Cold Chain Tracking and Monitoring Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187008
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Cold Chain Tracking and Monitoring Market size was estimated at USD 5.7 billion in 2023 and is projected to reach USD 14.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.80% during the forecast period (2024-2030).

Cold Chain Tracking and Monitoring Market

(Market Size)
$5.7 billion
$14.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.80%
2023 Market Size USD 5.7 billion
2030 Market Size USD 14.5 billion
Key Players Sensitech, ORBCOMM, Controlant, Berlinger, Monnit

Market Summary

The Cold Chain Tracking and Monitoring Market within the Automotive and Transportation industry represents a critical segment focused on ensuring the integrity of temperature-sensitive goods during transit. This market encompasses a suite of technologies and solutions designed to provide real-time visibility and control over the environmental conditions of perishable products, pharmaceuticals, and other sensitive commodities as they move through the supply chain. The increasing globalization of trade and the rising consumer demand for fresh and quality-assured products are fundamental factors propelling the adoption of these advanced systems. Companies are investing heavily in sophisticated tracking devices, sensors, and software platforms to mitigate risks associated with spoilage, ensure regulatory compliance, and enhance overall operational efficiency. The integration of these systems is becoming a standard operational requirement for logistics providers, freight carriers, and manufacturers who handle temperature-controlled shipments. The evolution of this market is intrinsically linked to advancements in IoT connectivity, data analytics, and cloud computing, which together enable a more proactive and data-driven approach to cold chain management. This sector is characterized by continuous innovation aimed at improving accuracy, reliability, and the affordability of monitoring solutions.

Key Highlights

The Cold Chain Tracking and Monitoring Market is distinguished by several pivotal developments that underscore its growing importance. A primary highlight is the rapid integration of Internet of Things (IoT) technology, which facilitates seamless data transmission from sensors placed on shipments to centralized management platforms, enabling unprecedented levels of supply chain transparency. The advent of advanced data loggers and RFID tags that provide historical and real-time data on location, temperature, humidity, and other vital parameters is another significant advancement. Furthermore, the market is witnessing a surge in the deployment of cloud-based software solutions that offer powerful analytics, allowing businesses to predict potential failures, optimize routes, and reduce waste. The critical role of this market was particularly emphasized during the global health crisis, where the secure transportation of vaccines highlighted the non-negotiable need for reliable cold chain logistics. Major industry players are continuously engaging in strategic partnerships and product launches to expand their technological capabilities and geographic reach, solidifying their positions in a highly competitive landscape.

Drivers, Opportunities & Restraints

The growth of the Cold Chain Tracking and Monitoring Market is driven by a confluence of powerful factors. Stringent government regulations and safety standards governing the transport of food and pharmaceuticals compel companies to adopt rigorous monitoring practices to avoid compliance penalties and protect brand reputation. The expanding international trade of perishable goods and the burgeoning pharmaceutical sector, with its complex biologics and temperature-sensitive products, create a sustained demand for reliable cold chain solutions. A significant opportunity lies in the emergence of blockchain technology, which offers the potential to create immutable and transparent records of the entire cold chain journey, thereby enhancing trust and accountability among all stakeholders. However, the market growth is not without its restraints. The high initial investment required for deploying advanced sensor networks and software platforms can be a barrier to entry for small and medium-sized enterprises. Additionally, concerns regarding data security and the interoperability of systems from different vendors present ongoing challenges that the industry must address to achieve universal adoption.

Concentration Insights

The competitive landscape of the Cold Chain Tracking and Monitoring Market features a mix of established multinational corporations and innovative niche players. The market concentration is relatively fragmented, with several key players holding significant shares while a multitude of smaller companies compete on the basis of specialized technology or regional expertise. Prominent entities such as Sensitech Inc., ORBCOMM Inc., and Testo SE & Co. KGaA have established strong global presences through comprehensive product portfolios and extensive service networks. These leaders compete on factors including technological innovation, product reliability, accuracy, and the ability to offer end-to-end integrated solutions. Concurrently, numerous agile startups and tech firms are entering the space, focusing on disruptive technologies like AI-powered predictive analytics and ultra-low-power sensors, which intensifies competition and fosters continuous innovation. This dynamic environment ensures that customers have a wide array of choices but also necessitates that providers continually enhance their offerings to maintain a competitive edge.

