Automotive Active Bonnet Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186822
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Active Bonnet Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.30% during the forecast period (2024-2030).

Automotive Active Bonnet Market

(Market Size)
$850 million
$1.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.30%
2023 Market Size USD 850 million
2030 Market Size USD 1.4 billion
Key Players Continental, Autoliv, ZF, Takata, Joyson Safety Systems

Market Summary

The automotive active bonnet market is an integral segment within the global automotive safety systems industry, focused on enhancing pedestrian protection during collisions. This system is designed to automatically raise the rear section of the vehicle's hood upon detecting an impact with a pedestrian, creating a cushioning effect that reduces the severity of head injuries. The technology relies on sophisticated sensors and actuators that trigger within milliseconds, demonstrating the automotive industry's commitment to improving safety standards beyond occupant protection. Increasing regulatory mandates and consumer awareness regarding vehicle safety are primary factors influencing the adoption of these systems. Major automotive markets, including Europe, North America, and Asia-Pacific, are witnessing growing implementation due to stringent safety ratings and protocols. The integration of active bonnet systems is particularly prominent in premium passenger vehicles, though gradual penetration into mid-range segments is anticipated as technology costs decrease and standardization advances.

Key Highlights

The automotive active bonnet market is characterized by technological innovation and alignment with global safety standards. A key highlight is the system's ability to significantly mitigate pedestrian injuries, which is a critical focus area for organizations like the European New Car Assessment Programme and other regional safety bodies. Leading automotive manufacturers such as BMW, Mercedes-Benz, Volvo, and Audi have been early adopters, integrating these systems into their flagship models to enhance safety credentials and brand reputation. The technology's reliance on precise sensor arrays, including accelerometers and pressure sensors, ensures rapid deployment only when necessary, minimizing false activations. Collaboration between automotive OEMs and specialized safety system suppliers like Autoliv, ZF Friedrichshafen, and Continental AG is fostering continuous product development and refinement. Furthermore, the evolution towards autonomous driving and smart vehicle ecosystems is expected to further integrate active bonnet systems with other advanced driver-assistance systems (ADAS), creating a holistic safety approach.

Drivers, Opportunities & Restraints

The growth of the automotive active bonnet market is primarily driven by stringent government regulations mandating enhanced pedestrian protection measures. Regulatory bodies across Europe, Japan, and other developed regions have established rigorous testing protocols that incentivize manufacturers to incorporate such safety features. Increasing consumer awareness and demand for vehicles with high safety ratings further accelerate adoption. Opportunities abound in the expansion into emerging markets where safety regulations are gradually tightening, offering new avenues for market penetration. Technological advancements leading to cost reduction and improved reliability present additional opportunities for broader application across vehicle segments. However, the market faces restraints including the high cost of these systems, which may limit adoption to premium and luxury vehicles in the short term. Technical challenges related to sensor accuracy and system calibration in diverse driving conditions also pose hurdles. Additionally, the increasing complexity of vehicle front-end designs to accommodate various powertrains, including electric vehicles, requires continuous adaptation of active bonnet mechanisms.

Concentration Insights

The automotive active bonnet market exhibits a concentrated competitive landscape dominated by established global automotive safety suppliers and technology specialists. Key players such as Autoliv Inc., ZF Friedrichshafen AG, and Continental AG hold significant market share due to their extensive experience in occupant and pedestrian safety systems. These companies leverage strong relationships with major automotive OEMs and possess robust research and development capabilities to innovate and comply with evolving safety standards. The market concentration is also influenced by high barriers to entry, including substantial capital investment for R&D, stringent certification requirements, and the need for global manufacturing and supply chain networks. Collaboration and partnerships between these suppliers and automobile manufacturers are common, focusing on co-development and integration of active bonnet systems into new vehicle platforms. Regional presence plays a crucial role, with suppliers strategically located near major automotive production hubs in Europe, North America, and Asia to provide timely support and integration services.

Type Insights

Automotive active bonnet systems are primarily categorized based on their actuation mechanism and technology integration. The main types include pyrotechnic systems and electromechanical systems. Pyrotechnic systems utilize a controlled explosive charge to rapidly lift the bonnet upon impact detection. This technology is known for its extremely fast response time and reliability, making it a preferred choice in many high-end vehicle applications. Electromechanical systems, on the other hand, use electric motors and actuators to raise the bonnet. These systems offer advantages in terms of resetability and integration with other electronic vehicle systems, allowing for easier testing and maintenance. The choice between these types often depends on vehicle architecture, cost considerations, and specific performance requirements set by the OEM. Ongoing development is focused on enhancing the precision of impact detection algorithms and reducing the overall weight and complexity of the systems to improve vehicle efficiency and performance.

Application Insights

The application of automotive active bonnet systems is predominantly found in passenger vehicles, ranging from luxury sedans and SUVs to increasingly mid-range models. This adoption is driven by regulatory requirements and consumer demand for higher safety ratings in personal transportation. The technology is particularly critical in urban environments where pedestrian traffic is dense, aligning with the safety goals of city-friendly vehicles. Beyond conventional internal combustion engine vehicles, electric vehicles (EVs) represent a significant application area. The design of EVs often features a different front-end structure due to the absence of a traditional engine, which can influence the integration and design of active bonnet systems. Some high-performance sports cars and premium luxury vehicles also incorporate these systems as a standard feature to underscore their commitment to safety. The application scope is expected to broaden as cost-effective solutions are developed for mass-market vehicles and commercial vehicles, where pedestrian safety is also a growing concern.

