Asia-Pacific Cold Chain Logistics Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186806
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Asia-Pacific Cold Chain Logistics Market size was estimated at USD 25 billion in 2023 and is projected to reach USD 45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Asia-Pacific Cold Chain Logistics Market

(Market Size)
$25 billion
$45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 25 billion
2030 Market Size USD 45 billion
Key Players Americold, Lineage Logistics, Nichirei, Swire Cold Storage, Kloosterboer

Market Summary

The Asia-Pacific cold chain logistics market is a critical component of the automotive and transportation industry, facilitating the safe and efficient movement of temperature-sensitive goods across the region. This market encompasses a sophisticated network of refrigerated storage and transportation solutions designed to maintain product integrity from origin to destination. Countries such as China, India, Japan, and Australia are major contributors, driven by expanding automotive manufacturing and the need for reliable logistics for temperature-controlled automotive parts, including batteries, electronic components, and chemicals. The market is characterized by increasing investments in infrastructure, technological advancements, and the adoption of automation and IoT-enabled devices for real-time monitoring. The growth of e-commerce and the demand for just-in-time delivery in the automotive sector further propel the need for robust cold chain solutions. Regulatory standards and compliance requirements also play a significant role in shaping market dynamics, ensuring safety and quality throughout the supply chain.

Key Highlights

The Asia-Pacific cold chain logistics market showcases several key highlights that underline its importance and growth trajectory. Technological integration is a dominant trend, with companies leveraging IoT, blockchain, and AI for enhanced visibility, temperature control, and inventory management. The market is witnessing a surge in demand for frozen and chilled transportation services, particularly for automotive components that require strict temperature regimes. Infrastructure development, including the expansion of cold storage facilities and refrigerated transport networks, is accelerating across emerging economies. Sustainability initiatives are gaining traction, with a focus on energy-efficient refrigeration systems and eco-friendly packaging. Strategic partnerships and mergers among logistics providers, such as collaborations between local and global players, are common, aimed at expanding service offerings and geographic reach. The market is also responsive to evolving consumer and industrial demands, emphasizing reliability, speed, and cost-effectiveness.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the Asia-Pacific cold chain logistics market. The expansion of the automotive industry, coupled with increasing production of electric vehicles and advanced components, necessitates efficient temperature-controlled logistics. Rising consumer expectations for timely and intact deliveries, along with growth in cross-border trade, are significant drivers. Opportunities abound in technological innovations, such as the adoption of autonomous refrigerated vehicles and smart packaging solutions, which can enhance operational efficiency. The untapped potential in rural and semi-urban areas presents avenues for market expansion. However, restraints include high operational costs associated with refrigeration and energy consumption, which can deter small and medium enterprises. Infrastructure disparities across the region, particularly in less developed countries, pose challenges to seamless logistics. Regulatory hurdles and compliance with varying international standards also act as barriers, requiring continuous adaptation and investment.

Concentration Insights

The concentration of the Asia-Pacific cold chain logistics market is uneven, with significant activity in developed and rapidly developing economies. China holds a substantial market share due to its massive automotive manufacturing base and extensive logistics infrastructure. Japan and South Korea are also key players, characterized by advanced technological adoption and high standards for quality control. India is emerging as a high-growth market, driven by government initiatives and increasing foreign investments in logistics. Southeast Asian nations, such as Thailand and Vietnam, are gaining prominence due to their expanding automotive sectors and strategic geographic locations. Australia and New Zealand contribute with their well-established cold chain networks, focusing on efficiency and sustainability. The market concentration reflects a blend of mature and emerging landscapes, with collaborations and investments shaping competitive dynamics.

Type Insights

The Asia-Pacific cold chain logistics market is segmented by type into refrigeration systems and services. Refrigeration systems include equipment such as refrigerated trucks, vans, containers, and storage units, which are essential for maintaining desired temperatures during transit and storage. Services encompass transportation, warehousing, and value-added offerings like packaging and labeling. Transportation services dominate, with road transport being the most prevalent due to its flexibility and extensive network, especially for short and medium distances. Sea and air freight are crucial for international logistics, handling bulk and high-value automotive shipments. Warehousing services are evolving with automated and multi-temperature facilities to cater to diverse client needs. The integration of these types ensures a cohesive cold chain, addressing the specific requirements of the automotive and transportation industry.

Application Insights

In the Asia-Pacific cold chain logistics market, applications are diverse within the automotive and transportation sector. Key applications include the logistics of automotive parts and components that are sensitive to temperature variations, such as batteries for electric vehicles, electronic systems, lubricants, and chemicals. The transportation of finished vehicles is not typically under cold chain but associated components often require controlled environments. Additionally, the market supports the logistics of raw materials used in automotive manufacturing that need refrigeration. The growth of electric vehicles has heightened demand for battery logistics, which require strict temperature management to ensure safety and performance. Customized logistics solutions are developed for different applications, emphasizing precision, reliability, and compliance with industry standards.

