Electrical Park Brake (EPB) Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187058
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Electrical Park Brake (EPB) Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 9.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Electrical Park Brake (EPB) Market

(Market Size)
$5.2 billion
$9.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 5.2 billion
2030 Market Size USD 9.5 billion
Key Players ZF, Continental, Aisin, Mando, Hitachi

Market Summary

The Electrical Park Brake (EPB) market is a critical segment within the global automotive and transportation industry, characterized by the increasing adoption of advanced braking systems that replace traditional manual handbrakes. EPB systems utilize electric motors to engage and disengage the brake mechanism, offering enhanced safety, convenience, and integration with other vehicle electronic systems such as hill start assist and automatic hold functions. The market is driven by the automotive industry's shift towards electrification, automation, and enhanced driver assistance features. Leading automotive manufacturers are increasingly incorporating EPB systems across various vehicle segments, from passenger cars to commercial vehicles, to meet stringent safety regulations and consumer demand for sophisticated braking solutions. The evolution of EPB technology aligns with broader trends in vehicle lightweighting and electronic architecture, positioning it as a fundamental component in modern automotive design. Key industry participants are focused on innovation to improve reliability, reduce costs, and expand functionality, ensuring sustained growth and adoption in global markets.

Key Highlights

The Electrical Park Brake market is distinguished by several key highlights that underscore its importance and trajectory. A primary highlight is the seamless integration of EPB systems with advanced driver-assistance systems (ADAS), enabling features like autonomous emergency braking and enhanced stability control. This integration is pivotal for the development of semi-autonomous and autonomous vehicles, where electronic braking systems are essential for precise vehicle control. Another significant aspect is the contribution of EPB to vehicle weight reduction and space optimization, as these systems often have a more compact design compared to mechanical alternatives. The market is also characterized by robust research and development activities aimed at improving system responsiveness, durability, and compatibility with electric and hybrid vehicle platforms. Furthermore, regulatory push towards improved vehicle safety standards globally is accelerating OEM adoption, making EPB a standard feature in many new vehicle models. The competitive landscape is marked by technological partnerships and collaborations between automotive OEMs and braking system suppliers to develop next-generation solutions.

Drivers, Opportunities & Restraints

Several drivers propel the growth of the Electrical Park Brake market. The foremost driver is the increasing consumer demand for enhanced vehicle safety and convenience features, which EPB systems effectively provide through functions like auto-hold and dynamic braking support. Stringent government regulations mandating improved vehicle safety systems, particularly in regions like North America and Europe, further accelerate market penetration. The rise in production of electric and hybrid vehicles, which prioritize electronic systems over mechanical components, presents a significant growth avenue for EPB adoption. Opportunities abound in the expansion into emerging markets where automotive sales are growing, and in the development of cost-effective EPB solutions for economy and mid-range vehicle segments. However, the market faces restraints including the high initial cost of EPB systems compared to traditional brakes, which can deter price-sensitive consumers and markets. Technical complexities and the need for specialized maintenance also pose challenges, potentially increasing ownership costs. Additionally, reliability concerns under extreme conditions and the need for continuous innovation to keep pace with evolving vehicle architectures are factors that industry players must navigate.

Concentration Insights

The Electrical Park Brake market exhibits a concentrated competitive landscape with a few dominant players holding significant market share. Companies such as ZF Friedrichshafen, Continental AG, and Advics Co., Ltd. are at the forefront, leveraging their extensive expertise in automotive braking systems and strong relationships with global OEMs. These leaders invest heavily in research and development to introduce advanced EPB technologies, including integrated systems that combine parking brake and stability control functions. The market concentration is also influenced by high barriers to entry, including stringent certification requirements, substantial capital investment, and the need for technological expertise. Regional presence plays a crucial role, with key suppliers maintaining robust manufacturing and distribution networks across major automotive hubs in North America, Europe, and Asia-Pacific. Collaboration with automotive manufacturers for co-development and customization is a common strategy, ensuring that EPB systems meet specific vehicle platform requirements. Despite the dominance of established players, there is ongoing competition from specialized braking component suppliers and new entrants focusing on niche applications or cost-competitive solutions.

