Smart Sprinkler Irrigation Systems Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185574
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Smart Sprinkler Irrigation Systems Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Smart Sprinkler Irrigation Systems Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Hunter Industries, Rain Bird, Toro, HydroPoint, Rachio

Market Summary

The smart sprinkler irrigation systems market represents a transformative segment within the agricultural technology landscape, integrating advanced technologies to optimize water usage in farming and landscaping. These systems leverage a combination of sensors, weather data, cloud computing, and mobile connectivity to automate and precisely control irrigation schedules. The core value proposition is the significant enhancement of water efficiency, which addresses critical challenges of water scarcity and supports sustainable agricultural practices. The adoption is driven by a global push towards precision agriculture, where data-driven decisions replace traditional methods. Key players are continually innovating to offer more integrated and user-friendly solutions, making the technology accessible to a broader range of users from large-scale agribusinesses to residential property owners. The market is characterized by a competitive environment where technology providers, irrigation equipment manufacturers, and software companies converge to offer comprehensive solutions.

Key Highlights

The market is distinguished by several pivotal advancements. The integration of Internet of Things (IoT) technology is fundamental, enabling real-time monitoring and control of irrigation systems from remote locations via smartphones or computers. This connectivity allows for the collection and analysis of vast amounts of environmental data. Another critical highlight is the use of predictive analytics and artificial intelligence, which empower these systems to self-adjust watering schedules based on forecasted weather conditions, soil moisture levels, and specific plant water requirements. This proactive approach prevents both under-watering and over-watering. Furthermore, the development of wireless sensor networks has eliminated the need for extensive wiring, reducing installation complexity and cost. Compatibility with smart home ecosystems and voice assistants is also becoming a standard feature, broadening the appeal beyond agriculture into commercial and residential landscaping sectors.

Drivers, Opportunities & Restraints

The primary driver for this market is the escalating global water crisis and the urgent need for conservation, compelling governments and agricultural entities to seek efficient irrigation solutions. Stringent regulations regarding water usage in many regions further propel the adoption of smart technologies. The growing awareness and financial incentives for sustainable farming practices present a significant opportunity for market expansion. However, the market faces considerable restraints, including the high initial investment required for advanced system components like sensors and controllers, which can be a barrier for small-scale farmers. The need for technical expertise for installation, configuration, and maintenance also poses a challenge in regions with limited technological infrastructure. Despite this, the long-term cost savings on water bills and the potential for improved crop yields continue to drive interest and investment in this market.

Concentration Insights

The competitive landscape of the smart sprinkler irrigation systems market is moderately concentrated, featuring a mix of established irrigation giants and agile technology startups. Leading companies such as Rain Bird Corporation, The Toro Company, and Hunter Industries have a stronghold due to their extensive distribution networks, brand recognition, and broad product portfolios that now include smart technologies. These incumbents are actively acquiring or partnering with tech firms to integrate connectivity and data analytics into their traditional product lines. Concurrently, specialized technology companies like Rachio and Netafim are gaining significant market share by focusing exclusively on innovative, cloud-based control systems and precision irrigation solutions. This dynamic creates a market where competition is based on technological innovation, system reliability, and the ability to offer a seamless user experience.

Type Insights

The market is broadly segmented based on the type of technology and control systems. Weather-based controllers represent a major category, utilizing local weather data either from on-site sensors or internet-sourced forecasts to automatically adjust irrigation schedules. These are highly effective for adapting to real-time environmental changes. Soil moisture sensor-based controllers form another critical segment; they rely on probes placed in the ground to measure actual water content in the soil, triggering irrigation only when necessary, which is considered one of the most precise methods. Furthermore, systems can be categorized by their connectivity, such as Wi-Fi enabled smart controllers that allow for extensive remote access and integration with other platforms, and simpler tap timers with basic sensor functionality for entry-level users. The choice of system type depends heavily on the scale of application, budget, and desired level of automation.

Application Insights

The application of smart sprinkler irrigation systems spans several key sectors, with agriculture being the largest. In this domain, they are used for large-scale field crops, orchards, and vineyards to maximize yield and resource efficiency. The non-agricultural segment is also substantial and rapidly growing, encompassing residential lawns and gardens, where homeowners seek convenience and water savings. Commercial applications include the maintenance of sports fields, golf courses, public parks, and corporate landscapes, where impeccable turf quality and efficient water management are paramount. Furthermore, these systems are increasingly used in greenhouse and nursery operations to maintain precise climatic conditions. Each application sector has distinct requirements, influencing the design and feature set of the smart irrigation solutions deployed, from robust, high-flow agricultural systems to aesthetically discreet residential controllers.

Regional Insights

Adoption rates and market dynamics for smart sprinkler irrigation systems vary significantly by region, heavily influenced by climatic conditions, water scarcity, and agricultural policies. North America, particularly the United States, is a leading market due to advanced technological infrastructure, high awareness, and recurring drought conditions in states like California that mandate water conservation. Europe follows closely, with strong government support for sustainable agriculture and precision farming technologies within the European Union's Common Agricultural Policy. The Asia Pacific region is identified as the fastest-growing market, driven by the large agricultural sectors in countries like India and China, where government initiatives are promoting modern irrigation techniques to combat water shortages and ensure food security. Meanwhile, regions with abundant rainfall show slower adoption rates, though the need for efficient landscape management in urban areas provides a steady market.

