AT Torque Converter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185756
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The AT Torque Converter Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

AT Torque Converter Market

(Market Size)
$2.8 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 2.8 billion
2030 Market Size USD 4.5 billion
Key Players BorgWarner, Valeo, Schaeffler, EXEDY, Aisin

Market Summary

The AT torque converter market is a critical segment within the global automotive and transportation industry, primarily serving automatic transmission systems. This market revolves around the production and distribution of torque converters, which are fluid couplings that transfer rotating power from the engine to the transmission, enabling smooth vehicle operation without manual gear shifting. The demand is largely driven by the automotive sector's shift towards automatic transmissions due to increasing consumer preference for driving comfort and convenience. Key industry participants include established automotive component manufacturers and specialized suppliers who focus on innovation and efficiency. The market is characterized by ongoing technological advancements aimed at improving fuel efficiency and reducing emissions, aligning with stringent global environmental regulations. Geographically, production and consumption are widespread, with significant activities in regions with strong automotive manufacturing bases. The competitive landscape is consolidated among a few major players who leverage extensive R&D capabilities and global supply chains to maintain market leadership and cater to OEM and aftermarket demands.

Key Highlights

The AT torque converter market showcases several key highlights that underline its importance and evolution. A prominent trend is the integration of advanced materials and designs to enhance durability and performance, such as the use of lightweight alloys and improved blade geometries for better fluid dynamics. Another significant aspect is the growing adoption of lock-up torque converters, which reduce slippage and improve fuel economy by mechanically linking the engine and transmission at certain speeds. The market is also witnessing increased investments in manufacturing automation and precision engineering to ensure high-quality output and meet the rising demand from automotive OEMs. Furthermore, the expansion of electric and hybrid vehicles has introduced new requirements, prompting innovations in torque converter technology to complement electrified powertrains. Key players like Schaeffler AG, Valeo SA, and ZF Friedrichshafen AG are at the forefront, driving developments through strategic partnerships and continuous product enhancements. These highlights reflect a market that is responsive to automotive industry trends and focused on delivering components that support vehicle efficiency and performance.

Drivers, Opportunities & Restraints

The AT torque converter market is influenced by several drivers, opportunities, and restraints that shape its growth trajectory. A primary driver is the increasing consumer preference for automatic transmission vehicles, particularly in emerging economies, due to urbanization and traffic congestion, which boosts the demand for torque converters. Additionally, stringent government regulations aimed at reducing vehicle emissions and improving fuel efficiency are pushing manufacturers to develop more efficient torque converter systems. Opportunities abound in the expansion of the automotive aftermarket, where replacement demand for torque converters offers significant growth potential, especially in regions with aging vehicle fleets. The rise of hybrid electric vehicles presents another opportunity, as torque converters are adapted for use in these powertrains to enhance performance. However, the market faces restraints such as the high cost of advanced torque converters and the complexity of integration with modern transmission systems. Moreover, the growing popularity of electric vehicles with single-speed transmissions could potentially reduce long-term demand for traditional torque converters, posing a challenge to market players.

Concentration Insights

The concentration of the AT torque converter market is characterized by a mix of global giants and specialized manufacturers, leading to a moderately consolidated competitive landscape. Major companies such as Schaeffler AG, Valeo SA, ZF Friedrichshafen AG, and BorgWarner Inc. dominate the market, leveraging their extensive product portfolios, strong R&D capabilities, and established relationships with automotive OEMs worldwide. These players often engage in strategic mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic reach. Regionally, concentration is high in areas with robust automotive manufacturing, such as North America, Europe, and Asia-Pacific, where key suppliers have production facilities and distribution networks. The market also includes several smaller and regional players who focus on niche segments or the aftermarket, contributing to a diverse competitive environment. This concentration dynamics ensure that innovation and quality are prioritized, but it also means that new entrants face high barriers to entry due to the capital-intensive nature of manufacturing and the need for technological expertise.

Type Insights

In the AT torque converter market, products are categorized based on type, with common classifications including single-stage, multi-stage, and lock-up torque converters. Single-stage torque converters are typically used in basic automatic transmissions, offering simplicity and cost-effectiveness for entry-level vehicles. Multi-stage torque converters provide enhanced performance and efficiency through multiple turbine and stator arrangements, making them suitable for mid-range and luxury vehicles that require smoother operation and better fuel economy. Lock-up torque converters represent a significant advancement, featuring a mechanism that mechanically locks the engine to the transmission at certain speeds to eliminate slippage and improve efficiency; this type is increasingly prevalent in modern vehicles due to environmental regulations. Each type caters to specific automotive applications, with manufacturers continuously innovating to optimize size, weight, and functionality. The choice of torque converter type depends on factors such as vehicle class, transmission design, and performance requirements, influencing sourcing decisions by automotive OEMs and aftermarket providers.

Application Insights

The application of AT torque converters spans across various segments within the automotive industry, primarily in passenger cars, light commercial vehicles, and heavy commercial vehicles. In passenger cars, torque converters are integral to automatic transmissions, providing smooth acceleration and enhanced driving comfort, which is particularly valued in urban settings with frequent stop-and-go traffic. Light commercial vehicles, such as vans and pickup trucks, utilize torque converters to improve load-carrying efficiency and driver convenience, supporting applications in logistics and transportation. Heavy commercial vehicles, including trucks and buses, incorporate heavy-duty torque converters designed to handle higher torque loads and ensure reliability under strenuous conditions. Additionally, there is emerging application in off-road and agricultural vehicles, where torque converters contribute to operational ease and durability. The diversity in applications drives tailored product developments, with manufacturers focusing on specific requirements like durability, efficiency, and compatibility with different transmission systems to meet the needs of various end-users.

