Automotive Wiper Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186965
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Wiper Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 8.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Automotive Wiper Market

(Market Size)
$5.2 billion
$8.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 5.2 billion
2030 Market Size USD 8.5 billion
Key Players Bosch, Valeo, Denso, Trico, Mitsuba

Market Summary

The automotive wiper market is a critical segment within the broader automotive and transportation industry, focusing on components essential for driver visibility and safety. This market encompasses the design, manufacturing, and distribution of wiper systems, including blades, arms, and motors, utilized across various vehicle types. The increasing production and sales of vehicles globally, coupled with stringent safety regulations mandating advanced visibility systems, are fundamental factors sustaining market growth. Technological advancements are leading to the development of innovative wiper systems, such as rain-sensing and smart wipers, which enhance convenience and safety. The market is characterized by a high degree of competition among established players who continuously invest in research and development to introduce more efficient and durable products. The aftermarket segment also represents a significant portion of the business, driven by the need for regular replacement of wiper blades due to wear and tear from environmental factors. Overall, the market's dynamics are influenced by automotive production trends, technological innovation, and evolving consumer expectations for safety and comfort.

Key Highlights

The automotive wiper market is distinguished by several key highlights that underscore its importance and trajectory. A primary highlight is the relentless innovation in wiper technology, with manufacturers integrating advanced features like aerodynamic designs for reduced wind lift and noise, and beam blade technology for uniform pressure distribution and superior wiping performance. The shift towards electric vehicles is another significant highlight, as these vehicles often require specialized wiper systems that operate more quietly and efficiently to complement their silent operation. Furthermore, the growing emphasis on vehicle safety, supported by regulatory bodies and consumer awareness campaigns, is propelling the adoption of advanced wiper systems as a standard feature in new vehicles. The market is also witnessing consolidation activities, with major players engaging in mergers and acquisitions to expand their product portfolios and geographic reach. The integration of sensors and connectivity for predictive maintenance and automated operation represents a cutting-edge highlight, positioning wiper systems as part of the broader vehicle intelligence ecosystem.

Drivers, Opportunities & Restraints

The growth of the automotive wiper market is propelled by several key drivers. The most prominent driver is the increasing global vehicle parc, which directly amplifies the demand for both original equipment and replacement wipers. Stringent government regulations worldwide mandating improved driver visibility and safety features act as a powerful catalyst for the adoption of advanced wiper systems. The rising consumer disposable income, particularly in emerging economies, is leading to higher vehicle ownership and a greater willingness to invest in premium automotive components. However, the market faces certain restraints, including the volatility in raw material prices, such as rubber and steel, which can impact manufacturing costs and profit margins. The trend towards sensor-based camera and lidar systems for autonomous vehicles presents a potential long-term challenge, as these technologies could reduce the reliance on traditional wipers. Despite this, significant opportunities abound, particularly in the development of eco-friendly and sustainable wiper blades made from recycled materials. The expansion of the automotive industry in Asia-Pacific and other emerging regions offers substantial growth opportunities for market players to increase their sales and distribution networks.

Concentration Insights

The competitive landscape of the automotive wiper market is relatively concentrated, with a handful of global players holding a significant market share. This concentration is a result of high barriers to entry, including the need for substantial research and development capabilities, established supply chain relationships, and stringent quality certifications required by automotive original equipment manufacturers. Companies such as Robert Bosch, Valeo, Denso, and Trico Products are recognized as industry leaders, commanding a large portion of the market. These incumbents benefit from their longstanding reputation, extensive product portfolios, and strong partnerships with major automobile manufacturers across the world. Their dominance is reinforced by continuous innovation and a global manufacturing and distribution footprint that allows them to serve diverse markets efficiently. While the market is concentrated, the presence of numerous regional and local manufacturers in the aftermarket segment adds a layer of fragmentation, particularly in price-sensitive markets where cost is a primary purchasing criterion.

Type Insights

The automotive wiper market is segmented by product type, primarily into conventional bracket blades and the more advanced beam blades. Conventional bracket blades, characterized by a metal frame that holds the rubber wiping element, have been the traditional standard for decades. However, beam blades are increasingly gaining market share due to their superior performance characteristics. Beam blades feature a one-piece, frameless design that exerts even pressure across the entire windshield, leading to a cleaner wipe and better performance in various weather conditions, including ice and snow. Their aerodynamic shape also reduces wind lift and noise at high speeds, enhancing driver comfort. Another emerging type includes hybrid blades, which combine elements of both designs. The choice between types is influenced by factors such as vehicle model, climatic conditions, and consumer preference for performance versus cost. The ongoing trend is a clear shift towards beam and smart blades, driven by consumer demand for higher quality and OEMs incorporating them as standard or premium options in new vehicles.

Application Insights

Application insights for the automotive wiper market reveal its segmentation across different vehicle types, principally passenger cars and commercial vehicles. The passenger car segment represents the largest application area, consuming the highest volume of wiper systems. This is attributable to the massive global production and ownership of passenger vehicles, where wipers are a mandatory safety component. Within this segment, demand varies from basic systems in economy models to advanced rain-sensing and heated wipers in luxury vehicles. The commercial vehicle application, which includes trucks, buses, and off-road equipment, is also a significant contributor to the market. Wiper systems for commercial vehicles are often designed to be more robust and durable to withstand harsh operating conditions and larger windshield areas. Furthermore, specialized applications exist, such as in trains, aircraft, and marine vessels, though these constitute niche segments. The evolution of application demands is closely tied to overall automotive industry trends, including the electrification of fleets and the development of autonomous driving technologies, which require highly reliable and integrated visibility systems.

