Pet Food Extrusion Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185705
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Pet Food Extrusion Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.80% during the forecast period (2024-2030).

Pet Food Extrusion Market

(Market Size)
$6.5 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.80%
2023 Market Size USD 6.5 billion
2030 Market Size USD 10 billion
Key Players Mars, Nestlé Purina, Colgate-Palmolive, General Mills, Spectrum Brands

Market Summary

The pet food extrusion market is a specialized segment within the broader agriculture and animal nutrition industry, focusing on the production of processed pet foods through extrusion technology. This method involves a high-temperature, short-time cooking process that transforms raw ingredients into digestible, shelf-stable, and palatable products for companion animals. The market is integral to meeting the nutritional demands of a growing global pet population, with extrusion being the predominant method for manufacturing dry kibble and expanded snacks. Key ingredients include cereals, proteins, vitamins, and minerals, sourced from agricultural supply chains. The industry serves both commercial pet food manufacturers and private label producers, emphasizing efficiency, safety, and quality control. Innovations in extrusion technology continue to enhance product diversity, catering to evolving consumer preferences for premium, functional, and sustainable pet food options. The market's growth is underpinned by advancements in processing equipment, ingredient science, and regulatory standards, ensuring consistent output for domestic and international distribution.

Key Highlights

The pet food extrusion market is characterized by several critical aspects that define its operational and strategic landscape. A primary highlight is the technological sophistication of extrusion systems, which integrate automation, precision control, and energy efficiency to optimize production throughput and product consistency. Leading equipment manufacturers such as Clextral, Wenger, and B?hler AG provide advanced solutions that support scalability and customization for various pet food formulations. Another significant aspect is the emphasis on nutritional science, with extrusion enabling the incorporation of functional ingredients like probiotics, omega fatty acids, and specialized proteins to address health trends such as weight management and allergy relief. Sustainability initiatives are gaining prominence, focusing on reducing water usage, energy consumption, and waste generation during extrusion. Additionally, the market is witnessing increased investment in research and development to improve extruder designs, enhance shelf life, and meet stringent food safety regulations. These factors collectively reinforce the market's role as a cornerstone of the modern pet food industry, driving innovation and competitiveness.

Drivers, Opportunities & Restraints

The pet food extrusion market is influenced by a combination of drivers, opportunities, and restraints that shape its trajectory. Key drivers include the rising pet ownership rates globally, coupled with growing consumer awareness of pet health and nutrition, which fuels demand for high-quality extruded products. Technological advancements in extrusion machinery, which improve efficiency and reduce operational costs, also propel market growth. Opportunities abound in the development of novel ingredients, such as insect-based proteins and plant-based alternatives, aligning with sustainability trends and catering to niche dietary preferences. Expansion into emerging markets, where disposable incomes and pet humanization are increasing, presents significant growth potential. However, the market faces restraints including high capital investment requirements for extrusion equipment, which may limit entry for small-scale producers. Regulatory complexities related to ingredient safety, labeling, and cross-border trade also pose challenges. Additionally, volatility in raw material prices, particularly for grains and proteins, can impact profit margins and production planning.

Concentration Insights

The pet food extrusion market exhibits a concentrated competitive landscape, with a mix of global machinery manufacturers and regional players dominating the industry. Major companies such as Clextral, Wenger, B?hler AG, and Andritz AG lead the market through their extensive product portfolios, technological expertise, and strong distribution networks. These players focus on innovation, offering customized extrusion solutions that cater to diverse production needs, from small batches to large-scale operations. The market concentration is further emphasized by strategic partnerships and mergers, enabling companies to expand their geographic reach and enhance their service offerings. Regional manufacturers, particularly in Asia-Pacific and Europe, also hold significant market shares by addressing local preferences and cost sensitivities. This concentration drives continuous improvement in extrusion technology, with leaders investing in research to develop energy-efficient, automated systems that reduce operational costs and improve product quality. The competitive dynamics encourage collaboration with pet food brands to co-develop specialized formulations, reinforcing the market's innovation-driven growth.

