Molecular Breeding Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185694
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Molecular Breeding Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Molecular Breeding Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Illumina, Thermo Fisher, Agilent, Eurofins, LGC Biosearch Technologies

Market Summary

The molecular breeding market represents a transformative segment within the agricultural biotechnology industry, leveraging advanced genomic tools to accelerate and enhance traditional plant breeding practices. This approach utilizes molecular markers to identify and select desirable genetic traits in plants, such as increased yield, disease resistance, drought tolerance, and improved nutritional content, thereby significantly shortening the breeding cycle. The adoption of these technologies is fundamentally reshaping crop improvement programs worldwide, offering a more precise and efficient alternative to conventional methods. Key stakeholders include seed companies, agricultural biotechnology firms, research institutions, and contract research organizations that are investing heavily in genomics and marker-assisted selection to develop superior crop varieties. The market is characterized by continuous technological innovation, particularly in next-generation sequencing and bioinformatics, which are critical for analyzing complex genetic data. The growing global demand for food security and sustainable agricultural practices is a primary factor propelling the interest and investment in molecular breeding solutions across major agricultural economies.

Key Highlights

The molecular breeding market is distinguished by several pivotal developments that underscore its strategic importance. A key highlight is the integration of high-throughput phenotyping with genotyping data, creating powerful platforms for predictive breeding and the rapid development of climate-resilient crops. The market has seen a significant rise in strategic collaborations and partnerships between leading agribusiness corporations and technology providers to leverage complementary expertise in genomics and data analytics. Furthermore, there is a pronounced trend towards the development and commercialization of crops with stacked traits, offering multiple benefits such as herbicide tolerance and insect resistance within a single variety. The application of these technologies has expanded beyond major crops like corn, soybean, and wheat to include fruits, vegetables, and other high-value specialty crops, broadening the market's scope. The competitive landscape is intense, with companies like Eurofins, LGC Group, and Illumina providing crucial genotyping and sequencing services that form the backbone of modern molecular breeding programs.

Drivers, Opportunities & Restraints

The expansion of the molecular breeding market is fueled by a confluence of powerful drivers. The imperative to enhance global food production to feed a growing population amidst shrinking arable land and changing climatic conditions is the most significant driver. This is complemented by substantial advancements in genomic technologies, which have reduced the cost and increased the speed of genetic analysis, making molecular breeding more accessible. Supportive government policies and public-private partnerships in many countries are also encouraging the adoption of advanced breeding techniques. However, the market faces notable restraints, including the high initial capital investment required for establishing genomic facilities and the technical expertise needed to interpret complex data. Stringent and varying regulatory frameworks governing genetically modified organisms across different regions can also impede market growth and product commercialization. Despite these challenges, significant opportunities exist in emerging economies with large agricultural sectors, the untapped potential of orphan crops, and the continuous innovation in CRISPR and other gene-editing tools that can be integrated with molecular breeding pipelines.

Concentration Insights

The molecular breeding market exhibits a specific concentration in terms of its value chain and key players. The market is concentrated among a group of established multinational agribusiness and biotechnology companies that possess the extensive capital, extensive germplasm collections, and advanced research and development capabilities necessary for large-scale molecular breeding programs. Prominent names dominating this space include Bayer AG, Corteva Agriscience, Syngenta Group, and BASF. These entities have vertically integrated operations, controlling everything from trait discovery and development to seed production and distribution. Alongside these giants, a vital ecosystem of specialized service providers, such as SGS SA, Intertek, and Charles River Laboratories, offers essential contract research, genotyping, and quality control services. Furthermore, significant research contributions originate from concentrated hubs of academic and government research institutions, particularly in North America and Europe, which often collaborate with industry players to translate basic research into commercial applications, reinforcing the market's concentrated yet collaborative nature.

