Brake Cables Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186495
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Brake Cables Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 2.9 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Brake Cables Market

(Market Size)
$1.8 billion
$2.9 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 1.8 billion
2030 Market Size USD 2.9 billion
Key Players Dura Automotive, Kongsberg, Ficosa, HI-LEX, Oshkosh

Market Summary

The brake cables market is an integral segment within the automotive and transportation industry, serving as a critical safety component in various vehicle types. These cables are essential for transmitting force from the brake pedal or lever to the braking mechanism, ensuring reliable deceleration and stopping. The market is characterized by steady demand driven by the global vehicle parc, including passenger cars, commercial vehicles, and two-wheelers, alongside ongoing maintenance and replacement needs. Technological advancements are leading to the development of more durable and high-performance brake cables, with materials such as stainless steel and advanced polymers gaining prominence. The market is also influenced by stringent safety regulations and standards imposed by governments and automotive authorities worldwide, mandating the use of high-quality components. Key regions contributing to market activity include Asia Pacific, North America, and Europe, each with distinct demand patterns shaped by local automotive production and consumer behavior. The competitive landscape features a mix of global manufacturers and regional players, all focusing on innovation and quality to capture market share.

Key Highlights

The brake cables market is defined by several key highlights that underscore its dynamics and importance. A primary highlight is the increasing emphasis on vehicle safety, which drives the adoption of superior brake cable systems designed to withstand extreme conditions and ensure consistent performance. Another significant aspect is the material innovation within the sector, with manufacturers investing in research to develop cables that offer enhanced corrosion resistance, reduced weight, and longer service life. The market also benefits from the growth in automotive production, particularly in emerging economies, where rising disposable incomes and urbanization are boosting vehicle ownership. Furthermore, the aftermarket segment represents a substantial portion of revenue, as brake cables are wear-and-tear items requiring periodic replacement. The integration of electronic systems and sensors in modern vehicles is influencing brake cable design, leading to smarter and more integrated solutions. Leading companies such as Aisin Seiki Co., Ltd., DURA Automotive Systems, and Kongsberg Automotive are actively engaged in product development and strategic expansions to strengthen their market positions.

Drivers, Opportunities & Restraints

The brake cables market is propelled by several drivers, including the global increase in vehicle production and sales, which directly boosts demand for OEM components. Safety regulations mandating reliable braking systems in all vehicle categories serve as a strong driver, compelling manufacturers to adhere to high standards. The growing automotive aftermarket, driven by the need for maintenance and replacement parts, further sustains market growth. Opportunities abound in the development of advanced materials that enhance durability and performance, such as coatings that prevent rust and wear. The expansion of electric and hybrid vehicles presents new avenues for specialized brake cable solutions tailored to their unique requirements. Additionally, emerging markets in Asia Pacific and Latin America offer significant growth potential due to increasing automotive adoption. However, the market faces restraints, including the rising popularity of electronic and hydraulic braking systems, which may reduce reliance on traditional brake cables in certain applications. Fluctuations in raw material prices, such as steel and polymers, can impact production costs and profitability. Intense competition and price pressures also pose challenges, particularly for smaller players striving to maintain margins while investing in innovation.

Concentration Insights

The concentration of the brake cables market reveals a landscape with a mix of global giants and specialized regional manufacturers. Key players like Aisin Seiki Co., Ltd., DURA Automotive Systems, and Kongsberg Automotive hold significant market shares, leveraging their extensive product portfolios and strong distribution networks. These companies often engage in mergers, acquisitions, and partnerships to expand their geographic presence and enhance their technological capabilities. Regional concentration is notable, with Asia Pacific being a hub for both production and consumption, driven by countries like China, India, and Japan, which are major automotive manufacturing centers. North America and Europe also represent concentrated markets with high demand for quality and innovation, supported by stringent safety standards. The market exhibits a moderate level of fragmentation, with numerous small and medium-sized enterprises catering to local or niche segments, particularly in the aftermarket. This concentration dynamic encourages continuous innovation and competitive pricing, benefiting end-users with a variety of choices and advanced products.

