Engine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186147
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The Engine Market size was estimated at USD 180 billion in 2023 and is projected to reach USD 250 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.70% during the forecast period (2024-2030).

Engine Market

(Market Size)
$180 billion
$250 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.70%
2023 Market Size USD 180 billion
2030 Market Size USD 250 billion
Key Players Cummins, Caterpillar, Volvo, MAN, Scania

Market Summary

The engine market is a fundamental component of the global automotive and transportation industry, characterized by continuous innovation and evolving technological paradigms. This market encompasses a diverse range of internal combustion engines, including gasoline, diesel, and alternatively fueled systems, alongside the rapidly expanding electric propulsion systems. The industry is undergoing a significant transformation driven by stringent global emission regulations, shifting consumer preferences towards sustainability, and advancements in electrification and hybridization technologies. Key players are heavily investing in research and development to enhance engine efficiency, reduce environmental impact, and integrate smart technologies for improved performance and connectivity. The market's dynamics are further influenced by macroeconomic factors, supply chain robustness, and the competitive strategies of leading automotive manufacturers and specialized engine producers. This sector remains critical for various applications, from passenger vehicles and commercial trucks to aerospace and marine transport, reflecting its broad economic importance and technological complexity.

Key Highlights

The engine market is distinguished by several pivotal developments that underscore its current trajectory and future direction. A primary highlight is the accelerated shift towards electrification, with major manufacturers like Toyota, Volkswagen, and General Motors announcing substantial investments in electric vehicle platforms and battery technology. Concurrently, advancements in internal combustion engine efficiency, such as turbocharging, direct injection, and variable valve timing, continue to play a crucial role in meeting emission standards without compromising performance. The integration of Internet of Things (IoT) and artificial intelligence for predictive maintenance and performance optimization represents another significant trend, enhancing operational reliability and reducing downtime. Furthermore, the adoption of alternative fuels, including hydrogen and natural gas, is gaining momentum as part of broader decarbonization efforts. These highlights collectively indicate a market in transition, balancing legacy technologies with innovative solutions to address environmental concerns and evolving market demands.

Drivers, Opportunities & Restraints

The engine market is propelled by several key drivers, including stringent government regulations aimed at reducing greenhouse gas emissions and improving fuel economy, which compel manufacturers to innovate and adopt cleaner technologies. Growing consumer awareness and demand for environmentally friendly vehicles further accelerate the development of electric and hybrid engines. Opportunities abound in the expansion of electric vehicle infrastructure, advancements in battery technology, and the exploration of hydrogen fuel cells, which promise long-term sustainability. Emerging markets in Asia-Pacific and Latin America present additional growth prospects due to increasing urbanization and rising disposable incomes. However, the market faces significant restraints, such as the high cost of advanced engine technologies and electric vehicles, which can limit consumer adoption. Supply chain vulnerabilities, particularly concerning rare earth materials for batteries, and the existing reliance on fossil fuel infrastructure also pose challenges to rapid transition. Navigating these drivers, opportunities, and restraints requires strategic planning and continuous innovation from industry stakeholders.

Concentration Insights

The engine market exhibits a concentrated competitive landscape dominated by a handful of global giants who possess extensive research capabilities, manufacturing scale, and strong brand recognition. Companies such as Cummins, Caterpillar, Rolls-Royce Holdings, and Volkswagen AG are key players, often leading in technological innovation and market share. This concentration is particularly evident in specific segments like heavy-duty diesel engines and aerospace propulsion, where high barriers to entry, including substantial capital investment and regulatory compliance, limit new entrants. However, the rise of electric vehicles has introduced new competitors, including Tesla and specialized EV startups, which are disrupting traditional market dynamics. Collaborations, mergers, and acquisitions are common strategies employed by established firms to enhance their technological portfolios and expand their geographic reach. Despite the dominance of large corporations, niche players focusing on alternative fuels or specific application engines also maintain significant presence, contributing to a diverse yet consolidated market structure.

Type Insights

The engine market is segmented by type into internal combustion engines and electric engines, each with distinct characteristics and growth trajectories. Internal combustion engines, including gasoline and diesel variants, remain prevalent due to their established infrastructure, high energy density, and suitability for heavy-duty applications. Continuous improvements in this segment focus on enhancing efficiency through technologies like hybridization, which combines internal combustion with electric systems to reduce emissions. Conversely, the electric engine segment is experiencing rapid growth, driven by environmental policies and advancements in battery technology. Electric engines offer zero tailpipe emissions, lower operational noise, and reduced maintenance requirements. Within electric propulsion, variations such as battery electric vehicles and fuel cell electric vehicles are gaining prominence. The market also sees ongoing development in alternative fuel engines, such as those powered by natural gas or hydrogen, which aim to bridge the gap between traditional and fully electric systems. This diversity in engine types reflects the industry's adaptive response to regulatory and consumer pressures.

Application Insights

Engine applications span a wide spectrum within the automotive and transportation sector, each with unique demands and growth patterns. The passenger vehicle segment represents the largest application area, heavily influenced by consumer trends towards fuel efficiency, electrification, and advanced driver-assistance systems. Commercial vehicles, including trucks and buses, prioritize durability, torque, and compliance with emission standards, driving adoption of clean diesel and natural gas engines. The aerospace industry requires high-performance, reliable engines for aircraft, with a growing emphasis on fuel efficiency and noise reduction. Marine applications utilize engines for propulsion and auxiliary power, increasingly focusing on environmental regulations and alternative fuels. Additionally, industrial and power generation applications rely on stationary engines for machinery and backup power, emphasizing reliability and fuel flexibility. Each application segment presents specific challenges and opportunities, influencing engine design, technology adoption, and market strategies tailored to meet sector-specific requirements.

