Autonomous Last Mile Delivery Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186969
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Autonomous Last Mile Delivery Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Autonomous Last Mile Delivery Market

(Market Size)
$3.2 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 6.5 billion
Key Players Nuro, Starship Technologies, Amazon, FedEx, UPS

Market Summary

The autonomous last mile delivery market represents a transformative segment within the automotive and transportation industry, focused on leveraging self-driving technology to transport goods from a distribution hub to the final consumer destination. This market is driven by the exponential growth of e-commerce and the increasing consumer demand for faster, cheaper, and more reliable delivery services. Companies are investing heavily in robotics, drones, and autonomous ground vehicles to automate the final leg of the supply chain, aiming to reduce operational costs, enhance efficiency, and minimize human error. The technology encompasses a range of solutions from sidewalk robots navigating pedestrian pathways to drones bypassing ground traffic entirely. Key industry participants include technology startups, established logistics giants, and major e-commerce platforms, all collaborating and competing to develop and deploy viable autonomous delivery systems. Regulatory frameworks and public acceptance remain significant factors influencing the pace of adoption across different global regions.

Key Highlights

The autonomous last mile delivery market is characterized by rapid technological innovation and strategic partnerships. A key highlight is the advancement in artificial intelligence and machine learning algorithms that enable these vehicles to perceive their environment, navigate complex urban and suburban landscapes, and avoid obstacles with high precision. The integration of sophisticated sensor suites, including LiDAR, radar, and cameras, is crucial for ensuring safety and operational reliability. Another significant highlight is the proliferation of pilot programs and commercial deployments in select cities, providing valuable real-world data and demonstrating the practical viability of these systems. Companies like Nuro, Starship Technologies, and Amazon's Scout are at the forefront of these initiatives. Furthermore, the market is witnessing a convergence of different modes of transport, with solutions ranging from small robotic units for food delivery to larger autonomous vans for parcel distribution, creating a diverse and dynamic competitive landscape.

Drivers, Opportunities & Restraints

The primary driver for the autonomous last mile delivery market is the relentless growth of the e-commerce sector, which has escalated consumer expectations for rapid delivery, thereby putting immense pressure on traditional logistics networks. The high cost associated with human labor for last mile delivery, including challenges in recruitment and retention, further propels the demand for automated alternatives that can operate around the clock. Significant opportunities exist in enhancing sustainability, as electric-powered autonomous delivery vehicles can contribute to reducing the carbon footprint of the logistics industry. However, the market faces considerable restraints. Stringent and evolving government regulations concerning the operation of autonomous vehicles on public roads and in airspace pose a major challenge. Technical hurdles related to ensuring absolute safety in all weather and traffic conditions, alongside the high initial investment required for research, development, and infrastructure, also act as barriers to widespread and immediate adoption.

Concentration Insights

The competitive concentration within the autonomous last mile delivery market is currently fragmented, featuring a mix of well-funded technology startups, major technology corporations, and established logistics and retail behemoths. This fragmentation is indicative of a high-growth emerging market where innovation is occurring from multiple angles. Startups such as Nuro, which focuses on autonomous road vehicles, and Zipline, a leader in drone delivery for medical supplies, have carved out specialized niches. Simultaneously, tech giants like Amazon, with its Prime Air drone service and Scout ground robot, and Alphabet's Wing drone delivery project, are leveraging their vast resources. Traditional delivery and logistics companies, including FedEx and UPS, are also actively testing and integrating autonomous solutions into their operations through partnerships and internal development, ensuring a highly competitive and collaborative environment aimed at capturing future market share.

Type Insights

The autonomous last mile delivery market is segmented by the type of vehicle or platform deployed, primarily into aerial delivery drones and ground delivery vehicles. Aerial delivery drones, or Unmanned Aerial Vehicles (UAVs), are designed for swift point-to-point delivery, capable of bypassing ground-level congestion. They are particularly advantageous for delivering lightweight, high-value, or urgent items such as pharmaceuticals or electronics over short to medium distances. Ground delivery vehicles are further categorized into autonomous vans and trucks for roadway use and smaller sidewalk robots or droids intended for pedestrian zones. Autonomous vans can handle larger payloads and longer routes, integrating more seamlessly with existing logistics frameworks. Sidewalk robots, like those from Starship Technologies, are compact, slow-moving units ideal for hyper-local deliveries within campuses or urban neighborhoods, offering a less intrusive and highly localized solution.

Application Insights

The application of autonomous last mile delivery technology spans several key industries, with retail and e-commerce being the dominant segment. Here, the technology is used to deliver a vast array of consumer goods, from groceries and prepared meals to clothing and electronics, directly to customers' doorsteps. The healthcare sector represents a critical and rapidly growing application area, utilizing autonomous drones and vehicles for the timely delivery of prescription medications, lab samples, blood, and other medical supplies, often to remote or hard-to-reach locations. The food and beverage industry, particularly restaurants and grocery stores, employs these systems for contactless food delivery. Furthermore, applications are expanding into industrial settings for the transport of parts and documents within large manufacturing campuses or business parks, highlighting the versatility of autonomous delivery solutions beyond traditional consumer-facing models.

Regional Insights

Adoption and development of autonomous last mile delivery solutions vary significantly by region, influenced by regulatory landscapes, infrastructure readiness, and market demand. North America, particularly the United States, is a leading market due to supportive regulatory sandboxes for testing, a strong venture capital ecosystem funding innovation, and the presence of major technology and e-commerce companies driving development. States like Arizona and Texas have become hotspots for pilot programs. Europe follows closely, with countries such as the United Kingdom, Finland, and Estonia implementing progressive regulations for drone delivery trials, often focusing on rural and medical applications. The Asia-Pacific region is anticipated to exhibit substantial growth, fueled by massive e-commerce markets in China and India, dense urban populations, and significant investments in smart city infrastructure that can accommodate new delivery paradigms, though regulatory approval processes are often more complex.

