Electric Vehicle On Board Charger Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187056
  • Format: Electronic (PDF)
  • Number of Pages: 219
  • Author(s): Joshi, Madhavi

Report Overview

The Electric Vehicle On Board Charger Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 12 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 20.00% during the forecast period (2024-2030).

Electric Vehicle On Board Charger Market

(Market Size)
$3.5 billion
$12 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 20.00%
2023 Market Size USD 3.5 billion
2030 Market Size USD 12 billion
Key Players Tesla, BYD, Delta Electronics, Siemens, LG Chem

Market Summary

The electric vehicle on board charger market is a critical segment within the broader electric vehicle supply equipment industry, focused on the internal device responsible for converting alternating current from the grid into direct current to charge the vehicle's battery. This market is intrinsically linked to the global adoption rates of electric vehicles, as every plug-in electric vehicle requires an on board charger. The technology is evolving rapidly to meet demands for faster charging speeds, improved efficiency, and greater integration with vehicle systems. Key industry participants are engaged in continuous research and development to enhance power density and thermal management while reducing the overall size and weight of these units. The market is characterized by a competitive landscape where technological innovation, strategic partnerships with automotive OEMs, and the ability to meet stringent international safety and performance standards are paramount for success. The progression towards higher voltage architectures in electric vehicles is a significant trend influencing product development roadmaps.

Key Highlights

A primary highlight of the electric vehicle on board charger market is the accelerating transition from lower power units to high-power systems capable of significantly reducing charging times. This is a direct response to consumer demand for convenience that rivals traditional refueling. Another key trend is the integration of bidirectional charging capabilities, transforming the vehicle from a mere consumer of energy into a mobile energy storage unit that can power homes or feed electricity back to the grid. The market is also witnessing a consolidation of technologies, with many manufacturers developing integrated power electronics systems that combine the on board charger, DC-DC converter, and voltage distribution unit into a single, compact package. This integration reduces complexity, cost, and space requirements for automotive OEMs. Furthermore, the emphasis on using wide-bandgap semiconductors like silicon carbide and gallium nitride is a critical technological highlight, enabling higher efficiency, power density, and thermal performance.

Drivers, Opportunities & Restraints

The primary driver for the electric vehicle on board charger market is the robust global expansion of the electric vehicle industry, fueled by supportive government policies, subsidies, tightening emission regulations, and growing consumer environmental consciousness. The increasing consumer expectation for faster AC charging at home and at public stations is pushing the development of higher power on board chargers, creating a significant growth vector. A major opportunity lies in the advancement of vehicle-to-grid and vehicle-to-load technologies, opening new revenue streams and enhancing the value proposition of electric vehicle ownership. However, the market faces considerable restraints. The high cost associated with developing and manufacturing advanced, high-power chargers with new semiconductor materials can pressure profit margins. Thermal management remains a significant engineering challenge as power levels increase, and the market must contend with the global semiconductor supply chain's fragility, which can lead to production delays and increased costs for key components.

Concentration Insights

The electric vehicle on board charger market demonstrates a concentration of technological expertise and production capacity among a mix of established automotive suppliers and specialized technology firms. Leading automotive tier-one suppliers such as BorgWarner, Valeo, and Robert Bosch GmbH hold significant market share due to their long-standing relationships with global OEMs, extensive manufacturing capabilities, and broad systems integration expertise. They compete with dedicated technology providers like BRUSA Elektronik AG and current ways inc. that often focus on innovation in power electronics. The Asia-Pacific region, particularly China, is a hub for both manufacturing and consumption, hosting powerful players like BYD and Shinry Technologies. This concentration is further influenced by regional vehicle production, with key clusters in Europe, North America, and Asia-Pacific, each with its own ecosystem of OEMs and suppliers driving local demand and innovation.

Type Insights

The electric vehicle on board charger market is segmented by power output type, which is a fundamental differentiator. Lower power chargers, typically under 11 kW, have been historically common, especially in earlier generation vehicles and smaller car segments, due to their lower cost and simplicity. The market is now seeing a pronounced shift towards mid-power units ranging from 11 kW to 22 kW, which offer a compelling balance between charging speed and cost, making them popular in a wide array of mass-market vehicles. The high-power segment, encompassing chargers above 22 kW, is the fastest-growing category. These units are essential for reducing AC charging times to under a few hours and are increasingly being adopted in premium electric vehicles and larger models like SUVs and light commercial vehicles where larger battery packs are the norm. The choice of power type is a critical strategic decision for OEMs, balancing performance, cost, and overall vehicle positioning.

Application Insights

The application of electric vehicle on board chargers is primarily divided into passenger cars and commercial vehicles. The passenger car segment constitutes the overwhelming majority of the market demand, driven by the high volume of battery electric vehicles and plug-in hybrid electric vehicles being sold to consumers globally. Within passenger cars, application requirements vary from compact city cars with lower-power chargers to luxury and performance vehicles that necessitate high-power, feature-rich systems. The commercial vehicle segment, including electric buses, vans, and trucks, represents a smaller but rapidly growing application. These vehicles often require extremely robust and high-power on board chargers due to their large battery capacities and demanding duty cycles. The operational requirements for commercial vehicles, such as depot charging between shifts, place a different set of demands on charger reliability and performance compared to passenger vehicles.

