Automotive Engine Dynamometers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185781
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Engine Dynamometers Market size was estimated at USD 1.3 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.10% during the forecast period (2024-2030).

Automotive Engine Dynamometers Market

(Market Size)
$1.3 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.10%
2023 Market Size USD 1.3 billion
2030 Market Size USD 2.1 billion
Key Players Horiba, AVL, MTS, Meidensha, Froude Hofmann

Market Summary

The automotive engine dynamometers market is a critical segment within the automotive testing and validation industry, providing essential equipment for measuring engine performance, power output, and efficiency. These systems are indispensable for engine development, quality assurance, and compliance with stringent emission regulations globally. The market caters to a wide range of end-users including automotive OEMs, engine manufacturers, research institutions, and performance tuning shops. The increasing complexity of modern engines, including the rise of hybrid and electric powertrains, has further amplified the demand for advanced dynamometer solutions capable of handling diverse testing requirements. Technological advancements are focusing on higher accuracy, integration with simulation software, and improved data acquisition systems to provide comprehensive testing solutions. The market is characterized by continuous innovation and a strong emphasis on reliability and precision, driven by the automotive industry's relentless pursuit of efficiency and performance optimization.

Key Highlights

The automotive engine dynamometers market is distinguished by several key highlights that underscore its importance and trajectory. A prominent trend is the integration of Industry 4.0 principles, with dynamometers becoming increasingly connected and data-driven. This enables real-time monitoring, predictive maintenance, and seamless data flow to centralized analysis platforms. Another significant highlight is the growing demand for dynamometers capable of testing hybrid and electric vehicle powertrains, reflecting the industry's shift towards electrification. Leading companies such as Horiba, Ltd., AVL List GmbH, and Siemens AG are at the forefront of developing these sophisticated systems. Furthermore, there is a consistent push towards enhancing user-friendliness through intuitive software interfaces and automation, reducing the need for highly specialized operators and streamlining the testing process. The market also sees a strong focus on durability and testing under extreme conditions to ensure engine reliability over its entire lifecycle.

Drivers, Opportunities & Restraints

The growth of the automotive engine dynamometers market is propelled by several key drivers. Stringent global emission norms and fuel efficiency standards mandated by governments worldwide compel automakers to invest heavily in precise engine testing and calibration, directly boosting demand for advanced dynamometers. The rapid development and adoption of new powertrain technologies, including electric and hybrid systems, present a significant driver, as these require specialized testing equipment. Opportunities within the market are abundant, particularly in the expansion of predictive testing using digital twins and simulation software integrated with physical dynamometers. The aftermarket and performance tuning sector also offers substantial growth potential. However, the market faces notable restraints. The high capital investment required for advanced dynamometer systems can be a barrier for smaller manufacturers and research facilities. Additionally, the need for continuous software updates and skilled personnel to operate these complex systems adds to the total cost of ownership, potentially limiting adoption in cost-sensitive markets.

Concentration Insights

The competitive landscape of the automotive engine dynamometers market is moderately concentrated, with a mix of large, established multinational corporations and specialized niche players. A handful of key players, including Horiba, Ltd., AVL List GmbH, and Meidensha Corporation, hold a significant share of the global market due to their extensive product portfolios, strong research and development capabilities, and established relationships with major automotive OEMs. These companies often compete on the basis of technological innovation, precision, reliability, and global service and support networks. Alongside these giants, there are numerous smaller, specialized firms that focus on specific segments, such as high-performance engine testing or cost-effective solutions for the aftermarket. This structure creates a dynamic environment where innovation is critical for maintaining a competitive edge, and partnerships or mergers and acquisitions are common strategies for expanding technological reach and market presence.

Type Insights

Automotive engine dynamometers are primarily categorized into two main types: engine dynamometers and chassis dynamometers, each serving distinct purposes within the testing ecosystem. Engine dynamometers are connected directly to an engine's crankshaft after it has been removed from the vehicle. This type is predominantly used for detailed development and performance analysis of the engine itself, allowing engineers to measure torque, power, fuel consumption, and emissions with a high degree of accuracy in a controlled environment. Chassis dynamometers, on the other hand, test the entire vehicle with its engine installed. The vehicle's driven wheels are placed on rollers, enabling performance testing of the complete powertrain system under simulated road conditions. This type is crucial for validating overall vehicle performance, transmission efficiency, and real-world emission levels. The choice between types depends entirely on the specific testing objectives, with engine dynos favored for component-level R&D and chassis dynos for vehicle-level certification and tuning.

Application Insights

The application of automotive engine dynamometers spans several critical areas within the automotive industry, each with its own specific requirements. Research, Development, and Innovation represents the largest application segment, where dynamometers are used to test new engine designs, materials, and technologies before they reach production. This involves rigorous performance mapping, durability testing, and calibration. In Manufacturing and Assembly, dynamometers are employed for end-of-line testing to ensure every engine meets specified quality and performance standards before being installed in a vehicle. The Performance and Racing application is a specialized but important segment where tuners and racing teams use dynamometers to extract maximum power and optimize engine setups for competitive advantage. Furthermore, dynamometers are indispensable for Emissions and Certification testing, helping manufacturers comply with regional environmental regulations by accurately measuring pollutant levels under various operating conditions.

