Automotive IC System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185788
  • Format: Electronic (PDF)
  • Number of Pages: 179
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive IC System Market size was estimated at USD 18.5 billion in 2023 and is projected to reach USD 32 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Automotive IC System Market

(Market Size)
$18.5 billion
$32 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 18.5 billion
2030 Market Size USD 32 billion
Key Players NXP, Infineon, Renesas, Texas Instruments, STMicroelectronics

Market Summary

The automotive IC system market is a critical segment within the broader automotive and transportation industry, focusing on integrated circuit technologies that power various electronic components in modern vehicles. These systems are essential for enhancing vehicle performance, safety, and connectivity, encompassing applications such as infotainment, advanced driver-assistance systems (ADAS), powertrain control, and body electronics. The market is characterized by rapid technological advancements and increasing demand for smarter, more efficient vehicles. Key players include semiconductor giants and specialized automotive electronics firms that develop innovative solutions to meet evolving industry standards. The integration of IC systems is pivotal in the transition towards electric and autonomous vehicles, driving significant investment and research in this domain. As vehicles become more electronic-intensive, the reliance on sophisticated IC systems continues to grow, shaping the future of automotive innovation and functionality.

Key Highlights

The automotive IC system market is distinguished by several key highlights that underscore its importance and growth trajectory. There is a strong emphasis on the development of system-on-chip (SoC) solutions that consolidate multiple functions into a single IC, improving efficiency and reducing space requirements. The adoption of artificial intelligence and machine learning in IC designs is enhancing capabilities for real-time data processing in autonomous driving applications. Another highlight is the increasing focus on cybersecurity within IC systems to protect vehicles from hacking and unauthorized access. The market is also witnessing a surge in partnerships between automotive manufacturers and semiconductor companies to co-develop tailored solutions. Additionally, the rise of electric vehicles is driving demand for power management ICs that optimize battery performance and energy consumption. These highlights reflect the market's dynamic nature and its critical role in advancing next-generation automotive technologies.

Drivers, Opportunities & Restraints

Several drivers are propelling the automotive IC system market forward, including the growing consumer demand for enhanced in-vehicle experiences, such as connected infotainment and navigation systems. Stringent government regulations regarding vehicle safety and emissions are also pushing automakers to integrate more electronic controls, thereby increasing IC usage. The shift towards electric and hybrid vehicles presents a significant driver, as these require sophisticated ICs for battery management and powertrain control. Opportunities abound in the development of ICs for autonomous vehicles, which rely heavily on sensors, processors, and communication modules. The expansion of 5G technology offers new avenues for V2X communication systems. However, the market faces restraints such as the high cost of advanced IC development and production, which can limit adoption in budget-sensitive segments. Supply chain disruptions and semiconductor shortages also pose challenges, affecting availability and lead times. Additionally, complexities in designing ICs that meet automotive-grade reliability and temperature standards can hinder progress.

Concentration Insights

The automotive IC system market exhibits a concentrated landscape with a few major players holding significant market share. Companies like Infineon Technologies, NXP Semiconductors, Renesas Electronics, and Texas Instruments are dominant forces, leveraging their extensive portfolios and technological expertise. These firms have established strong relationships with automotive OEMs and tier-one suppliers, ensuring a steady demand for their products. The concentration is also evident in regional terms, with key manufacturing and innovation hubs located in Asia-Pacific, particularly in countries like Japan, South Korea, and China, where semiconductor production is robust. Europe and North America also have a strong presence, driven by leading automotive manufacturers and tech firms. This concentration fosters intense competition but also encourages collaboration through mergers, acquisitions, and partnerships to enhance capabilities and expand market reach. Smaller players often niche down into specialized segments, such as sensor ICs or communication chips, to carve out their market position.

Type Insights

In terms of type, the automotive IC system market is segmented into various categories based on functionality and application. Microcontroller units (MCUs) are widely used for engine control, safety systems, and body electronics, offering processing power for real-time operations. Analog ICs play a crucial role in power management, signal conditioning, and interface functions, essential for battery systems in electric vehicles. Memory ICs, including DRAM and NAND flash, are increasingly important for storing data in infotainment and ADAS applications. Sensor ICs are vital for monitoring parameters like pressure, temperature, and proximity, enabling features such as tire pressure monitoring and collision avoidance. Communication ICs facilitate connectivity through protocols like CAN, LIN, and Ethernet, supporting vehicle networking. Each type addresses specific automotive needs, with advancements focusing on higher integration, lower power consumption, and enhanced reliability to meet the demanding automotive environment.

Application Insights

The application of automotive IC systems spans multiple vehicle domains, each contributing to overall performance and user experience. In powertrain systems, ICs are used for engine management, transmission control, and in electric vehicles, for battery and motor control. Chassis and safety applications include ICs in anti-lock braking systems, electronic stability control, and airbag deployment, enhancing vehicle safety. Body electronics utilize ICs for lighting control, window operation, and climate control, improving comfort and convenience. Infotainment systems rely heavily on ICs for audio, video, navigation, and connectivity features, catering to consumer demands for entertainment and information. ADAS applications are a growing segment, using ICs for processing data from cameras, radar, and LiDAR to enable features like adaptive cruise control and lane-keeping assist. The diversification of applications underscores the integral role of IC systems in modern automotive design.