Regional Insights

Regionally, the automotive wiper market exhibits distinct dynamics across the globe. The Asia-Pacific region is the largest and fastest-growing market, driven by the presence of high-volume automotive manufacturing hubs in China, Japan, South Korea, and India. Rising vehicle production, increasing consumer spending, and growing awareness of vehicle safety in this region are key growth contributors. North America and Europe represent mature markets characterized by high vehicle ownership rates and a strong emphasis on advanced safety features and replacement parts. These regions are early adopters of new technologies like rain-sensing wipers, fueling demand for premium products. The aftermarket is particularly strong in these regions due to a large existing vehicle fleet. Latin America and the Middle East and Africa are emerging markets with growth potential linked to economic development, urbanization, and the gradual expansion of automotive manufacturing and sales. However, market maturity, regulatory frameworks, and economic conditions create varied growth rates and business environments across these different geographies.

Company Insights

The automotive wiper market is dominated by a group of leading international companies known for their innovation, quality, and global reach. Robert Bosch GmbH is a foremost player, renowned for its comprehensive range of wiper blades and systems, including its iconic Aerotwin beam blades. Valeo Group is another major contender, offering advanced solutions such as its AquaBlade technology, which integrates a washing system within the blade itself. Denso Corporation, a key Japanese supplier, provides high-quality wiper systems to numerous automakers and has a strong presence in the aftermarket. MITSUBA Corporation is also a significant player, known for its wiper motors and complete systems. In North America, Trico Products is a historically important manufacturer with a strong brand recognition. These companies compete on the basis of product innovation, technology, durability, and their ability to secure long-term supply contracts with global automotive OEMs. Their strategies often include heavy investment in research and development to create more efficient and intelligent wiper systems.

Recent Developments

The automotive wiper market has witnessed several noteworthy recent developments reflecting its innovative spirit. A prominent trend is the integration of advanced materials to enhance product longevity and performance; for instance, the use of graphene-coated rubber in blades for reduced friction and increased lifespan. Companies are also focusing on sustainability, launching wiper blades made from recycled materials and promoting eco-friendly packaging. There has been a surge in the development and adoption of sensor-based automatic wiper systems that adjust wiping speed according to rainfall intensity, moving from a luxury feature to a more common offering in mid-range vehicles. Furthermore, strategic partnerships and acquisitions continue to shape the landscape, as larger entities seek to acquire innovative startups or form alliances to co-develop next-generation visibility solutions. These developments are consistently aimed at improving safety, meeting environmental standards, and enhancing the overall user experience, keeping the market dynamic and forward-looking.

Report Segmentation

This market research report on the automotive wiper system industry provides a detailed and structured analysis through comprehensive segmentation. The report is segmented by product type to analyze the market for different wiper blades, such as conventional bracket blades and advanced beam blades. It is further segmented by application to provide insights into demand across passenger cars and commercial vehicles, highlighting the specific requirements and growth patterns in each category. A crucial segment involves the sales channel, distinguishing between the original equipment manufacturer (OEM) market and the aftermarket, each with its own drivers and competitive dynamics. Additionally, the report offers a thorough regional segmentation, breaking down the market into key geographies including North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows for a granular analysis of the market, enabling stakeholders to identify specific growth pockets, understand regional preferences, and tailor their strategies accordingly for maximum impact and ROI.

FAQs

What are the different types of automotive wiper blades?

The primary types are conventional bracket blades, which use a metal frame, and beam blades, which are frameless and exert even pressure for superior performance in all conditions.

How do rain-sensing wipers work?

Rain-sensing wipers use an optical sensor typically located near the rearview mirror that detects moisture on the windshield. The system automatically activates the wipers and adjusts their speed based on the intensity of the rainfall.

What is the lifespan of typical wiper blades?

The lifespan varies based on material quality, usage frequency, and environmental conditions, but most manufacturers recommend replacing standard rubber wiper blades every six to twelve months for optimal performance and safety.

Which region is the largest market for automotive wipers?

The Asia-Pacific region is currently the largest and most rapidly expanding market, driven by high vehicle production rates, growing automobile ownership, and increasing safety awareness in countries like China and India.

Who are the key players in the automotive wiper market?

Prominent companies dominating the market include Robert Bosch GmbH, Valeo Group, Denso Corporation, MITSUBA Corporation, and Trico Products, among others.

What are some latest trends in the wiper market?

Current trends include the development of aerodynamic and noise-reducing designs, the integration of washer systems into the blade assembly, the use of durable new materials like silicone, and the growth of sensor-activated automatic wiping systems.

Citius Research has developed a research report titled “Automotive Wiper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Wiper Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Wiper Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Wiper Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Wiper Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Wiper Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Wiper Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Wiper Market
• Cost and Gross Margin Analysis of Automotive Wiper Market
• Automotive Wiper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Wiper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Wiper Market Key Stakeholders

Below are the key stakeholders for the Automotive Wiper Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Wiper Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Wiper Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Wiper Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Wiper Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Wiper Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Wiper Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Wiper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Wiper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Wiper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Wiper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Wiper Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Wiper Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Wiper Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Wiper Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Wiper Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Wiper Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Wiper Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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