Type Insights

The pet food extrusion market is segmented by equipment type, primarily into single-screw and twin-screw extruders, each serving distinct production requirements. Single-screw extruders are widely used for standard pet food production, offering simplicity, cost-effectiveness, and reliability for high-volume output of dry kibble. They are suitable for formulations with consistent ingredient profiles and are favored by established manufacturers for their operational ease. Twin-screw extruders provide greater flexibility and precision, enabling the processing of complex recipes that include high-moisture ingredients, proteins, and functional additives. This type is ideal for premium and specialized pet foods, allowing for better control over texture, density, and nutritional retention. The choice between extruder types depends on factors such as production scale, product diversity, and capital investment capabilities. Innovations in both categories focus on enhancing energy efficiency, automation, and hygiene standards, supporting the industry's shift toward customized and sustainable pet nutrition solutions.

Application Insights

In the pet food extrusion market, applications are primarily categorized by pet type, including dog food, cat food, and other companion animals such as birds and small mammals. Dog food represents the largest application segment, driven by the high global dog population and demand for varied formulations like grain-free, senior, and puppy-specific diets. Extrusion technology enables the production of kibble with tailored shapes, sizes, and nutritional profiles to meet these needs. Cat food applications focus on palatability and nutrient density, with extrusion facilitating the creation of crunchy and soft-textured products that appeal to feline preferences. Other segments, including food for birds, fish, and exotic pets, leverage extrusion for specialized feeds that require precise ingredient incorporation and stability. The application insights highlight the versatility of extrusion in addressing species-specific nutritional requirements, supported by advancements in processing techniques that enhance digestibility, safety, and consumer appeal across all pet categories.

Regional Insights

The pet food extrusion market demonstrates varied growth patterns across regions, influenced by economic factors, pet ownership trends, and industrial development. North America holds a significant share, driven by high pet adoption rates, premiumization trends, and the presence of major pet food manufacturers who invest in advanced extrusion technologies. Europe follows closely, with stringent regulations promoting quality and safety in pet food production, alongside growing demand for organic and natural products. The Asia-Pacific region is emerging as a high-growth market, fueled by rising disposable incomes, urbanization, and increasing awareness of pet health, particularly in countries like China and India. Latin America and the Middle East & Africa show potential, with expanding pet care markets and gradual adoption of processed pet foods. Regional insights reveal opportunities for market players to tailor their strategies to local preferences, such as developing cost-effective solutions for emerging economies or premium innovations for mature markets, ensuring aligned growth with global demand dynamics.

Company Insights

Key companies in the pet food extrusion market include globally recognized machinery manufacturers and specialized firms that drive innovation and competitiveness. Clextral is renowned for its twin-screw extrusion systems, offering customized solutions for complex pet food production. Wenger, a prominent player, provides integrated extrusion technologies focused on efficiency and scalability, catering to both large and small manufacturers. B?hler AG emphasizes sustainability and digitalization in its extruder designs, enhancing operational transparency and resource efficiency. Andritz AG offers robust extrusion equipment tailored for high-capacity production, supported by extensive service networks. Regional players such as Baker Perkins and Coperion contribute to market diversity by addressing niche demands and cost-sensitive segments. These companies invest heavily in research and development to introduce advancements like AI-driven process control, reduced energy consumption, and enhanced food safety features. Strategic collaborations with ingredient suppliers and pet food brands further strengthen their market positions, enabling comprehensive solutions that meet evolving industry standards and consumer expectations.