Type Insights

The market offerings can be broadly segmented into hardware, software, and services. The hardware segment is the foundational component, comprising a diverse range of devices such as temperature data loggers, RFID tags, sensors, and telematics devices. These devices are responsible for the physical collection of environmental and location data from the assets in transit. The software segment includes platforms for data management, visualization, and analytics. These software solutions transform raw data into actionable insights, providing dashboards, alert systems, and detailed reports that help logistics managers make informed decisions. The services segment encompasses installation, maintenance, consulting, and support services that ensure the smooth operation and optimization of the entire monitoring system. There is a growing trend towards integrated solutions that combine robust hardware with intelligent software, offering a seamless user experience and maximizing the value derived from cold chain data.

Application Insights

Application insights reveal the diverse end-use sectors that leverage cold chain tracking and monitoring solutions. The pharmaceutical and healthcare industries represent a paramount application area, where the integrity of vaccines, insulin, biologics, and clinical trial materials is critical for efficacy and patient safety. The food and beverage sector is another major adopter, utilizing these systems to monitor the condition of fresh produce, dairy products, meat, and seafood from farm to fork, thereby reducing spoilage and ensuring quality. The chemical industry also employs cold chain monitoring for certain temperature-sensitive compounds. Within the Automotive and Transportation industry itself, the application is focused on the logistics providers, third-party logistics firms, and freight carriers that own and operate the refrigerated trucks, containers, and storage warehouses. These entities implement tracking systems to offer guaranteed service levels to their clients and to optimize their own fleet management and operational efficiency.

Regional Insights

Geographically, the adoption and development of cold chain tracking and monitoring solutions exhibit distinct regional patterns. North America and Europe are considered mature markets, characterized by strict regulatory frameworks, high consumer awareness, and advanced logistics infrastructure. These regions are early adopters of cutting-edge technologies and account for a significant portion of global market revenue. The Asia-Pacific region is identified as the fastest-growing market, driven by rapid economic development, expanding middle-class populations, increased international trade, and government initiatives to modernize cold chain infrastructure, particularly in countries like China and India. Latin America and the Middle East and Africa are emerging markets where growth is fueled by increasing investments in the pharmaceutical and food processing sectors and a gradual improvement in cold storage and transportation facilities. Each region presents a unique set of opportunities and challenges based on its regulatory environment and infrastructure readiness.

Company Insights

The market is served by a roster of influential companies that are shaping its trajectory through innovation and strategic expansion. Key players include Sensitech Inc., a provider known for its comprehensive range of monitoring and management solutions; ORBCOMM Inc., which specializes in industrial IoT and provides advanced telematics and asset tracking; and Testo SE & Co. KGaA, recognized for its precision measurement instruments and data loggers. Other significant contributors are Emerson Electric Co., with its expertise in climate technologies; NXP Semiconductors N.V., a supplier of semiconductor solutions for secure connectivity; and Elpro-Buchs AG, which focuses on pharmaceutical and food industry monitoring. These companies compete by continuously enhancing their product features, such as extending battery life, improving form factors, expanding connectivity options like 5G and LPWAN, and developing more intuitive and powerful software analytics to meet the evolving demands of the global supply chain.