Type Insights

Electrical Park Brake systems are primarily categorized into two types: caliper-integrated and cable-pull systems. Caliper-integrated EPB systems incorporate the electric motor directly into the brake caliper, offering a compact and efficient design that reduces the number of components and simplifies installation. This type is increasingly favored in modern vehicles due to its reliability, faster response times, and seamless integration with vehicle electronic networks. Cable-pull EPB systems, on the other hand, use an electric actuator to pull a cable that engages the brake mechanism, similar to traditional handbrakes but with electronic control. While generally more cost-effective and easier to retrofit in existing vehicle designs, cable-pull systems may involve more components and slightly slower engagement compared to caliper-integrated versions. The choice between these types depends on vehicle architecture, cost considerations, and performance requirements, with caliper-integrated systems gaining prominence in high-end and new vehicle platforms due to their advanced functionality and alignment with automotive electrification trends.

Application Insights

Electrical Park Brake systems find application across various vehicle segments, primarily in passenger cars, light commercial vehicles, and heavy commercial vehicles. In passenger cars, EPB is widely adopted due to its space-saving design, enhanced safety features, and contribution to a modern driver interface, often being standard in mid-range to luxury segments. The integration with ADAS and convenience features like auto-hold makes it particularly valuable in urban driving conditions. Light commercial vehicles utilize EPB for similar reasons, with an emphasis on reliability and durability under varied load conditions. In heavy commercial vehicles, the adoption is growing but at a slower pace, influenced by factors such as cost sensitivity and the need for robust braking performance under heavy loads. The application scope is expanding with the development of electric and autonomous vehicles, where EPB systems are integral to the braking architecture, providing precise control necessary for automated driving functions. The versatility of EPB technology allows it to be tailored to specific vehicle requirements, ensuring broad applicability across the automotive spectrum.

Regional Insights

The adoption and growth of the Electrical Park Brake market vary significantly across regions, influenced by automotive production trends, regulatory frameworks, and consumer preferences. North America and Europe are leading markets, driven by stringent safety regulations, high consumer awareness, and the presence of major automotive OEMs and suppliers. These regions exhibit high penetration of EPB systems in new vehicles, with a strong focus on advanced features and integration with other electronic systems. The Asia-Pacific region is witnessing rapid growth, fueled by expanding automotive production, increasing disposable incomes, and rising safety standards in countries like China, Japan, and South Korea. Emerging economies in Latin America and the Middle East & Africa are gradually adopting EPB technology, though at a slower pace due to cost considerations and the prevalence of older vehicle models. Regional differences also exist in terms of preferred EPB types and supplier partnerships, with local adaptations often necessary to meet specific market demands and regulatory requirements.

Company Insights

Key companies in the Electrical Park Brake market include globally recognized players such as ZF Friedrichshafen, Continental AG, Advics Co., Ltd., Mando Corporation, and Hyundai Mobis. ZF Friedrichshafen is notable for its innovative EPB solutions that integrate with broader chassis systems, emphasizing safety and performance. Continental AG leverages its expertise in automotive electronics to develop advanced EPB systems with enhanced connectivity and ADAS integration. Advics Co., Ltd., a Toyota Group company, focuses on reliability and cost-effectiveness, catering to a wide range of vehicle segments. Mando Corporation and Hyundai Mobis are prominent in the Asian market, offering competitive EPB technologies and strengthening their global presence through partnerships and expansions. These companies invest significantly in research and development to introduce features like reduced activation time, improved durability, and compatibility with electric vehicles. Strategic collaborations with automotive OEMs are common, ensuring that EPB systems are customized to meet specific vehicle platform requirements and performance standards.