Regional Insights

Regionally, the automotive IC system market shows varied dynamics influenced by automotive production, technological adoption, and regulatory frameworks. Asia-Pacific leads in terms of market size, driven by high vehicle production in China, Japan, and South Korea, along with a strong semiconductor manufacturing base. This region benefits from the presence of major automotive OEMs and IC suppliers, fostering innovation and supply chain integration. North America is a significant market, characterized by advanced automotive technologies and a high demand for electric and autonomous vehicles, supported by investments from companies like Tesla and General Motors. Europe holds a prominent position due to its focus on premium vehicles and stringent safety and emission standards, with Germany being a key hub for automotive IC development. Emerging regions such as Latin America and the Middle East are gradually adopting these technologies, though at a slower pace, influenced by economic factors and infrastructure development.

Company Insights

Key companies in the automotive IC system market include Infineon Technologies, which offers a broad range of products including power semiconductors and sensors. NXP Semiconductors is renowned for its microcontroller and processor solutions used in safety and connectivity applications. Renesas Electronics provides comprehensive IC portfolios for powertrain, body control, and infotainment systems. Texas Instruments focuses on analog and embedded processing chips essential for various automotive functions. STMicroelectronics is another major player, known for its advanced ICs in ADAS and electrification. These companies invest heavily in research and development to introduce innovations such as AI-enhanced chips and energy-efficient designs. They also engage in strategic collaborations with automotive manufacturers to ensure their products meet specific vehicle requirements. The competitive landscape is marked by continuous technological advancements and efforts to address the evolving needs of the automotive industry.

Recent Developments

Recent developments in the automotive IC system market highlight the industry's rapid evolution and response to emerging trends. There has been a surge in announcements regarding new product launches, such as next-generation microcontrollers with enhanced AI capabilities for autonomous driving. Companies are also forming partnerships to develop specialized ICs; for instance, collaborations between semiconductor firms and automotive OEMs to create tailored solutions for electric vehicle platforms. acquisitions have been prevalent, with larger entities acquiring smaller tech companies to bolster their expertise in areas like sensor fusion or cybersecurity. Investments in manufacturing capacity are increasing to alleviate supply chain constraints and meet growing demand. Additionally, there is a focus on developing ICs that support over-the-air updates, allowing for continuous improvement of vehicle software. These developments reflect a market that is agile and focused on innovation to stay ahead in a competitive landscape.

Report Segmentation

This report on the automotive IC system market is segmented to provide a detailed analysis across various dimensions. The segmentation by type includes categories such as microcontrollers, analog ICs, memory ICs, sensor ICs, and communication ICs, each examined for their market role and growth prospects. Application-wise segmentation covers powertrain, chassis and safety, body electronics, infotainment, and ADAS, highlighting the specific IC requirements and trends in each area. Regional segmentation breaks down the market into North America, Europe, Asia-Pacific, and rest of the world, offering insights into geographical preferences and adoption rates. The report also includes segmentation by vehicle type, such as passenger cars, commercial vehicles, and electric vehicles, to address divergent needs and opportunities. This comprehensive segmentation enables a thorough understanding of market dynamics, helping stakeholders identify key areas of interest and potential growth.

FAQs

What are the key drivers of the automotive IC system market? Key drivers include increasing demand for advanced vehicle features like ADAS and infotainment, government safety regulations, and the growth of electric vehicles requiring sophisticated ICs for management systems.

Which companies lead the automotive IC system market? Leading companies are Infineon Technologies, NXP Semiconductors, Renesas Electronics, Texas Instruments, and STMicroelectronics, known for their innovative and reliable semiconductor solutions.

What applications use automotive IC systems? Applications include powertrain control, chassis and safety systems, body electronics, infotainment, and advanced driver-assistance systems (ADAS), each leveraging ICs for enhanced functionality.

How does the regional demand for automotive IC systems vary? Demand is highest in Asia-Pacific due to major automotive production, followed by North America and Europe, where technological adoption and regulatory standards drive market growth.

What are the challenges in the automotive IC system market? Challenges include high development costs, supply chain disruptions, and the need for ICs to meet stringent automotive reliability and temperature standards.

What recent trends are shaping the automotive IC system market? Recent trends include the integration of AI in IC design, increased focus on cybersecurity, partnerships between semiconductor and automotive companies, and advancements in power management for electric vehicles.

Citius Research has developed a research report titled “Automotive IC System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive IC System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive IC System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive IC System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive IC System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive IC System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive IC System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive IC System Market
• Cost and Gross Margin Analysis of Automotive IC System Market
• Automotive IC System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive IC System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive IC System Market Key Stakeholders

Below are the key stakeholders for the Automotive IC System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive IC System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive IC System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive IC System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive IC System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive IC System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive IC System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive IC System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive IC System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive IC System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive IC System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive IC System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive IC System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive IC System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive IC System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive IC System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive IC System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive IC System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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