Centre And Drag Link Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186509
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Centre And Drag Link Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 2.9 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Centre And Drag Link Market

(Market Size)
$1.8 billion
$2.9 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 1.8 billion
2030 Market Size USD 2.9 billion
Key Players ZF, MOOG, Federal-Mogul, TRW, Mevotech

Market Summary

The centre and drag link market is an integral segment within the automotive and transportation industry, primarily focused on steering linkage components essential for vehicle control and stability. These parts are critical for maintaining proper wheel alignment and ensuring safe handling in various vehicle types, including passenger cars, commercial vehicles, and heavy-duty trucks. The market is characterized by steady demand driven by the global automotive production and vehicle parc, with replacement needs due to wear and tear providing a consistent aftermarket revenue stream. Technological advancements in materials and manufacturing processes are enhancing product durability and performance. Key industry participants are continuously engaged in research to develop lightweight and corrosion-resistant solutions that meet evolving automotive standards and consumer expectations for safety and reliability.

Key Highlights

The centre and drag link market is defined by its critical role in vehicular safety systems, directly influencing steering precision and overall driving dynamics. A prominent highlight is the increasing integration of these components with advanced driver assistance systems (ADAS), where accurate steering response is paramount. The market sees significant activity from established automotive suppliers who possess extensive expertise in chassis systems and steering technologies. Another key aspect is the stringent regulatory landscape globally, which mandates high safety standards and drives innovation in product design and testing. The aftermarket segment represents a substantial portion of business, supported by the need for periodic replacement and maintenance across the vast global vehicle fleet. Partnerships between OEMs and component suppliers for co-development are also a notable trend, fostering innovation and ensuring supply chain integration.

Drivers, Opportunities & Restraints

Market growth is propelled by several key drivers, including the rising global production of vehicles, particularly in emerging economies, and the increasing average age of vehicles in operation, which boosts aftermarket demand for replacement parts. The emphasis on vehicle safety and the adoption of stricter regulatory norms worldwide further compel the use of high-quality, reliable steering linkages. Significant opportunities lie in the development of electric and autonomous vehicles, which require specialized and highly durable steering components. The expansion of the commercial vehicle sector, especially in logistics and transportation, also presents a substantial growth avenue. However, the market faces restraints such as the high cost of advanced materials and manufacturing processes, which can increase the final product cost. Economic fluctuations and volatility in raw material prices also pose challenges to consistent market expansion and profitability for manufacturers.

Concentration Insights

The competitive landscape of the centre and drag link market is moderately concentrated, with a mix of global tier-1 suppliers and specialized manufacturers dominating the space. Leading companies such as ZF Friedrichshafen, TRW Automotive, and Mando Corporation hold significant market share due to their extensive product portfolios, strong relationships with major automotive OEMs, and global production and distribution networks. These players compete on factors including product quality, technological innovation, price, and delivery reliability. There is also a presence of numerous regional and local manufacturers who cater to specific geographic markets or the price-sensitive aftermarket segment. The market concentration is influenced by high barriers to entry, including the need for substantial R&D investment, stringent quality certifications, and established supply chain relationships, which consolidate the position of incumbent leaders.

Type Insights

The market offerings are primarily segmented by the type of vehicle application and the specific design of the linkage. Centre links, also known as center rods or relay rods, are a pivotal component connecting the pitman arm to the tie rods, commonly found in recirculating ball steering systems used in trucks and older passenger vehicles. Drag links, typically used in solid front axle configurations, connect the steering gearbox to the steering knuckle. There is a discernible trend towards the use of high-strength alloys and forged materials to reduce weight while maintaining structural integrity and resistance to fatigue. Manufacturers are also developing adjustable and serviceable designs to facilitate easier installation and alignment, catering to the needs of the aftermarket. The evolution of steering systems towards rack-and-pinion setups in modern passenger cars influences the demand dynamics for these specific linkage types.

Application Insights

Centre and drag links find essential application across the entire spectrum of the automotive industry. The largest application segment is commercial vehicles, including light commercial vehicles, trucks, and buses, where robust steering linkages are critical due to higher loads and demanding operating conditions. The passenger car segment also constitutes a substantial market, particularly for vehicles with specific suspension designs that utilize these components. Furthermore, the off-road and agricultural vehicle sector represents a niche but important application area, requiring extremely durable and reliable linkages to withstand harsh terrains. The aftermarket is a vital channel, serving vehicle owners and repair shops needing replacements for worn-out parts to restore steering performance and ensure safety compliance. The specific design and material specifications vary significantly depending on the vehicle type and its intended use.

Regional Insights

Geographically, the Asia Pacific region is a dominant force in the centre and drag link market, underpinned by its massive automotive manufacturing base, particularly in China, Japan, South Korea, and India. The region's growth is fueled by high vehicle production, a expanding commercial vehicle fleet, and a vast aftermarket. North America and Europe are mature markets characterized by stringent safety regulations and a high rate of vehicle ownership, leading to consistent demand for both OEM and replacement parts. These regions are also at the forefront of adopting new technologies related to electric and autonomous vehicles. Emerging economies in Latin America and the Middle East & Africa are expected to show gradual growth, driven by industrialization, infrastructure development, and an increasing number of vehicles on the road, which will subsequently fuel the need for maintenance and replacement components.