Company Insights

The competitive landscape features a diverse array of companies striving for leadership. Pure-play technology startups are pivotal innovators; Nuro has gained attention for its custom-built, occupant-less delivery vehicle and partnerships with major retailers like Kroger and Domino's. Starship Technologies has deployed thousands of its sidewalk robots for localized food and parcel delivery across university and corporate campuses. Drone specialists include Zipline, a leader in long-range medical drone logistics, and Wing, a subsidiary of Alphabet. Established corporate players are deeply involved; Amazon is aggressively developing its Scout robot and Prime Air drone service to augment its vast logistics network. Similarly, retail giant Walmart is testing drone delivery with partners like Flytrex and DroneUp. Traditional logistics leaders FedEx and UPS are not bystanders; both are conducting extensive trials with autonomous sidewalk robots and drones to enhance their delivery efficiency and capacity.

Recent Developments

The autonomous last mile delivery market is evolving rapidly, marked by frequent technological milestones, strategic partnerships, and regulatory advancements. A prominent recent development is the expansion of commercial drone delivery services beyond pilot programs, with companies like Wing and Zipline now operating regular commercial routes in select markets. There has been a surge in partnerships between autonomous vehicle developers and major retail chains, grocery stores, and restaurant groups to launch real-world delivery services. Regulatory bodies, such as the Federal Aviation Administration (FAA) in the U.S., have been progressively updating rules to allow for broader integration of drones into national airspace, including flights over people and beyond the visual line of sight (BVLOS). Furthermore, technological developments have focused on improving payload capacities, flight times for drones, and the development of more robust and capable ground vehicles that can handle a wider range of delivery scenarios.

Report Segmentation

This market research report on the autonomous last mile delivery market provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation is based on several critical parameters to facilitate a granular understanding of the market dynamics. The report is segmented by type, categorizing the market into aerial delivery drones and ground delivery vehicles, which are further broken down into sub-categories. It is also segmented by application, covering key sectors such as retail & e-commerce, healthcare, food & beverages, and others. Furthermore, the report offers a thorough regional analysis, segmenting the market into North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific demands, analyze regional regulatory and adoption trends, and assess the competitive landscape within each distinct segment of the autonomous last mile delivery ecosystem.

FAQs

What is autonomous last mile delivery? Autonomous last mile delivery refers to the use of self-operating robots, drones, or vehicles to transport goods from a local distribution center directly to the end customer's location without a human driver or pilot, automating the final and often most expensive segment of the logistics chain.

How does autonomous last mile delivery work? These systems work by using a combination of sensors, cameras, GPS, and sophisticated artificial intelligence software to perceive their environment, map a route, navigate to the destination, and safely complete the delivery, often with the customer retrieving the package via a secure code.

What are the benefits of autonomous delivery? Key benefits include significant reductions in delivery costs and time, increased operational efficiency with 24/7 operation, enhanced contactless service, improved scalability to handle demand surges, and a potential reduction in traffic congestion and carbon emissions compared to traditional delivery vehicles.

What are the challenges facing autonomous last mile delivery? Major challenges include navigating complex regulatory approvals for air and road use, ensuring absolute safety and reliability in all conditions, managing cybersecurity risks, achieving public acceptance, and the high initial capital investment required for technology development and deployment.

Who are the key players in the autonomous last mile delivery market? The market includes specialized technology companies like Nuro and Starship Technologies, drone delivery firms such as Zipline and Wing, and major corporations like Amazon, FedEx, and UPS that are developing and integrating these technologies into their logistics networks.

Where is autonomous last mile delivery being used today? Currently, these systems are being used in limited commercial capacities and numerous pilot programs, primarily in the United States, parts of Europe, and China. Common use cases include food delivery on college campuses, grocery delivery in suburban neighborhoods, and urgent medical supply transport to remote clinics.

Citius Research has developed a research report titled “Autonomous Last Mile Delivery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Autonomous Last Mile Delivery Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Autonomous Last Mile Delivery Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Autonomous Last Mile Delivery Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Autonomous Last Mile Delivery Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Autonomous Last Mile Delivery Market
• Research Methodology
• Executive Summary
• Market Dynamics of Autonomous Last Mile Delivery Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Autonomous Last Mile Delivery Market
• Cost and Gross Margin Analysis of Autonomous Last Mile Delivery Market
• Autonomous Last Mile Delivery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Autonomous Last Mile Delivery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Autonomous Last Mile Delivery Market Key Stakeholders

Below are the key stakeholders for the Autonomous Last Mile Delivery Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Autonomous Last Mile Delivery Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Autonomous Last Mile Delivery Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Autonomous Last Mile Delivery Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Autonomous Last Mile Delivery Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Autonomous Last Mile Delivery Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Autonomous Last Mile Delivery Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Autonomous Last Mile Delivery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Autonomous Last Mile Delivery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Autonomous Last Mile Delivery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Autonomous Last Mile Delivery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Autonomous Last Mile Delivery Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Autonomous Last Mile Delivery Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Autonomous Last Mile Delivery Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Autonomous Last Mile Delivery Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Autonomous Last Mile Delivery Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Autonomous Last Mile Delivery Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Autonomous Last Mile Delivery Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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