Recent Developments

The Cold Chain Tracking and Monitoring Market is characterized by a rapid pace of innovation and strategic activity. Recent developments have been dominated by a wave of new product launches featuring enhanced capabilities, such as smaller form factors, longer battery lives, and support for next-generation cellular networks like NB-IoT and LTE-M for improved coverage and lower power consumption. Strategic mergers and acquisitions have been prevalent as larger firms seek to acquire specialized technology or expand their geographic footprint and service offerings. There has been a significant push towards developing integrated software platforms that leverage artificial intelligence and machine learning to provide predictive insights, moving beyond simple monitoring to proactive management of the cold chain. Partnerships between technology providers and major logistics companies are also common, aimed at co-developing customized solutions for specific industry verticals, thereby addressing unique challenges more effectively.

Report Segmentation

This market research report provides a detailed and structured analysis of the Cold Chain Tracking and Monitoring Market. The segmentation within the report is designed to offer a granular understanding of the market dynamics. It is typically segmented by component, which includes hardware, software, and services. The hardware segment is further broken down into types such as data loggers, sensors, and telematics devices. The report also segments the market by application, highlighting key sectors like pharmaceuticals and healthcare, food and beverages, and chemicals. Furthermore, a geographical segmentation is provided, offering insights into regional markets including North America, Europe, Asia-Pacific, and the Rest of the World. This multi-dimensional segmentation allows stakeholders to identify specific growth pockets, understand competitive intensity in each segment, and tailor their strategies to target the most promising areas of the market effectively.

FAQs

What is cold chain monitoring? Cold chain monitoring refers to the process of overseeing and controlling the temperature environment of perishable products throughout the entire supply chain, from production to consumption, using various technologies to ensure quality and safety.

How does cold chain monitoring work? It works by placing electronic sensors or data loggers with shipments. These devices continuously record environmental conditions like temperature and humidity. The data is transmitted in real-time or downloaded later to a software platform for analysis and alerting.

What are the benefits of cold chain monitoring? Key benefits include reduced product spoilage and waste, ensured regulatory compliance, enhanced product quality and safety, improved supply chain visibility, and protection of brand reputation by guaranteeing product integrity.

What technologies are used in cold chain tracking? Common technologies include IoT sensors, RFID tags, GPS for location tracking, Bluetooth Low Energy, and various cellular and satellite communication networks. These are supported by cloud-based software for data management.

Why is cold chain important for vaccines? Vaccines are highly sensitive biological products that can lose their potency and effectiveness if exposed to temperatures outside a very narrow range. A broken cold chain can render vaccines useless, making monitoring absolutely critical for public health.

What is the difference between tracking and monitoring? Tracking primarily refers to knowing the precise location of a shipment in transit. Monitoring involves measuring and recording the environmental conditions, such as temperature and humidity, surrounding the product inside the shipment.

Citius Research has developed a research report titled “Cold Chain Tracking and Monitoring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cold Chain Tracking and Monitoring Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cold Chain Tracking and Monitoring Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cold Chain Tracking and Monitoring Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cold Chain Tracking and Monitoring Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cold Chain Tracking and Monitoring Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cold Chain Tracking and Monitoring Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cold Chain Tracking and Monitoring Market
• Cost and Gross Margin Analysis of Cold Chain Tracking and Monitoring Market
• Cold Chain Tracking and Monitoring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cold Chain Tracking and Monitoring Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cold Chain Tracking and Monitoring Market Key Stakeholders

Below are the key stakeholders for the Cold Chain Tracking and Monitoring Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cold Chain Tracking and Monitoring Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cold Chain Tracking and Monitoring Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cold Chain Tracking and Monitoring Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cold Chain Tracking and Monitoring Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cold Chain Tracking and Monitoring Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cold Chain Tracking and Monitoring Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cold Chain Tracking and Monitoring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cold Chain Tracking and Monitoring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cold Chain Tracking and Monitoring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cold Chain Tracking and Monitoring Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cold Chain Tracking and Monitoring Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cold Chain Tracking and Monitoring Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cold Chain Tracking and Monitoring Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cold Chain Tracking and Monitoring Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cold Chain Tracking and Monitoring Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cold Chain Tracking and Monitoring Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cold Chain Tracking and Monitoring Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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