Company Insights

The market features a diverse array of companies shaping its trajectory. Established players like Rain Bird, The Toro Company, and Hunter Industries leverage their decades of experience in irrigation manufacturing and their vast distribution channels to offer smart product lines. These companies often focus on providing complete system solutions, from controllers and sensors to sprinkler heads and valves. In contrast, newer technology-focused firms such as Rachio, Skydrop, and Hydrawise (a brand of Hunter Industries) have emerged as leaders in the smart controller space, prioritizing user-friendly apps, AI-driven scheduling, and seamless integration with other smart home devices. Specialist companies like Netafim and Jain Irrigation Systems are prominent in the agricultural segment, offering advanced drip and sprinkler irrigation solutions integrated with smart monitoring and control technologies for large-scale farming operations.

Recent Developments

The market is witnessing rapid innovation and strategic movements. A prominent trend is the enhancement of artificial intelligence and machine learning algorithms within controllers to improve the accuracy of water usage predictions and scheduling beyond basic weather data integration. Major companies are frequently launching next-generation products with improved user interfaces, longer-range wireless connectivity, and greater compatibility with a wider array of soil moisture sensors. Strategic acquisitions are common, as larger corporations seek to acquire innovative startups to quickly gain advanced technology and software capabilities. Furthermore, there is a growing development of integrated platforms that combine irrigation control with other farm management software, providing a holistic view of crop health and resource allocation. Partnerships between irrigation companies and weather data providers are also strengthening to offer more reliable and hyper-local forecast information to users.

Report Segmentation

This comprehensive market report provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation by type delves into the various control technologies available, including weather-based controllers and sensor-based controllers, examining the adoption trends and technological advancements within each category. Application segmentation analyzes the distinct usage patterns and requirements across key sectors such as agricultural fields, residential properties, and commercial landscapes like golf courses and public parks. The report further includes a thorough regional analysis, breaking down the market performance and growth potential across major geographies including North America, Europe, Asia Pacific, and the Rest of the World. Additionally, the competitive landscape section profiles key market players, assessing their market share, product portfolios, and strategic initiatives.

FAQs

How do smart sprinkler systems work? Smart sprinkler systems utilize connected controllers that access data from on-site sensors measuring soil moisture, temperature, and sunlight, and often integrate online weather forecasts. This data is processed by an algorithm which automatically adjusts the watering schedule to deliver the precise amount of water needed, eliminating waste from watering during or before rain.

What are the benefits of using a smart irrigation controller? The primary benefits are substantial water conservation, leading to lower utility bills, and promoting environmental sustainability. They also offer unparalleled convenience through remote control via smartphone apps, prevent over-watering which can lead to plant disease, and can improve plant health by providing optimal hydration based on actual conditions.

Can smart sprinklers be retrofitted to existing systems? Yes, in most cases, smart irrigation systems are designed for retrofitting. The existing sprinkler valves and heads can typically be retained. The upgrade involves replacing the traditional timer with a smart controller and potentially installing wireless soil moisture sensors, making it a cost-effective path to modernization.

Are smart irrigation systems worth the investment? For most users, the investment is justified by the water savings, which often lead to a return on investment within a few watering seasons through reduced water bills. The added benefits of convenience, improved landscape health, and contributing to water conservation efforts provide significant additional value beyond pure financial return.

What is the difference between a smart controller and a weather-based controller? These terms are often used interchangeably, but a weather-based controller is a type of smart controller. Specifically, it adjusts schedules based primarily on evapotranspiration data and local weather conditions. A smart controller is a broader term that can also include systems using only soil moisture sensors or a combination of multiple data points for decision-making.

Citius Research has developed a research report titled “Smart Sprinkler Irrigation Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Smart Sprinkler Irrigation Systems Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Smart Sprinkler Irrigation Systems Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Smart Sprinkler Irrigation Systems Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Smart Sprinkler Irrigation Systems Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Smart Sprinkler Irrigation Systems Market
• Research Methodology
• Executive Summary
• Market Dynamics of Smart Sprinkler Irrigation Systems Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Smart Sprinkler Irrigation Systems Market
• Cost and Gross Margin Analysis of Smart Sprinkler Irrigation Systems Market
• Smart Sprinkler Irrigation Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Smart Sprinkler Irrigation Systems Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Smart Sprinkler Irrigation Systems Market Key Stakeholders

Below are the key stakeholders for the Smart Sprinkler Irrigation Systems Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Smart Sprinkler Irrigation Systems Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Smart Sprinkler Irrigation Systems Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Smart Sprinkler Irrigation Systems Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Smart Sprinkler Irrigation Systems Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Smart Sprinkler Irrigation Systems Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Smart Sprinkler Irrigation Systems Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Smart Sprinkler Irrigation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Smart Sprinkler Irrigation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Smart Sprinkler Irrigation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Smart Sprinkler Irrigation Systems Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Smart Sprinkler Irrigation Systems Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Smart Sprinkler Irrigation Systems Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Smart Sprinkler Irrigation Systems Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Smart Sprinkler Irrigation Systems Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Smart Sprinkler Irrigation Systems Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Smart Sprinkler Irrigation Systems Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Smart Sprinkler Irrigation Systems Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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