Type Insights

In the brake cables market, products are primarily categorized based on type, with mechanical brake cables and hydraulic brake lines being the main segments. Mechanical brake cables, commonly used in bicycles, motorcycles, and some automotive applications, operate through a wire cable that transmits force directly. These are favored for their simplicity, cost-effectiveness, and ease of maintenance. Hydraulic brake lines, utilized in most modern automobiles, employ fluid pressure to activate brakes, offering superior performance and reliability under high-stress conditions. Within these broad categories, variations exist, such as stainless steel cables known for their corrosion resistance and durability, and coated cables designed to reduce friction and extend lifespan. The choice between types depends on vehicle design, application requirements, and cost considerations. Ongoing innovations focus on enhancing the efficiency and longevity of both types, with developments in materials science leading to lighter and stronger options. The market sees consistent demand for both, though hydraulic systems dominate in passenger cars and commercial vehicles due to their effectiveness and alignment with advanced braking technologies.

Application Insights

Brake cables find applications across a diverse range of vehicles within the automotive and transportation sector. Passenger cars represent the largest application segment, utilizing brake cables primarily in parking brake systems and as part of overall braking mechanisms. Commercial vehicles, including trucks and buses, rely heavily on robust brake cables for safe operation, given their higher weight and usage intensity. Two-wheelers, such as motorcycles and scooters, extensively use mechanical brake cables due to their simplicity and effectiveness. Additionally, off-road vehicles and agricultural machinery incorporate specialized brake cables designed to withstand harsh environments and heavy loads. The aftermarket is a significant application area, where replacement demand arises from wear and tear, accidents, or upgrades. Each application has distinct requirements influencing cable design, material selection, and performance standards. For instance, cables for commercial vehicles often emphasize durability and fatigue resistance, while those for two-wheelers focus on lightweight and responsive operation. The broadening automotive landscape, including electric vehicles, continues to shape application-specific innovations in the brake cables market.

Regional Insights

Regionally, the brake cables market demonstrates varied dynamics influenced by economic factors, automotive industry health, and regulatory frameworks. Asia Pacific dominates the market, driven by high vehicle production in countries like China, Japan, and India, coupled with growing automotive sales and a vast aftermarket. The region benefits from cost-effective manufacturing capabilities and increasing investments in automotive safety. North America holds a substantial share, characterized by advanced automotive technologies and strict safety standards that demand high-quality brake components. The presence of major automotive OEMs and a mature aftermarket supports steady demand. Europe is another key region, with a strong emphasis on vehicle safety and environmental regulations, prompting innovations in brake cable materials and designs. Emerging regions such as Latin America and the Middle East & Africa are experiencing gradual growth, fueled by urbanization and rising vehicle ownership, though they face challenges like economic volatility and infrastructure development. Each region's unique characteristics shape local market trends, competitive strategies, and growth opportunities, making geographic analysis crucial for stakeholders.

Company Insights

The competitive landscape of the brake cables market features several prominent companies striving to enhance their market presence through innovation, quality, and strategic initiatives. Aisin Seiki Co., Ltd. is a key player, known for its comprehensive automotive components and focus on research and development. DURA Automotive Systems specializes in automotive safety and mobility systems, offering a range of brake cables tailored to various vehicle types. Kongsberg Automotive provides advanced products for the global automotive industry, including reliable brake control systems. Other significant players include Carlisle Companies Incorporated, which manufactures performance materials and components, and A.B.S. Brake Cable Limited, focusing on brake and clutch cables for multiple applications. These companies invest in expanding their production capacities, improving product durability, and adhering to international safety standards. Collaboration with automotive OEMs and aftermarket distributors is common, enabling broader market reach. The emphasis on sustainability and lightweight materials is increasingly shaping company strategies, as they aim to meet evolving industry demands and regulatory requirements while maintaining competitive advantages.