Company Insights

The market features several key players who are instrumental in shaping its trajectory. ZF Friedrichshafen is a prominent leader, offering a comprehensive range of steering and chassis components through its extensive global reach. TRW Automotive, now part of ZF, is also a major supplier with a strong heritage in safety-critical systems. Mando Corporation from South Korea is another significant competitor known for its innovation in automotive parts. Other notable companies include Tenneco Inc., which provides ride performance and clean air products, and specialized manufacturers like Rare Parts Inc. that focus on the aftermarket segment. These companies compete through continuous investment in research and development to create more efficient, lighter, and longer-lasting products, and they maintain their market positions through strategic collaborations with global automotive manufacturers.

Recent Developments

The centre and drag link market has witnessed several noteworthy developments reflecting industry trends. A key focus has been on material science, with companies introducing linkages made from advanced high-strength steels and aluminum alloys to achieve weight reduction for improved fuel efficiency. There is increased investment in manufacturing technologies like precision forging and automated machining to enhance product quality and production efficiency. Furthermore, the integration of sensor technology for real-time monitoring of component health is an emerging area of development, aligning with the broader trend of vehicle connectivity and predictive maintenance. Strategic acquisitions and partnerships remain common as companies seek to expand their product portfolios and geographic footprint to better serve global OEM customers and strengthen their aftermarket distribution networks.

Report Segmentation

This market research report on the centre and drag link market provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation is designed to help stakeholders understand specific aspects of the market. It is categorized by type, distinguishing between centre links and drag links and their various sub-types. The application segmentation covers passenger cars, commercial vehicles, and off-road/agricultural vehicles, providing demand patterns for each. Furthermore, the report offers a regional breakdown, analyzing market dynamics and growth potential across key geographies including North America, Europe, Asia Pacific, and the Rest of the World. This multi-faceted segmentation allows for a granular analysis of market size, trends, and competitive landscape within each distinct category.

FAQs

What is the function of a drag link in a vehicle? The drag link is a crucial component in a vehicle's steering system, primarily found in vehicles with a solid front axle. It acts as a connecting rod between the steering gearbox (or pitman arm) and the steering knuckle, translating the rotational movement from the steering box into the lateral movement needed to turn the wheels.

What are centre and drag links made of? These components are typically manufactured from high-strength materials to endure significant stress and fatigue. Common materials include forged carbon steel or alloy steel for superior strength and durability. Some advanced versions may incorporate materials like aluminum alloys for weight reduction in performance or efficiency-focused applications.

What are the symptoms of a bad drag link? Warning signs of a failing drag link include excessive play or looseness in the steering wheel, vague or imprecise steering response, uneven tire wear, and a noticeable clunking or knocking noise when turning the steering wheel, especially at low speeds. These symptoms indicate wear in the linkage joints.

How does the centre and drag link market relate to vehicle safety? This market is directly tied to vehicle safety as these components are integral to the steering mechanism. Any failure or excessive wear in a centre or drag link can lead to a partial or complete loss of steering control, making them safety-critical parts. Their reliability is paramount for preventing accidents.

What is the difference between a centre link and a drag link? While both are steering linkages, they serve in different system architectures. A centre link (or relay rod) is used in parallelogram steering systems to connect the pitman arm to the tie rods. A drag link is typically used in systems with a solid front axle to connect the steering gear to the steering knuckle or a second arm.

What are the latest trends in the centre and drag link market? Prominent trends include the development of lighter-weight components using advanced materials to contribute to overall vehicle weight reduction and improved fuel economy. There is also a growing emphasis on designing products that are compatible with and supportive of emerging technologies like electric power steering (EPS) and advanced driver-assistance systems (ADAS).

Citius Research has developed a research report titled “Centre And Drag Link Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Centre And Drag Link Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Centre And Drag Link Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Centre And Drag Link Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Centre And Drag Link Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Centre And Drag Link Market
• Research Methodology
• Executive Summary
• Market Dynamics of Centre And Drag Link Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Centre And Drag Link Market
• Cost and Gross Margin Analysis of Centre And Drag Link Market
• Centre And Drag Link Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Centre And Drag Link Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Centre And Drag Link Market Key Stakeholders

Below are the key stakeholders for the Centre And Drag Link Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Centre And Drag Link Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Centre And Drag Link Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Centre And Drag Link Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Centre And Drag Link Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Centre And Drag Link Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Centre And Drag Link Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Centre And Drag Link Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Centre And Drag Link Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Centre And Drag Link Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Centre And Drag Link Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Centre And Drag Link Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Centre And Drag Link Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Centre And Drag Link Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Centre And Drag Link Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Centre And Drag Link Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Centre And Drag Link Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Centre And Drag Link Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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