Airbag Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186799
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The Airbag Market size was estimated at USD 18 billion in 2023 and is projected to reach USD 30 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Airbag Market

(Market Size)
$18 billion
$30 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 18 billion
2030 Market Size USD 30 billion
Key Players Autoliv, Takata, Joyson Safety Systems, ZF, Toyoda Gosei

Market Summary

The airbag market is a critical segment within the automotive and transportation industry, focused on enhancing vehicle safety through advanced restraint systems. These systems are designed to mitigate injuries during collisions by rapidly deploying cushions that protect occupants from impact with interior structures. The market encompasses a wide range of airbag types, including front, side, curtain, and knee airbags, integrated into passenger cars, commercial vehicles, and other modes of transport. Increasing global vehicle production, particularly in emerging economies, is a fundamental driver for this market. Stricter government regulations mandating the inclusion of advanced safety features in new vehicles further propel demand. Technological innovations are leading to the development of smarter, multi-stage airbags that adjust deployment based on collision severity and occupant position. The industry is also witnessing a shift towards the incorporation of airbags in new vehicle categories and the adoption of pedestrian airbags, reflecting a broader commitment to safety. Key market participants are continuously engaged in research and development to introduce more efficient and reliable systems, ensuring compliance with evolving safety standards and consumer expectations for protection.

Key Highlights

The airbag market is characterized by several pivotal developments that underscore its dynamic nature. A significant trend is the integration of advanced sensors and electronic control units that enable more precise and timely deployment, reducing the risk of injury from the airbag itself. The emergence of flexible seating configurations and autonomous vehicles is prompting innovation in airbag design, such as far-side airbags and inflatable seat belts, to address new safety challenges. Collaboration between automotive OEMs and airbag suppliers is intensifying to co-develop customized solutions that meet specific vehicle architecture requirements. Furthermore, the aftermarket segment is gaining traction as consumers seek to retrofit older vehicles with modern safety features. The industry is also focusing on sustainability, with efforts directed towards developing eco-friendly materials for airbag cushions and inflators. These highlights illustrate a market that is not only growing in scale but also evolving in sophistication, driven by technological advancement and an unwavering focus on saving lives.

Drivers, Opportunities & Restraints

The growth of the airbag market is propelled by a confluence of drivers, including stringent governmental safety regulations across the globe that compel automakers to equip vehicles with advanced passive safety systems. Increasing consumer awareness regarding vehicle safety and a willingness to pay a premium for enhanced protection features significantly boost market demand. The rising production and sales of vehicles, especially in developing regions, provide a substantial and expanding customer base for airbag manufacturers. Opportunities abound in the development of next-generation airbags for electric and autonomous vehicles, which present unique safety challenges and design requirements. The expansion into motorcycle airbag systems and other non-traditional vehicle categories represents another fertile ground for market growth. However, the market faces restraints such as the high cost associated with advanced airbag systems, which can be a barrier to adoption in budget vehicle segments. Technical complexities and the risk of faulty deployments leading to recalls also pose challenges. Additionally, the maturity of the market in developed regions can lead to saturation, pushing companies to innovate constantly to find new growth avenues.

Concentration Insights

The competitive landscape of the global airbag market is highly concentrated, with a few major players holding a significant share of the market. These leading companies possess extensive product portfolios, robust research and development capabilities, and strong global supply chains, allowing them to serve major automotive OEMs worldwide. Key players such as Autoliv, ZF Friedrichshafen (which acquired TRW Automotive), and Joyson Safety Systems dominate the market through technological leadership and long-standing relationships with vehicle manufacturers. The market concentration is further reinforced by high barriers to entry, including the substantial capital investment required for manufacturing facilities, stringent regulatory certifications, and the need for continuous innovation. These established incumbents often engage in strategic mergers, acquisitions, and partnerships to consolidate their market position and expand their technological expertise. While the top tier is consolidated, several regional and specialized manufacturers compete by offering cost-effective solutions or focusing on niche applications, creating a multi-layered competitive environment.

Type Insights

The airbag market is segmented by type into several categories, each designed for specific protection roles within a vehicle. Front airbags are the most common and are standard in virtually all new passenger cars, deployed from the steering wheel and dashboard to protect drivers and front-seat passengers in head-on collisions. Side airbags are mounted in the seat or door and are crucial for protecting occupants from side-impact crashes, which often have a narrow crumple zone. Curtain airbags, or side-curtain airbags, deploy from the roof lining above the windows to provide head protection for passengers in both front and rear seats during a side impact or rollover event. Knee airbags are situated in the lower dashboard area and are designed to prevent leg injuries by limiting the movement of the occupant's lower body during a frontal collision. Other specialized types include rear-seat airbags, pedestrian airbags, and seatbelt airbags, each addressing distinct safety scenarios. The adoption rates of these different types vary by vehicle segment and region, influenced by regulatory requirements and consumer demand for safety.

Application Insights

Airbag systems find their primary application in the automotive sector, specifically in passenger cars and commercial vehicles. Within passenger cars, which represent the largest application segment, airbags are a standard safety feature across all trim levels, from economy to luxury vehicles. The integration of multiple airbag systems, including a combination of front, side, and curtain airbags, is becoming increasingly common to achieve high safety ratings. The commercial vehicle segment, including light commercial vehicles, trucks, and buses, is also a significant application area. Regulations in many countries are mandating enhanced safety features in commercial transport to protect drivers and passengers, driving the adoption of airbags in these vehicles. Beyond traditional road vehicles, there is a growing, albeit niche, application in the motorcycle industry, with airbag-equipped jackets and helmets entering the market. Furthermore, the development of autonomous vehicles is prompting a re-evaluation of interior safety systems, leading to innovative airbag applications tailored for cabins without traditional driving controls.

