Body In White Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186492
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Body In White Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 120 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.80% during the forecast period (2024-2030).

Body In White Market

(Market Size)
$85 billion
$120 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.80%
2023 Market Size USD 85 billion
2030 Market Size USD 120 billion
Key Players Magna, Gestamp, Benteler, Thyssenkrupp, Martinrea

Market Summary

The Body In White market is a critical segment within the automotive and transportation industry, representing the stage in automobile manufacturing where the car body sheet metal has been assembled but before the components like engines, chassis, or trim have been added. This phase is fundamental as it forms the structural foundation and safety shell of the vehicle. The market is characterized by the integration of advanced materials and manufacturing technologies aimed at enhancing vehicle performance, safety, and fuel efficiency. Key participants include automotive OEMs and specialized BIW manufacturers who are increasingly focusing on lightweighting strategies to meet stringent environmental regulations and consumer demand for more efficient vehicles. The evolution of electric vehicles has further propelled innovations in BIW design to accommodate battery packs and new structural requirements. Global automotive production volumes directly influence the demand for Body In White solutions, making it a cyclical market tied to economic health and consumer confidence. Continuous advancements in joining technologies, such as laser welding and adhesive bonding, are also shaping market dynamics by enabling more complex and lightweight designs.

Key Highlights

The Body In White market is distinguished by several pivotal developments. A primary highlight is the industry-wide shift towards the adoption of lightweight materials, including advanced high-strength steels, aluminum alloys, and composite materials, to reduce the overall weight of vehicles for improved fuel economy and lower emissions. Another significant trend is the increasing automation within BIW manufacturing lines, utilizing robotics for precise and efficient assembly, welding, and material handling, which enhances production speed and consistency. The rise of electric vehicles represents a major disruptive force, necessitating redesigns of the BIW structure to integrate and protect large battery packs, thereby creating new engineering challenges and opportunities. Furthermore, sustainability concerns are pushing manufacturers to explore recyclable materials and energy-efficient production processes. Collaboration between automotive OEMs and material science companies is intensifying to develop next-generation solutions that meet future regulatory standards. The market is also seeing a consolidation among suppliers to offer integrated BIW systems and services.

Drivers, Opportunities & Restraints

The growth of the Body In White market is propelled by several key drivers. Stringent global government regulations mandating reduced vehicle emissions and improved fuel efficiency are compelling automakers to invest heavily in lightweight BIW structures. Increasing consumer preference for safer and more fuel-efficient vehicles further supports this trend. The rapid expansion of the electric vehicle market acts as a powerful catalyst, creating unprecedented demand for redesigned BIW platforms that accommodate new powertrain architectures. Significant opportunities lie in the development of multi-material design strategies that optimally combine metals and composites to achieve weight reduction without compromising safety or cost. The integration of Industry 4.0 technologies, such as digital twins and AI-driven design software, presents opportunities for optimizing BIW development and manufacturing processes. However, the market faces restraints, including the high capital investment required for retooling production facilities for new materials and designs. Volatility in raw material prices, particularly for aluminum and specialty steels, can impact profitability. Furthermore, the complexity of joining dissimilar materials poses significant technical challenges that can hinder adoption rates.

Concentration Insights

The competitive landscape of the Body In White market is moderately concentrated, featuring a mix of large multinational automotive OEMs and specialized tier-one suppliers. Leading automotive manufacturers such as Volkswagen, Toyota, and General Motors possess extensive in-house BIW capabilities and exert considerable influence over design and material standards. The market also includes dominant specialized suppliers like Gestamp Automoci?n, Magna International, and Benteler International, which provide comprehensive BIW modules and systems to multiple OEMs on a global scale. These key players compete intensely on technological innovation, production efficiency, and global supply chain management. Strategic partnerships and mergers and acquisitions are common tactics to expand technological portfolios and geographic reach. The market concentration is further evidenced by long-term contracts between OEMs and suppliers, creating high barriers to entry for new players due to the immense capital requirements and need for proven technical expertise. Regional dynamics also play a role, with certain suppliers holding strong positions in specific markets like North America, Europe, or Asia-Pacific.

Type Insights

The Body In White market is segmented by structure type, primarily into monocoque and frame-mounted structures. The monocoque, or unibody, design is the predominant type in passenger vehicles, where the body and chassis are a single, integrated unit. This design is favored for its superior weight efficiency, rigidity, and safety performance, making it ideal for cars and crossover utility vehicles. The frame-mounted structure, where a separate chassis frame supports the body, is more commonly used in larger vehicles like trucks, buses, and some SUVs due to its robustness and higher load-bearing capacity. Within these broad categories, the choice of material is a critical differentiator. The market is witnessing a growing adoption of multi-material designs that combine traditional steel with aluminum and carbon fiber reinforced polymers to achieve specific performance targets. The type of structure selected is directly influenced by the vehicle's intended application, cost targets, and performance requirements, including crashworthiness and NVH (noise, vibration, and harshness) characteristics.

Application Insights

The application of Body In White structures is primarily divided between passenger vehicles and commercial vehicles. The passenger vehicle segment, encompassing hatchbacks, sedans, SUVs, and MPVs, constitutes the largest application area. This segment is driven by high production volumes globally and a continuous push for lightweighting to meet emission norms. The commercial vehicle segment, which includes light commercial vehicles, trucks, and buses, places a greater emphasis on durability, payload capacity, and structural integrity, often utilizing frame-mounted designs. A rapidly emerging and highly significant application is within electric vehicles. EVs require uniquely engineered BIW structures to safely house battery packs, which are often located in the vehicle's floor, necessitating reinforced and protected platform designs. This application is fueling extensive research and development activities focused on creating innovative BIW solutions that address the specific challenges of electrification, such as weight distribution, crash safety for battery protection, and overall vehicle architecture.

