols and health safety measures.

Report Segmentation

This report on the GCC car rental market offers detailed segmentation to provide comprehensive insights into various aspects. Segmentation by vehicle type includes economy, luxury, SUVs, and commercial vehicles, analyzing demand patterns and growth prospects for each category. Application segmentation covers leisure, business, and commercial uses, highlighting key drivers and trends in each sector. Geographical segmentation breaks down the market into UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain, examining regional specificities and opportunities. Additional segmentation may include rental duration such as short-term and long-term, and distribution channels like online and offline bookings. The report also explores customer demographics and preferences to aid targeted strategies. This structured approach enables stakeholders to identify niche segments and make informed decisions based on granular data and analysis.

FAQs

What are the leading companies in the GCC car rental market? The market is dominated by international players like The Hertz Corporation, Avis Budget Group, and Enterprise Holdings, along with regional leaders such as Al Futtaim Group, Diamondlease, and Arabian Rent A Car.

How does tourism impact the GCC car rental market? Tourism is a major driver, with high visitor numbers to destinations like Dubai and Abu Dhabi increasing demand for rental vehicles for leisure travel and exploration.

What types of vehicles are commonly rented in the GCC? Common rentals include economy cars for budget travel, luxury vehicles for business and premium experiences, SUVs for family and adventure trips, and commercial vehicles for logistics.

Are there any trends towards eco-friendly vehicles in the market? Yes, there is a growing trend with companies introducing hybrid and electric vehicles to meet sustainability goals and regulatory incentives.

What are the main challenges faced by the car rental industry in the GCC? Challenges include regulatory variations across countries, economic volatility, high operational costs, and intense competition affecting profitability.

How is technology influencing the GCC car rental market? Technology influences through online booking platforms, mobile apps for seamless service, GPS for fleet management, and AI for enhancing customer support and operational efficiency.

Citius Research has developed a research report titled “GCC Car Rental Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• GCC Car Rental Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The GCC Car Rental Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

GCC Car Rental Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

GCC Car Rental Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of GCC Car Rental Market
• Research Methodology
• Executive Summary
• Market Dynamics of GCC Car Rental Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of GCC Car Rental Market
• Cost and Gross Margin Analysis of GCC Car Rental Market
• GCC Car Rental Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “GCC Car Rental Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

GCC Car Rental Market Key Stakeholders

Below are the key stakeholders for the GCC Car Rental Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

GCC Car Rental Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the GCC Car Rental Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the GCC Car Rental Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in GCC Car Rental Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global GCC Car Rental Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global GCC Car Rental Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global GCC Car Rental Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global GCC Car Rental Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global GCC Car Rental Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global GCC Car Rental Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America GCC Car Rental Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America GCC Car Rental Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe GCC Car Rental Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA GCC Car Rental Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific GCC Car Rental Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa GCC Car Rental Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia GCC Car Rental Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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