Regional Insights

The demand for airbag systems exhibits distinct patterns across different geographic regions, shaped by local regulations, economic development, and automotive industry dynamics. The Asia-Pacific region stands as the largest and fastest-growing market, driven by high vehicle production volumes in countries like China, Japan, South Korea, and India. Stringent safety norms being implemented by governments in this region are a key growth catalyst. North America and Europe are mature markets characterized by high adoption rates of advanced airbag systems. These regions have well-established regulatory frameworks, such as those enforced by the National Highway Traffic Safety Administration (NHTSA) in the U.S. and the European New Car Assessment Programme (Euro NCAP), which continuously push for higher safety standards and fuel innovation. Latin America and the Middle East & Africa are emerging markets where growth is linked to increasing vehicle ownership and the gradual implementation of stricter safety regulations. However, market penetration in these regions can be uneven, often concentrated in premium vehicle segments initially.

Company Insights

The airbag market is dominated by a group of globally recognized suppliers that work closely with all major automotive OEMs. Autoliv Inc., headquartered in Sweden, is widely regarded as a market leader with a comprehensive portfolio of passive safety systems, including a full range of airbag products. ZF Friedrichshafen, a German multinational, is another giant in the sector, having significantly bolstered its market position through the acquisition of TRW Automotive. Joyson Safety Systems, part of the Ningbo Joyson Electronic Corp., has grown rapidly through acquisitions, including that of the former Takata Corporation assets, making it a key global player. Other significant contributors include Hyundai Mobis from South Korea and Toyoda Gosei from Japan, which have strong presences in the Asian market and supply major regional OEMs like Hyundai-Kia and Toyota, respectively. These companies compete on the basis of technology, reliability, global manufacturing footprint, and cost-effectiveness, constantly investing in R&D to develop lighter, smarter, and more efficient airbag systems.

Recent Developments

The airbag market is continuously evolving, with recent developments focused on enhancing safety, integration, and adaptability. A major trend is the development of occupant sensing systems that use advanced cameras and radar to detect the size, position, and posture of passengers, allowing for adaptive airbag deployment force or even inhibiting deployment if a child or small-stature adult is too close to the airbag module. There is a significant push towards centralizing safety systems, with companies developing integrated safety domain controllers that manage airbags, seatbelt pretensioners, and other passive safety features holistically. The industry is also responding to the rise of electric vehicles (EVs) by designing solutions that account for their unique architecture and battery placement. Furthermore, research into sustainable materials for airbag cushions and less environmentally harmful inflators is gaining momentum. Recent partnerships between tech companies and traditional airbag suppliers aim to incorporate artificial intelligence for predictive crash detection and response, marking the next frontier in vehicle safety technology.

Report Segmentation

This comprehensive market research report on the airbag market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The report is segmented by type, delving into the market dynamics for front airbags, side airbags, curtain airbags, knee airbags, and other specialized variants. The application segmentation analyzes demand patterns within passenger cars, further broken down by vehicle class, and commercial vehicles, including light and heavy-duty trucks. A crucial segment focuses on the component level, examining the market for inflators, control units, sensors, and airbag modules. The report also includes a geographical segmentation, providing regional analysis for North America, Europe, Asia-Pacific, and the rest of the world, with key country-level insights. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand competitive dynamics in specific product categories, and tailor their strategies according to regional regulatory and consumer trends.

FAQs

What are the different types of airbags? The primary types of airbags include front airbags, side airbags, curtain airbags, and knee airbags. There are also specialized types like rear-seat airbags and pedestrian airbags designed for specific protection scenarios.

How does an airbag work? An airbag system works through a network of sensors that detect a collision. These sensors send a signal to an inflator unit, which then triggers a chemical reaction producing a gas that rapidly inflates the nylon fabric bag, providing a cushion for the vehicle occupant within milliseconds.

Who are the leading companies in the airbag market? The market is led by global suppliers such as Autoliv, ZF Friedrichshafen, and Joyson Safety Systems. Other significant players include Hyundai Mobis and Toyoda Gosei.

What is the future of airbag technology? The future is focused on smarter systems utilizing advanced sensors and AI for adaptive deployment, integration with autonomous vehicle interiors, and the development of sustainable materials and inflators.

Are airbags required by law? Many countries have regulations mandating front airbags in all new passenger vehicles. Requirements for side, curtain, and other airbag types vary by region and are often incorporated into broader vehicle safety standards.

What is the role of sensors in an airbag system? Sensors are critical as they detect the severity of a crash, the type of impact, and sometimes occupant presence and position. This data is processed by an electronic control unit to determine if and how to deploy the airbags for optimal protection.

Citius Research has developed a research report titled “Airbag Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Airbag Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Airbag Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Airbag Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Airbag Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Airbag Market
• Research Methodology
• Executive Summary
• Market Dynamics of Airbag Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Airbag Market
• Cost and Gross Margin Analysis of Airbag Market
• Airbag Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Airbag Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Airbag Market Key Stakeholders

Below are the key stakeholders for the Airbag Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Airbag Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Airbag Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Airbag Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Airbag Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Airbag Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Airbag Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Airbag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Airbag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Airbag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Airbag Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Airbag Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Airbag Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Airbag Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Airbag Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Airbag Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Airbag Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Airbag Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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