Regional Insights

The global Body In White market exhibits distinct regional characteristics shaped by local automotive production, regulatory frameworks, and consumer preferences. The Asia-Pacific region stands as the largest and fastest-growing market, dominated by China, Japan, and South Korea. This dominance is fueled by massive automotive production capacities, the presence of leading global OEMs, and strong government support for both traditional and electric vehicle manufacturing. Europe is a technologically advanced market characterized by stringent emission regulations that drive innovation in lightweight materials and sustainable manufacturing processes. The presence of premium and luxury car manufacturers further pushes the envelope on high-performance BIW design. North America remains a significant market with a strong focus on light trucks and SUVs, influencing the demand for robust frame-mounted structures. However, the shift towards electric vehicles, led by companies like Tesla, is rapidly changing the landscape. Other regions, including Latin America and the Middle East & Africa, are smaller markets but offer growth potential as their automotive industries develop.

Company Insights

The competitive environment in the Body In White market is defined by the strategies of key global players. Automotive OEMs such as Tesla, Ford, and BMW are heavily invested in developing proprietary BIW architectures, particularly for their electric vehicle platforms, viewing it as a core competitive advantage. Tesla's use of large gigacastings to reduce part count is a notable innovation. On the supply side, companies like Gestamp Automoci?n specialize in the design and manufacture of metal components and BIW structures, leveraging their expertise in hot stamping to produce ultra-high-strength parts. Magna International offers a diverse portfolio, providing complete vehicle engineering and contract manufacturing services, including full BIW assembly. Thyssenkrupp AG and Benteler International are other significant players known for their advanced chassis and body systems. These companies compete on factors including technological innovation, global footprint, cost-effectiveness, and the ability to form strategic, long-term partnerships with major automakers to co-develop next-generation vehicle structures.

Recent Developments

The Body In White market is undergoing rapid transformation driven by recent technological advancements and strategic shifts. A prominent development is the increased adoption of mega or gigacasting technology, pioneered by Tesla, which uses large presses to cast entire sections of the car body as single pieces, drastically reducing part complexity and assembly time. This trend is being closely evaluated and adopted by other major OEMs. There is a significant push towards the digitalization of the design and manufacturing process, with companies implementing virtual simulation and digital twin technologies to optimize BIW structures for weight, cost, and performance before physical prototyping. Material innovation continues apace, with increased experimentation in aluminum alloys and composites to push the boundaries of lightweighting. Furthermore, strategic collaborations and joint ventures between automotive manufacturers and technology suppliers are increasing to pool resources for developing advanced BIW solutions tailored for the electric and autonomous vehicle era, marking a significant evolution in industry partnerships.

Report Segmentation

This comprehensive market report on the Body In White market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is structured to provide insights into material type, distinguishing between steel, aluminum, and composites, highlighting the adoption trends and performance characteristics of each. The report is further segmented by structure type, analyzing the market for monocoque and frame-mounted designs. Application segmentation is a critical component, detailing the demand dynamics within passenger cars, commercial vehicles, and the burgeoning electric vehicle segment. The regional segmentation offers a thorough geographical analysis, covering key markets including North America, Europe, Asia-Pacific, and the Rest of the World, examining regional production trends, regulatory impacts, and growth potential. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand material substitution trends, and assess competitive dynamics across different vehicle types and global markets.

FAQs

What is meant by Body In White? Body In White refers to the stage in automotive manufacturing where a vehicle's body components have been welded together into a single structure, but before moving parts, engines, trim, or paint have been added. It represents the fundamental shell or skeleton of the car.

What are the materials used in Body In White? The primary materials used are various grades of steel, including advanced high-strength steel, aluminum alloys, and increasingly, composite materials. Manufacturers often use a multi-material strategy to optimize the balance between weight, cost, strength, and safety.

What is the difference between Body In White and chassis? The Body In White is the assembled sheet metal body structure of the vehicle. A chassis is a separate framework that supports the engine, drivetrain, and body. In a unibody design, the BIW and chassis are integrated, while in body-on-frame vehicles, they are separate components.

Why is lightweighting important in Body In White? Lightweighting is crucial for improving vehicle fuel efficiency and reducing greenhouse gas emissions to comply with stringent environmental regulations. A lighter BIW also enhances electric vehicle range and can improve handling and performance.

How does electric vehicle production affect the Body In White market? Electric vehicle production significantly impacts the BIW market by necessitating redesigns to incorporate and protect large, heavy battery packs. This often requires reinforced floor structures, altered crash management systems, and a strong focus on lightweighting to offset battery weight.

What are the key manufacturing processes involved in Body In White? Key manufacturing processes include stamping of sheet metal parts, followed by various joining techniques such as spot welding, laser welding, adhesive bonding, and mechanical fastening. Robotic automation is extensively used for precision and efficiency in these processes.

Citius Research has developed a research report titled “Body In White Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Body In White Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Body In White Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Body In White Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Body In White Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Body In White Market
• Research Methodology
• Executive Summary
• Market Dynamics of Body In White Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Body In White Market
• Cost and Gross Margin Analysis of Body In White Market
• Body In White Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Body In White Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Body In White Market Key Stakeholders

Below are the key stakeholders for the Body In White Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Body In White Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Body In White Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Body In White Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Body In White Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Body In White Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Body In White Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Body In White Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Body In White Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Body In White Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Body In White Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Body In White Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Body In White Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Body In White Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Body In White Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Body In White Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Body In White Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Body In White Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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