Regional Insights

Regionally, the Asia-Pacific cold chain logistics market exhibits varied growth patterns. East Asia, led by China, Japan, and South Korea, is the largest market, supported by robust automotive industries and advanced infrastructure. China's dominance is attributed to its manufacturing prowess and investments in logistics networks. South Asia, with India at the forefront, is experiencing rapid growth due to economic development and increasing automotive production. Southeast Asia, including countries like Thailand and Indonesia, is emerging as a significant region, driven by trade agreements and industrial expansion. Oceania, comprising Australia and New Zealand, offers mature markets with high standards for efficiency and sustainability. Each region presents unique opportunities and challenges, influenced by economic conditions, regulatory frameworks, and technological adoption levels.

Company Insights

Prominent companies in the Asia-Pacific cold chain logistics market include Nippon Express, CJ Logistics, Yamato Holdings, and Lineage Logistics, among others. These players are focusing on expanding their cold chain capabilities through technological investments and strategic acquisitions. Nippon Express, for instance, emphasizes IoT integration for real-time monitoring, while CJ Logistics leverages its extensive network in East Asia. Local players such as Snowman Logistics in India and Swire Cold Storage in Australia are strengthening their positions through infrastructure development and partnerships. The competitive landscape is characterized by innovation, with companies investing in automated warehouses and green technologies. Collaboration with automotive manufacturers is common, ensuring tailored solutions that meet specific industry requirements.

Recent Developments

Recent developments in the Asia-Pacific cold chain logistics market include technological advancements and strategic initiatives. Companies are increasingly adopting electric refrigerated vehicles and solar-powered cold storage units to enhance sustainability. Partnerships between logistics firms and tech companies are on the rise, focusing on AI and blockchain for supply chain transparency. Expansions in cold storage capacity are evident, with new facilities launched in key regions like India and Southeast Asia to meet growing demand. Regulatory updates, such as stricter temperature control standards, are driving investments in compliance and quality assurance. The market is also witnessing increased M&A activity, as larger players acquire regional specialists to broaden their service offerings and geographic presence.

Report Segmentation

The report on the Asia-Pacific cold chain logistics market is segmented to provide detailed insights. Segmentation by type includes refrigeration equipment and services, with further breakdown into transportation and warehousing. By application, it covers automotive parts, components, and related materials. Geographic segmentation analyzes key countries and sub-regions such as East Asia, South Asia, Southeast Asia, and Oceania. Additional segments may focus on temperature range, such as chilled and frozen, and mode of transport, including road, sea, and air. This comprehensive segmentation enables a thorough understanding of market dynamics, trends, and opportunities, catering to the needs of stakeholders in the automotive and transportation industry.

FAQs

What is cold chain logistics? Cold chain logistics refers to the transportation and storage of temperature-sensitive products under controlled conditions to maintain their quality and safety throughout the supply chain.

Why is cold chain important in the automotive industry? It is crucial for transporting temperature-sensitive automotive components, such as batteries and electronics, that require specific conditions to prevent damage and ensure performance.

Which countries lead the cold chain logistics market in Asia-Pacific? China, Japan, India, and Australia are among the leading countries, driven by advanced infrastructure and growing automotive sectors.

What technologies are used in cold chain logistics? Technologies include IoT for real-time monitoring, RFID for tracking, and automated storage systems to enhance efficiency and reliability.

How does cold chain logistics support sustainability? Through the use of energy-efficient refrigeration, electric vehicles, and eco-friendly packaging, reducing environmental impact.

What are the challenges in cold chain logistics? Challenges include high operational costs, infrastructure gaps in rural areas, and compliance with varying international regulations.

Citius Research has developed a research report titled “Asia-Pacific Cold Chain Logistics Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Asia-Pacific Cold Chain Logistics Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Asia-Pacific Cold Chain Logistics Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Asia-Pacific Cold Chain Logistics Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Asia-Pacific Cold Chain Logistics Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Asia-Pacific Cold Chain Logistics Market
• Research Methodology
• Executive Summary
• Market Dynamics of Asia-Pacific Cold Chain Logistics Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Asia-Pacific Cold Chain Logistics Market
• Cost and Gross Margin Analysis of Asia-Pacific Cold Chain Logistics Market
• Asia-Pacific Cold Chain Logistics Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Asia-Pacific Cold Chain Logistics Market Report - Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Asia-Pacific Cold Chain Logistics Market Key Stakeholders

Below are the key stakeholders for the Asia-Pacific Cold Chain Logistics Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Asia-Pacific Cold Chain Logistics Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Asia-Pacific Cold Chain Logistics Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Asia-Pacific Cold Chain Logistics Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Asia-Pacific Cold Chain Logistics Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Asia-Pacific Cold Chain Logistics Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Asia-Pacific Cold Chain Logistics Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Asia-Pacific Cold Chain Logistics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Asia-Pacific Cold Chain Logistics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Asia-Pacific Cold Chain Logistics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Asia-Pacific Cold Chain Logistics Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Asia-Pacific Cold Chain Logistics Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Asia-Pacific Cold Chain Logistics Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Asia-Pacific Cold Chain Logistics Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Asia-Pacific Cold Chain Logistics Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Asia-Pacific Cold Chain Logistics Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Asia-Pacific Cold Chain Logistics Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Asia-Pacific Cold Chain Logistics Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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