Type Insights

Molecular breeding encompasses several sophisticated types of marker-assisted techniques, each with distinct applications and advantages. Marker-Assisted Selection (MAS) is one of the most established and widely adopted forms, utilizing molecular markers linked to desired traits to guide the selection of parent plants and progeny early in the breeding cycle, thereby saving time and resources. Quantitative Trait Loci (QTL) mapping is a fundamental approach used to identify regions of the genome associated with complex traits that are influenced by multiple genes, providing breeders with targets for selection. Genomic Selection (GS) represents a more advanced and powerful paradigm, employing statistical models to predict the breeding value of an individual based on its entire genome profile, which is particularly effective for polygenic traits. Other types include Marker-Assisted Backcrossing (MABC), which is highly effective for introgressing a specific gene into an elite background, and Association Mapping, which exploits historical recombination events within a population to identify marker-trait associations. The choice of technique depends on the breeding objective, the genetic complexity of the target trait, and the available resources.

Application Insights

The application of molecular breeding technologies is vast and critically important across the agricultural sector, primarily focused on the development of improved crop varieties. A major application is in cereals and grains, including corn, wheat, and rice, where breeders aim to enhance yield, nutritional quality like protein content, and resilience to abiotic stresses such as drought and salinity. In oilseeds and pulses, such as soybean and canola, applications target improved oil quality and yield stability. The technology is also extensively applied in vegetable and fruit crops to improve characteristics like shelf life, taste, shape, and resistance to specific pathogens. Furthermore, molecular breeding is pivotal in developing disease-resistant cultivars across all crop types, reducing the reliance on chemical pesticides and promoting sustainable farming practices. Another growing application is in the forage and turfgrass sector, aiming to develop varieties with better nutritional value for livestock and improved durability for landscaping. The breadth of application demonstrates the technology's versatility in addressing diverse agricultural challenges.

Regional Insights

The adoption and advancement of molecular breeding exhibit distinct regional patterns influenced by agricultural infrastructure, regulatory environments, and economic factors. North America holds a prominent position in the global market, driven by strong presence of leading ag-biotech firms, high adoption of genetically modified crops, and significant investments in agricultural R&D from both private and public sectors. Europe follows with a robust research ecosystem and a focus on advanced breeding techniques, though its regulatory landscape for GM crops is more restrictive, steering innovation more towards marker-assisted selection for conventional breeding. The Asia Pacific region is identified as a high-growth market, fueled by the massive agricultural economies of India and China, where government initiatives are actively promoting modern breeding technologies to achieve food security goals. Latin America, a major global agricultural producer, is increasingly adopting these technologies to improve the productivity of key export crops like soybean. Meanwhile, the Middle East and Africa region presents emerging opportunities, particularly in developing drought-tolerant crop varieties to address the challenges of water scarcity.

Company Insights

The competitive landscape of the molecular breeding market is defined by the strategies and activities of its key players. Leading multinational corporations such as Bayer AG, Corteva Agriscience, and Syngenta Group leverage their extensive global resources to conduct large-scale molecular breeding programs, integrating these technologies deeply into their product development pipelines for major row crops. These companies invest heavily in proprietary genomic databases, high-throughput phenotyping facilities, and bioinformatics capabilities. Alongside them, specialized technology and service providers play an indispensable role. Companies like Illumina and Thermo Fisher Scientific supply the advanced sequencing and genotyping platforms that are essential for generating genetic data. Laboratory service firms, including Eurofins Scientific, LGC Limited, and SGS SA, offer critical outsourced genotyping, sequencing, and analytical services to breeders who may not have in-house capacity. This ecosystem also includes numerous smaller biotechnology firms and startups that focus on niche technological innovations or specific crop traits, often becoming acquisition targets for larger players seeking to enhance their technological portfolios.

Recent Developments

The molecular breeding market is dynamic, with recent developments highlighting a trajectory towards greater integration and sophistication. A prominent trend is the increasing merger of molecular breeding with gene editing technologies, particularly CRISPR-Cas9, enabling precise modifications that complement marker-assisted selection. Companies are aggressively forming strategic alliances; for instance, leading agribusiness firms have entered partnerships with AI and data analytics companies to enhance their predictive breeding models and manage the immense datasets generated by genomics. There has been a noticeable surge in research and development activities focused on climate-resilient traits, such as heat and drought tolerance, in direct response to global warming concerns. Regulatory advancements in several countries concerning gene-edited crops are also creating a more favorable environment for commercializing products derived from advanced breeding techniques. Furthermore, service providers are continuously launching new, more cost-effective genotyping solutions and panels tailored for specific crops, making the technology more accessible to a broader range of breeders and research institutions.

Report Segmentation

This comprehensive market research report on the molecular breeding market provides a detailed and structured analysis segmented to offer granular insights. The segmentation is primarily based on process, which includes key methodologies such as Marker-Assisted Selection, QTL Mapping, and Genomic Selection, allowing readers to understand the adoption and revenue contribution of each technique. The report is further segmented by application, detailing the use of molecular breeding across critical crop categories including cereals and grains, oilseeds and pulses, and fruits and vegetables. A significant segment analysis is provided by region, covering North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, growth patterns, and key developments. This multi-dimensional segmentation enables a thorough examination of the market from various perspectives, helping stakeholders identify specific growth pockets, understand competitive dynamics in each segment, and make informed strategic decisions regarding investment, expansion, and product development based on precise and actionable data.

FAQs

What is molecular breeding? Molecular breeding is an advanced agricultural biotechnology that utilizes molecular markers and genomic information to select and develop plants with desirable traits. It significantly accelerates the traditional breeding process by enabling the identification of beneficial genes early in a plant's development, leading to more efficient creation of improved crop varieties with enhanced yield, quality, and stress resistance.

How does molecular breeding differ from genetic modification? Molecular breeding differs fundamentally from genetic modification. Molecular breeding uses a plant's own natural genetic diversity and involves selecting existing genes within a species' gene pool using DNA markers; it does not involve inserting foreign DNA. In contrast, genetic modification typically introduces genes from unrelated species into a plant's genome to confer new traits, a process that is often more heavily regulated.

What are the benefits of molecular breeding? The benefits of molecular breeding are substantial. It drastically reduces the time required to develop new crop varieties compared to conventional breeding. It enhances the precision of selecting for complex traits that are difficult to measure visually. This leads to the development of crops with higher yields, better nutritional profiles, and stronger resilience to diseases and environmental stresses, ultimately supporting greater agricultural productivity and sustainability.

Which crops are most commonly improved using molecular breeding? Molecular breeding techniques are most commonly applied to major staple and cash crops due to their economic importance and extensive research history. These include cereals like corn, wheat, and rice; oilseeds such as soybean and canola; and vegetables including tomato and potato. Its application is rapidly expanding to encompass fruits, forage crops, and other specialty crops to address a wider range of agricultural needs.

What is the future of molecular breeding? The future of molecular breeding is closely intertwined with advancements in genomics and data science. It is moving towards greater integration with gene editing tools like CRISPR for more precise trait development. The use of artificial intelligence and machine learning to analyze complex genomic and phenotypic datasets will become standard, enabling predictive breeding and the customized design of crop varieties tailored to specific environmental conditions and market demands.

Citius Research has developed a research report titled “Molecular Breeding Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Molecular Breeding Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Molecular Breeding Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Molecular Breeding Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Molecular Breeding Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Molecular Breeding Market
• Research Methodology
• Executive Summary
• Market Dynamics of Molecular Breeding Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Molecular Breeding Market
• Cost and Gross Margin Analysis of Molecular Breeding Market
• Molecular Breeding Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Molecular Breeding Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Molecular Breeding Market Key Stakeholders

Below are the key stakeholders for the Molecular Breeding Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Molecular Breeding Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Molecular Breeding Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Molecular Breeding Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Molecular Breeding Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Molecular Breeding Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Molecular Breeding Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Molecular Breeding Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Molecular Breeding Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Molecular Breeding Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Molecular Breeding Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Molecular Breeding Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Molecular Breeding Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Molecular Breeding Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Molecular Breeding Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Molecular Breeding Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Molecular Breeding Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Molecular Breeding Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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