Regional Insights

The engine market demonstrates varied dynamics across different geographic regions, shaped by local regulations, economic conditions, and technological adoption rates. North America and Europe are mature markets characterized by strict emission norms, high consumer awareness, and significant investments in electric vehicle infrastructure. These regions are leaders in adopting advanced engine technologies and alternative fuels. The Asia-Pacific region, led by China, Japan, and South Korea, is the fastest-growing market, driven by rapid urbanization, increasing vehicle production, and government initiatives promoting electric mobility. China, in particular, is a major hub for electric vehicle manufacturing and adoption. Latin America and the Middle East & Africa show potential growth, though they face challenges related to economic volatility and infrastructure development. Regional policies, such as subsidies for electric vehicles in Europe or production incentives in Asia, significantly influence market trends and competitive strategies, making geographic analysis crucial for understanding global engine market dynamics.

Company Insights

Prominent companies in the engine market leverage their technological expertise, extensive product portfolios, and global reach to maintain competitive advantages. Cummins Inc. is a leader in diesel and natural gas engines for commercial vehicles and industrial applications, known for its innovation in emission control technologies. Toyota Motor Corporation excels in hybrid propulsion systems, with its Prius model being iconic, and is advancing hydrogen fuel cell technology. Volkswagen AG, through its various brands, is aggressively transitioning to electric vehicles while optimizing internal combustion engines. General Motors has committed to an all-electric future, investing heavily in Ultium battery technology. In aerospace, Rolls-Royce Holdings is renowned for its efficient and powerful jet engines. These companies, along with others like Ford, Honda, and Bosch, engage in continuous research and development, strategic partnerships, and capacity expansions to address evolving market needs and regulatory requirements, shaping the industry's competitive landscape.

Recent Developments

The engine market has witnessed several noteworthy developments reflecting its ongoing evolution and response to global trends. Major automotive manufacturers have announced ambitious plans to phase out internal combustion engines in favor of electric vehicles, with targets set for the next decade. Collaborations between traditional engine makers and technology firms are increasing to accelerate innovation in electrification and autonomous driving technologies. Advances in solid-state battery technology promise higher energy density and faster charging times, potentially revolutionizing electric vehicle adoption. Regulatory developments, such as the European Union's Euro 7 emission standards and the US Infrastructure Bill supporting EV charging networks, are shaping strategic investments. Additionally, companies are exploring sustainable aviation fuels and hydrogen combustion engines to decarbonize hard-to-abate sectors like aviation and heavy transport. These developments indicate a concerted industry effort towards sustainability, efficiency, and technological integration, driving the market forward amid changing economic and environmental landscapes.

Report Segmentation

This comprehensive market research report on the engine industry provides detailed segmentation to offer nuanced insights for strategic decision-making. The report is segmented by engine type, covering internal combustion engines including gasoline, diesel, and alternatively fueled engines, as well as electric engines comprising battery electric and fuel cell systems. Application-based segmentation includes passenger vehicles, commercial vehicles, aerospace, marine, and industrial applications, each analyzed for market trends and growth potential. Geographic segmentation covers key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional policies, market size, and competitive dynamics. Further breakdown may include analysis by power output, technology, and sales channel. This structured approach enables stakeholders to identify specific opportunities, understand sector-specific challenges, and benchmark performance against regional and segmental metrics, facilitating informed investment and strategic planning.

FAQs

What are the different types of car engines? Car engines primarily include internal combustion engines such as gasoline and diesel engines, which power most vehicles today. Alternatively, there are electric engines used in battery electric vehicles, hybrid engines that combine internal combustion with electric power, and emerging technologies like hydrogen fuel cell engines. Each type offers distinct advantages in terms of performance, efficiency, and environmental impact.

How does a diesel engine work? A diesel engine operates on the principle of compression ignition, where air is compressed within the cylinder to a high temperature, and then diesel fuel is injected into this hot compressed air, causing it to ignite spontaneously. This process differs from gasoline engines, which use spark ignition, and results in higher efficiency and torque, making diesel engines suitable for heavy-duty applications.

What is the future of the engine industry? The future of the engine industry is increasingly electric, with a strong shift towards battery electric vehicles and hybridization to meet global emission targets. However, internal combustion engines will continue to play a role, especially in commercial and industrial sectors, with advancements in efficiency and alternative fuels like hydrogen and natural gas shaping their evolution.

What are the major challenges facing the engine market? Major challenges include stringent emission regulations requiring costly technological upgrades, high development costs for electric and alternative fuel engines, supply chain constraints for critical materials like lithium and rare earth elements, and consumer resistance due to higher upfront costs of advanced engine technologies.

How do electric engines compare to internal combustion engines? Electric engines offer zero tailpipe emissions, lower operating costs due to fewer moving parts and less maintenance, and instant torque delivery for quick acceleration. However, they currently face limitations in range and charging infrastructure compared to internal combustion engines, which benefit from established refueling networks and higher energy density fuels for longer range.

Who are the leading companies in the engine market? Leading companies include Cummins Inc. for diesel and natural gas engines, Toyota Motor Corporation for hybrid systems, Volkswagen AG for a broad range of automotive engines, General Motors for electric propulsion initiatives, and Rolls-Royce Holdings in aerospace engines. These firms are at the forefront of innovation and market expansion.

Citius Research has developed a research report titled “Engine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Engine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Engine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Engine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Engine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Engine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Engine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Engine Market
• Cost and Gross Margin Analysis of Engine Market
• Engine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Engine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Engine Market Key Stakeholders

Below are the key stakeholders for the Engine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Engine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Engine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Engine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Engine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Engine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Engine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Engine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Engine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Engine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Engine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Engine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Engine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Engine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Engine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Engine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Engine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Engine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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