Regional Insights

The Asia-Pacific region dominates the electric vehicle on board charger market, serving as both the largest production base and the most significant consumer. This leadership is anchored by China, which has the world's largest electric vehicle market, supported by aggressive government mandates and a strong domestic manufacturing ecosystem featuring companies like BYD and NIO. Europe represents another powerhouse, with stringent EU emission regulations driving rapid electric vehicle adoption. The region boasts a strong presence of premium automotive OEMs and tier-one suppliers like Robert Bosch GmbH and Valeo, who are at the forefront of developing advanced charging technologies. North America is a significant and growing market, characterized by high consumer adoption rates driven by models from Tesla and legacy automakers. Government initiatives under the current administration are further accelerating infrastructure development and vehicle adoption, stimulating demand for on board chargers.

Company Insights

The competitive landscape of the electric vehicle on board charger market features a blend of large, diversified automotive suppliers and focused technology specialists. Established tier-one giants such as Robert Bosch GmbH, BorgWarner, and Valeo leverage their global scale, deep engineering resources, and entrenched relationships with major automakers to secure high-volume contracts. These companies often provide fully integrated electrification systems. In the technology specialist category, companies like BRUSA Elektronik AG, current ways inc., and Infineon Technologies AG compete through deep expertise in power electronics and semiconductor innovation. Infineon, for instance, is a key player in supplying the essential semiconductor components. Chinese manufacturers such as BYD, which is vertically integrated, and Shinry Technologies have captured substantial market share domestically and are expanding their global influence. Tesla remains a unique player, developing its own proprietary charging technology for its vehicles.

Recent Developments

The electric vehicle on board charger market is dynamic, with recent developments centered on technological leaps and strategic corporate maneuvers. A prominent trend is the industry-wide push towards 800-volt vehicle architectures, necessitating the development of entirely new on board chargers capable of operating at these higher voltages to enable ultra-fast AC charging. There has been a surge in announcements regarding bidirectional charging capabilities, with companies like BorgWarner and Vitesco Technologies unveiling new products that allow for vehicle-to-grid applications. Strategic partnerships and acquisitions continue to shape the landscape, as larger entities seek to acquire specialized technology; for example, the acquisition of specialized tech firms by larger tier-one suppliers to bolster their electric vehicle portfolio. Furthermore, significant investment is flowing into the development of chargers utilizing silicon carbide technology, which promises a new generation of smaller, more efficient, and more powerful units.

Report Segmentation

This comprehensive market report on the electric vehicle on board charger industry provides a detailed analysis segmented across several key dimensions to offer a granular view of the market dynamics. The segmentation is primarily based on power output, categorizing the market into distinct segments such as less than 11 kW, 11 kW to 22 kW, and more than 22 kW, which highlights the technological and pricing tiers within the industry. The report further breaks down the market by application, providing dedicated analysis for passenger cars and commercial vehicles, each with its unique growth drivers and challenges. A crucial component of the segmentation is the regional analysis, which delivers insights into the market performance and trends across major geographies including North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows for a thorough understanding of the opportunities and competitive environment within each specific segment of the market.

FAQs

What is an on board charger in an electric vehicle? An on board charger is an essential component in a plug-in electric vehicle that converts alternating current from an external power source, such as a wall outlet or public charging station, into direct current to recharge the vehicle's high-voltage battery pack. It is permanently installed within the vehicle.

What are the different types of on board chargers? The main types of on board chargers are differentiated by their power output, typically measured in kilowatts. The primary categories include low-power units (under 11 kW), mid-power units (11 kW to 22 kW), and high-power units (above 22 kW), which directly influence AC charging speed.

Which companies are the leading manufacturers? The market features leading tier-one automotive suppliers such as BorgWarner, Valeo, and Robert Bosch GmbH. It also includes technology specialists like BRUSA Elektronik AG and current ways inc., as well as vertically integrated automakers like Tesla and BYD.

What is the difference between an on board charger and a DC fast charger? An on board charger is an AC-to-DC converter located inside the vehicle that is used with AC power sources. A DC fast charger is external infrastructure that converts AC power to DC externally and delivers DC power directly to the battery, bypassing the vehicle's on board charger to enable much faster charging.

What are the latest trends in on board charger technology? The latest trends include the development of ultra-high-power chargers for 800V vehicle architectures, the integration of bidirectional charging for vehicle-to-grid functionality, and the adoption of wide-bandgap semiconductors like silicon carbide to improve efficiency and power density while reducing size and weight.

How does the power rating affect charging time? The power rating of an on board charger, measured in kW, directly determines the maximum rate at which the vehicle can accept AC power. A higher power rating translates to a faster charging time when connected to a compatible AC power source that can deliver the required amount of electricity.

Citius Research has developed a research report titled “Electric Vehicle On Board Charger Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Vehicle On Board Charger Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Vehicle On Board Charger Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Vehicle On Board Charger Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Vehicle On Board Charger Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Vehicle On Board Charger Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Vehicle On Board Charger Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Vehicle On Board Charger Market
• Cost and Gross Margin Analysis of Electric Vehicle On Board Charger Market
• Electric Vehicle On Board Charger Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Vehicle On Board Charger Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Vehicle On Board Charger Market Key Stakeholders

Below are the key stakeholders for the Electric Vehicle On Board Charger Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Vehicle On Board Charger Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Vehicle On Board Charger Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Vehicle On Board Charger Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Vehicle On Board Charger Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electric Vehicle On Board Charger Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electric Vehicle On Board Charger Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electric Vehicle On Board Charger Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electric Vehicle On Board Charger Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electric Vehicle On Board Charger Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electric Vehicle On Board Charger Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electric Vehicle On Board Charger Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electric Vehicle On Board Charger Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electric Vehicle On Board Charger Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electric Vehicle On Board Charger Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electric Vehicle On Board Charger Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electric Vehicle On Board Charger Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electric Vehicle On Board Charger Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports