Oilseed Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185700
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Oilseed Market size was estimated at USD 220 billion in 2023 and is projected to reach USD 320 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Oilseed Market

(Market Size)
$220 billion
$320 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 220 billion
2030 Market Size USD 320 billion
Key Players Archer Daniels Midland, Cargill, Bunge, Louis Dreyfus Company, Wilmar International

Market Summary

The global oilseed market is a fundamental component of the agricultural sector, encompassing a diverse range of crops cultivated primarily for their oil content. These seeds are processed to extract vegetable oils, which serve as essential ingredients in food, feed, and a multitude of industrial applications. The market is characterized by a complex value chain involving farmers, processors, traders, and end-user industries across the globe. Key oilseeds include soybeans, rapeseed, sunflower seed, cottonseed, and groundnuts, each with distinct cultivation requirements and end-use profiles. The dynamics of this market are heavily influenced by agricultural policies, trade agreements, climatic conditions affecting yield, and the evolving demand from the food and biofuel industries. The sector is also witnessing a gradual shift towards sustainable and non-GMO varieties in certain regions, responding to changing consumer preferences and regulatory frameworks. The interplay between supply-side agricultural production and demand-side consumption patterns dictates price volatility and trade flows, making it a critical market for stakeholders to monitor.

Key Highlights

The oilseed market is distinguished by several critical factors that underline its global significance. The dominance of soybean in terms of production volume and international trade is a primary highlight, with major producing nations playing a pivotal role in fulfilling global demand. Another key aspect is the increasing utilization of oilseed meals, a by-product of oil extraction, as a high-protein animal feed ingredient, which adds substantial value to the processing chain. The market is also marked by significant price interdependence with the broader agricultural commodity complex and energy markets, particularly due to the use of vegetable oils in biodiesel production. Technological advancements in farming practices, including precision agriculture and the development of high-yield, pest-resistant seed varieties, are continuously shaping production efficiencies. Furthermore, the growing consumer demand for plant-based proteins and oils is opening new avenues for market expansion, positioning oilseeds as a cornerstone of the global agri-food economy.

Drivers, Opportunities & Restraints

Several powerful drivers propel the oilseed market forward. The consistent growth in global population and rising disposable incomes, particularly in developing economies, are fueling increased consumption of edible oils and animal protein, thereby boosting demand for oilseeds and their processed meals. The supportive governmental policies and subsidies for biofuel production in numerous countries create a stable demand stream from the energy sector. However, the market faces significant restraints, primarily the high susceptibility of crops to adverse weather conditions and pests, which can lead to supply shortages and price spikes. Fluctuations in international trade policies and tariffs can also disrupt established supply chains. Looking ahead, substantial opportunities exist in the development and commercialization of novel oilseed varieties with enhanced nutritional profiles or tailored for specific industrial applications. The rising trend of sustainability and traceability presents an opportunity for producers to differentiate their products and capture value in premium market segments, while advancements in crushing and processing technologies offer pathways for improved operational efficiency and product quality.

Concentration Insights

The global oilseed market exhibits a notable concentration in terms of both production and processing. A handful of countries account for the majority of the world's output for specific oilseeds. For instance, the United States, Brazil, and Argentina are the dominant forces in soybean production and export. Similarly, Indonesia and Malaysia lead in palm kernel production, while Canada is a major producer and exporter of rapeseed. This geographic concentration makes the global supply vulnerable to region-specific issues such as droughts, political instability, or policy changes in these key nations. The processing sector is also consolidated, with a mix of large multinational corporations and regional players operating extensive crushing facilities. Companies like Archer-Daniels-Midland Company, Bunge Limited, and Cargill, Incorporated have a significant global footprint, controlling a large portion of the trading, processing, and distribution networks. This concentration influences pricing, trade flows, and competitive strategies across the entire market value chain.

Type Insights

The oilseed market is segmented by type, with each category possessing unique attributes and market dynamics. Soybean is the undisputed leader, prized for its high oil and protein content, making it invaluable for both oil and meal production. Rapeseed, particularly canola, is renowned for producing a healthy oil low in saturated fat and is a major crop in temperate regions. Sunflower seeds are cultivated for their high-quality oil, which is light in taste and stable for frying, as well as for confectionery purposes. Cottonseed is a crucial by-product of cotton production, and its oil is used in various food products after refining. Peanuts (groundnuts) are significant both as a direct food source and for oil extraction. Other important oilseeds include palm kernels, copra from coconuts, and linseed. Each type requires specific agronomic conditions, leading to distinct regional production hubs and influencing global trade patterns based on comparative advantage and consumer demand for different oil characteristics.

Application Insights

Oilseeds find application across a diverse spectrum of industries, underpinning their economic importance. The foremost application is in the food industry, where extracted vegetable oils are used for cooking, frying, baking, and as an ingredient in a vast array of processed foods, margarines, and dressings. The second major application is in animal feed, where the protein-rich meal leftover after oil extraction is a critical component of livestock, poultry, and aquaculture rations. The industrial sector is a significant consumer, utilizing oilseed oils in the manufacturing of biofuels like biodiesel, as well as in paints, varnishes, lubricants, inks, and cosmetics. Furthermore, there is a growing application in the pharmaceutical and nutraceutical industries, leveraging the nutritional benefits and specific fatty acid profiles of certain oils for health supplements and functional foods. This multi-faceted demand base ensures a consistent pull for oilseed production, although the balance of demand from these different sectors can shift based on economic and policy factors.

Regional Insights

The production and consumption of oilseeds are unevenly distributed across the globe, creating distinct regional markets. The Americas are a powerhouse of production, with South America, notably Brazil and Argentina, and North America, led by the United States, being dominant exporters of soybeans. Asia-Pacific is both a major producer and the largest consuming region, driven by populous countries like China and India, where demand for edible oils is persistently high. Europe maintains a strong production base for rapeseed and sunflower seeds, with a sophisticated processing industry catering to high-value food and biofuel markets. Africa shows potential for growth in production but currently remains a net importer to meet its domestic demand. Each region operates under its own set of agricultural policies, environmental challenges, and consumption habits, which shape local market dynamics and their role in the international trade of oilseeds and derived products.

Company Insights

The competitive landscape of the oilseed processing and merchandising sector is defined by a group of influential multinational corporations often referred to as the "ABCD" companies: Archer-Daniels-Midland Company, Bunge Limited, Cargill, Incorporated, and Louis Dreyfus Company. These agribusiness giants possess extensive integrated operations that span from sourcing and trading raw commodities to processing, refining, and distributing a wide range of edible oils, meals, and other derivative products. Their global networks of elevators, crushing plants, refineries, and transportation assets provide them with significant economies of scale and market intelligence. Beyond these majors, there are numerous strong regional and national players, such as Wilmar International Limited in Asia and AGT Food and Ingredients, which also hold considerable market share in their respective domains. These companies compete on efficiency, supply chain reliability, product quality, and their ability to serve diverse customer needs across food, feed, and industrial sectors.

Recent Developments

The oilseed market is continuously evolving, with recent developments reflecting broader trends in sustainability, technology, and geopolitics. A significant trend is the accelerated investment in and adoption of sustainable agricultural practices, driven by consumer demand and corporate commitments to reduce deforestation and greenhouse gas emissions in supply chains. This includes initiatives for certified sustainable soy and palm oil. Technological advancements are progressing rapidly, with increased focus on digital agriculture tools for yield optimization and the development of new seed varieties through both traditional breeding and genetic engineering to enhance drought tolerance and nutritional value. The geopolitical landscape has caused shifts in trade flows, with companies diversifying sourcing strategies to mitigate risks associated with reliance on single regions. Furthermore, there is growing research and commercialization activity aimed at expanding the use of oilseed proteins in plant-based food alternatives, representing a new and promising growth frontier for the industry beyond traditional oil and meal applications.

Report Segmentation

This comprehensive market research report on the oilseed industry provides a detailed analysis structured through methodical segmentation to offer granular insights. The report is segmented by type, delving into the specific dynamics, production trends, and demand patterns for soybeans, rapeseed, sunflower seed, cottonseed, groundnuts, and other oilseeds. It is further segmented by application, providing dedicated analysis for the food, feed, and industrial sectors, highlighting the unique drivers and opportunities within each. A crucial geographical segmentation breaks down the market into key regions and major countries, assessing production, consumption, trade, and policy landscapes for North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This multi-dimensional approach allows stakeholders to understand not only the macro trends but also the specific forces at play within each niche segment of the market, enabling informed strategic decision-making.

FAQs

What are the different types of oilseeds? The primary types of oilseeds cultivated and traded globally include soybean, rapeseed (including canola), sunflower seed, cottonseed, groundnuts (peanuts), palm kernels, and copra. Each type has distinct agronomic requirements and is processed for its unique oil and meal properties.

What are oilseeds used for? Oilseeds are primarily crushed to extract vegetable oil for use in food products, cooking, and industrial applications like biofuels. The remaining meal is a valuable high-protein component used in animal feed. Some oilseeds, like peanuts, are also consumed directly as food.

Which country is the largest producer of oilseeds? The title of largest producer varies by oilseed type. For soybeans, the United States and Brazil are the top producers. Indonesia and Malaysia lead in palm oil production. Canada is a major producer of rapeseed, while Ukraine and Russia are key players in sunflower seed production.

What are the major challenges in the oilseed market? Major challenges include climate volatility and pests affecting yields, price volatility influenced by global supply and demand shifts, trade policy disruptions and tariffs, and increasing pressure to adopt sustainable and deforestation-free cultivation practices to meet environmental standards.

How is the oilseed processing industry structured? The industry is highly consolidated and globalized. It is dominated by large integrated agribusiness firms that handle everything from sourcing and trading to processing and distribution. These companies operate extensive networks of crushing plants and refineries worldwide, alongside numerous smaller regional processors.

Citius Research has developed a research report titled “Oilseed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Oilseed Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Oilseed Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Oilseed Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Oilseed Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Oilseed Market
• Research Methodology
• Executive Summary
• Market Dynamics of Oilseed Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Oilseed Market
• Cost and Gross Margin Analysis of Oilseed Market
• Oilseed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Oilseed Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Oilseed Market Key Stakeholders

Below are the key stakeholders for the Oilseed Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Oilseed Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Oilseed Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Oilseed Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Oilseed Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Oilseed Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Oilseed Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Oilseed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Oilseed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Oilseed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Oilseed Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Oilseed Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Oilseed Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Oilseed Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Oilseed Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Oilseed Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Oilseed Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Oilseed Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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