Regional Insights

The demand for automotive engine dynamometers exhibits distinct regional characteristics influenced by local automotive production and regulatory landscapes. The Asia-Pacific region is a dominant force in the global market, driven by the massive automotive manufacturing hubs in China, Japan, South Korea, and India. The region's focus on both domestic consumption and exports necessitates extensive testing infrastructure. Europe represents another highly significant market, characterized by the presence of premium and high-performance vehicle manufacturers and the world's most stringent emission standards, which demand advanced testing equipment. North America maintains a strong market presence, supported by a robust automotive industry, a large performance and aftermarket sector, and ongoing technological innovation. Emerging regions such as Latin America and the Middle East & Africa are expected to show gradual growth, linked to the expansion of local automotive production and the increasing adoption of international emission and performance standards.

Company Insights

The automotive engine dynamometers market features several prominent companies that are shaping the industry through innovation and global reach. Horiba, Ltd. from Japan is a recognized leader, known for its comprehensive range of precision testing and measurement equipment, including advanced engine and chassis dynamometers. Austria-based AVL List GmbH is another global powerhouse, providing extensive testing systems, simulation software, and engineering services to nearly all major automakers worldwide. Meidensha Corporation (Japan) and Siemens AG (Germany) are also key contributors, offering integrated solutions that often combine mechanical dynamometer systems with sophisticated digital control and data acquisition technologies. Other notable players include SuperFlow Dynamometers & Flowbenches and Mustang Advanced Engineering (MAE), which have strong positions in the performance and racing segments. These companies compete intensely on technological superiority, measurement accuracy, system reliability, and the ability to provide global customer support and service.

Recent Developments

The automotive engine dynamometers market is experiencing rapid evolution, with recent developments focused on adapting to the industry's transformative shifts. A major trend is the development of dynamometers specifically designed for electric vehicle (EV) powertrains, capable of testing e-motors, inverters, and battery systems at high speeds and power levels. There is a significant push towards creating more compact and energy-efficient dynamometer systems that can recuperate and feed energy back into the grid during testing, reducing the overall environmental footprint and operational costs. Integration with digital twin technology is another cutting-edge development, allowing for hybrid testing where physical components are tested in conjunction with their virtual models, accelerating the R&D process. Furthermore, advancements in data analytics and cloud connectivity are enabling remote monitoring and collaborative analysis of test data across global engineering teams, enhancing efficiency and decision-making.

Report Segmentation

This market research report on the automotive engine dynamometers market provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation is based on type, categorizing the market into engine dynamometers and chassis dynamometers to analyze the demand and trends for each specific system. The application segmentation covers key areas including research, development, and innovation; manufacturing and assembly; performance and racing; and emissions and certification testing, providing clarity on the primary use cases driving the market. Furthermore, the report includes a regional segmentation, breaking down the market into North America, Europe, Asia-Pacific, and the Rest of the World to highlight geographical disparities in growth, adoption, and regulatory influences. This multi-faceted segmentation allows for a granular understanding of market dynamics, helping stakeholders identify specific opportunities and challenges within each segment.

FAQs

What are the different types of automotive engine dynamometers? The primary types are engine dynamometers, which connect directly to an engine's crankshaft for component testing, and chassis dynamometers, where a vehicle's wheels drive rollers for full powertrain analysis.

Who are the leading companies in the engine dynamometer market? Prominent companies include Horiba, Ltd., AVL List GmbH, Meidensha Corporation, and Siemens AG, known for their technological innovation and global market presence.

What are the key applications of engine dynamometers? Key applications encompass engine research and development, end-of-line manufacturing quality control, performance tuning for racing, and emissions compliance certification.

What is driving the growth of the engine dynamometers market? Growth is primarily driven by stringent global emission regulations, the development of new and complex powertrains like hybrids and EVs, and the continuous pursuit of enhanced engine performance and efficiency.

How are dynamometers adapting to electric vehicles? Manufacturers are developing new dynamometers capable of handling the high RPM, regenerative braking, and power characteristics of electric motors, inverters, and battery systems.

Which region has the highest demand for engine dynamometers? The Asia-Pacific region currently represents a major hub of demand, fueled by large-scale automotive manufacturing and a strong focus on export quality and compliance.

Citius Research has developed a research report titled “Automotive Engine Dynamometers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Engine Dynamometers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Engine Dynamometers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Engine Dynamometers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Engine Dynamometers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Engine Dynamometers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Engine Dynamometers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Engine Dynamometers Market
• Cost and Gross Margin Analysis of Automotive Engine Dynamometers Market
• Automotive Engine Dynamometers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Engine Dynamometers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Engine Dynamometers Market Key Stakeholders

Below are the key stakeholders for the Automotive Engine Dynamometers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Engine Dynamometers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Engine Dynamometers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Engine Dynamometers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Engine Dynamometers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Engine Dynamometers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Engine Dynamometers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Engine Dynamometers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Engine Dynamometers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Engine Dynamometers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Engine Dynamometers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Engine Dynamometers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Engine Dynamometers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Engine Dynamometers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Engine Dynamometers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Engine Dynamometers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Engine Dynamometers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Engine Dynamometers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports