Automotive Position Sensor Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186422
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Position Sensor Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 14.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2024-2030).

Automotive Position Sensor Market

(Market Size)
$8.5 billion
$14.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.90%
2023 Market Size USD 8.5 billion
2030 Market Size USD 14.5 billion
Key Players Bosch, Continental, Denso, Sensata, TE Connectivity

Market Summary

The automotive position sensor market is a critical segment within the automotive and transportation industry, focused on devices that detect and monitor the position of various vehicle components to ensure optimal performance, safety, and efficiency. These sensors are integral to modern vehicle systems, including engine management, transmission control, steering, braking, and throttle applications. The market is characterized by continuous innovation, driven by the increasing adoption of electric vehicles, advanced driver-assistance systems (ADAS), and autonomous driving technologies. As vehicles become more electronically complex and connected, the demand for high-precision, reliable position sensors is growing significantly. Key industry participants are engaged in developing sensors that offer enhanced accuracy, durability, and compatibility with harsh automotive environments. The evolution towards smarter, safer, and more efficient vehicles is propelling the integration of advanced sensor technologies, making this market a cornerstone of automotive electronics advancement.

Key Highlights

The automotive position sensor market is distinguished by several key highlights that underscore its importance and dynamism. A primary highlight is the rapid technological advancement in sensor types, including contact and non-contact variants such as Hall effect, magnetoresistive, inductive, and optical sensors, each offering unique benefits for specific applications. The proliferation of electric vehicles (EVs) is another significant highlight, as these vehicles require numerous precise sensors for motor position, pedal position, and battery management systems. Additionally, the expansion of ADAS and autonomous driving features is driving substantial demand for position sensors in applications like steering angle detection and brake pedal positioning. The market is also witnessing a trend towards miniaturization and integration, with sensors becoming smaller, more efficient, and capable of functioning in extreme conditions. Furthermore, stringent government regulations regarding vehicle safety and emissions are compelling automakers to incorporate advanced sensor systems, thereby fueling market growth and innovation.

Drivers, Opportunities & Restraints

The automotive position sensor market is propelled by several key drivers, including the escalating demand for vehicle safety and efficiency, which necessitates the use of accurate sensors for systems like electronic stability control and anti-lock braking. The global push towards electrification of vehicles is a major driver, as EVs and hybrid vehicles rely heavily on position sensors for critical functions. The integration of IoT and connected car technologies presents significant opportunities, enabling real-time monitoring and predictive maintenance through sensor data. However, the market faces restraints such as the high cost of advanced sensor technologies and the complexity of integrating these sensors into existing vehicle architectures. Economic fluctuations and supply chain disruptions can also impact market stability. Despite these challenges, opportunities abound in the development of cost-effective, high-performance sensors and the exploration of emerging markets where automotive production is increasing.

Concentration Insights

The automotive position sensor market exhibits a concentrated competitive landscape with a mix of established multinational corporations and specialized sensor manufacturers dominating the scene. Companies such as Robert Bosch, Continental AG, TE Connectivity, and Honeywell International hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and global presence. These industry leaders focus on innovation, strategic partnerships, and mergers and acquisitions to strengthen their market positions and expand their technological offerings. Regional players also contribute to the market, often catering to specific geographic or application niches. The concentration is particularly high in regions with advanced automotive industries, such as North America, Europe, and Asia-Pacific, where technological adoption and manufacturing capabilities are superior. This concentration drives intense competition, leading to continuous product improvements and cost optimizations.

Type Insights

The automotive position sensor market is segmented by type into various technologies, each suited for different applications based on accuracy, environmental resistance, and cost considerations. Linear position sensors are widely used for measuring straight-line movement in components like throttle valves and suspension systems. Rotary position sensors are essential for detecting angular movement in steering systems, pedals, and transmission shafts. Contact sensors, such as potentiometers, offer simplicity and cost-effectiveness but may wear over time. Non-contact sensors, including Hall effect, magnetoresistive, and inductive sensors, are gaining prominence due to their durability, high precision, and ability to operate in harsh conditions without physical wear. Optical position sensors provide exceptional accuracy for critical applications but can be sensitive to contamination. The choice of sensor type depends on specific vehicle requirements, with a growing preference for non-contact technologies in modern automotive designs for enhanced reliability and longevity.

Application Insights

In terms of application, the automotive position sensor market serves a diverse range of vehicle systems that are crucial for performance, safety, and comfort. Engine and transmission systems utilize position sensors for camshaft and crankshaft positioning, ensuring optimal timing and efficiency. Chassis applications include sensors for steering angle detection, suspension height monitoring, and brake pedal position, which are vital for vehicle stability and control. Body electronics applications involve sensors for seat position adjustment, door and window positioning, and pedal placement, enhancing user convenience and safety. The advent of electric vehicles has introduced new applications, such as battery management and motor position sensing. Additionally, ADAS and autonomous driving systems rely heavily on position sensors for functions like adaptive cruise control and lane-keeping assistance, highlighting their expanding role in automotive innovation.

Regional Insights

Geographically, the automotive position sensor market is analyzed across key regions including North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific dominates the market, driven by high vehicle production in countries like China, Japan, and South Korea, coupled with the rapid adoption of electric vehicles and advanced automotive technologies. The region's robust manufacturing infrastructure and presence of major automakers and sensor suppliers contribute significantly to its leadership. Europe follows closely, characterized by stringent safety regulations, a strong emphasis on premium vehicles, and early adoption of ADAS features. North America exhibits steady growth, supported by technological advancements and the presence of leading automotive OEMs and technology firms. Emerging regions in Latin America and the Middle East & Africa are expected to show gradual growth, fueled by increasing automotive investments and rising consumer demand for enhanced vehicle features.

Company Insights

Prominent companies in the automotive position sensor market include Robert Bosch GmbH, known for its comprehensive sensor solutions for various automotive applications; Continental AG, which offers advanced sensors for safety and chassis systems; TE Connectivity, specializing in connectivity and sensor solutions; and Honeywell International, providing reliable sensing technologies for harsh environments. Other key players are Allegro Microsystems, focusing on magnetic position sensors; Infineon Technologies, offering semiconductor-based sensor solutions; and STMicroelectronics, known for its innovative sensor portfolios. These companies invest heavily in research and development to introduce products with higher accuracy, smaller footprints, and better integration capabilities. Strategic initiatives such as collaborations with automotive OEMs, acquisitions of niche technology firms, and expansion into emerging markets are common practices to maintain competitive advantage and address the evolving needs of the automotive industry.

Recent Developments

Recent developments in the automotive position sensor market reflect the industry's focus on innovation and adaptation to new automotive trends. Companies are launching advanced sensor products with enhanced features such as higher resolution, reduced power consumption, and improved resistance to electromagnetic interference. There is a growing emphasis on developing sensors specifically for electric and autonomous vehicles, catering to unique requirements like high-temperature operation and redundancy for safety-critical applications. Partnerships between sensor manufacturers and automotive OEMs are increasing to co-develop customized solutions. Additionally, investments in smart manufacturing and Industry 4.0 technologies are optimizing production processes for sensors, ensuring higher quality and scalability. The market is also seeing a rise in the adoption of integrated sensor systems that combine multiple sensing functions, reducing complexity and cost while improving overall system reliability.

Report Segmentation

This report on the automotive position sensor market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, including linear position sensors, rotary position sensors, and others, with further breakdown into technologies such as Hall effect, magnetoresistive, inductive, and optical sensors. By application, the segmentation covers engine and transmission systems, chassis, body electronics, and others, highlighting the diverse uses in modern vehicles. Geographically, the report analyzes regions such as North America, Europe, Asia-Pacific, and the Rest of the World, providing regional trends and forecasts. Additionally, the report includes segmentation by vehicle type, encompassing passenger cars, commercial vehicles, and electric vehicles, to address the specific needs and growth patterns in each category. This structured approach enables a thorough understanding of market dynamics and opportunities.

FAQs

What are the different types of automotive position sensors? Automotive position sensors include linear and rotary types, with technologies such as Hall effect, magnetoresistive, inductive, optical, and potentiometric sensors, each designed for specific applications based on accuracy and environmental requirements.

Which companies are leading in the automotive position sensor market? Key players include Robert Bosch, Continental AG, TE Connectivity, Honeywell International, Allegro Microsystems, Infineon Technologies, and STMicroelectronics, among others, known for their innovative and reliable sensor solutions.

What applications use automotive position sensors? These sensors are used in engine and transmission systems for timing and efficiency, chassis for steering and braking control, body electronics for comfort features, and in electric vehicles for motor and battery management.

How are automotive position sensors evolving with new vehicle technologies? Sensors are evolving to support electric vehicles, ADAS, and autonomous driving by offering higher precision, durability, and integration capabilities, often with features like redundancy for safety and compatibility with harsh conditions.

What are the benefits of non-contact position sensors? Non-contact sensors, such as Hall effect and magnetoresistive types, offer advantages like longer lifespan, higher reliability, and better performance in dirty or harsh environments compared to contact sensors.

Which regions are key for the automotive position sensor market? Asia-Pacific is a dominant region due to high vehicle production, followed by Europe and North America, which are leaders in technological adoption and regulatory standards for automotive safety and efficiency.

Citius Research has developed a research report titled “Automotive Position Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Position Sensor Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Position Sensor Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Position Sensor Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Position Sensor Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Position Sensor Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Position Sensor Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Position Sensor Market
• Cost and Gross Margin Analysis of Automotive Position Sensor Market
• Automotive Position Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Position Sensor Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Position Sensor Market Key Stakeholders

Below are the key stakeholders for the Automotive Position Sensor Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Position Sensor Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Position Sensor Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Position Sensor Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Position Sensor Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Position Sensor Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Position Sensor Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Position Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Position Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Position Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Position Sensor Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Position Sensor Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Position Sensor Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Position Sensor Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Position Sensor Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Position Sensor Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Position Sensor Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Position Sensor Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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