Recent Developments

Recent developments in the Electrical Park Brake market highlight ongoing innovation and strategic movements among key players. There has been a notable trend towards the development of EPB systems with higher integration capabilities, such as combined function with hydraulic braking for optimized performance in electric vehicles. Companies are also focusing on reducing the size and weight of EPB components to align with vehicle lightweighting initiatives. Advancements in materials and manufacturing processes are improving the durability and cost-efficiency of these systems. Strategic partnerships and acquisitions have been observed, with major suppliers expanding their product portfolios and geographic reach to capture emerging opportunities. For instance, collaborations between braking system specialists and semiconductor companies are enhancing the electronic control units used in EPB systems. Additionally, there is increased emphasis on sustainability, with efforts to develop EPB systems that contribute to overall vehicle energy efficiency, particularly in regenerative braking applications for electric and hybrid vehicles.

Report Segmentation

This report on the Electrical Park Brake market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type into caliper-integrated EPB and cable-pull EPB systems, each analyzed for their market presence, growth trends, and technological advancements. Application segmentation covers passenger cars, light commercial vehicles, and heavy commercial vehicles, examining adoption rates, key drivers, and future potential in each segment. Geographical segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional market dynamics, regulatory influences, and competitive landscapes. The report also delves into company market share and strategic initiatives, providing a holistic view of the competitive environment. Each segment is evaluated based on current market conditions, growth prospects, and influencing factors, enabling stakeholders to identify opportunities and make informed decisions.

FAQs

What is an Electrical Park Brake system? An Electrical Park Brake system is an electronically controlled braking mechanism that replaces traditional manual handbrakes, using electric motors to engage and disengage the brake for improved safety and convenience.

How does an EPB system work? EPB systems work by activating an electric motor either integrated into the brake caliper or connected via a cable, which applies the brake pads to the rotors when engaged, often controlled by a button or switch inside the vehicle.

What are the advantages of EPB over traditional handbrakes? Advantages include enhanced safety features like auto-hold and hill start assist, space savings in the vehicle cabin, easier operation, and better integration with advanced driver-assistance systems.

Which vehicles use Electrical Park Brake systems? EPB systems are used in various vehicles, including passenger cars, light commercial vehicles, and increasingly in heavy commercial vehicles, particularly in models emphasizing technology and safety.

Are there different types of EPB systems? Yes, the main types are caliper-integrated systems, where the motor is part of the caliper, and cable-pull systems, where an actuator pulls a cable to engage the brake.

What is the future outlook for the EPB market? The future outlook is positive, driven by the automotive industry's shift towards electrification, automation, and enhanced safety standards, with increasing adoption expected in electric and autonomous vehicles.

Citius Research has developed a research report titled “Electrical Park Brake (EPB) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electrical Park Brake (EPB) Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electrical Park Brake (EPB) Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electrical Park Brake (EPB) Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electrical Park Brake (EPB) Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electrical Park Brake (EPB) Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electrical Park Brake (EPB) Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electrical Park Brake (EPB) Market
• Cost and Gross Margin Analysis of Electrical Park Brake (EPB) Market
• Electrical Park Brake (EPB) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electrical Park Brake (EPB) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electrical Park Brake (EPB) Market Key Stakeholders

Below are the key stakeholders for the Electrical Park Brake (EPB) Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electrical Park Brake (EPB) Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electrical Park Brake (EPB) Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electrical Park Brake (EPB) Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electrical Park Brake (EPB) Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electrical Park Brake (EPB) Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electrical Park Brake (EPB) Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electrical Park Brake (EPB) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electrical Park Brake (EPB) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electrical Park Brake (EPB) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electrical Park Brake (EPB) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electrical Park Brake (EPB) Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electrical Park Brake (EPB) Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electrical Park Brake (EPB) Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electrical Park Brake (EPB) Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electrical Park Brake (EPB) Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electrical Park Brake (EPB) Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electrical Park Brake (EPB) Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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