Regional Insights

Regionally, the AT torque converter market exhibits distinct patterns influenced by automotive production, consumer preferences, and economic conditions. Asia-Pacific is a dominant region, driven by high vehicle production in countries like China, Japan, and South Korea, where the adoption of automatic transmissions is growing rapidly due to increasing disposable incomes and urbanization. North America holds a significant share, characterized by a strong preference for automatic transmission vehicles and the presence of major automotive OEMs and suppliers who demand advanced torque converter technologies. Europe follows, with a focus on fuel efficiency and emissions reduction, leading to the adoption of innovative torque converter systems in both passenger and commercial vehicles. Emerging regions such as Latin America and the Middle East & Africa show potential for growth, fueled by expanding automotive markets and gradual shifts towards automatic transmissions. Each region presents unique opportunities and challenges, influencing strategic decisions by market players regarding production, distribution, and customization of products to local demands.

Company Insights

Key companies in the AT torque converter market include globally recognized players such as Schaeffler AG, Valeo SA, ZF Friedrichshafen AG, BorgWarner Inc., and EXEDY Corporation. Schaeffler AG is renowned for its high-precision components and systems, offering torque converters that emphasize efficiency and integration with modern transmissions. Valeo SA focuses on innovative automotive technology, providing torque solutions that enhance vehicle performance and sustainability. ZF Friedrichshafen AG leverages its expertise in transmission systems to deliver advanced torque converters for a wide range of applications, from passenger cars to commercial vehicles. BorgWarner Inc. is a leader in propulsion solutions, developing torque converters that support fuel economy and reduced emissions. EXEDY Corporation specializes in clutch and torque converter products, with a strong presence in the aftermarket and OEM segments. These companies invest heavily in research and development to stay competitive, often collaborating with automotive manufacturers to create customized solutions that meet evolving industry standards and customer expectations.

Recent Developments

Recent developments in the AT torque converter market highlight a trend towards innovation and strategic expansion. Major players have been investing in research to develop lighter and more efficient torque converters that align with global emissions standards, such as those incorporating advanced lock-up mechanisms and improved fluid dynamics. For instance, there has been a push towards electric torque converters for hybrid vehicles, enabling seamless integration with electrified powertrains. Additionally, companies like ZF Friedrichshafen AG and BorgWarner Inc. have announced partnerships with automotive OEMs to co-develop next-generation transmission components, including torque converters tailored for specific vehicle platforms. acquisitions have also been prevalent, with firms seeking to enhance their product portfolios and geographic presence. Furthermore, advancements in manufacturing technologies, such as automation and AI-driven quality control, are being adopted to increase production efficiency and reduce costs. These developments reflect the market's responsiveness to automotive industry shifts and the continuous effort to meet demand for high-performance, reliable components.

Report Segmentation

This report on the AT torque converter market is segmented to provide a comprehensive analysis across various dimensions. The segmentation includes by type, covering categories such as single-stage, multi-stage, and lock-up torque converters, each analyzed for their market share and growth prospects. By application, the report delves into passenger cars, light commercial vehicles, heavy commercial vehicles, and other segments, examining demand patterns and future opportunities. Regional segmentation encompasses key geographies like North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional dynamics, trends, and competitive landscapes. Additionally, the report features a competitive landscape section profiling major companies, their strategies, and market positions. This structured approach ensures that readers gain detailed understanding of specific market facets, enabling informed decision-making for investment, product development, and strategic planning in the automotive and transportation industry.

FAQs

What is an AT torque converter? An AT torque converter is a fluid coupling device used in automatic transmissions to transfer rotational power from the engine to the transmission, allowing for smooth vehicle operation without manual gear changes.

How does a torque converter work? A torque converter works by using hydraulic fluid to transmit power; it consists of an impeller connected to the engine, a turbine connected to the transmission, and a stator that redirects fluid to multiply torque during acceleration.

What are the benefits of a lock-up torque converter? A lock-up torque converter improves fuel efficiency by mechanically locking the engine to the transmission at certain speeds, reducing energy loss from fluid slippage and enhancing overall vehicle performance.

Which vehicles use AT torque converters? AT torque converters are used in various vehicles with automatic transmissions, including passenger cars, light commercial vehicles, heavy trucks, and increasingly in hybrid electric vehicles to support powertrain functionality.

Who are the leading manufacturers of AT torque converters? Leading manufacturers include Schaeffler AG, Valeo SA, ZF Friedrichshafen AG, BorgWarner Inc., and EXEDY Corporation, known for their innovation and extensive product offerings in the automotive component market.

What is the future outlook for the AT torque converter market? The future outlook is shaped by trends towards electrification and efficiency, with ongoing developments in hybrid-compatible torque converters and advancements aimed at meeting stricter environmental regulations while maintaining performance standards.

Citius Research has developed a research report titled “AT Torque Converter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• AT Torque Converter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The AT Torque Converter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

AT Torque Converter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

AT Torque Converter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of AT Torque Converter Market
• Research Methodology
• Executive Summary
• Market Dynamics of AT Torque Converter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of AT Torque Converter Market
• Cost and Gross Margin Analysis of AT Torque Converter Market
• AT Torque Converter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “AT Torque Converter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

AT Torque Converter Market Key Stakeholders

Below are the key stakeholders for the AT Torque Converter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

AT Torque Converter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the AT Torque Converter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the AT Torque Converter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in AT Torque Converter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global AT Torque Converter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global AT Torque Converter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global AT Torque Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global AT Torque Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global AT Torque Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global AT Torque Converter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America AT Torque Converter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America AT Torque Converter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe AT Torque Converter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA AT Torque Converter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific AT Torque Converter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa AT Torque Converter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia AT Torque Converter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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