Recent Developments

Recent developments in the brake cables market reflect ongoing innovation and strategic movements aimed at capturing growth and enhancing product offerings. Companies are increasingly focusing on developing advanced materials, such as composite and coated cables, to improve performance and longevity. For instance, introductions of stainless steel variants with enhanced corrosion resistance have gained traction, particularly in regions with harsh weather conditions. There is a growing trend towards integration with electronic systems, where brake cables are designed to work seamlessly with sensors and anti-lock braking systems for improved safety. Strategic partnerships and acquisitions have been observed, enabling firms to expand their technological capabilities and geographic footprint. Additionally, investments in automation and smart manufacturing processes are helping manufacturers reduce costs and increase production efficiency. Environmental considerations are driving efforts to create more sustainable products, including recyclable materials and energy-efficient production methods. These developments indicate a market responsive to technological advancements and consumer demands, with players actively adapting to maintain competitiveness and drive future growth.

Report Segmentation

The brake cables market report is segmented to provide detailed insights into various aspects influencing industry dynamics. Segmentation by type includes mechanical brake cables and hydraulic brake lines, each analyzed for their market share, growth trends, and application suitability. By application, the market is divided into passenger cars, commercial vehicles, two-wheelers, and others, highlighting demand patterns and specific requirements for each category. Material segmentation covers stainless steel, polymers, and others, focusing on material properties, advantages, and adoption rates. Sales channel segmentation distinguishes between OEM and aftermarket, examining distribution strategies and consumer behavior. Geographically, the report covers North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, providing regional analysis of market size, growth drivers, and competitive landscape. Each segment is evaluated based on current market conditions, future prospects, and key influencing factors, offering stakeholders a comprehensive understanding to aid strategic decision-making. This structured approach ensures that the report addresses the diverse elements shaping the brake cables market, catering to the needs of investors, manufacturers, and other industry participants.

FAQs

What are the different types of brake cables used in vehicles? Vehicles primarily use mechanical brake cables and hydraulic brake lines. Mechanical cables are common in bicycles, motorcycles, and some automotive parking brakes, operating through a wire system. Hydraulic lines are standard in most cars and trucks, using fluid pressure for braking, offering higher efficiency and reliability.

Which companies are the leading manufacturers in the brake cables market? Key players include Aisin Seiki Co., Ltd., DURA Automotive Systems, Kongsberg Automotive, Carlisle Companies Incorporated, and A.B.S. Brake Cable Limited. These companies focus on innovation, quality, and global distribution to maintain their market positions.

How do brake cables contribute to vehicle safety? Brake cables are critical for transmitting force from the brake control to the braking mechanism, ensuring timely and effective deceleration. Their reliability directly impacts stopping distance and overall vehicle safety, making them a vital component in preventing accidents.

What materials are commonly used in brake cable production? Common materials include stainless steel, known for its corrosion resistance and strength, and various polymers or coatings that reduce friction and enhance durability. Advanced composites are also being adopted for lightweight and high-performance applications.

What is the demand outlook for brake cables in the aftermarket? The aftermarket demand remains strong due to the periodic need for replacement and maintenance. As brake cables are wear-and-tear items, vehicle age and usage drive consistent aftermarket sales, supported by a global vehicle parc.

How are regional regulations affecting the brake cables market? Regional safety regulations, such as those in North America and Europe, mandate high standards for braking systems, influencing brake cable design and quality. Compliance with these regulations drives innovation and adoption of advanced materials and technologies.

Citius Research has developed a research report titled “Brake Cables Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Brake Cables Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Brake Cables Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Brake Cables Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Brake Cables Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Brake Cables Market
• Research Methodology
• Executive Summary
• Market Dynamics of Brake Cables Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Brake Cables Market
• Cost and Gross Margin Analysis of Brake Cables Market
• Brake Cables Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Brake Cables Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Brake Cables Market Key Stakeholders

Below are the key stakeholders for the Brake Cables Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Brake Cables Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Brake Cables Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Brake Cables Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Brake Cables Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Brake Cables Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Brake Cables Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Brake Cables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Brake Cables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Brake Cables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Brake Cables Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Brake Cables Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Brake Cables Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Brake Cables Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Brake Cables Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Brake Cables Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Brake Cables Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Brake Cables Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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