Regional Insights

The adoption and development of the automotive active bonnet market vary significantly across regions, influenced by local regulations, automotive production, and consumer preferences. Europe stands as the leading region, propelled by the stringent pedestrian protection regulations enacted by the European Union and high consumer awareness. Major European OEMs like Volkswagen, BMW, and Volvo have been pioneers in implementing these systems. The Asia-Pacific region, particularly countries like Japan and South Korea, follows closely due to their own rigorous safety standards and the presence of leading automotive manufacturers such as Toyota and Hyundai. China's rapidly growing automotive market and increasing focus on vehicle safety are also contributing to regional growth. North America, while having strong safety standards, has seen a relatively slower adoption rate compared to Europe, though this is changing with updated regulations and the influence of global vehicle platforms. Emerging markets in Latin America and the Middle East & Africa are in nascent stages, with growth potential linked to economic development and the gradual harmonization of safety standards with global benchmarks.

Company Insights

The competitive landscape of the automotive active bonnet market is shaped by a mix of global automotive safety suppliers and technology firms. Autoliv Inc. is a recognized leader, leveraging its extensive portfolio of safety systems and strong ties with numerous OEMs worldwide. ZF Friedrichshafen AG, following its acquisition of TRW Automotive, has strengthened its position in active and passive safety technologies, including active bonnet systems. Continental AG is another key player, integrating these systems into its broader Chassis & Safety and ADAS offerings. Other notable participants include Denso Corporation and Robert Bosch GmbH, which apply their expertise in sensors and electronic control units to this market. These companies compete on factors such as system reliability, cost-effectiveness, integration capabilities, and global technical support. Innovation is continuous, with a focus on developing lighter, more responsive, and more intelligent systems that can communicate with other vehicle safety networks. Partnerships with OEMs for co-development are standard practice, ensuring that the active bonnet systems are seamlessly integrated into vehicle designs.

Recent Developments

The automotive active bonnet market has witnessed several recent developments focused on technological enhancement and market expansion. There is a growing trend towards the integration of more advanced sensor fusion technologies, combining data from cameras, radar, and lidar to improve the accuracy of pedestrian detection and minimize false activations. Suppliers are also investing in the development of systems with lower power consumption and reduced weight to align with the overall vehicle lightweighting and electrification trends. Recent collaborations have been announced between safety system suppliers and AI startups to develop predictive algorithms that can anticipate impacts more effectively. Furthermore, the applicability of these systems in electric vehicles has garnered attention, leading to design adaptations suited to the unique front-end structures of EVs. Regulatory developments, particularly proposals to include more rigorous pedestrian protection tests in emerging markets, are also shaping strategic planning and R&D investments among key market players.

Report Segmentation

This market research report on the automotive active bonnet market provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation is based on technology type, categorizing the market into pyrotechnic and electromechanical active bonnet systems, detailing the adoption trends and technological preferences for each. The report is further segmented by vehicle type, covering passenger cars and commercial vehicles, with sub-categories for luxury, mid-range, and economy segments within passenger cars to highlight penetration levels. Application segmentation analyzes the fitment in internal combustion engine vehicles versus electric and hybrid vehicles, addressing the specific engineering considerations for each. Geographically, the report is segmented into key regions and major countries within North America, Europe, Asia-Pacific, and the Rest of the World, providing regional production, regulatory, and demand analysis. This multi-faceted segmentation allows stakeholders to understand specific niche markets, growth pockets, and tailor strategies accordingly.

FAQs

What is an automotive active bonnet system? An automotive active bonnet system is a pedestrian safety feature designed to automatically elevate the rear section of a vehicle's hood upon collision with a pedestrian. This action creates additional deformation space to cushion the impact and reduce the severity of head injuries.

How does an active bonnet work? The system employs a network of sensors, typically located at the front bumper, which detect an impact with a pedestrian. This signal is sent to an electronic control unit (ECU), which then triggers actuators or pyrotechnic devices to lift the bonnet within milliseconds, providing a buffer zone before the pedestrian's head contacts the rigid engine components.

Which cars have an active bonnet? Active bonnet systems are primarily found in models from premium manufacturers such as Jaguar Land Rover, Volvo, BMW, Mercedes-Benz, Audi, and certain models from Honda, Nissan, and Toyota, especially in regions with strict pedestrian protection regulations.

What are the benefits of an active bonnet? The primary benefit is a significant reduction in the risk of serious head injuries for pedestrians involved in collisions with vehicles. This enhances overall vehicle safety ratings, helps manufacturers comply with regulatory standards, and improves brand image regarding safety commitment.

Can an active bonnet be retrofitted? Retrofitting an active bonnet system is generally not feasible due to its complex integration with a vehicle's primary safety sensors, electronic architecture, and hood design. It is engineered and installed during the original manufacturing process.

What is the difference between active and passive bonnet systems? An active bonnet system proactively lifts the hood upon impact detection using sensors and actuators. A passive bonnet system, in contrast, relies on a deformable hood structure that yields upon impact but does not involve any pre-impact movement or electronic triggering.

Citius Research has developed a research report titled “Automotive Active Bonnet Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Active Bonnet Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Active Bonnet Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Active Bonnet Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Active Bonnet Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Active Bonnet Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Active Bonnet Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Active Bonnet Market
• Cost and Gross Margin Analysis of Automotive Active Bonnet Market
• Automotive Active Bonnet Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Active Bonnet Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Active Bonnet Market Key Stakeholders

Below are the key stakeholders for the Automotive Active Bonnet Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Active Bonnet Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Active Bonnet Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Active Bonnet Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Active Bonnet Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Active Bonnet Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Active Bonnet Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Active Bonnet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Active Bonnet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Active Bonnet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Active Bonnet Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Active Bonnet Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Active Bonnet Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Active Bonnet Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Active Bonnet Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Active Bonnet Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Active Bonnet Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Active Bonnet Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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