Recent Developments

Recent developments in the pet food extrusion market reflect a focus on technological innovation, sustainability, and market expansion. Leading companies have introduced advanced extruder models with improved automation features, such as IoT integration and real-time monitoring, to optimize production efficiency and reduce downtime. There is a growing emphasis on sustainable practices, including the development of energy-efficient systems that minimize carbon footprint and water usage during extrusion. Partnerships between equipment manufacturers and ingredient suppliers have accelerated, aimed at creating novel formulations using alternative proteins like insects and plants to align with environmental trends. Additionally, mergers and acquisitions have been observed, enabling firms to enhance their geographic presence and technological capabilities. Investments in research continue to address challenges like ingredient variability and regulatory compliance, ensuring product safety and quality. These developments underscore the market's adaptive nature, driven by consumer demand for healthier, sustainable pet food options and the industry's commitment to operational excellence.

Report Segmentation

The pet food extrusion market report is segmented to provide detailed analysis across multiple dimensions, enabling stakeholders to grasp specific insights. Segmentation by equipment type includes single-screw and twin-screw extruders, highlighting differences in application, cost, and technological sophistication. By application, the report covers dog food, cat food, and other pet foods, detailing demand patterns and formulation requirements for each category. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering granular analysis of growth drivers, competitive landscapes, and opportunities in each geography. Additional segments may focus on end-user types, such as large manufacturers versus small-scale producers, and by ingredient trends, such as grain-inclusive versus grain-free formulations. This structured approach facilitates targeted strategic planning, helping businesses identify niche markets, assess competitive dynamics, and align product development with regional and application-specific needs, ultimately supporting informed decision-making and investment prioritization.

FAQs

What is pet food extrusion? Pet food extrusion is a high-temperature, short-time cooking process used to produce dry pet foods like kibble. It involves forcing ingredient mixtures through a barrel under heat and pressure, resulting in expanded, digestible, and shelf-stable products that meet nutritional standards.

How does the extrusion process work in pet food production? The extrusion process begins with mixing raw ingredients, which are then fed into an extruder. Inside, they are subjected to heat, pressure, and mechanical shear, cooking the mixture before it is forced through a die to shape the product. After extrusion, the food is dried, cooled, and coated with flavors or nutrients.

What are the benefits of extruded pet food? Extruded pet food offers numerous benefits, including improved digestibility, longer shelf life, enhanced palatability, and the ability to incorporate a wide range of ingredients and nutrients. The process also ensures microbial safety by eliminating pathogens through high-temperature treatment.

What equipment is used in pet food extrusion? Primary equipment includes single-screw or twin-screw extruders, dryers, coolers, and coating systems. Single-screw extruders are cost-effective for standard products, while twin-screw extruders provide greater flexibility for complex formulations and specialized pet foods.

What are the latest trends in pet food extrusion? Current trends focus on sustainability, such as using energy-efficient extruders and alternative proteins, alongside technological advancements like automation and AI for process optimization. There is also growing demand for customized and functional pet foods addressing health issues like obesity and allergies.

Citius Research has developed a research report titled “Pet Food Extrusion Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Pet Food Extrusion Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Pet Food Extrusion Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Pet Food Extrusion Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Pet Food Extrusion Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Pet Food Extrusion Market
• Research Methodology
• Executive Summary
• Market Dynamics of Pet Food Extrusion Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Pet Food Extrusion Market
• Cost and Gross Margin Analysis of Pet Food Extrusion Market
• Pet Food Extrusion Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Pet Food Extrusion Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Pet Food Extrusion Market Key Stakeholders

Below are the key stakeholders for the Pet Food Extrusion Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Pet Food Extrusion Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Pet Food Extrusion Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Pet Food Extrusion Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Pet Food Extrusion Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Pet Food Extrusion Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Pet Food Extrusion Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Pet Food Extrusion Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Pet Food Extrusion Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Pet Food Extrusion Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Pet Food Extrusion Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Pet Food Extrusion Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Pet Food Extrusion Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Pet Food Extrusion Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Pet Food Extrusion Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Pet Food Extrusion Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Pet Food Extrusion Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Pet Food Extrusion Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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